How To Get Referrals & Gain More Customers For Your Business | मुफ्त सेवाओं का गुप्त | Kapil Chandak
Summary
TLDRThe video script narrates the story of an artist struggling to grow their business through art sales. Despite high-quality work and corporate demand, the artist faced challenges in converting referrals into sales. To overcome this, they launched free commercial art classes, attracting students who, after training, became a network of referrals. These students, excited about their new skills, promoted the artist's work, leading to a significant increase in high-value customers and a thriving business. The strategy highlights the importance of building a strong referral network, even if it means offering free services or classes to create long-term value.
Takeaways
- 😀 Selling art is not just challenging but also requires a creative business approach.
- 💡 The artist in the story was successful but faced issues with scaling the business due to a lack of sales conversions from referrals.
- 📈 The artist wanted to increase the pace of business growth but was limited by the speed at which referrals were coming in.
- 🤔 After much thought and marketing attempts, the artist realized the need to be more than just a creator but also a trendsetter in sales.
- 🎨 The artist decided to start teaching commercial art classes for free to expand their reach and influence.
- 👨🏫 By teaching students, the artist not only shared their expertise but also created a network of individuals who could potentially refer business.
- 📚 The students, excited about what they learned, began marketing themselves as artists capable of creating commercial art.
- 🔗 As these students gained recognition, they referred their teacher, increasing the artist's clientele and reputation.
- 💼 The artist's business grew significantly as a result of this strategy, attracting premium customers who valued art and understood its worth.
- 📈 The artist's referral network became extensive, leading to more direct and ready referrals, which were beneficial for business growth.
- 🌟 The key takeaway is the importance of building a strong referral network, even if it means giving away some value for free in the short term for long-term benefits.
Q & A
What is the main challenge the artist faced in his business?
-The main challenge the artist faced was the slow speed of getting referrals, which did not match his ambitions for business growth.
What did the artist initially do to try and increase his sales?
-The artist initially tried some marketing and experimented with new things to pitch to new customers, but these efforts did not translate into increased sales as he was not a good salesperson.
How did the artist's approach to solving his business problem differ from traditional sales methods?
-Instead of focusing solely on sales, the artist decided to teach commercial arts for free, which was a unique approach to building a network and indirectly boosting his business.
What was the outcome of the artist teaching commercial arts classes for free?
-The outcome was that the artist attracted many students who, after learning from him, started marketing themselves and referred high-value customers to him, thus expanding his referral network.
How did the artist's students contribute to his business growth?
-The students, after being trained by the artist, became excited about commercial arts and started marketing themselves. They brought in inquiries and referred high-value work to the artist, strengthening his business.
What strategy did the artist use to ensure a steady flow of referrals?
-The artist built a strong referral network by training his students well and ensuring they understood the value of commercial arts, which led them to refer more business to him.
How did the artist's business model evolve after implementing the new strategy?
-The artist's business model evolved from a traditional sales approach to an educational one, where he provided value upfront by teaching commercial arts, which in turn generated referrals and sales.
What is the significance of the artist's strategy in terms of long-term business growth?
-The strategy is significant as it focuses on building a long-term referral network that provides continuous business opportunities, rather than just short-term sales.
What lessons can other business owners learn from the artist's experience?
-Business owners can learn the importance of building a strong referral network and the potential benefits of providing value upfront, even if it means offering services for free initially.
How did the artist's approach to marketing differ from traditional marketing strategies?
-The artist's approach was more about creating value and trust through education rather than directly selling products or services through traditional marketing channels.
What role did the artist's students play in his marketing efforts?
-The students played a crucial role in his marketing efforts by becoming ambassadors of his work and spreading the word about his commercial arts expertise, leading to more inquiries and sales.
Outlines
🎨 Turning Marketing Challenges into Opportunities
The story begins with a business owner who finds it incredibly difficult to sell art. Despite creating sophisticated commercial art that is admired and purchased in corporate buildings, the owner struggles with generating sales at a pace that matches their ambitions. They rely heavily on referrals, which come in sporadically and limit their business growth. Despite trying new marketing tactics, the challenge remains that the owner is an artist first, not a trained salesperson. This mismatch between their artistic skill and sales ability creates a bottleneck in growing the business. After much thought, the owner devises a clever strategy: offering free commercial art classes. This attracts many students who, after training, begin to market themselves as commercial artists. When faced with more complex projects, these students refer their clients back to the original artist, significantly expanding the artist's referral network. This solution not only accelerates the growth of the business but also brings in premium clients who truly value the art.
💡 The Power of Building a Referral Network
The conclusion draws a key lesson from the artist’s experience: building a strong referral network is crucial for business growth. The video emphasizes that offering something valuable for free, such as classes or workshops, can be an effective way to create such a network. Over time, this strategy leads to high-quality referrals that are more likely to convert into sales. The artist's success demonstrates how providing value upfront can result in long-term business benefits. The video ends by encouraging viewers to subscribe for more insightful content.
Mindmap
Keywords
💡Art Selling
💡Commercial Art
💡Marketing
💡Referrals
💡Sales Process
💡Free Classes
💡Student Engagement
💡Inquiry
💡Referral Network
💡Premium Customers
💡Business Growth
Highlights
Selling art is not only difficult but also requires a fusion of business acumen.
The artist had a successful business with art displayed in corporate buildings.
Despite good business, the artist faced challenges in scaling up sales through references.
The artist tried various marketing strategies but struggled to convert new customers.
Art is not a straightforward product to sell, and the artist was not a natural salesperson.
The artist deeply analyzed the situation and came up with an innovative solution.
Introduced free classes to teach commercial art, attracting many students.
Students were excited and started marketing themselves as artists after learning.
Students began to bring in inquiries and orders for commercial art pieces.
The artist's reference network grew significantly due to the students' activities.
Students referred high-value customers who understood the value of art.
The artist's business grew at a good rate, and the strategy proved to be very effective.
The artist learned the importance of building a strong reference network for business growth.
Offering something for free can be absolutely right in the long term for business.
The artist's strategy of offering free classes to build a reference network was a success.
The video aims to teach viewers the importance of creating a referral network for business.
The artist's story is an example of how to implement and understand a successful business formula.
Transcripts
आर्ट को बेचना मुश्किल ही नहीं नामुमकिन
है इस बिजनेस ओनर के दिमाग का फ्यूज उड़
गया यह सोच सोच के कि कैसे यह अपने
कमर्शियल आर्ट को
बेचे फ्रेंड्स क्या आपके प्रोडक्ट या
सर्विस के साथ में भी ऐसा ही कुछ हो रहा
है कि मार्केटिंग करनी पड़ती है फिर
पिचिंग करना पड़ता है फिर अगर कस्टमर को
समझ में आया तो वह आपसे बाय करेगा या फिर
व बाय नहीं करेगा क्या आपकी सेल्स प्रोसेस
भी बहुत सारी जगहो पर अटकती है तो चलिए आज
इस आर्टिस्ट का एग्जांपल लेकर मैं आपको यह
समझाता हूं कि आपको आपके बिजनेस को या
आपको आपके प्रोडक्ट या सर्विस को कैसे
ज्यादा रिफरेबल बना के अपने बिजनेस को
ग्रो करना चाहिए और आपको याद दे ना अपना
बीई की वाला फार्मूला न अंडरस्टैंड एंड
इंप्लीमेंट सो फ्रेंड्स यह एक बहुत ही
अच्छा आर्टिस्ट था इसके आर्ट काफी सोफिस्ट
और अच्छे रहते थे बहुत सारे कॉरपोरेट
बिल्डिंग में और कमर्शियल जगहो पर इसके आट
को एबिट भी किया जाता था और लगाने के लिए
परचेस भी किया जाता था यह बंदे का बिजनेस
अच्छा चल रहा था इसको रेफरेंसेस मिलते थे
और उन रेफरेंसेस से इसको आगे सेल्स
कन्वर्जन आते थे पर ये जो स्पीड था ना जिस
स्पीड से इसको रेफरेंसेस मिलते थे वो उसके
एंबिशन से मैच नहीं करते थे मतलब किसी
महीने में वो चाहता था कि उसके बिजनेस को
बहुत अच्छा स्पीड आए वो ज्यादा सेल करे पर
ऐसा होता नहीं था क्योंकि रेफरेंसेस आने
का एक पर्टिकुलर स्पीड था और वो उसको बढ़ा
नहीं पा रहा था फिर उसने काफी सोचा और
थोड़ा मार्केटिंग किया कुछ नई चीजें ट्राई
की पर नई चीजें जब भी वो नए कस्टमर्स को
पिच करता था तो एक तो उनको मार्केट करना
पड़ता था फिर उनसे बात करके उनको समझाना
पड़ता था और वो समझेंगे तो बाय करेंगे और
आर्ट व से भी इतनी सीधी चीज नहीं होती है
बेचने के लिए
ये आर्टिस्ट बहुत अच्छा था पर ये ट्रेंड
सेल्समैन नहीं था जिसके वजह से अगर यह
मार्केटिंग भी करता था तो इसका सेल नहीं
होता था अब इस प्रॉब्लम को सॉल्व करने के
लिए इसने अपना काफी दिमाग लगाया इसने
एनालाइज किया बहुत सारी सिचुएशन को सोचा
कि वह क्या कर सकता है इस सिचुएशन को
सॉर्ट आउट करने के लिए एंड फाइनली उसने एक
बेहतरीन सोल्यूशन निकाला उसने क्या किया
उसने कमर्शियल आर्ट्स के क्लास
फ्री में चालू कर दिए अभी देखिए आट और कोई
फ्री में सिखा रहा है तो डेफिनेटली बहुत
सारे स्टूडेंट्स आएंगे तो उसके पास में
बहुत सारे स्टूडेंट्स आए उसने इन
स्टूडेंट्स को यह सिखाना शुरू किया और एक
बेसिक आर्ट कैसे किया जाता है या बेसिक
कमर्शियल आर्ट कैसे वह कर सकते हैं इसकी
अच्छी ट्रेनिंग दी किसी भी आर्टिस्ट को
एक्सपर्ट बनने के लिए टाइम लगता है पर
इनके स्टूडेंट्स थे एक्साइटेड उन्होंने
जैसे ही सीखा खुद का मार्केटिंग करना शुरू
किया कि आई एम एन आर्टिस्ट आई कैन क्रिएट
आर्ट फॉर एनी कमर्शियल
कॉम्प्लेक्शन एंटिटी और फिर इनको
इंक्वायरी आना शुरू हो गए जो इजी इजी
पेंटिंग्स थे वो तो ये बना देते थे पर कोई
भी हाई वैल्यू या कॉम्प्लिकेटेड पेंटिंग
आती थी तो वो लोग अपने गुरुजी को मतलब इस
आर्टिस्ट को रेफरेंस दिया करते थे इस वजह
से अभी इसका जो रेफरेंस नेटवर्क था वो
बहुत बड़ा हो रहा था इसके सारे स्टूडेंट
हर जगह जा ये बोलते थे कि हां हम कमर्शियल
आर्ट करते हैं और अच्छे रेफरेंसेस बराबर
इसके पास में आते थे अभी जो रेफरेंसेस
उसको मिल रहे थे वो बहुत ही क्लोजर के लिए
रेडी होते थे क्योंकि एज एन आर्टिस्ट वो
सेल्स वाला नहीं था पर अगर कोई उसको
अप्रोच करता है तो अच्छे से क्लोज कर पाता
था इसका उसको बहुत फायदा मिला उसको
प्रीमियम कस्टमर्स मिले उसको ऐसे कस्टमर्स
मिले जो आर्ट को समझते थे और रेफरेंस भी
स्ट्रांग होता था क्योंकि इसी के स्टूडेंट
लेके आते थे अब उसका बिजनेस पहले से अच्छे
रेट में ग्रो कर रहा था एंड ही वाज वेरी
हैप्पी टू सी कि उसने जो स्ट्रेटेजी
डिजाइन की थी वो अच्छे से काम कर रही है
तो फ्रेंड्स आज इस बिजनेस ओनर से हमने
क्या सीखा हमने यह सीखा कि हमें हमारा एक
रेफरेंस नेटवर्क बिल्ड करना चाहिए और ऐसा
नेटवर्क बिल्ड करने के लिए अगर हमें कुछ
फ्री में भी देना पड़े कुछ फ्री में भी
कंडक्ट करना पड़े कुछ क्लासेस चलाने पड़े
या और कुछ ऐसा करना पड़े तो भी इट इज
एब्सलूट ऑलराइट क्योंकि लॉन्ग टर्म में
अपना जो रेफरेंस नेटवर्क है वो हमें बहुत
अच्छे रेफरेंसेस देगा आई होप आपको इस
वीडियो से यह चीज आज सीखने को मिली और
मेरे ऐसे ही अपकमिंग और इंटरेस्टिंग
वीडियोस देखने के लिए आप मेरे
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This stupid strategy makes me over $100,000/month
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