Pricing Your AI Infrastructure Offer | Full AI Infrastructure Course
TLDRThis video discusses the pricing strategy for an AI infrastructure offer, highlighting a competitive market entry point. The speaker uses AISets.com as an example to illustrate the premium feel and messaging that justifies their high pricing for a basic AI SMS booking bot. They suggest starting with a price between $5,000 to $10,000 and emphasize the importance of upsells and backend services, such as ads management and data, to build recurring revenue. The summary also touches on the potential for client referrals and the strategy for scaling the business.
Takeaways
- 🚀 The best price point for an AI infrastructure offer is hyper-competitive, aiming to attract customers with a premium feel and high-quality messaging.
- 💡 AISets.com is highlighted as an example of a business that sells a high-level AI bot and AI SMS booking bot, emphasizing simplicity and effectiveness.
- 🔑 The pricing for the AI bot can range from $5,000 to $10,000, suggesting that the perceived value and premium feel justify the cost, despite the possibility of finding cheaper alternatives.
- 🛠️ There's an alternative suggestion to start with a lower price point, such as $1,000, to build a tier-free package that can handle unlimited leads, which is more cost-effective.
- 💰 The speaker advocates for a starting price of $10,000 for the AI SMS booking bot, citing the success of case studies and proof of concept as justification for the price.
- 🤔 For beginners or those hesitant to charge $10,000, a middle ground of $7,500 is suggested as an initial price point.
- 📈 The script discusses the importance of backend upsells, such as done-for-you ads and ad management, as a way to sustain and grow the business.
- 📊 Data is presented as a crucial asset, with the potential to inform and improve ad strategies, leading to higher returns for clients.
- 🔄 The concept of 'infinite returns' is introduced, where happy clients lead to referrals and a continuous cycle of new business and revenue.
- 📊 Upselling on ad management and data for a monthly fee of 1 to 2K is suggested as an effective way to build recurring revenue streams.
- 🌟 The potential for equity in client companies as part of the growth commission is mentioned as a way to further incentivize and deepen business relationships.
Q & A
What is the main offer of AISets.com?
-The main offer of AISets.com is a high-level AI bot and an AI SMS booking bot. They specialize in helping coaches, consultants, agency owners, service-based businesses, and fitness coaches with their AI needs.
How does AISets.com price their basic offer?
-AISets.com prices their basic offer at $5,000, which includes features like 5,000 leads per month, one CRM integration, chat, and reports. They justify this price by providing a premium feel and effective messaging.
What is the argument made against the pricing strategy of AISets.com?
-The argument is that the pricing seems inflated, as similar services can be found for much less on platforms like Fiverr. The speaker suggests that the high price is due to the premium feel and presentation rather than the actual value of the service.
What is the suggested starting price for a similar AI infrastructure offer?
-The suggested starting price for a similar AI infrastructure offer is between $5,000 to $10,000, depending on the service provider's confidence and experience.
What is the strategy for pricing an AI SMS booking bot for beginners?
-For beginners, the strategy is to start with a price in the middle of the suggested range, around $7,500 upfront, to avoid undervaluing the service while still being competitive.
How does the speaker suggest leveraging upsells for backend revenue?
-The speaker suggests offering done-for-you ads as a bonus for the first month and then upsell the clients on ad management and data services for a recurring fee of $1,000 to $2,000 per month.
What is the importance of data in the context of ad management and upsells?
-Data is crucial because it provides insights into the best ads and strategies. Having data reduces the guesswork for clients and makes the upsell of ad management and data services more compelling.
How does the speaker describe the potential for infinite returns in the AI infrastructure business?
-The potential for infinite returns comes from happy clients referring new clients, leading to a continuous loop of sales and upsells, which can significantly increase monthly recurring revenue.
What is the role of referrals in building a successful AI infrastructure business?
-Referrals play a significant role as they bring in new clients who are more likely to buy the offered services. This, in turn, increases the business's revenue and helps in building a strong client base.
What additional services can be upsold to clients for company growth?
-In addition to ad management and data services, clients can be upsold on growth commission, which may involve equity in their company if they perform well.
Outlines
💰 Unveiling the High-Profit AI Booking Bot Offer
The speaker introduces a competitively priced AI SMS booking bot offered by AIS sets.com, which targets coaches, consultants, and service-based businesses. The bot is built using APIs and chat GPT, and despite its basic functionality, is priced at $5,000 due to its premium presentation. The speaker emphasizes the high-profit potential of such an offer, suggesting that competitors charge $8,000 to $10,000 for similar services. They also mention the importance of case studies and proof of effectiveness in justifying these high prices. The speaker proposes a strategy for beginners to start with a middle-ground price of $7.5K and discusses the potential for backend profits through upsells and referrals.
🔄 Building Sustainable Revenue with AI Offers and Referrals
In the second paragraph, the speaker discusses the strategy for creating a sustainable revenue stream through the AI offer. They mention the inclusion of 'done for you ads' as a bonus for the first month, with the intention of upselling ad management and data services for $1 to $2K per month in the subsequent months. The speaker highlights the value of data in optimizing ad performance and the potential for clients to refer new business, creating a cycle of recurring revenue. They also touch on the possibility of offering equity in the client's company as an incentive for growth, ultimately aiming to build a substantial monthly recurring revenue based on referrals and product purchases.
Mindmap
Keywords
AI Infrastructure Offer
Hyper Competitive
Upsells
Done-for-You Ads
Data Insights
Recurring Revenue
Referrals
AI SMS Booking Bot
Fiverr
Tiered Pricing
Equity
Highlights
Introduction to the best price point for a competitive AI infrastructure offer.
Demonstration of how to make a million-dollar business on the backend.
Real-world example of AISets.com, a service that sells AI bots for high-level booking.
Explanation of the premium feel and messaging that justifies a $5,000 price tag for a basic AI SMS bot.
Comparison with Fiverr, where similar bots can be built for significantly less.
The importance of case studies and proof of concept in justifying higher prices.
Strategic pricing advice for beginners, suggesting starting at $5,000 or $7,500.
The concept of upsells and the backend strategy for sustainable income.
Offering done-for-you ads as a bonus for the first month, leading to upsell opportunities.
Emphasis on the value of data in optimizing ad performance and client satisfaction.
The potential for monthly recurring revenue through ads management and data services.
The strategy of building equity in client companies for high-performing partnerships.
The power of happy clients leading to referrals and a continuous loop of new business.
The impact of referrals on increasing monthly recurring revenue from ads management and data.
The overall strategy for pricing an AI infrastructure offer for maximum profitability.
Conclusion and sign-off, indicating the next session will provide further insights.