AI generated advertising aims to change the way people shop with vivid imagery on coolers

Yahoo Finance
24 Feb 202404:30

TLDRCEO Arson Aaki discusses the innovative use of AI in transforming in-store advertising through cooler screens. The technology digitizes static signage, offering dynamic and relevant content to shoppers based on their interests, similar to personalized recommendations from Netflix or search engines. This digitization benefits consumers by helping them find products that suit their budget and dietary needs. Advertisers, including over 200 active advertisers, appreciate the ability to understand the performance of their ads and connect with micro-segments of the market. The system also includes a 'Clever Vision AI' that uses cameras to scan products on shelves, informing shoppers of in-stock items and guiding brands on what to promote. This AI-driven approach brings the transparency and up-to-date inventory information of online shopping into the physical retail environment.

Takeaways

  • πŸ“ˆ **Digital Transformation in Retail**: Cooler Screens is leveraging AI to digitize in-store marketing, an area that has been largely untouched by technological advancements.
  • πŸ›’ **Relevance to Shoppers**: The technology aims to provide shoppers with dynamic, relevant ads similar to personalized recommendations on Netflix or search results on Google.
  • 🧊 **Implementation Across Stores**: Initially starting in the beverage aisle, the technology has been expanded throughout the entire store, enhancing the connection between shoppers, retailers, and brands.
  • πŸ“Š **Consumer Benefits**: Dynamic and appealing content helps consumers find products that fit their budget, dietary needs, or other personal considerations more efficiently.
  • πŸ“ˆ **Performance Tracking**: Advertisers gain insights into the performance of their ads, allowing for better targeting and increased effectiveness of marketing strategies.
  • πŸ” **Vision AI Inventory Management**: Cooler Screens uses cameras and AI to track in-stock and out-of-stock items, providing real-time information to both shoppers and brands.
  • 🀝 **Partnerships and Advertisers**: The platform has over 200 active advertisers, including big food companies, indicating a strong demand for this type of advertising solution.
  • πŸ“± **Smartphone-like Experience**: The physical shopping environment is enhanced to mimic the always-up-to-date nature of online shopping platforms like Amazon.
  • πŸ›οΈ **Promotional Flexibility**: If a product is out of stock, the system can suggest alternatives, preventing competitors from gaining an advantage.
  • πŸ“Ή **Camera Integration**: The use of cameras behind the screens enables the system to scan and update product availability, ensuring ads reflect the current stock status.
  • πŸš€ **Innovative Marketing Tool**: Cooler Screens represents an innovative step in marketing, bringing the power of digital and AI into the physical retail space.

Q & A

  • What is the main goal of Cooler Screens' AI technology in grocery stores?

    -Cooler Screens aims to transform in-store marketing by digitizing the surfaces of coolers and freezers, allowing for dynamic and relevant ads to be displayed to shoppers, enhancing their shopping experience by making it more personalized and efficient.

  • How does the AI technology personalize the ads for consumers?

    -The AI technology works similarly to search engines or streaming services like Netflix, understanding the interests of people while they are shopping and providing them with dynamic, relevant content that aligns with their budget, dietary needs, or other considerations.

  • What benefits does this technology offer to retailers and brands?

    -It enables retailers and brands to connect with shoppers in a more relevant way, powered by technology and AI. It also allows advertisers to understand the performance of their advertising buys and to connect with micro segments of consumers more effectively.

  • How does Cooler Screens address the issue of out-of-stock items being displayed in ads?

    -Cooler Screens has developed a 'Clever Vision AI' capability with cameras on the back of the screens that constantly scan the shelves to determine which products are in stock and which are not. This ensures that shoppers are only shown products that are available.

  • What kind of companies are interested in Cooler Screens' technology?

    -Over 200 active advertisers are on the platform, including big food companies like Kraft Heinz. The technology is appealing to any company looking to modernize their in-store marketing and better connect with consumers.

  • How does Cooler Screens' technology differ from traditional paper signage in stores?

    -Unlike static paper signage, Cooler Screens' technology provides dynamic and appealing content that is relevant to the shopper's interests, making the shopping experience more engaging and potentially more efficient for finding desired products.

  • What is the potential impact of this technology on the competitive landscape in grocery stores?

    -The technology can help brands to promote their products more effectively when competitors' products are out of stock, ensuring that they do not lose potential sales to competitors and can maintain customer loyalty.

  • How does the AI technology ensure that the ads are always showing the most relevant products?

    -The AI continuously learns from shopper behavior and preferences, updating the content in real-time to ensure that the ads displayed are always the most relevant to the current shopper.

  • What are the benefits of digitizing in-store marketing surfaces for the environment?

    -Digitizing in-store marketing surfaces can reduce the need for physical paper signage, which is a more sustainable approach and helps to minimize waste.

  • How does the technology ensure that the ads are not intrusive or overwhelming for the shopper?

    -The technology is designed to be unobtrusive and to blend seamlessly with the shopping experience. It provides relevant content in a way that is intended to be helpful and not overwhelming.

  • What is the future vision for Cooler Screens' technology in the retail environment?

    -The future vision includes expanding the technology to more areas of the store and potentially integrating with other digital systems to create a fully digitized and personalized shopping experience.

  • How does Cooler Screens ensure data privacy and security for the shoppers?

    -While the transcript does not provide specific details on data privacy and security measures, it can be inferred that any responsible AI technology implementation would include robust data protection protocols to ensure shopper data is handled securely and ethically.

Outlines

00:00

πŸ›’ AI in Retail: Transforming In-Store Marketing

The CEO of Cooler Screens, Arson Aaki, discusses the innovative use of AI to digitize in-store marketing, specifically within the context of grocery stores. The technology aims to make the shopping experience more personalized and relevant by displaying dynamic ads on coolers and freezers, similar to how search engines and streaming platforms provide tailored content. By understanding the interests of shoppers, the technology can help them find products that align with their budget or dietary needs. Aaki also explains the benefits for advertisers, who can now measure the performance of their ads and target specific segments more effectively. The system includes a Vision AI feature that uses cameras to monitor stock levels, ensuring that ads reflect the current inventory and allowing for real-time promotional adjustments.

Mindmap

Keywords

πŸ’‘AI generated advertising

AI generated advertising refers to the use of artificial intelligence to create and display advertisements. In the context of the video, this technology is being used to transform the way shoppers see ads in grocery stores, making them more dynamic and relevant to the consumer's interests and needs.

πŸ’‘In-store marketing

In-store marketing is the practice of promoting products or services directly inside a retail store. The video discusses how this area has been one of the last to be digitized, and the company is leveraging technology to bring the power of digital into the physical world of in-store marketing.

πŸ’‘Digitization

Digitization is the process of converting information into a digital format. In the video, the CEO talks about how digitizing the surfaces of coolers and freezers in stores allows for a more relevant and tech-powered connection between shoppers, retailers, and brands.

πŸ’‘Dynamic content

Dynamic content refers to web or display content that changes based on user interactions or other inputs. The video mentions that the technology built by the company provides dynamic and appealing content to shoppers, similar to how search engines or streaming services like Netflix recommend content.

πŸ’‘Relevance

Relevance, in the context of the video, means that the advertisements and content shown to shoppers are tailored to their interests, dietary needs, or budget constraints. This is achieved through AI's ability to understand what people are interested in when they are shopping.

πŸ’‘Vision AI

Vision AI is a term used to describe AI capabilities that involve computer vision, which is the ability of computers to interpret and understand visual information from the world. In the video, the company has built a Vision AI system that uses cameras to scan products on shelves, informing shoppers about what's in stock and out of stock.

πŸ’‘Stock availability

Stock availability refers to the current state of a product's inventory in a store. The video discusses how the Vision AI system can inform both shoppers and brands about the availability of products, allowing for more accurate and effective marketing.

πŸ’‘Micro-segments

Micro-segments are small, specific groups of consumers that share common characteristics. The video mentions that the technology allows advertisers to understand and target these micro-segments, thereby improving the performance of their advertising campaigns.

πŸ’‘Intent with content

Intent with content refers to aligning the marketing message with the consumer's intent or need at the time of interaction. The video explains that the AI system can connect a shopper's intent with relevant content, driving better performance for advertisers.

πŸ’‘Coolers and freezers

Coolers and freezers are the physical locations within a grocery store where perishable items like ice cream are stored. The video focuses on how these areas are being transformed with AI technology to display dynamic and personalized ads to shoppers.

πŸ’‘Advertising performance

Advertising performance refers to the effectiveness and success of an advertising campaign. The video discusses how the new technology allows marketers to understand the performance of their advertising buys and how it can incrementally drive business performance.

Highlights

AI is transforming in-store advertising by digitizing coolers and freezers in grocery stores.

CEO Arson Aaki discusses the potential of in-store marketing through digital technology.

The technology brings the power of digital into the physical world of shopping.

AI-driven cooler screens provide dynamic, relevant content to shoppers based on their interests.

The system is similar to personalized recommendations from Netflix or search results from Google.

Consumers can now see ads that cater to their budget constraints, dietary needs, and other preferences.

Over 200 active advertisers are using the platform to understand the performance of their ads.

The technology allows advertisers to connect with consumers' intent and drive incremental business performance.

A clever Vision AI capability ensures that only in-stock products are advertised to shoppers.

Cameras behind the screens constantly scan the shelves to update stock information.

If a product is out of stock, the system can suggest alternatives to prevent competitors from taking over.

The technology brings e-commerce-like inventory visibility to physical retail environments.

Arson Aaki emphasizes the importance of adapting analog marketing to the digital age.

The system aims to make in-store shopping more relevant and engaging for consumers.

The technology is being implemented across the entire store, not just in the beverage aisle.

AI-generated ads on coolers can potentially change the way people shop by providing vivid imagery.

The platform offers a new way for retailers and brands to connect with shoppers in a more relevant manner.

The technology is an example of how AI can enhance the shopping experience by making it more personalized.