How to Grow an Instagram Account in 2024 (Easy Mode ✅)

In this informative video, the creator shares a proven strategy for growing an Instagram account in 2024, emphasizing niche mastery, utilizing trending audios, engaging with polls, optimizing captions with keywords, applying effects, and effectively using hashtags. The video also highlights the importance of pinned content and comments, as well as crafting a compelling bio that captures attention and encourages followers. By implementing these tactics, the creator's food page saw significant growth, and viewers are encouraged to apply similar strategies for their own success.

Takeaways

• 📈 Focus on Niche Mastery: Customize your Instagram explore page to your niche to easily find content, hashtags, and trending audios for inspiration.
• 🎶 Utilize Trending Audios: Find and use trending audios to enhance your content and increase its performance on the platform.
• 📊 Engage with Polls: Use the new poll feature in captions to boost engagement and potentially your growth on Instagram.
• 📝 Improve Caption Strategy: Use a structured format for your captions with a hook, advice, story, or actionable steps, followed by a CTA to follow and relevant hashtags.
• 🌟 Use Effects Wisely: Experiment with subtle effects to enhance your content without drastically altering it, which can help increase views.
• 🚫 Turn Off Facebook Recommendations: To ensure views are focused on Instagram, disable Facebook recommendations to prevent virality from Facebook views.
• 📌 Use Hashtags Strategically: Apply 3-7 relevant hashtags to help the algorithm understand your content and target the right audience.
• 🔖 Pin Smartly: Pin comments on viral posts to encourage follows and pin content after 30 days when its momentum starts to decline to maintain a highlight of your best work.
• 👤 Optimize Your Bio: Craft a bio that captures attention and provides a clear value proposition for potential followers, focusing on community and not sales.
• 🔍 Add Keywords on Videos: Include small, barely visible keywords on your videos to assist the algorithm in showing your content to the right audience.

Q & A

How did the presenter's Instagram account grow significantly in the last 30 days?

The presenter's Instagram account grew over 50,000 followers in the last 30 days by implementing a specific strategy which they reveal in the video. This strategy has been tested across more than 20 different theme pages in various niches.

What is the concept of 'Niche Mastery' in the context of growing an Instagram account?

Niche Mastery refers to focusing on a specific theme or topic for the Instagram account. This helps the account to show relevant content on the explore page, making it easier to get inspiration for posts, hashtags, and captions, thus aiding in the growth of the account.

How can one find trending audios on Instagram?

To find trending audios, one should press the discover button at the bottom right of the Instagram interface. Then, look for the trending audios section at the bottom left, indicated by an upward-pointing arrow. By pressing on the audio, one can see if it's trending and explore other top trending audios.

Why is it recommended to use polls in Instagram captions?

Using polls in Instagram captions is a feature that encourages audience engagement. It prompts users to interact with the post by voting, which can significantly increase engagement and potentially the post's visibility on the platform.

What is the recommended approach to creating captions for Instagram posts?

The recommended approach includes starting with a hook, such as a question, followed by advice, a story, or actionable steps. Then, credit the source of the content if it's not original, include a call-to-action (CTA) inviting users to follow for more content, and end with relevant hashtags.

How can effects on Instagram Reels help increase views?

Effects on Instagram Reels can help increase views by making the content more visually appealing and engaging. Using popular or trending effects can also potentially lead to additional exposure as the algorithm may promote content that utilizes these effects.

Why should one disable Facebook recommendations for their Instagram content?

Disabling Facebook recommendations ensures that the focus is solely on Instagram growth. Views coming from Facebook do not contribute to Instagram's algorithm and profile views, which are crucial for increasing the account's visibility on the platform.

What is the current purpose of using hashtags on Instagram?

The current purpose of using hashtags on Instagram is to help the algorithm understand who to show the content to. It's like using keywords to enhance the discoverability of the posts within the Instagram ecosystem.

How can one make the most out of pinned comments on a performing post?

To make the most out of pinned comments, one should write a comment that includes a clear call-to-action (CTA), such as 'follow us for more,' and pin that comment. This encourages users who see the comment to follow the account, thus increasing followers.

What are the key components of an effective Instagram bio?

An effective Instagram bio should include searchable keywords, a description of the account or brand, the value provided to potential followers, and a community-focused CTA. It should be concise, clear, and appealing to potential followers.

How can adding keywords on videos help with Instagram's algorithm?

Adding keywords on videos helps the Instagram algorithm understand the content of the video better. This can increase the chances of the video being shown to the right audience, thus aiding in the growth of the account.

Outlines

00:00

📈 Niche Mastery and Growth Strategy

The video begins with the host sharing their success in growing an Instagram account by over 50,000 followers in 30 days and the potential for continued growth in 2024. They emphasize the importance of niche mastery, regardless of the current follower count, and the strategy's effectiveness across various niches. The host demonstrates how to use the Instagram explore page for content and hashtag inspiration, advises against using the account as a personal one, and stresses the need to run the page like a business for real growth. They also discuss the significance of trending audios and how to find and use them effectively, including a tip on editing to a trending audio before posting for better performance.

05:03

🎵 Leveraging Trending Audios and Engaging Polls

The host provides a detailed guide on identifying trending audios on Instagram and saving them for future use. They also suggest creating original content with trending audios for better engagement and performance. Moving on, they highlight a new Instagram feature: polls in captions, which can significantly increase audience engagement. The host recommends using this feature as soon as it becomes available to the user. They also touch upon the importance of using keywords and crafting effective captions to increase watch time and help the Instagram algorithm understand the post's content better.

10:05

📝 Captions, Effects, and Hashtags for Enhanced Reach

The video continues with advice on creating impactful captions with a hook, valuable content, and a clear call-to-action (CTA). The host stresses the importance of using hashtags strategically to help the Instagram algorithm categorize and display the content to the right audience. They recommend using a mix of single-word and multi-word hashtags and avoiding overly specific or lengthy hashtags that might confuse the algorithm. Additionally, the host discusses the use of effects to enhance content and potentially gain extra exposure, suggesting subtle effects for an aesthetic boost. They also advise turning off Facebook recommendations to focus growth efforts solely on Instagram.

🧲 Pinned Content and Bio Optimization

The host explains the best practices for using pinned content and comments on Instagram to leverage high-performing posts. They recommend pinning a post after 30 days when its momentum starts to decline. For the Instagram bio, the host advises using it wisely to capture the audience's attention and encourage them to follow. They suggest including searchable keywords, a description of the account's purpose, the value provided to followers, and a community-focused CTA. The host also talks about adding keywords on videos to aid the algorithm in understanding the content's relevance.

Keywords

Niche Mastery

Niche Mastery refers to the process of focusing on a specific theme or subject for an Instagram account. It involves tailoring the content to appeal to a particular audience segment. In the script, the speaker emphasizes the importance of training the account to show content similar to what the user posts, which helps in generating ideas for content, hashtags, and captions. This strategy is crucial for consistent growth as it aligns the account with a specific niche.

Trending Audios

Trending Audios are audio clips that are currently popular on Instagram, often used in Reels or Stories. The script explains how to identify trending audios by looking for an upward-pointing arrow next to the audio title in the 'Discover' section. Using trending audios can enhance a post's performance because they are already gaining traction within the Instagram community. The speaker also suggests editing videos to fit trending audios for better engagement.

Engagement

Engagement on Instagram refers to the interactions between users and content, such as likes, comments, and shares. The script highlights a new feature called polls in captions, which can significantly increase engagement levels. High engagement signals to the Instagram algorithm that the content is popular, potentially leading to greater visibility. The example given is a post with 43,000 responses to a simple yes or no poll.

Captions

Captions are the text descriptions accompanying an Instagram post. The script stresses the importance of crafting captions that not only attract attention but also encourage users to stay on the post longer. A suggested format includes a hook, valuable content, credit to the source, a call-to-action (CTA), and relevant hashtags. Captions are essential for improving the post's watch time and helping the algorithm understand the content's relevance.

Effects

Effects on Instagram are visual filters or enhancements that can be added to photos or videos. The script mentions that effects can significantly increase views, as they can make content more appealing or interesting. It is suggested to use subtle effects that complement the content rather than drastically alter it. Effects are similar to trending audios in that they can provide additional exposure due to their popularity.

Facebook Recommendations

Facebook Recommendations refer to the practice of linking Instagram content to Facebook to potentially reach a wider audience. However, the script advises against this, stating that views coming from Facebook do not contribute to Instagram's growth. It is recommended to turn off Facebook recommendations to focus solely on growing the Instagram audience.

Hashtags

Hashtags are words or phrases preceded by a hash symbol (#) used to categorize content and make it discoverable. The script explains that hashtags help the Instagram algorithm understand who should see the content. It is recommended to use a mix of single-word and multi-word hashtags, avoiding overuse to prevent confusing the algorithm. Hashtags are particularly useful for smaller accounts to teach the algorithm about their target audience.

Pinned Content

Pinned Content refers to posts that are fixed to the top of an Instagram profile, ensuring they are the first seen by visitors. The script advises pinning content that has performed exceptionally well after a 30-day period when its momentum starts to decline. Pinned comments, on the other hand, involve highlighting a comment on a viral post to encourage followers to take a specific action, such as following the account.

Instagram Bio

An Instagram Bio is the short description in an Instagram profile that introduces the account to visitors. The script emphasizes the importance of using the bio to capture attention and provide a reason for users to follow, rather than for selling products or services. It suggests including searchable keywords, a description of the account's purpose, the value provided to followers, and a community-focused call-to-action. A well-crafted bio can significantly increase the conversion rate of followers.

Keywords on Videos

Keywords on Videos are textual elements embedded within the video content to provide additional context to the Instagram algorithm. The script describes how to use the text feature to add keywords that describe the video's content, such as 'pizza' for a food-related post. These keywords, when made small and unobtrusive, help the algorithm to better understand and categorize the content, potentially leading to better visibility among the targeted audience.

Highlights

One of the Instagram accounts grew over 50,000 followers in 30 days using a specific strategy.

The strategy has been tested across 20 different theme pages in various niches.

Niche Mastery is essential for account growth, focusing on content similar to what you post.

Utilize the Instagram explore page for inspiration on content, hashtags, and captions.

Trending audios can be found and saved through the Instagram 'Reels' feature.

Editing original content to a trending audio can significantly improve video performance.

Instagram polls in captions can greatly increase audience engagement.

Crafting captions with a hook, advice, story, and a call-to-action (CTA) is crucial for post performance.

Using effects on posts can lead to increased views and reach for both new and established accounts.

Turning off Facebook recommendations can help focus growth on Instagram alone.

Using 3 to 7 hashtags helps the algorithm understand who to show your content to.

Pinned comments on viral posts can drive followers with a clear CTA.

Pinning content after 30 days can keep popular posts visible at the top of your profile.

The bio section should capture attention and incentivize follows without selling.

Keywords in bio and content help the algorithm understand and target the right audience.

Adding text as keywords on videos can further assist the algorithm in content distribution.