AI Influencer - Create an AI Influencer with Leonardo.AI Text to Image | AI Tutorial

The video script discusses the rise of virtual influencers, who are AI-generated characters with a significant social media presence. These virtual personalities, such as Emma, Itana Lopez, and Lil Mika, have amassed large followings and engage in online marketing for major brands. They are created through a three-step process involving AI text-to-image services like Leonardo, where a face is generated, followed by creating various poses and locations, and finally, using a Discord bot for face swapping to ensure consistency across images. The video provides a step-by-step guide on how to create an AI influencer, from generating the initial image to refining and swapping faces for a cohesive look across different settings.

Takeaways

• 🌐 Virtual influencers are AI-generated personalities with a significant social media presence, attracting fans through creative content.
• 💰 These virtual personalities are used for online marketing and advertising for major brands and products, generating substantial incomes.
• 📈 Examples of successful virtual influencers include Emma, Itana Lopez, and Lil Mika, each with a unique style and a large follower base.
• 🚀 Virtual influencers are not limited to any gender, as shown by the example of Blco 22, a male virtual influencer with a growing following.
• 🤖 The faces and images of these virtual influencers are created using artificial intelligence, often powered by platforms like Leonardo.AI.
• 🎨 The process of creating a virtual influencer involves three steps: generating a face, creating poses in various locations, and swapping faces using AI.
• 📸 AI platforms like Leonardo offer services to generate images from text prompts, allowing users to customize styles and genres.
• 📊 Users can control the output quantity and dimensions of generated images, with options for aspect ratio and custom dimensions.
• 🛍️ Virtual influencers portray a lifestyle similar to real humans, engaging in activities like dining out, shopping, and traveling.
• 🔍 Disclosing that a virtual influencer is AI-created is often done subtly, with phrases like 'powered by AI' or 'AI creation' included in their profiles.
• 📈 The primary source of income for virtual influencers is advertising, where they receive large sums for promoting brands in their posts.

Q & A

What are virtual influencers and how do they operate in the real world?

Virtual influencers are AI-generated characters that have a physical presence on social media platforms. They engage with a wide range of fans by publishing creative content such as photos, videos, and engaging posts. They also participate in online marketing and advertising for brands and products, and carry out commercial activities for entertainment and profitability purposes.

How does Emma, a virtual influencer, use her Instagram page for commercial purposes?

Emma, with the Instagram handle emma.gram, has around 400,000 followers. She earns large sums for promotional posts she places on her page and has even launched her own brand called Astro Body.

What is the significance of Itana Lopez's pink hair in her fame as a virtual influencer?

Itana Lopez's pink hair is a distinctive feature that contributes to her fame. She is known both as an athlete and a gamer, and her unique hair color helps her stand out in the virtual influencer landscape.

How many followers does Lil Mika have on Instagram and TikTok, and what brands does she work with?

Lil Mika has more than 2.6 million followers on Instagram and around 3.4 million followers on TikTok. She has contracts with big brands like BMW and Calvin Klein.

What is the process to develop an AI influencer?

The process involves three steps: First, creating a beautiful face using an AI text-image service. Second, generating images of the model in different positions and locations. Third, using a face swap technique to ensure consistency in the model's appearance across various images.

Which AI text-image service is used in the tutorial to create the influencer's face?

The tutorial uses Leonardo, an AI text-image service, to create the influencer's face. Other services like PixArt, FreePicFoder, Dolly 3, and Runway can also be used.

How does the AI text-image service work for generating images?

The user visits the service's website, creates an account, and logs in. They then enter prompts in a text box and select a fine-tuned model to generate images in a specific style or genre. The user can also upload an image for guidance and specify the output quantity and image dimensions.

What is the role of the Discord bot in the process of developing an AI influencer?

The Discord bot is used to perform a face swap, allowing the user to change the face of any model to another face. This helps in maintaining consistency in the influencer's appearance across different images and scenarios.

How does the AI influencer generate income?

The primary source of income for virtual influencers is through advertising. They receive large amounts for promoting brand products in their posts.

What is the importance of the 'Alchemy upscaler' in refining and upscaling the images?

The Alchemy upscaler is used to refine and upscale the images, which can improve the quality of faces and hands in the images, making them more realistic and visually appealing.

How does the face swap method using a Discord bot work?

The face swap method involves creating a Discord server, adding a face swap bot to it, and then using the bot's commands to upload the original model's image and the image for face swap. The bot quickly completes the face swap process, overlaying the original model's face onto the new image.

What is the significance of the 'powered by AI' or similar phrases in the profiles of virtual influencers?

These phrases indicate that the profiles are AI creations and not real humans. They help users understand that all the images and videos associated with these profiles have been generated using artificial intelligence.

Outlines

00:00

🌐 The Rise of Virtual Influencers

The first paragraph introduces the concept of virtual influencers, who are AI-generated characters with a significant social media presence. These influencers, despite not being real people, have managed to amass large followings and engage in online marketing and advertising for major brands. The paragraph provides examples of such influencers, including Emma, Itana Lopez, Lil Mika, and Blco 22, and discusses their activities and earnings. It also touches on the technology behind their creation, hinting at a three-step process that involves using AI text-image services like Leonardo to generate their images.

05:01

🎨 Crafting the Virtual Influencer's Image

The second paragraph delves into the technical process of creating a virtual influencer's image using AI tools. It outlines a three-step method that begins with generating a face using an AI text-image service, followed by creating images of the model in various poses and locations, and concludes with a face swap technique to ensure consistency across images. The paragraph provides a step-by-step guide on using the Leonardo platform to generate images based on textual prompts, customize settings, and upscale the generated images for better quality. It also mentions the use of a Discord bot for the face swap process to achieve a uniform appearance across different images of the virtual influencer.

10:05

📢 Engaging the Audience and Supporting the Channel

The third and final paragraph shifts the focus from the technical creation process to audience engagement and support. It encourages viewers to show their appreciation for the content by donating, subscribing to the channel, and staying updated with notifications. The paragraph also invites viewers to leave comments or suggestions, emphasizing the importance of viewer support and expressing excitement for future interactions in upcoming videos.

Keywords

💡AI Influencer

An AI Influencer refers to a virtual personality created using artificial intelligence. These influencers are not real people but are designed to appear as if they are, with their images and videos generated by AI. They are used for online marketing and advertising, often having a significant following on social media platforms. In the video, AI influencers like Emma, Itana Lopez, and Lil Mika are mentioned, who have substantial influence and income from promotional posts.

💡Social Media

Social Media refers to online platforms that facilitate the creation and sharing of content, as well as communication among communities of users. In the context of the video, social media is the primary channel through which AI influencers interact with their followers, post creative content, and engage in marketing and advertising for brands and products.

💡Virtual Human

A Virtual Human is a computer-generated entity that simulates human likeness and behavior. They are portrayed as real individuals participating in everyday activities such as going to restaurants, cinemas, or clubs, and even traveling. The video emphasizes that virtual influencers are a type of virtual human, leading audiences to believe they are real until they notice the 'powered by AI' or 'AI creation' labels on their profiles.

💡Online Marketing

Online Marketing is the process of promoting products or services via the internet and social media platforms. AI influencers are used extensively in online marketing to endorse brands and products to their followers, which is a significant source of their income as highlighted in the video.

💡Artificial Intelligence (AI)

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is used to generate images and videos of virtual influencers, creating a realistic appearance that allows them to engage in social media and marketing activities.

💡Leonardo.AI

Leonardo.AI is an AI text-to-image service mentioned in the video that allows users to create images from textual descriptions. It is used in the tutorial to develop the face and various poses of an AI influencer, demonstrating the capabilities of AI in generating realistic and diverse visual content for virtual personalities.

💡Discord Bot

A Discord Bot is an application that operates within the Discord platform, which can perform various tasks automated by scripts. In the video, a Discord bot is used to perform a face swap, changing the face of a model in images to that of another, which is a crucial step in creating a consistent appearance for an AI influencer across different contexts.

💡Face Swap

Face Swap is a technique used in digital media to replace a person's face in a photo or video with another person's face. In the context of the video, face swapping is an essential process to ensure that the AI influencer has a consistent appearance across various images, even if the poses and locations vary.

💡Image Generation

Image Generation is the process of creating visual content from textual prompts using AI. The video demonstrates how AI systems like Leonardo.AI can generate images based on text descriptions, which is a fundamental step in creating the visual identity of an AI influencer.

💡AI Text Image Service

An AI Text Image Service is a platform that uses artificial intelligence to convert text prompts into images. The video script describes using such a service to create the face and various poses of an AI influencer, showcasing the power of AI in content creation for virtual personalities.

💡Upscale Image

Upscaling an image refers to increasing the resolution of a digital image while maintaining or enhancing its quality. In the video, the Alchemy upscaler is used to refine and upscale the generated images of the AI influencer, improving the clarity and detail of faces and hands, which is particularly important for creating realistic virtual personas.

Highlights

Virtual influencers are AI-generated personalities with a significant social media presence and fan base.

These virtual personalities engage in online marketing and advertising for major brands.

Virtual influencers can generate substantial income through sponsored posts and brand collaborations.

Emma, a virtual Japanese girl with an interest in film art and fashion, has over 400,000 Instagram followers.

Itana Lopez, known for her attractive pink hair, is both an athlete and a gamer with a significant following.

Lil Mika, a 19-year-old virtual influencer, has contracts with big brands like BMW and Calvin Klein.

Blco 22 is a virtual male influencer with a substantial following on Instagram and YouTube.

Many fans are unaware that these influencers are not real, often indicated by phrases like 'powered by AI'.

Virtual influencers portray a lifestyle similar to real humans, including going to restaurants and clubs.

The primary source of income for these influencers is advertising, where they promote products for large sums.

The process of creating a virtual influencer involves three steps: face creation, model positioning, and face swapping.

AI text-to-image services like Leonardo allow users to generate images based on textual prompts.

Leonardo's workflow is similar across different text-to-image AI systems, making it versatile for influencer creation.

Free accounts on Leonardo come with 150 credits that recharge daily for image generation.

Discord bots can be used to perform face swaps, allowing for the creation of diverse images with a consistent face.

The final stage of influencer creation involves editing prompts for various poses, outfits, and locations.

Alchemy upscaler can be used to refine and upscale images, improving the quality of faces and hands.

The video tutorial provides a step-by-step guide on creating a virtual influencer using AI technologies.