How to build a bot that writes SEO articles for you

Instant SEO Bot is a revolutionary tool designed to streamline the content creation process for digital marketers and growth product managers. Developed by a team from Detex Space, this bot aims to eliminate the time-consuming aspects of SEO, such as keyword research, SER analysis, and endless editing cycles. With a user-friendly interface and five specialized agents, Instant SEO Bot can generate high-quality, SEO-optimized content in as little as 15 minutes per article. The bot operates on a system prompt, which guides it to produce top-ranking blogs based on provided keywords and a brief description. It utilizes a knowledge base called the Lima framework, which ensures the quality of the content. The bot also incorporates various plugins to fetch related questions, search for current news, and create a comprehensive knowledge base for article writing. The result is a fully developed blog post, complete with meta title, description, and URL structure, ready for publication.

Takeaways

• 🚀 Instant SEO bot is a tool designed to quickly create high-quality SEO content, potentially saving time and resources compared to traditional content creation processes.
• 🔍 The bot is developed by a team with diverse expertise, including product managers, engineers, and marketers from Detex Space.
• 📈 It aims to streamline the SEO process, from keyword research to content editing, which can be time-consuming and challenging for digital marketers and growth product managers.
• 💰 Instant SEO can save costs up to $50,000 that would otherwise be spent on hiring an external agency or a full team of SEO writers.
• ⏱️ Content creation time is significantly reduced to a maximum of 15 minutes per block with the Instant SEO bot.
• 🤖 The bot operates through five different agents, each with unique skills that mimic roles within a marketing team.
• 🔑 The system prompt instructs the SEO assistant to generate top-ranking, SEO-optimized blogs, requiring only keywords, a brief description, and a desired word count.
• 📝 The bot maintains a professional tone, excludes offensive content, and does not fabricate information, adhering to guidelines set in the system prompt.
• 🔍 The Analyst agent uses various skills like Google web search and keyword memory to gather information and generate a content brief.
• 📚 The Company Expert agent collects company-related information to incorporate into the article, providing a detailed and accurate representation of the company.
• 📝 The bot drafts the article, including key features, pros, and cons of the software, and allows for expansion and further detail upon user request.
• 🌐 The SEO Expert agent finalizes the article with a meta title, description, and URL structure, optimizing it for search engines.

Q & A

What is the name of the bot introduced in the transcript?

The bot introduced in the transcript is called the Instant SEO bot.

What is the main purpose of the Instant SEO bot?

The main purpose of the Instant SEO bot is to generate high-quality SEO content quickly, saving time and resources that would otherwise be spent on keyword research, SER analysis, drafting, and editing cycles.

How does the Instant SEO bot save on costs compared to hiring an external agency?

The Instant SEO bot can save costs up to $20,000 to $50,000 that a company would otherwise spend on hiring an external agency for content creation.

What are the five different agents that the Instant SEO bot has?

The five different agents that the Instant SEO bot has are the SEO assistant, the analyst, the company expert, the company writer, and the SEO expert.

What is the role of the analyst agent in the Instant SEO bot?

The analyst agent is equipped with skills like Google web search, test and browse, and related search Lia framework. It references a knowledge base called the Lima framework and uses keyword memory to search and generate prompts for the content creation.

How does the company expert agent assist in content creation?

The company expert agent helps collect company-related information. It can summarize details about a company and input this information into the article, providing a comprehensive understanding of the company's role in the content.

What is the function of the SEO expert agent in the Instant SEO bot?

The SEO expert agent generates the Meta title, Meta description, and URL structure for the content, optimizing it for search engines.

What is the Lima framework and how does it help in content creation?

The Lima framework is a set of rules that top blog writers follow to improve the quality of the blogs created. The Instant SEO bot uses this framework to generate a content brief that adheres to professional blog writing standards.

How does the Instant SEO bot maintain a professional tone and exclude inappropriate content?

The Instant SEO bot is programmed with a system prompt that includes dos and don'ts, such as maintaining a professional tone and excluding content that is offensive, harmful, or not safe for work. It is also instructed not to fabricate any information.

What is the process for generating a full article using the Instant SEO bot?

The process starts with providing keywords and a brief description to the SEO assistant. The bot then uses its agents to generate a content brief, outline, and draft. The user can request expansions or changes, and once satisfied, the task is passed to the SEO expert agent to finalize the article with SEO optimizations.

What are some of the plugins or skills built for the Instant SEO bot?

Some of the plugins or skills include Google web search and browse, related search plugin, Google news, and right search. These plugins help the bot fetch related questions, search for current training articles, and create titles and snippets for articles.

How long does it take to generate an entire article using the Instant SEO bot?

It takes about 20 minutes to generate an entire article using the Instant SEO bot, from generating keywords to the full article with SEO optimizations.

Outlines

00:00

🚀 Introduction to Instant SEO Bot

The video introduces the Instant SEO bot, a creation of a team from Detex Space, comprising product managers, engineers, and marketers. The bot is designed to streamline the process of SEO content creation, which is usually time-consuming and complex. It aims to help digital marketers and growth product managers by automating keyword research, SER analysis, drafting, and editing cycles. The Instant SEO bot offers a cost-effective alternative to hiring an external agency, reducing content creation time to a maximum of 15 minutes per block. The bot operates through five different agents, each with unique skills that mimic roles within a marketing team. The process begins with a system prompt to generate top-ranking SEO optimized blogs, requiring only primary and secondary keywords, a brief description, and a desired word count. The bot maintains a professional tone, excludes inappropriate content, and does not fabricate information. An example is given, where the bot is tasked with creating an article on the top project management software, including a list of the top 10 productivity tools, a detailed comparison, and a word count of 1500-2000 words.

05:02

🤖 The Company Expert and Content Generation

The second paragraph delves into the 'Company Expert' agent of the Instant SEO bot. This agent is designed to collect and summarize company-related information, which is then integrated into the content. For instance, if the user provides a database for a company like Asana, the bot can generate a comprehensive brief about the company to be included in the article. The bot's workflow continues with the user confirming the content brief and proceeding with the article. The 'Company Writer' agent then generates the article based on the provided outline and requirements. The process is swift and accurate, with the bot detailing the software's features, pros, and cons. Once the draft is ready, the user can choose to expand on the article, prompting the bot to delve deeper. The final step involves the 'SEO Expert' agent, which generates the meta title, description, and URL structure for the article. The paragraph also describes the various plugins used by the bot, such as Google related search, Google news, and a custom workflow called 'right search' that creates article snippets using a specific word count and a temperature setting to control the level of creativity.

10:04

📚 Lima Framework and Knowledge Base

The final paragraph explains the importance of the Lima framework in the content generation process. The Lima framework provides a structured approach to writing blogs, which the bot follows to ensure the quality of the content. The bot is fed with information on better content structures, which it uses to generate the content brief. The framework is consistent with professional blog writing standards. The paragraph also discusses the knowledge base that the bot uses, which includes related search terms and metadata to give the bot more context. The workflow for 'search related' is described, where the bot creates an information and knowledge base to understand related search terms. The video concludes by emphasizing the efficiency of the Instant SEO bot, which can output a complete article, including the URL structure, title, and description, within about 20 minutes, starting from keyword generation to the full article.

Keywords

Instant SEO bot

The Instant SEO bot is a software application developed by a team of product managers, engineers, and marketers from Detex space. It is designed to automate the creation of high-quality SEO content. The bot is presented as a game-changer in content creation, capable of generating top-ranking SEO optimized blogs quickly. It is particularly useful for digital marketers and growth product managers who understand the time-consuming nature of SEO processes.

SEO content creation

SEO content creation refers to the process of producing written material that is optimized for search engines. This includes keyword research, analysis, drafting, and editing. The Instant SEO bot aims to streamline this process, reducing the time and effort required to create SEO-friendly content, which is crucial for online visibility and digital marketing strategies.

Productivity tools

Productivity tools are software applications that help individuals and teams work more efficiently. In the context of the video, the Instant SEO bot is tasked with listing and comparing the top 10 productivity tools, highlighting their key features, pros, and cons. This comparison is meant to assist users in making informed decisions about which software to use for project management and other tasks.

Lima framework

The Lima framework is a set of rules and guidelines that top blog writers follow to improve the quality of their content. It serves as a knowledge base for the Instant SEO bot, guiding it in generating content that adheres to professional standards. The framework is a crucial component in ensuring that the articles produced by the bot are of high quality and SEO optimized.

Google web search

Google web search is a plugin built for the Instant SEO bot to fetch related questions for a given user query. This helps the bot understand user interest and intent, which is vital for creating content that resonates with the target audience. The plugin mimics how a human would search for information, making the bot's content generation more human-like and relevant.

Company expert

The company expert is one of the five agents within the Instant SEO bot, designed to collect and summarize company-related information. If a user wants to write a blog about a specific company, such as Asana, the company expert agent can input a database about the company into the article, providing detailed and accurate information to enhance the content's relevance and value.

Meta title and description

Meta titles and descriptions are HTML elements that describe the content of a webpage. They are important for SEO as they often appear in search engine results. The Instant SEO bot's final agent, the SEO expert, is responsible for generating these elements, ensuring that the completed article is not only well-written but also optimized for search engines.

Plugins

Plugins in the context of the Instant SEO bot are additional functionalities that extend the bot's capabilities. They include tools for related searches, Google news, and other workflows that assist in gathering information and generating content. These plugins work together to provide the bot with a comprehensive knowledge base and enable it to create detailed and informative articles.

Workflows

Workflows are the sequences of steps that the Instant SEO bot follows to generate an article. They involve using various plugins and skills to search, browse, and analyze information before creating a draft and finalizing the content. Workflows are designed to mimic the process a human writer would take, ensuring that the bot's output is coherent, structured, and aligned with the user's instructions.

Content brief

A content brief is a document or outline that outlines the key points, goals, and requirements of a content piece. In the video, the Instant SEO bot generates a content brief after receiving instructions from the user. This brief serves as a guide for the subsequent steps in the article creation process, ensuring that the final article meets the user's expectations and requirements.

Professional tone

Maintaining a professional tone is important for the credibility and effectiveness of SEO content. The Instant SEO bot is programmed to exclude content that is offensive, harmful, or not safe for work, ensuring that the articles it produces are suitable for a professional audience. This focus on professionalism is a key aspect of the bot's ability to generate high-quality, SEO-optimized content.

Highlights

Instant SEO bot is a new tool for content creation in the field of SEO, developed by a team from detex space.

The bot can create high-quality SEO content rapidly, saving time compared to traditional methods.

Digital marketers and growth product managers can benefit from Instant SEO's streamlined process.

The bot eliminates the need to hire an external agency, saving costs up to $50,000.

Content creation time is reduced to a maximum of 15 minutes per block with Instant SEO.

The UI of Instant SEO features five different agents, each with unique skills mimicking roles within a marketing team.

The system prompt instructs the SEO assistant to generate top-ranking, SEO-optimized blogs.

Users provide keywords, a brief description, and desired word count for the bot to create content.

The bot maintains a professional tone and avoids generating offensive or harmful content.

The Analyst agent uses the Lima framework and keyword memory to improve the quality of created blocks.

The bot can generate prompts for articles, such as a comprehensive comparison of project management software.

The Company Expert agent collects company-related information to be included in the content.

The bot can incorporate user suggestions for additional software or tools to be included in the article.

The Company Writer agent generates the article based on the provided outline and requirements.

The SEO Expert agent creates the Meta title, description, and URL structure for the article.

Google-related plugins are used to fetch related questions and understand user intent.

The bot uses a workflow of test, browse, and search to create a knowledge base for article writing.

The Lima framework provides a structure for professional blog writing, which the bot follows.

The bot can output a complete article, including SEO elements, in about 20 minutes.

Instant SEO offers a significant time and cost-saving solution for SEO content creation.