Jasper 2024 Vision & Product Announcements

Jasper, a leading AI marketing platform, held a major event to announce its 2024 vision and new product offerings. The company, which started in 2021, has focused on simplifying AI for marketers to generate high-quality content more efficiently. With the rise of enterprise adoption, Jasper is shifting towards an enterprise-grade tool that not only accelerates content creation but also ensures brand consistency and performance analytics. The event introduced Jasper's AI Copilot, designed to assist marketing teams with everyday tasks, featuring a company intelligence hub, campaign acceleration, and performance analytics. Jasper's new features aim to provide a comprehensive solution for marketing teams, enhancing creativity, productivity, and strategic content generation while maintaining enterprise-level security.

Takeaways

• 🚀 **Jasper's Vision & Product Launch**: Jasper has unveiled its roadmap and development plan with a focus on enhancing AI capabilities for marketers and enterprises.
• 📈 **Enterprise Adoption**: There's a significant shift towards enterprise adoption of Jasper's tools, indicating a growing need for AI-driven marketing solutions.
• 🎯 **Performance-Driven Content**: Jasper aims to move beyond simple content generation to creating content that performs better and aligns with brand strategies.
• 🔍 **Company Intelligence Hub**: Introduced as a new feature, the Company Intelligence Hub will help build a knowledge graph of a company for more informed content creation.
• 📝 **Campaign Acceleration**: Jasper is launching tools to streamline campaign management, including assignment, commenting, and scheduling directly within the content creation process.
• 📊 **Analytics & Insights**: Jasper will provide analytics to alert teams about underperforming content and offer optimization recommendations to improve ROI.
• 🧠 **AI Copilot Capabilities**: The AI copilot is designed to assist marketing teams with skills, memory, and customization to their organization's tone and style.
• 🔧 **Productivity & Efficiency**: Jasper's tools are aimed at automating non-strategic tasks and analyzing large data sets to boost team efficiency.
• 🛡️ **Enterprise-Grade Security**: Jasper ensures the security of customer data and actions, a critical aspect for enterprise-level adoption.
• 📱 **Integration & API**: Jasper's API and integration capabilities allow for seamless incorporation into existing workflows and platforms.
• ✅ **Personalization & Brand Voice**: Jasper's focus on personalization ensures content is not only efficient but also reflective of each brand's unique voice.

Q & A

What is the significance of the event that Jasper is hosting?

The event is significant as it marks one year since Jasper's Series A funding announcement and showcases the developments made in the past 12 months, including new product releases and a glimpse into Jasper's roadmap and development plan.

What was Jasper's initial focus when the company was founded?

Jasper's initial focus was to simplify the use of large language models (LLMs) like GPT-3 for marketers, making them easy to use and focusing on business use cases to create a performance-driven tool that helps marketers write better content faster.

Why did Dave Rogenmoser decide to transition from CEO to Co-founder?

Dave Rogenmoser decided to transition from CEO to Co-founder after realizing that to scale the company and achieve its goals faster, it would be beneficial to have someone with prior experience in scaling a company to the CEO position. He found Timothy Young, who had a successful track record in scaling companies and leadership roles at VMware and Dropbox.

What are the core capabilities of Jasper's AI Copilot for marketing?

The core capabilities of Jasper's AI Copilot for marketing include skills, which are tasks or actions the copilot can perform with the user; memory, which involves understanding the company's strategy, goals, analytics, performance, and branding; and customization to align with the organization's tone, style, voice, and individual team member's marketing roles.

What is the Company Intelligence Hub and how does it benefit users?

The Company Intelligence Hub is a feature that helps build a knowledge graph of a user's company, allowing Jasper to be better informed about the brand voice and style. It enables users to educate Jasper on their brand and connect to data systems, ensuring that content generated is more strategic and aligned with the company's goals.

What is the X-ray view feature and how does it help marketers?

The X-ray view feature allows marketers to see exactly where a piece of content deviates from the desired style or brand voice. It aims to reduce inaccuracies, commonly referred to as 'AI hallucinations,' and ensures that the content generated is consistent with the brand's positioning.

How does the Campaign Acceleration feature of the AI Copilot work?

Campaign Acceleration allows users to take a seed idea and generate not just a piece of content, but also define and coordinate a full campaign with an AI-native approach. It integrates campaign management tools like assignments, comments, and scheduling into the content production flow, aiming to reduce the administrative burden of external project management tools.

What does the Analytics and Insights feature of the AI Copilot provide?

The Analytics and Insights feature alerts teams to underperforming content, provides recommendations on how to optimize it, and allows for easy visualization of top-performing content in a dashboard. It surfaces trends in content performance, informs future strategy shifts, and offers a clearer picture of the ROI.

What is the purpose of the new Enterprise Foundation and Administration Console?

The new Enterprise Foundation and Administration Console support the AI Copilot's functionality by connecting with Jasper's AI orchestration layer. It ensures the best results are achieved safely and securely, maintaining enterprise-grade security for all user data and actions.

How does Jasper plan to expand the functionality of the AI Copilot?

Jasper plans to expand the AI Copilot's functionality each quarter, focusing on outcomes rather than just outputs. They aim to partner with users to make teams more effective, continuously improving and integrating user feedback into the product development.

What is the target audience for Jasper's Business AI Platform?

The target audience includes high-performing marketing teams with growing demands and limited resources, teams looking to unlock new markets or scale their operations, agencies supporting multiple businesses, portfolio companies managing multiple brands, and tech platforms seeking a multimodal AI solution for brand voice integration.

Outlines

00:00

🎉 Jasper's Annual Event and Vision for AI

The event marks a year since Jasper's Series A funding announcement, showcasing developments and new product releases. The audience is introduced to Jasper's roadmap and future plans. Leadership shares insights on AI's trajectory and Jasper's role in it. Dave Rogenmoser, co-founder of Jasper, discusses the company's evolution from a startup to an enterprise solution, emphasizing the shift towards performance-driven tools for marketers. The presentation also addresses Jasper's new focus on enterprise needs, including on-brand content and analytics.

05:03

🚀 Launching Jasper's Enterprise-Grade Marketing AI Copilot

Timothy Young, the new CEO, introduces Jasper's AI Copilot, an industry-first enterprise-grade marketing tool designed to assist marketing teams with everyday tasks. The Copilot aims to enhance creativity, productivity, and marketing performance. It has three core capabilities: skills, memory, and customization. The announcement includes new features like the Company Intelligence Hub, X-ray View for content alignment, and Campaign Acceleration for streamlined project management.

10:03

📈 Jasper's Focus on Content Acceleration and Analytics

Zach Anderson, Jasper's VP of Product and Customer Success, discusses the company's commitment to expanding the AI Copilot's functionality. He highlights the importance of analytics and insights, enabling teams to optimize content performance. New features include the ability to manage and improve content directly within Jasper, integration with Google Analytics, and suggestions for campaign ideas based on performance data.

15:06

🌟 Unveiling Jasper's Enhanced Capabilities and Future Roadmap

The presentation outlines new features such as an upgraded AI copilot with analytics and insights, customization with company intelligence, and a new style guide for brand consistency. X-ray mode ensures content quality, and campaign capabilities are improved for better team collaboration. The introduction of Spaces allows for organized content and campaign management. Zach also teases an upcoming new editing experience and expresses excitement for future developments.

20:06

📚 Jasper's Commitment to Innovation and Customer Feedback

The speaker emphasizes Jasper's dedication to continuous innovation, incorporating customer feedback into product development. The company's focus on security, leveraging the best LLM models, and providing a strong foundation for marketing teams is highlighted. The presentation also provides a sneak peek into Jasper's future plans, including further investment in analytics, skills enhancement, visual content creation, and a Canvas experience for holistic campaign views.

25:09

🎯 Targeting High-Performing Marketing Teams with Jasper

The final paragraph addresses who Jasper's AI business platform is best suited for, including high-performing marketing teams facing growing demands with limited resources. It also appeals to agencies, companies looking to expand into new markets, and tech platforms seeking AI integration. The speaker encourages booking a meeting with Jasper's AI experts for early access, preferred pricing, and strategic planning for AI in 2024.

Keywords

Jasper

Jasper is an AI-driven platform designed to assist in content creation, particularly for marketing teams. It simplifies the use of large language models (LLMs) like GPT-3 for non-technical users, enabling them to generate high-quality content efficiently. In the context of the video, Jasper is transitioning from a single-user tool to an enterprise-grade solution that not only accelerates content creation but also focuses on content performance and alignment with brand strategies.

Enterprise-Grade Marketing AI Copilot

The Enterprise-Grade Marketing AI Copilot is a new feature introduced by Jasper, which serves as an AI companion for marketing teams. It is designed to automate and assist with everyday marketing tasks, making teams more creative, productive, and knowledgeable. It represents a shift from a simple content generator to a comprehensive tool that integrates with a company's strategy, goals, analytics, and brand voice, aiming to enhance marketing outcomes.

Content Acceleration

Content acceleration refers to the process of quickly generating a large volume of content, which is a primary focus of Jasper's platform. As mentioned in the script, Jasper has helped create over 200 million unique pieces of content, significantly speeding up the time to market for marketing materials. This feature is crucial for marketing teams looking to maintain a steady output of fresh and engaging content.

Campaign Acceleration

Campaign acceleration is a feature that allows users to not only generate individual pieces of content but to also plan, coordinate, and execute full marketing campaigns with an AI-native approach. This tool is designed to streamline the campaign management process by integrating assignment tracking, commenting, and scheduling directly into the content production workflow, aiming to reduce the administrative burden on marketing teams.

Analytics and Insights

Analytics and insights are essential components of the Jasper platform that provide users with performance data from their marketing channels. This feature allows marketing teams to make data-driven decisions by understanding which content performs well and why. It is a step beyond content creation, focusing on optimizing content for better results and offering suggestions for improvement.

Company Intelligence Hub

The Company Intelligence Hub is a feature that builds a knowledge graph of a company, allowing Jasper to better understand and align with the brand's strategy, goals, and audience information. It enables users to educate Jasper on their brand voice and style and connect to data systems for more informed and strategic content generation.

X-ray View

X-ray View is a feature that allows marketing teams to analyze and understand where a piece of content deviates from the desired style or brand voice. This tool is designed to reduce inaccuracies and generic outputs, often referred to as 'AI hallucinations,' ensuring that the content generated is closely aligned with the brand's unique identity.

AI Hallucinations

AI hallucinations refer to the inaccuracies in content generated by AI when it strays from the provided context or brand guidelines, producing outputs that are generic or incorrect. Jasper's X-ray View feature aims to minimize these hallucinations by providing a detailed analysis of content against the brand's desired style and voice.

Brand Voice

Brand voice is the unique tone, style, and manner in which a brand communicates through its content. In the context of the Jasper platform, the ability to generate content that is consistent with a brand's voice is critical. Jasper's features allow users to input and train the system on their specific brand voice, ensuring that all generated content reflects the brand's identity.

Security

Security is a foundational aspect of the Jasper platform, ensuring that all user data and actions are protected. As enterprises adopt AI tools like Jasper, the need for robust security measures increases to safeguard sensitive company information and intellectual property. Jasper emphasizes maintaining enterprise-grade security to build trust and ensure compliance with data protection standards.

API

API, or Application Programming Interface, is a set of protocols and tools that allows different software applications to communicate with each other. Jasper's API enables users to integrate its AI-driven content creation capabilities into their existing workflows and platforms, offering greater flexibility and efficiency in content generation across various digital touchpoints.

Highlights

Jasper's biggest event of the year showcases developments and new product releases after a series A funding raise.

Jasper's co-founder, Dave Rogenmoser, discusses the company's transition and vision for AI in marketing.

The introduction of Jasper's Enterprise-Grade Marketing AI Copilot, designed to assist marketing teams with everyday tasks.

Jasper's focus on creating a performance-driven tool for marketers to generate better content faster.

The unveiling of Jasper's roadmap and development plan for the future.

Timothy Young, new CEO of Jasper, shares his vision for the company's direction in the tech industry.

Launch of the Company Intelligence Hub to build a knowledge graph of a company for more informed content generation.

Introduction of X-ray view feature to reduce AI-generated content inaccuracies and align with brand voice.

Campaign Acceleration feature allows for defining and coordinating full campaigns with an AI-native approach.

Analytics and insights feature to alert teams to underperforming content and provide optimization recommendations.

New Enterprise Foundation and Administration Console for secure data management and AI orchestration.

Zach Anderson, VP of Product, details the co-pilot's new functionalities and their impact on marketing teams.

Jasper's API allows for integration into any workflow or platform, enhancing content creation capabilities.

The Jasper AI Copilot's new editing experience consolidates tools into a more dynamic and conversational interface.

Investment in expanding Jasper's capabilities for analytics, skills, and visual content creation in the future.

Canvas experience proposed for a holistic view of campaigns, showing how all content pieces work together.

Emphasis on Jasper's security measures to protect company data and ensure proper business use cases for AI.

Jasper's AI platform is suitable for high-performing marketing teams, agencies, and businesses looking to scale their content creation.

Urgency to adopt Jasper for a competitive edge in 2024 and to secure preferred pricing before the expected price increase.