How to Create Mockups with A.I.

In this tutorial, the speaker demonstrates how to create custom product photography using artificial intelligence and Photoshop. They introduce Lexica, an AI website that generates custom artwork from search prompts, which can be used to create unique mockups when traditional mockup websites don't suffice. The speaker guides viewers through the process of generating an image of a lotion bottle on green leaves, and then refining it in Photoshop. They use various tools and techniques, including the object selection tool, pen tool, and adjustment layers, to clean up the image and apply a brand color. Finally, they import artwork into the mockup and use blending options to make it appear as if the graphics are actually on the bottle. The tutorial concludes with tips on creating lighting effects for a more realistic presentation. The speaker emphasizes the utility of AI-generated art for creating custom mockups that can impress clients and enhance brand identity presentations.

Takeaways

• 🎨 Use AI to create custom artwork for branding presentations when standard mock-ups don't meet your needs.
• 🌐 Visit AI artwork websites like Lexica to generate custom images based on your search prompts.
• ⏱️ Allow time for AI to generate images, which can take around 15-20 seconds on average.
• 🖼️ AI can produce four images at a time from a single prompt, offering variety in the results.
• 🔍 Search and re-use user-generated images on AI websites by seeing the prompts used and generating more based on them.
• 🖌️ Modify the search prompt to alter the style, ethnicity, or other attributes of the generated artwork.
• 🆓 Utilize free AI art platforms to create a catalog of custom work before they potentially become paid services.
• 💡 For product photography, use specific prompts to generate images that match your product and branding needs.
• 🖥️ Post-process the AI-generated images in Photoshop for final touches, like color adjustments and adding graphics.
• 🌈 Use blending modes in Photoshop such as 'Hue' and 'Multiply' to adjust the color and brightness of the bottle in the mock-up.
• 📋 Create layer masks and adjustment layers in Photoshop to non-destructively refine the look of your mock-up.
• 💡 Import your artwork as a smart object in Photoshop to easily adjust and blend it with the mock-up scene.

Q & A

What is the main purpose of using an AI website for creating mockups?

The main purpose is to generate custom product photography or artwork that may not be readily available on traditional mockup websites, allowing for a more personalized and unique presentation to clients.

How does the AI artwork website Lexica work?

Lexica allows users to generate custom artwork from a search prompt and also search through user-generated images. Users can modify existing prompts to create new artwork in a desired style.

What is the average time it takes for Lexica to generate an image from a search prompt?

It takes approximately 15 to 20 seconds for Lexica to generate an image from a search prompt.

How many images does Lexica generate at a time from a single search prompt?

Lexica generates four images at a time from a single search prompt.

What is the benefit of using the 'object selection tool' in Photoshop when editing the generated image?

The 'object selection tool' helps in making precise selections, which is crucial for cleaning up the scene or isolating specific elements like the bottle for further editing.

How can you adjust the color of the bottle in Photoshop to match a brand color?

You can use the 'eyedropper tool' to copy a brand color, create a new solid color layer, and then change the blending mode to 'Hue' or 'Multiply' to adjust the color of the bottle.

What is the purpose of using a 'layer mask' when creating a new group in Photoshop?

A layer mask allows for non-destructive editing, meaning you can hide or show parts of the layers without permanently altering the original image.

Why is it important to remove unwanted elements from the generated image before creating a mockup?

Removing unwanted elements helps in creating a clean and professional mockup that accurately represents the client's brand and design without any distractions.

How can you add artwork to the bottle in the mockup?

You can import the artwork as a smart object, resize it to fit the bottle, and then use blending options to make it appear as if the artwork is actually on the bottle.

What blending mode is often used to add a finishing touch with lighting effects in Photoshop?

Blending modes such as 'Screen' or 'Color Dodge' are often used for adding lighting effects to enhance the mockup.

Why is it recommended to duplicate the lighting effect layer and change the blending mode to 'Multiply' or 'Color Burn'?

Duplicating the layer and changing the blending mode allows for separate control over the dark and light areas of the lighting effect, providing more depth and realism to the mockup.

What is the final step suggested in the tutorial for using the generated photo and turning it into a mockup?

The final step is to add finishing effects, such as lighting adjustments, to enhance the overall look of the mockup and make it more visually appealing.

Outlines

00:00

🎨 Custom Product Photography with AI

The video introduces the process of creating a brand identity through custom product photography using artificial intelligence. The presenter discusses the importance of presentation to clients and suggests using AI when traditional mock-ups don't meet specific needs. They demonstrate using an AI website, Lexica, to generate custom artwork from a search prompt, and then show how to refine and use these images in Photoshop to create a mock-up. The AI artwork is particularly useful for generating images that are not readily available elsewhere.

05:02

🖼️ Editing and Refining AI-Generated Images

The second paragraph focuses on the post-generation editing process of the AI-created images using Adobe Photoshop. The presenter shares a link to the original AI-generated photo and walks through the steps of cleaning up the image, removing unwanted objects, and adjusting the color of the bottle to match the brand's color scheme. They also detail the process of adding graphics to the bottle and adjusting the artwork to blend seamlessly with the bottle's surface, simulating a realistic product presentation.

10:03

🌈 Color and Lighting Effects in Photoshop

In this part, the presenter delves into applying color and lighting effects to the AI-generated image in Photoshop. They guide viewers through creating a new layer group for the bottle, adjusting the color using a solid color adjustment layer with the 'Hue' blending mode, and fine-tuning the brightness with a 'Multiply' layer. The presenter also covers the process of adding artwork to the bottle, manipulating the blending options to make the graphics appear as if they are part of the bottle's surface, and enhancing the overall image with gradient adjustment layers to simulate lighting effects.

15:03

🚀 Finalizing the Product Mock-up

The final paragraph wraps up the tutorial by summarizing the process of creating a product mock-up using AI-generated images and Photoshop. The presenter emphasizes the utility of this method when traditional mock-up resources fall short of specific client requests. They encourage viewers to like and subscribe for more content, and to turn on notifications to stay updated. The presenter thanks the viewers for their time and wishes them well.

Keywords

💡Mockups

Mockups are visual representations of a design, often used to showcase how a product or design will look in real-life situations. In the context of the video, the creator demonstrates how to use artificial intelligence to generate custom product mockups for presentations.

💡Artificial Intelligence (A.I.)

Artificial Intelligence refers to the simulation of human intelligence processes by machines, particularly computer systems. In the video, artificial intelligence is utilized to generate custom product photography and create mockups efficiently, showcasing its capabilities in aiding design processes.

💡Brand Identity

Brand identity encompasses the visual elements and messaging that communicate a brand's values and personality to the audience. Creating mockups with A.I. is relevant to brand identity as it allows designers to present their designs effectively, contributing to the overall brand image.

💡Photoshop

Photoshop is a popular graphics editing software developed by Adobe. In the video, Photoshop is used to edit and refine the generated product photography, demonstrating its role in enhancing visual presentations and creating professional mockups.

💡Product Photography

Product photography involves capturing images of products for advertising, marketing, or e-commerce purposes. The video showcases how artificial intelligence can be used to generate custom product photography, which can then be edited and transformed into mockups using Photoshop.

💡Custom Artwork

Custom artwork refers to original or personalized artistic creations tailored to specific preferences or requirements. In the video, an AI-powered website is utilized to generate custom artwork, providing designers with unique visuals for their projects.

💡Graphic Design

Graphic design involves creating visual content to communicate messages or ideas effectively. The video demonstrates how graphic design principles are applied in generating custom product mockups using Photoshop, emphasizing the importance of visual presentation in design projects.

💡User-generated Images

User-generated images are visuals created by individuals rather than professional artists or designers. The video mentions a website where users can access user-generated images for inspiration or customization, highlighting the value of community-generated content in design processes.

💡Art Style

Art style refers to the distinctive manner or technique used by an artist or designer to create visual artwork. In the video, users can customize the art style of generated images, allowing them to achieve specific aesthetic preferences or match existing brand styles.

💡Brand Brief

A brand brief is a document outlining key information about a brand, including its goals, target audience, and visual preferences. In the video, the creator mentions receiving a brand brief from a client, indicating the importance of understanding a brand's identity and requirements when creating design assets.

Highlights

The importance of presentation in brand identity creation and how it can impact the success of a project.

The use of artificial intelligence as a solution for creating custom product photography when traditional mock-ups don't suffice.

Introduction to Lexica, an AI artwork website that generates custom artwork from search prompts.

Demonstration of generating four images at a time from a single search prompt on Lexica.

The ability to search and recreate user-generated images on Lexica by using their prompts as a starting point.

Customization options on Lexica, including changing keywords to alter the style, ethnicity, or other attributes of the generated artwork.

The current free access to Lexica's AI art generation, with the option to create an account for saving and cataloging creations.

A step-by-step guide on using the generated AI artwork to create product photography for a skincare brand.

Techniques for editing and enhancing the generated image in Photoshop, including using adjustment layers and blending modes.

The process of selecting and refining the bottle in the generated image using the object selection tool and pen tool in Photoshop.

Adding branding elements to the bottle using layers and blending modes to match the brand's color scheme.

Importing and adjusting artwork onto the bottle to create a realistic product mock-up.

Applying lighting effects to the mock-up using gradient adjustment layers and blending modes for a more professional finish.

The flexibility of AI-generated images to create specific scenes or mock-ups that are not readily available on traditional mock-up websites.

The practical application of AI-generated product photography in client presentations for brand identity projects.

The tutorial's aim to help designers create custom presentations for clients by showcasing their branding in a unique way.

The offer to follow along with the tutorial using a provided link to the exact photo used in the demonstration.

A call to action for viewers to like, subscribe, and enable notifications for more future content.