STAY AWAY from these GOLD CHAINS!

Summary

The video advises viewers on which gold chains to avoid buying long-term if the intent is daily wear. It first cautions against hollow chains, which are temptingly affordable but fragile with frequent use. Next, it warns against two-tone or tri-color plated chains, as the plating fades over time leaving just the base gold color. For thin chains, it recommends opting for durable styles like Franco and bypassing delicate options prone to damage. Finally, it argues against herringbone chains, which inevitably develop irritating kinks and bumps regardless of quality.

Takeaways

• 😟 Avoid hollow chains if wearing daily as they are fragile
• ❌ Chains with plating will fade over time
• 👍🏻 Naturally alloyed tri-color chains are more durable
• 💡 White gold chains naturally change color over time
• 🚫 Thin 1mm rope chains can easily break
• 💪 Choose stronger link chains for small chains
• 😔 Herringbone chains inevitably get kinks
• 🙅‍♂️ Does not sell chains prone to issues long-term
• 😊 Approaches recommendations for daily wear
• 💯 Focuses on quality chains built to last

Q & A

What types of gold chains does the author not recommend for long-term wear and why?

The author does not recommend hollow chains, two-toned or tri-color plated chains, thin delicate chains like 1mm rope chains, or herringbone chains for long-term wear. These chains tend to be more fragile, prone to damage, fading of plating, or getting kinks and bumps over time with regular use.

What are some benefits of investing in solid gold jewelry?

Solid gold jewelry tends to hold up better over decades of regular use. Gold also retains inherent value over time compared to non-precious metals. Buying quality solid gold chains is investing in something to wear and enjoy for a lifetime.

Why are hollow chains so popular yet not recommended for daily wear?

Hollow chains are very popular because they offer a bigger, flashier look for less money compared to solid chains. However, they sacrifice durability with their hollow construction, making them prone to damage with daily wear over time.

How can you tell if a two-tone or tri-color chain has plating versus being made of mixed alloys?

Plated two-tone chains will fade and the plating will wear off over time, reverting to the base metal color. Mixed alloy chains made of hand-twisted yellow, white, and rose gold wires will retain their colors for life without plating issues.

What style chains are better alternatives for small and delicate chains?

For small and delicate chains, styles with sturdier links like Franco, cable, Singapore, Figaro, and Gucci chains are better choices than styles like rope and wheat chains which are prone to breaking.

Why doesn't the author sell herringbone chains?

While the author loves the look of herringbone chains, he chooses not to sell them because they inevitably develop kinks and bumps over time that cannot be fixed or repaired, which would disappoint customers.

What approach does the author take when deciding which chains to sell or not sell?

The author evaluates chains based on how they would hold up with long-term daily wear over many years. He does not want to sell products that would disappoint customers down the road even if they sell well initially.

What chain style does the author wear and recommend?

The author wears and recommends a 5.5mm white gold flat curb chain that he has worn daily without taking off for over 13 years. This demonstrates the durability and longevity of his recommended chain styles.

Why doesn't the author sell popular but problematic chain styles even if they would sell well?

The author prioritizes offering quality, durable jewelry that will truly last for customers rather than maximizing sales. He does not feel good selling chain styles he knows will develop issues over time and disappoint buyers.

What advice does the author give for shoppers wanting to invest in gold chains?

The author advises shoppers to carefully consider durability issues with certain chain styles if they want to invest in gold chains to wear daily for many years. Avoid known problem styles and go for timeless classics that will hold up over decades.