How I "Humanize" ChatGPT AI Content...

Matt Diggity, founder of multiple SEO businesses, shares his insights on how to make AI-generated content sound more human. He experimented with 67 prompts and found eight effective ones, which are categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. These prompts help to train ChatGPT to emulate a specific person's writing style and include personal anecdotes, humor, and rhetorical questions. They also address the issue of AI content sounding robotic by avoiding certain phrases and ensuring sentence and paragraph length variation. Additionally, they allow for the inclusion of recent facts and data, which ChatGPT's models may not have. Diggity emphasizes the importance of creating content that is not only human-like but also engaging and valuable. He also discusses the use of Surfer AI to automate some of these processes, such as analyzing top-ranking articles for insights on facts, audience preferences, and SEO optimization factors. The video concludes with an offer for free Surfer AI credits.

Takeaways

• 🔍 **Testing AI Humanization**: Matt Diggity tested 67 prompts to make ChatGPT sound more human, identifying 8 effective ones.
• 🧑 **Personalization**: The AI can be trained to mimic a specific person's writing style, including tone, structure, and approach.
• 📈 **Personal Experience**: Incorporating personal stories and opinions adds uniqueness to the content, setting it apart from generic AI-generated material.
• 🚫 **Avoiding Common AI Phrases**: Certain phrases are often overused by AI, and avoiding them can make the content seem more human.
• 🌟 **Burstiness**: Human writing varies in sentence and paragraph length; prompts can encourage this variation in AI-generated content.
• 📚 **Fact Insertion**: Including recent and relevant facts not known to the AI can enhance the content's credibility and interest.
• 🔍 **Unfluffing**: Ensuring each sentence provides value and removing unnecessary fluff results in more impactful content.
• 🎭 **Adding Flavor**: Using conversational language, humor, and idioms makes the content more engaging and relatable.
• 🎯 **Audience Targeting**: Writing with a specific audience in mind, including their characteristics and preferences, improves content relevance.
• 🔗 **SEO Best Practices**: Google's helpful content guidelines emphasize originality, personal experience, and easy readability, which can be achieved through the right prompts.
• 📝 **Content Automation**: Surfer AI tool automates the process of inserting facts, personal experience, and targeting the right audience to create SEO-optimized content.

Q & A

What was Matt Diggity's objective with the ChatGPT prompts?

Matt Diggity aimed to make ChatGPT sound more human by testing various prompts and identifying eight that were particularly effective. These prompts were categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

How did Matt Diggity test the effectiveness of the prompts?

Matt Diggity assembled a team of 30 channel viewers who rated the likelihood of the content being AI or human on a scale from 0 to 10 for each new prompt he tried.

What is the significance of the term 'permaprompts' in the context of the video?

Permaprompts refers to the set of prompts that Matt Diggity found to be game changers and decided to use permanently in his process of generating human-like content with ChatGPT.

What is the role of personal experience in humanizing AI content?

Personal experience adds a unique touch to the content by incorporating the author's stories and opinions, making the article distinct from other AI-generated content.

How did Matt Diggity use his own writing style to train ChatGPT?

Matt provided an article he had written and asked ChatGPT to analyze his tone, sentence and paragraph structure, level of detail, humor, question-asking frequency, readability level, vocabulary, and emotional conveyance. He then requested a summary from ChatGPT to confirm its understanding before proceeding to write new content.

What is the purpose of the 'burstiness' prompt?

The 'burstiness' prompt is used to encourage variation in sentence and paragraph lengths, mimicking the natural writing patterns of humans, which are not uniform or predictable.

How does fact insertion improve the quality of AI-generated content?

Fact insertion enriches the content with accurate and relevant data, making it more informative and compelling to readers. It also helps overcome the limitation of ChatGPT's knowledge cutoff date.

What is 'unfluffing' and why is it important?

Unfluffing involves removing unnecessary or filler content from the text, ensuring that every sentence provides value and contributes to the overall goal of the content piece. It improves the density and quality of the information presented.

How does adding flavor to the content make it more engaging?

Adding flavor to the content through conversational tone, humor, idioms, metaphors, and anecdotes makes it more relatable and enjoyable for readers, mirroring the style of human writing.

What is the importance of audience targeting in content creation?

Audience targeting ensures that the content is tailored to the specific characteristics, preferences, and needs of the intended readers, making it more relevant and appealing to them.

How does Surfer AI assist in automating the process of creating humanized content?

Surfer AI automates the process by analyzing top-ranking articles for a given keyword, extracting relevant facts, determining the best reading level, and identifying resonant tones and critical SEO optimization factors to insert into the generated article.

What incentive is offered for using Surfer AI?

Surfer AI offers a hundred dollars worth of free credits to users, with no strings attached, as an incentive to try out their service for creating humanized and optimized content.

Outlines

00:00

😀 Enhancing AI Writing to Mimic Human Style

Matt Diggity, founder of SEO businesses and investor in Surfer AI, discusses his process of testing 67 prompts to make AI content sound more human. He found eight effective prompts that cover aspects like persona, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. These prompts are designed to make AI-generated content indistinguishable from human-written content. The video offers a guide on how to use these prompts to train AI to emulate a specific person's writing style, including their tone, sentence structure, and use of humor. The effectiveness of the prompts is demonstrated through a baseline test comparing a standard AI-generated article with one enhanced by the humanizing prompts. The audience is also encouraged to download the prompts for their own use.

05:01

📈 Leveraging Seasonal Trends for SEO Success

The paragraph illustrates a successful SEO strategy by creating a guide on how to fall asleep on a plane, anticipating increased travel and related journalism during the summer. Using MuckRack to identify relevant journalists, the guide's tips were shared, leading to valuable backlinks from prominent websites. This example emphasizes the importance of understanding seasonal trends and providing journalists with the content they need, which in turn earns quality backlinks. The paragraph then transitions into discussing techniques to make AI content less robotic, such as avoiding certain phrases and using a provided list of words to enhance the writing's burstiness and human-like qualities.

10:03

🎓 Automating Fact-Insertion and Unfluffing for Content Quality

This section addresses the limitation of AI models in providing up-to-date facts by manually inserting current and relevant data into the content. It also introduces the concept of 'unfluffing', where AI is instructed to exclude unnecessary filler content and focus on delivering valuable information. The paragraph highlights the use of prompts to encourage a more engaging, conversational, and humorous writing style, as well as targeting content to a specific audience with defined characteristics. It concludes by pointing out the time-consuming and subjective nature of manual content enhancement and introduces Surfer AI's capabilities to automate the process by extracting and incorporating relevant facts and audience preferences from top-ranking articles.

Keywords

💡Humanizing prompts

Humanizing prompts are specific instructions given to AI like ChatGPT to make its output sound more like it was written by a human. In the video, Matt Diggity discusses how he tested various prompts to achieve a more natural and human-like tone in AI-generated content, which is crucial for creating content that resonates with readers and avoids sounding robotic.

💡Permaprompts

Permaprompts refer to a set of permanent or consistently used prompts that have proven to be effective. In the context of the video, Matt Diggity mentions that out of the 67 prompts he tested, eight became part of his 'permaprompts set', indicating they are reliable for generating human-like AI content.

💡Personal experience

Personal experience in the script refers to the incorporation of the author's own stories and opinions into the AI-generated content. This adds a unique and personal touch, making the content stand out from generic AI output. Matt Diggity illustrates this by training ChatGPT with his own about page and personal opinions to ensure the content reflects his voice and expertise.

💡Fact insertion

Fact insertion is the process of including accurate and relevant facts into AI-generated content to make it more informative and credible. The video emphasizes the importance of using up-to-date and factual information, which ChatGPT may not know unless explicitly provided. For instance, including current statistics about SEO specialist salaries or the number of available jobs can enhance the content's relevance and appeal.

💡Burstiness

Burstiness, in the context of the video, refers to the variation in sentence and paragraph lengths in written content, which mimics a more human writing style. Human writing tends to be less uniform and more dynamic, and the script discusses how to prompt AI to create content with heterogeneous paragraph and sentence structures to avoid a monotonous, AI-like pattern.

💡Unfluffing

Unfluffing is the process of removing unnecessary or filler content from a text to ensure that every sentence provides value. The video script criticizes AI-generated content for being full of 'fluff' and suggests prompts to instruct AI to create content that is concise and focused on delivering actionable advice or information.

💡Flavor

Flavor in writing refers to the unique style, tone, and voice that makes content engaging and reflective of the author's personality. The video emphasizes the need for AI-generated content to have a 'flavor' that includes elements of humor, conversational tone, and the use of idioms and metaphors to make the content more relatable and enjoyable for readers.

💡Audience targeting

Audience targeting involves creating content that is specifically tailored to the characteristics, preferences, and needs of a particular group of readers. In the video, Matt Diggity discusses how to use prompts to instruct AI to write for a defined audience, taking into account demographic information, tone preferences, and reading level to make the content more appealing and effective.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing websites and content to rank higher in search engine results, thereby increasing visibility and traffic. The video's theme revolves around creating SEO-friendly content using AI, with a focus on making it sound human and engaging to improve its performance in search results.

💡Surfer AI

Surfer AI is an SEO tool mentioned in the video that Matt Diggity has invested in and had significant input on. It is designed to help users analyze top-ranking articles for a given keyword, extract relevant facts, and generate content that is optimized for search engines. The tool is positioned as a solution for automating and enhancing the process of creating SEO-friendly, human-like content.

💡Custom knowledge feature

The custom knowledge feature is a tool within Surfer AI that allows users to add personal experience and additional knowledge to the AI's training process. This helps the AI to generate content that is more personalized and reflective of the user's unique insights and expertise, as demonstrated in the video by integrating the user's background and opinions into the content.

Highlights

Matt Diggity tested 67 prompts to humanize ChatGPT's content.

Eight prompts were identified as game changers for humanizing AI content.

These prompts are categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

The video provides a method to make ChatGPT sound like a specific person, such as the user or a favorite copywriter.

Matt Diggity is the founder of multiple SEO businesses and an investor in Surfer AI tool.

Google's helpful content guidelines emphasize originality, personal experience, and easy readability.

A team of 30 channel viewers rated the likelihood of content being AI or human.

A baseline was established by rating a piece of content directly from ChatGPT.

The training prompt for persona involves analyzing an article to learn the author's tone, structure, and style.

ChatGPT can be trained to write like specific individuals, including the user or public figures like Elon Musk.

Personal experience and opinions can be integrated into AI content to make it unique.

The perplexity prompt encourages the use of less common words to avoid an AI-like writing pattern.

Burstiness in writing involves varying sentence and paragraph lengths to mimic human writing style.

Facts can be manually inserted into prompts to provide up-to-date and informative content.

Surfer AI automatically inserts compelling facts into generated articles by analyzing top-ranking content.

Unfluffing involves ensuring every word in the content provides value and avoids unnecessary filler.

Flavor prompts encourage a fun, conversational, and occasionally humorous writing style.

Audience targeting involves writing with a specific demographic, tone preference, and reading level in mind.

Combining all the prompts results in highly human-sounding content that can outperform human writing.

Surfer AI analyzes top-ranking articles to extract SEO optimization factors and compile humanized articles ready for Google.