Pricing Your AI Infrastructure Offer | Full AI Infrastructure Course

This video discusses the pricing strategy for an AI infrastructure offer, highlighting a competitive market entry point. The speaker uses AISets.com as an example to illustrate the premium feel and messaging that justifies their high pricing for a basic AI SMS booking bot. They suggest starting with a price between $5,000 to $10,000 and emphasize the importance of upsells and backend services, such as ads management and data, to build recurring revenue. The summary also touches on the potential for client referrals and the strategy for scaling the business.

Takeaways

• 🚀 The best price point for an AI infrastructure offer is hyper-competitive, aiming to attract customers with a premium feel and high-quality messaging.
• 💡 AISets.com is highlighted as an example of a business that sells a high-level AI bot and AI SMS booking bot, emphasizing simplicity and effectiveness.
• 🔑 The pricing for the AI bot can range from $5,000 to $10,000, suggesting that the perceived value and premium feel justify the cost, despite the possibility of finding cheaper alternatives.
• 🛠️ There's an alternative suggestion to start with a lower price point, such as $1,000, to build a tier-free package that can handle unlimited leads, which is more cost-effective.
• 💰 The speaker advocates for a starting price of $10,000 for the AI SMS booking bot, citing the success of case studies and proof of concept as justification for the price.
• 🤔 For beginners or those hesitant to charge $10,000, a middle ground of $7,500 is suggested as an initial price point.
• 📈 The script discusses the importance of backend upsells, such as done-for-you ads and ad management, as a way to sustain and grow the business.
• 📊 Data is presented as a crucial asset, with the potential to inform and improve ad strategies, leading to higher returns for clients.
• 🔄 The concept of 'infinite returns' is introduced, where happy clients lead to referrals and a continuous cycle of new business and revenue.
• 📊 Upselling on ad management and data for a monthly fee of 1 to 2K is suggested as an effective way to build recurring revenue streams.
• 🌟 The potential for equity in client companies as part of the growth commission is mentioned as a way to further incentivize and deepen business relationships.

Q & A

What is the main offer of AISets.com?

The main offer of AISets.com is a high-level AI bot and an AI SMS booking bot. They specialize in helping coaches, consultants, agency owners, service-based businesses, and fitness coaches with their AI needs.

How does AISets.com price their basic offer?

AISets.com prices their basic offer at $5,000, which includes features like 5,000 leads per month, one CRM integration, chat, and reports. They justify this price by providing a premium feel and effective messaging.

What is the argument made against the pricing strategy of AISets.com?

The argument is that the pricing seems inflated, as similar services can be found for much less on platforms like Fiverr. The speaker suggests that the high price is due to the premium feel and presentation rather than the actual value of the service.

What is the suggested starting price for a similar AI infrastructure offer?

The suggested starting price for a similar AI infrastructure offer is between $5,000 to $10,000, depending on the service provider's confidence and experience.

What is the strategy for pricing an AI SMS booking bot for beginners?

For beginners, the strategy is to start with a price in the middle of the suggested range, around $7,500 upfront, to avoid undervaluing the service while still being competitive.

How does the speaker suggest leveraging upsells for backend revenue?

The speaker suggests offering done-for-you ads as a bonus for the first month and then upsell the clients on ad management and data services for a recurring fee of $1,000 to $2,000 per month.

What is the importance of data in the context of ad management and upsells?

Data is crucial because it provides insights into the best ads and strategies. Having data reduces the guesswork for clients and makes the upsell of ad management and data services more compelling.

How does the speaker describe the potential for infinite returns in the AI infrastructure business?

The potential for infinite returns comes from happy clients referring new clients, leading to a continuous loop of sales and upsells, which can significantly increase monthly recurring revenue.

What is the role of referrals in building a successful AI infrastructure business?

Referrals play a significant role as they bring in new clients who are more likely to buy the offered services. This, in turn, increases the business's revenue and helps in building a strong client base.

What additional services can be upsold to clients for company growth?

In addition to ad management and data services, clients can be upsold on growth commission, which may involve equity in their company if they perform well.

Outlines

00:00

💰 Unveiling the High-Profit AI Booking Bot Offer

The speaker introduces a competitively priced AI SMS booking bot offered by AIS sets.com, which targets coaches, consultants, and service-based businesses. The bot is built using APIs and chat GPT, and despite its basic functionality, is priced at $5,000 due to its premium presentation. The speaker emphasizes the high-profit potential of such an offer, suggesting that competitors charge $8,000 to $10,000 for similar services. They also mention the importance of case studies and proof of effectiveness in justifying these high prices. The speaker proposes a strategy for beginners to start with a middle-ground price of $7.5K and discusses the potential for backend profits through upsells and referrals.

05:00

🔄 Building Sustainable Revenue with AI Offers and Referrals

In the second paragraph, the speaker discusses the strategy for creating a sustainable revenue stream through the AI offer. They mention the inclusion of 'done for you ads' as a bonus for the first month, with the intention of upselling ad management and data services for $1 to $2K per month in the subsequent months. The speaker highlights the value of data in optimizing ad performance and the potential for clients to refer new business, creating a cycle of recurring revenue. They also touch on the possibility of offering equity in the client's company as an incentive for growth, ultimately aiming to build a substantial monthly recurring revenue based on referrals and product purchases.

Keywords

AI Infrastructure Offer

The term 'AI Infrastructure Offer' refers to a comprehensive package or service that includes the use of artificial intelligence technologies to support and enhance business operations. In the context of the video, it specifically points to the offer provided by AISets.com, which is an AI bot and SMS booking system designed to assist coaches, consultants, and other service-based businesses. The video discusses the competitive pricing of such an offer and how it can be leveraged to generate significant backend revenue.

Hyper Competitive

Hyper competitive is a term used to describe a pricing strategy that is significantly lower than the market average, aiming to attract customers by offering exceptional value. In the video, the presenter uses 'hyper competitive' to describe the pricing of the AI Infrastructure Offer, suggesting that it is aggressively priced to outperform competitors in the market.

Upsells

Upsells refer to the practice of offering additional products or services to a customer after the initial sale, often at a higher price. In the video, the concept of upsells is integral to the business model discussed, where after the initial sale of the AI Infrastructure Offer, customers are offered additional services such as done-for-you ads management and data insights, which can generate recurring revenue.

Done-for-You Ads

Done-for-you ads are a service where a company or individual takes care of creating and managing advertising campaigns on behalf of the client. In the video, this service is presented as a bonus for the first month and then upsold as an ongoing service for a monthly fee, which is part of the strategy to build a recurring revenue stream.

Data Insights

Data insights refer to the valuable information derived from the analysis of data, which can inform business decisions and strategies. The video emphasizes the importance of data in the context of advertising and selling, suggesting that having access to data on successful ads can significantly enhance a business's performance.

Recurring Revenue

Recurring revenue is income that a business receives on a regular basis, typically from subscriptions or ongoing services. The video discusses the strategy of building a recurring revenue stream through the upsell of services like ads management and data insights, which can provide a stable and predictable income for the business.

Referrals

Referrals are instances where a satisfied customer recommends a product or service to others, potentially leading to new business. The video mentions referrals as a natural outcome of providing excellent service, which can lead to new clients purchasing the AI Infrastructure Offer and contributing to the business's growth.

AI SMS Booking Bot

An AI SMS Booking Bot is an automated system that uses artificial intelligence to handle SMS messages for booking appointments or services. The video uses AISets.com as an example, where they offer such a bot as part of their AI Infrastructure Offer, highlighting its simplicity and effectiveness in generating leads.

Fiverr

Fiverr is an online marketplace where freelancers offer various services, including the development of software and applications. In the video, the presenter mentions Fiverr as a platform where one could potentially find someone to build a similar AI SMS Booking Bot at a lower cost than the one offered by AISets.com.

Tiered Pricing

Tiered pricing is a strategy where products or services are offered at different price points based on the level of features or benefits included. The video script describes a tiered pricing model for the AI Infrastructure Offer, with different tiers offering varying levels of service at different price points.

Equity

Equity in this context refers to a form of ownership in a company, often granted in exchange for services or investment. The video mentions 'Company Growth Commission' as a form of equity that could be offered to clients, indicating a deeper level of partnership where the service provider has a vested interest in the client's success.

Highlights

Introduction to the best price point for a competitive AI infrastructure offer.

Demonstration of how to make a million-dollar business on the backend.

Real-world example of AISets.com, a service that sells AI bots for high-level booking.

Explanation of the premium feel and messaging that justifies a $5,000 price tag for a basic AI SMS bot.

Comparison with Fiverr, where similar bots can be built for significantly less.

The importance of case studies and proof of concept in justifying higher prices.

Strategic pricing advice for beginners, suggesting starting at $5,000 or $7,500.

The concept of upsells and the backend strategy for sustainable income.

Offering done-for-you ads as a bonus for the first month, leading to upsell opportunities.

Emphasis on the value of data in optimizing ad performance and client satisfaction.

The potential for monthly recurring revenue through ads management and data services.

The strategy of building equity in client companies for high-performing partnerships.

The power of happy clients leading to referrals and a continuous loop of new business.

The impact of referrals on increasing monthly recurring revenue from ads management and data.

The overall strategy for pricing an AI infrastructure offer for maximum profitability.

Conclusion and sign-off, indicating the next session will provide further insights.