Imagen - AI Editing a Full Session [Demo]

Myrtle and Moss Photography - Ang McCabe
15 Dec 202216:50

TLDRAndrew McCabe, an award-winning wedding photographer and Canon Canada Ambassador, shares his journey from nursing to photography and his passion for teaching others in the industry. He discusses the challenges of editing photos, especially for busy photographers, and his experiences with various editing processes and AI programs. McCabe highlights the efficiency of using Imagine, an AI editing tool, which learns his editing style and streamlines the process. He demonstrates how Imagine significantly reduces editing time for a family session, from potentially hours to just 20 minutes, with minimal tweaks needed. He also teases an upcoming feature from Imagine, an AI culling tool, and the opportunity for users to purchase his AI profile for a seamless editing experience. McCabe encourages photographers to find a system that works for them and stay connected through his social media platforms.


  • πŸ“Έ **Andrew McCabe** is an award-winning wedding photographer known for his couple's work and intimate maternity photography.
  • πŸ† He is a Canon Canada Ambassador and resides in Vancouver Island.
  • πŸŽ“ McCabe transitioned from nursing to full-time photography after his first son was born, which was nine years ago.
  • πŸ“ˆ He has been in the photography industry for 16 years and has spent the last eight years teaching others.
  • πŸ›  McCabe enjoys editing but finds it daunting due to the volume of work, especially as a busy wedding photographer.
  • πŸ€– He has tried various editing methods and AI programs but found them to be time-consuming and expensive, often requiring significant pre-setup and tweaking.
  • πŸš€ With **Imagen**, he can upload his photo catalog and let the AI do the work, which he finds more efficient and less time-consuming.
  • πŸ“ˆ The AI learns his editing style over time, improving with each re-upload of final edits.
  • πŸ‘¨β€πŸ‘©β€πŸ‘§ He shares a quick family session story, emphasizing the importance of capturing authentic connections and moments.
  • πŸ“‚ McCabe discusses the process of exporting photos as a catalog and uploading them to Imagen for editing.
  • πŸ” He highlights the importance of culling photos to a reasonable number to speed up the workflow.
  • ⏱️ Editing over a hundred photos with Imagen took about 20 minutes, which would have taken significantly longer without it.
  • πŸ”₯ McCabe is excited about Imagen's upcoming AI culling feature, which will further streamline his editing process.
  • 🌟 He offers a discount code for Imagen in the video description and mentions an upcoming AI profile based on his editing style for purchase.

Q & A

  • Who is the speaker in the provided transcript?

    -The speaker in the provided transcript is Andrew McCabe, an award-winning wedding photographer and Canon Canada Ambassador, who is also known for his couple's work and intimate maternity work.

  • What was Andrew McCabe's profession before becoming a full-time photographer?

    -Before becoming a full-time photographer, Andrew McCabe was a registered nurse working in Labor and Delivery.

  • How long has Andrew McCabe been a professional photographer?

    -Andrew McCabe has been a professional photographer for 16 years, with the last 9 years being full-time after quitting nursing.

  • What is Andrew McCabe's role as a Canon Canada Ambassador?

    -As a Canon Canada Ambassador, Andrew McCabe likely represents the brand, participates in promotional activities, and utilizes Canon products in his photography work.

  • What is the main topic of discussion in the transcript?

    -The main topic of discussion in the transcript is Andrew McCabe's editing workflow, with a focus on using AI programs to assist and speed up the editing process.

  • What AI program is Andrew McCabe particularly excited about?

    -Andrew McCabe is particularly excited about an AI program called 'Imagine', which he finds helpful in streamlining his editing workflow and saving time.

  • What is the process of using the AI program Imagine?

    -The process involves uploading a catalog of photos to Imagine after a session, waiting for the program to process the images, and then downloading and reviewing the edited photos. It also requires creating a profile so the program can learn the user's editing style over time.

  • What feature of Imagine is Andrew McCabe looking forward to?

    -Andrew McCabe is looking forward to the release of Imagine's AI culling feature, which is currently in beta mode and aimed at making the photo selection process more efficient.

  • What is the significance of re-uploading final edits in Imagine?

    -Re-uploading final edits in Imagine is significant because it helps the AI learn the user's style and preferences, thereby improving the accuracy and efficiency of future edits.

  • How does Andrew McCabe feel about the editing process using Imagine?

    -Andrew McCabe is very satisfied with the editing process using Imagine, stating that it has saved him a significant amount of time and has been a game changer for his workflow.

  • What is the special offer Andrew McCabe has for those interested in trying Imagine?

    -Andrew McCabe has a code for those interested in trying Imagine, which provides 1500 free edits, 500 more than the standard offer without using the code.

  • What future feature is Andrew McCabe excited to share with his audience?

    -Andrew McCabe is excited to share that in the near future, his AI profile will be available for purchase, allowing users to use his editing style directly within the Imagine program without having to create their own profile.



πŸ“Έ Introduction to Andrew McCabe's Photography and Editing Workflow

Andrew McCabe, an award-winning wedding photographer and Canon Canada Ambassador, introduces himself and his work. He discusses his transition from nursing to full-time photography after his first son was born, nine years ago. McCabe shares his passion for teaching others about photography and editing, emphasizing the importance of working smarter, not harder. He talks about his experiences with various editing processes, including in-person editors and online companies, and his recent exploration of AI programs to streamline his workflow. He highlights the benefits of using an AI program called Imagine, which learns his editing style over time, making the process more efficient.


πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family Photography Session and Editing with AI

McCabe shares a story about an impromptu family session he offered to a fellow photographer. He describes the session's quick 20-minute timeframe and the storytelling elements he managed to capture despite the limited time. He emphasizes the importance of capturing authentic connections and moments in family photography. McCabe also discusses the upcoming release of an AI culling feature by Imagine, which he is eager to test as culling is his biggest challenge due to emotional attachment to his photos. He provides a quick walkthrough of his editing process using Lightroom and Imagine, showing how he imports photos, creates a catalog, and uses AI to edit his work.


πŸš€ Imagine AI Editing Process and Results

McCabe demonstrates the Imagine AI editing process using the family session photos. He explains how the AI straightens images, and he manually makes adjustments such as cropping and color temperature tweaking. He highlights the time-saving benefits of the AI program, noting that editing over a hundred photos took about 20 minutes, a task that would have otherwise taken significantly longer. McCabe expresses his satisfaction with the AI's performance and the minimal tweaks required after the AI editing. He also mentions the possibility of purchasing his custom AI profile in the future for those who wish to emulate his editing style without the setup process.


πŸ“ Conclusion and Staying Connected

McCabe concludes by encouraging viewers to find an editing system that works for them and expresses his excitement about the potential time savings Imagine offers. He regrets not starting with the AI editing process sooner and shares his contact information, inviting viewers to join his Facebook education group 'Stay Inspired with Andrew McCabe' and to follow him on Instagram at Myrtle and Moss photography. He thanks the viewers for their time and interest.



πŸ’‘AI Editing

AI Editing refers to the use of artificial intelligence to automate the process of editing photos or videos. In the context of the video, AI editing is central to the workflow of the photographer, who uses an AI program to speed up and streamline the editing process. The AI learns the photographer's style and preferences over time, making the editing more efficient and less time-consuming.

πŸ’‘Wedding Photography

Wedding photography is the practice of taking photographs of a wedding, typically including the couple, the ceremony, and the reception. The video features a professional wedding photographer who discusses their experiences and workflow in the field. Wedding photography is highlighted as a demanding field where the volume of work can be overwhelming, making AI editing particularly beneficial.

πŸ’‘Canon Canada Ambassador

A Canon Canada Ambassador is a professional photographer who is recognized by Canon Canada for their expertise and achievements in the field. The video's speaker is a Canon Canada Ambassador, which signifies their high level of skill and recognition in the photography community. This status is important as it lends credibility to the photographer's recommendations and techniques discussed in the video.


πŸ’‘Editing Workflow

Editing workflow refers to the sequence of steps and processes a photographer or editor goes through to select, organize, and enhance photographs. The video emphasizes the importance of an efficient editing workflow, especially when dealing with the large volume of images typical in wedding photography. The photographer discusses their journey in finding a workflow that saves time and effort, with AI playing a significant role.

πŸ’‘Vancouver Island

Vancouver Island is a large island off the coast of British Columbia, Canada, known for its natural beauty and scenic landscapes. The speaker mentions calling Vancouver Island home, which provides a backdrop for their photography work. The location is significant as it likely influences the style and subject matter of the photographer's work.

πŸ’‘AI Profiles

AI profiles in the context of the video refer to personalized settings within an AI editing program that are created by the user to reflect their preferred editing style. The photographer discusses creating an AI profile with the software, which the program then uses to learn and apply the user's style to new images, improving over time.

πŸ’‘Raw Images

Raw images are high-resolution, unprocessed photographs taken directly from a camera's image sensor. They are referred to in the video as the initial files that the photographer works with before editing. The discussion around Raw images highlights the importance of starting with high-quality files to achieve the best results in post-production.


Lightroom is a photo editing and organization software developed by Adobe. It is mentioned in the video as the platform where the photographer imports and manages their photos before and after AI editing. Lightroom is significant as it is a widely used tool in the photography industry for its powerful editing capabilities and efficient cataloging system.

πŸ’‘Smart Previews

Smart Previews in Adobe Lightroom are low-resolution stand-ins for the original images that allow for non-destructive editing without the need for the full-resolution files. The video script mentions building Smart Previews, which facilitates faster editing and is particularly useful when working with AI editing programs.


Culling is the process of reviewing and selecting the best photographs from a larger set, often a necessary step in photo editing. The photographer expresses their difficulty with culling due to emotional attachment to their photos. The video discusses how AI can assist with this process by automatically selecting and editing images, reducing the time spent on this task.

πŸ’‘Imagine AI

Imagine AI is the AI editing program discussed throughout the video. It is used to automate the editing process, learning from the photographer's edits to apply similar adjustments to new photos. The program is highlighted as a game-changer for the photographer, significantly reducing the time spent on editing and allowing for a more efficient workflow.


Andrew McCabe, an award-winning wedding photographer, shares his experience with Myrtle and Moss photography.

He discusses his background as a registered nurse before transitioning to full-time photography nine years ago.

McCabe has been in the photography industry for 16 years and has spent eight years teaching others.

He emphasizes the importance of teaching people to work smarter, not harder, and learning from his mistakes.

The challenge of editing workflow is addressed, especially for busy photographers.

McCabe has experimented with various editing processes, including in-person editors and online companies, but found them expensive and inefficient.

AI programs have emerged to assist in the editing workflow, but many require significant initial setup and still involve manual tweaking.

He introduces 'Imagen', an AI editing tool that learns the user's editing style and becomes more efficient over time.

Imagen automates the editing process, allowing users to upload their work and receive edited photos after a short wait.

McCabe shares a personal story of an impromptu family photo session he conducted after finishing a client session.

He discusses the importance of capturing authentic connections and interactions in family photography.

McCabe demonstrates how to use Imagen by uploading a catalog of photos from a family session.

He explains the process of creating an AI profile in Imagen and the importance of re-uploading final edits to refine the AI's learning.

Imagen's AI editing process is shown, with McCabe providing commentary on the initial results.

McCabe provides tips on making minor adjustments to the AI-edited photos, such as cropping and color balance.

He expresses his satisfaction with the time saved using Imagen, which edited over a hundred photos in about 20 minutes.

McCabe mentions an upcoming feature of Imagen, an AI culling tool, which he is excited to test.

He offers a discount code for Imagen and teases the future availability of his AI profile for purchase.

McCabe invites viewers to join his education group on Facebook and follow him on Instagram for more insights and updates.