Personalized Video by HeyGen is Here!

HeyGen
20 Feb 202404:20

TLDRBriana introduces HeyGen's new personalized video feature, designed to enhance sales outreach, customer engagement, and internal communication. The tool allows users to create automated personalized videos with contact-specific information such as names and company details. To get started, users sign into HeyGen, navigate to the labs section, and select a video template. Contacts can be imported via an automatic workflow from Typeform, Zapier, or API, or by uploading a CSV/Excel file. Personalization is achieved by inserting variables for specific contact details into a base video script. A demo project is available for reference. Users can also provide a personalized landing page and connect with calendly for booking meetings. The final step is to deliver the videos through HeyGen's email delivery service, Zapier for CRM integration, or API for custom solutions. Briana encourages feedback and experimentation with the feature.

Takeaways

  • ๐ŸŽ‰ Briana introduces a new personalized video product by HeyGen that's now available for everyone.
  • ๐Ÿš€ The product is particularly useful for sales outreach, customer engagement, and internal/external communications.
  • ๐Ÿ“š Use cases include booking meetings, addressing abandoned shopping carts, service quotes, and providing options to home buyers.
  • ๐Ÿค Personalized communication can be sent from CEOs, VPs, and webinar hosts to specific contacts.
  • ๐Ÿ“ˆ To get started, sign into HeyGen, go to labs, and find the personalized video feature.
  • ๐Ÿ“น The product automates videos with personalized information such as names, companies, and product interests.
  • ๐Ÿ“ Users can create a new project by selecting a video template and importing contact information.
  • ๐Ÿ” HeyGen supports two project types: automatic workflow for new contacts and one-time campaigns via CSV or Excel.
  • ๐ŸŽฅ Record or upload a base video that will be used to generate personalized videos for each contact.
  • โœ๏ธ Edit scripts with variables to make the video relevant to each contact and provide a personalized landing page.
  • ๐Ÿ”— Connect with calendly for booking meetings and deliver videos through HeyGen's email delivery or via zapier and API for integration.
  • ๐Ÿ’ก For more features and to try out the product, visit HeyGen labs and provide feedback through the feedback button.

Q & A

  • What is the name of the latest product introduced by HeyGen?

    -The latest product introduced by HeyGen is the personalized video.

  • Which business use cases would benefit the most from using HeyGen's personalized video?

    -Business use cases that would benefit the most include sales outreach, customer engagement, personalized communication from the CEO, VP greetings, and webinar follow-ups.

  • How can a user get started with HeyGen's personalized video?

    -To get started, a user should sign into HeyGen, go to the labs section, and find the personalized video feature.

  • What kind of information can be automated in the personalized video?

    -Information such as first names, companies, the product they checked out, and other personalized details can be automated in the video.

  • How does the personalized video help with internal and external communication?

    -The personalized video helps by allowing users to insert specific keywords into a base video, which then automatically generates and delivers video messages tailored to each contact, enhancing both internal and external communication.

  • What is the first step in setting up a project in HeyGen's personalized video?

    -The first step is to pick a video template that is most relevant to your contacts.

  • How does HeyGen support the automation of video creation for new contacts?

    -HeyGen supports automation through an automatic workflow that takes new contact information from Typeform, Zapier, or API input and triggers a new video for each new contact.

  • What is a variable in the context of HeyGen's personalized video?

    -A variable in HeyGen's personalized video is specific information relevant to each contact, such as their name, company, role, or the product they were interested in, which can be inserted into the video to personalize it.

  • How can users ensure their video messages are secure and compliant?

    -Users can ensure security and compliance by recording a video consent form for HeyGen to verify their identity.

  • What are the options for delivering the personalized videos to contacts?

    -Videos can be delivered through HeyGen's email delivery system, which works natively with video previews, variables, and landing pages. Alternatively, users can export the video results via Zapier to connect to other CRM or marketing tools or use API for custom integration.

  • How can users provide feedback or share thoughts about HeyGen's personalized video?

    -Users can provide feedback or share thoughts by clicking the feedback button within the HeyGen platform.

  • What is the recommended approach for recording the base video for personalization?

    -It is recommended to record the base video as if talking to the first contact to ensure that the energy, body language, and emotion are more matching when personalized for each individual contact.

Outlines

00:00

๐ŸŽ‰ Introduction to Personalized Video Product

Briana introduces the new personalized video product from haen, highlighting its availability to everyone. The video covers topics like the most beneficial use cases, getting started, and setting up a project quickly. Use cases include sales outreach, customer engagement, personalized communication from CEOs, and webinar follow-ups. The product aims to automate video messaging with personalized information such as names and company details, enhancing internal and external communication.

Mindmap

Keywords

๐Ÿ’กPersonalized Video

A personalized video refers to a video that is customized to include specific information about the viewer, such as their name, company, or other relevant details. In the context of the video script, personalized videos are used to enhance sales outreach, customer engagement, and internal communication by making the content more relevant and engaging for each individual contact.

๐Ÿ’กUse Cases

Use cases are specific scenarios or situations where a product or service can be effectively utilized. In the script, use cases for personalized videos include sales outreach, customer engagement, and internal communications, highlighting how these videos can be beneficial in various business contexts.

๐Ÿ’กSales Outreach

Sales outreach is the process of initiating contact with potential customers to introduce a product or service and generate interest. The script mentions that personalized videos can significantly improve this process by allowing sales representatives to send video messages that specifically address each prospect by name and provide tailored solutions.

๐Ÿ’กCustomer Engagement

Customer engagement refers to the strategies and interactions that a company uses to build a relationship with its customers. The script illustrates how personalized videos can be used to address various customer engagement scenarios, such as abandoned shopping carts, service quotes, and providing home buying options.

๐Ÿ’กAutomating Video with Personalized Information

This concept involves using technology to automatically insert personalized details into a video. The script explains that the product specializes in automating videos with personalized information such as first names, companies, and products of interest, making each video message feel more personal and relevant to the recipient.

๐Ÿ’กVariables

In the context of the script, variables are placeholders for specific pieces of information that will be dynamically inserted into the video to personalize it. These can include names, companies, or any other details relevant to the contact. The use of variables allows for the creation of a large number of personalized videos from a single base video.

๐Ÿ’กVideo Template

A video template is a pre-designed video layout that can be used as a starting point for creating personalized videos. The script mentions that users can choose from different templates, such as highlighting a first name on the screen or using a contact's website as the video background, to make their videos more engaging.

๐Ÿ’กWorkflow

A workflow in the script refers to the sequence of steps or processes that are followed to complete a task or project. For personalized videos, the workflow includes importing contact information, personalizing the video with variables, recording or uploading the video, editing scripts, and delivering the final video to the contacts.

๐Ÿ’กAPI Input

API stands for Application Programming Interface, which is a set of rules and protocols that allows different software applications to communicate with each other. In the context of the video script, API input is mentioned as one of the methods to automatically trigger the creation of a new video for each new contact.

๐Ÿ’กLanding Page

A landing page is a single web page that serves as an entry point for a website or a specific marketing campaign. The script discusses providing a landing page with personalized information and a call to action for recipients of the personalized videos, enhancing the effectiveness of the overall communication strategy.

๐Ÿ’กEmail Delivery

Email delivery refers to the process of sending emails to a list of recipients. In the video script, it is mentioned that the platform offers email delivery services that work natively with video previews, variables, and landing pages, allowing for a seamless integration of personalized video content into email marketing campaigns.

Highlights

HeyGen has released a new personalized video product for everyone.

The product is particularly useful for sales outreach and customer engagement.

Personalized communication can be automated with the product, including CEO welcome messages and VP greetings.

The product allows for internal and external communication with just a few clicks.

Users can get started by signing into HeyGen and accessing the 'labs' section.

Personalized videos can be created by inserting keywords into a base video.

The product supports two types of projects: automatic workflow and one-time campaigns.

Contacts can be imported using a CSV or Excel file, or through form, Zapier, or API input.

Users can personalize videos with variables such as names, companies, and roles.

A demo project is available to see how the videos look and how they are set up.

Users are advised to record videos as if talking to the first contact for better personalization.

For security, a video consent for identity verification is required upon upload.

Scripts can be edited with variables to make the videos more relevant to each contact.

A landing page with personalized information and a call to action can be provided.

Users can connect their Calendly account to book more meetings.

Videos can be delivered through HeyGen's email delivery, Zapier, or API for custom integration.

Feedback can be provided through a feedback button for further improvements.

HeyGen Labs offers more features for users to explore and experiment with.