5 best email marketing platforms (2024 update) | ActiveCampaign vs. ConvertKit vs. Mailerlite
Summary
TLDR本视频提供了一份详尽的电子邮件营销平台评测,旨在帮助在线业务所有者选择适合自己业务的邮件营销工具。视频作者Melissa拥有丰富的电子邮件营销经验,她根据能否发送广播邮件、受众细分和创建自动化工作流等三个核心标准,对多个平台进行了测试和研究。她推荐了包括Kajabi、Beehive、MailerLite、ConvertKit、ActiveCampaign和Bento在内的六大邮件营销平台,并针对不同需求和预算提供了个性化建议。视频还提供了一些未入选但值得考虑的平台的简要讨论,并鼓励观众根据自己的具体需求做出选择。
Takeaways
- 😀 电子邮件营销是构建受众群体、销售数字产品和在线持续盈利的强大渠道之一。
- 🔍 选择电子邮件营销平台可能会感到压倒性,因为存在许多选项,它们都有各自关键的不同之处。
- 📝 作者Melissa拥有超过25,000名电子邮件订阅者,并曾在电子邮件营销领域全职工作,经验丰富。
- 📋 选择电子邮件平台时,需要考虑三个核心标准:发送广播邮件的能力、受众细分能力以及创建自动化工作流程的能力。
- 🔑 现代合规性法规的跟进是选择平台时需要考虑的一个重要因素,数据保护非常重要。
- 🛠️ 根据需求决定是寻找一个全能型平台还是专业型平台,全能型平台包括网站建设、电子邮件营销和产品销售及履行等三个主要功能。
- 🏆 作者推荐Kajabi作为全能型平台的首选,并提供了通过作者的合作伙伴链接获得延长30天免费试用的链接。
- 📈 作者推荐了五个电子邮件营销专家平台,从简单到复杂排列,包括Beehive、MailerLite、ConvertKit、ActiveCampaign和Bento。
- 💰 每个平台都有其独特的优势和价格点,例如Beehive专注于列表构建和通过网络效应实现货币化,而Bento则以其强大的自动化构建器和传递能力为特色。
- 🚫 一些流行的电子邮件营销平台如Substack、MailChimp、Flowes、Clavio、Bravo和GetResponse等由于各种原因没有入选作者的推荐列表。
- 🛑 作者强调没有所谓的“最佳”电子邮件营销平台,不同的选项适合不同的业务,建议根据自己的需求评估来选择平台,并勇于尝试。
Q & A
什么是电子邮件营销,为什么它对在线业务至关重要?
-电子邮件营销是一种通过电子邮件与目标受众建立联系、推广产品或服务的营销方式。它对在线业务至关重要,因为它可以帮助建立受众群体、销售数字产品,并在网上持续产生收入。
根据视频脚本,选择电子邮件营销平台时应该考虑哪些核心标准?
-选择电子邮件营销平台时应考虑三个核心标准:能够发送定时的广播邮件、能够对受众进行细分以及能够创建由特定动作触发的自动化工作流程。
Melissa在电子邮件营销方面有哪些专业背景?
-Melissa曾在电子邮件营销领域全职工作,担任RITsa的高级发布经理以及Teachable的市场营销参与总监。她有处理从一名订阅者到一百万订阅者列表的经验,并在职业生涯中使用过一打电子邮件营销平台。
什么是全合一平台和专家平台,它们之间有何区别?
-全合一平台是一种包括网站建设、电子邮件营销和产品销售及履行等三个主要功能的在线业务平台。专家平台则专注于单一功能,提供更多的定制化选项和个性化功能。全合一平台适合希望简化操作并将一切整合在一起的业务所有者,而专家平台更适合需要更多定制化功能的业务所有者。
为什么Kajabi被选为全合一平台的第一名选择?
-Kajabi被选为全合一平台的第一名选择,因为它提供了包括网站创建、电子邮件营销和产品销售及履行在内的所有功能,适合希望将所有业务流程整合在一起的用户。
Beehiive平台的主要优势是什么?
-Beehiive平台的主要优势在于其简单性,它的电子邮件构建器既直观又高度可定制,适合任何技术水平的用户,包括初学者。此外,它专注于通过网络效应进行列表构建和货币化。
MailerLite平台的哪些特点使其成为预算友好的电子邮件营销平台?
-MailerLite平台以其强大的免费计划而著称,支持高达1000名订阅者和所有基本功能。它的管理仪表板简洁易用,电子邮件设计工具易于使用且高度可定制。
ConvertKit平台有哪些特点使其受到数字创作者的青睐?
-ConvertKit平台为数字创作者提供了最佳的可用性,它包括一个基于块的设计师进行更多自定义,基本的着陆页编辑器、可嵌入的表单、横幅和弹窗,以及一个全功能的自动化构建器。
ActiveCampaign平台的哪些功能使其适合中级和高级电子邮件营销需求?
-ActiveCampaign平台提供了广泛的功能、定制化选项、集成和详细报告,它的电子邮件构建器使用拖放工具来定制活动,分段工具易于使用,自动化构建器具有广泛的触发器和动作选项,并且还有CRM功能来管理交易。
Bento平台的哪些自动化功能使其与其他平台区别开来?
-Bento平台的自动化构建器提供了一个全面的触发器、动作和其他选项列表,用户可以轻松拖放连接工作流程的各个部分,或者点击特定动作进行编辑,提供了高度的自定义和灵活性。
视频脚本中提到的其他电子邮件营销平台有哪些,它们为何没有被选为前五名?
-脚本中提到了Substack、MailChimp、Flowes、Clavio、Bravo和GetResponse等平台。这些平台没有进入前五名的原因各不相同,比如Substack缺乏分段和自动化功能,MailChimp的免费计划限制较多,Flowes的自动化构建器过于简单,Clavio更适合实体产品电商,Bravo的自动化构建器存在限制,GetResponse虽然提供全面营销套件但作者没有足够测试。
Melissa对于选择电子邮件营销平台有什么建议?
-Melissa建议用户首先创建自己的需求评估,列出对他们重要的功能,然后可以选择一到两个顶级平台进行免费试用,看看哪一个最适合自己。她强调没有绝对的最佳电子邮件营销平台,不同的选项适合不同的业务。
如何获取Melissa提供的更多电子邮件营销技巧和在线业务最佳实践?
-用户可以通过订阅Melissa的免费Wit and Wire每周新闻通讯来获取更多的电子邮件营销技巧和在线业务最佳实践,访问Whit and wire.com/newsletter即可订阅。
Outlines
📈 邮件营销平台选择指南
本段介绍了邮件营销的重要性及其在在线业务中的作用。Melissa分享了经过六个月测试和研究后,对最佳邮件营销平台的更新评价。她根据三个核心标准来评估平台:广播邮件发送能力、受众细分和自动化工作流程的创建。此外,还讨论了选择全功能平台与专业邮件营销平台的考量因素,并推荐了Kajabi作为全功能平台的首选。
📰 邮件营销平台深度解析
Melissa对五个邮件营销专家平台进行了评估,从简单到复杂排列。首先介绍了BeeHive,强调了其简单性和定制性,以及其在列表构建和通过网络效应实现货币化的优势。然后是MailerLite,一个预算友好的平台,提供免费计划和所有基本功能。接着是ConvertKit,专为数字创作者设计,具有出色的可用性。第四个是ActiveCampaign,适合中级和高级电子邮件营销需求,提供广泛的功能、定制和详细报告。最后是Bento,一个新兴平台,具有强大的自动化功能和对传递能力的关注。
🚀 邮件营销平台的额外选择与建议
在这一段中,Melissa快速讨论了一些未被列入前五名但值得关注的邮件营销平台,如Substack、MailChimp、Flowes、Clavio、Bravo和GetResponse。她解释了这些平台的特定用途和局限性,并强调了选择适合自己业务需求的平台的重要性。同时,她提供了一个链接,供观众下载免费的电子邮件营销工具包,以帮助他们做出决策。
🛠️ 邮件营销平台选择的最终建议
Melissa总结了选择邮件营销平台的关键要点,强调没有所谓的“最佳”平台,只有适合不同业务需求的不同选项。她建议观众根据自己的“必须有”功能创建需求评估,并尝试一到两个免费试用,以找到最适合自己的平台。她还鼓励观众不要因害怕选择错误而停滞不前,而是要根据自己的直觉和长期需求做出选择。最后,她提供了订阅Wit and Wire每周新闻通讯的信息,以获取更多在线业务的提示和策略。
Mindmap
Keywords
💡电子邮件营销
💡受众细分
💡自动化工作流
💡合规性
💡一体化平台
💡专家平台
💡BeeHiive
💡MailerLite
💡ConvertKit
💡ActiveCampaign
💡Bento
Highlights
电子邮件营销是构建受众、销售数字产品和在线生成持续收入的强大渠道之一。
选择电子邮件营销平台时可能会感到不知所措,因为有太多选择且它们之间存在关键差异。
作者Melissa拥有超过25,000名电子邮件订阅者,并曾在电子邮件营销领域全职工作。
选择电子邮件营销平台时需要考虑的三个核心标准:广播邮件、受众细分和自动化工作流。
平台需要符合现代合规性法规,数据保护非常重要。
根据需求选择全功能平台或专业平台,全功能平台包括网站建设、电子邮件营销和产品销售及履行。
专业平台专注于单一功能,提供更多定制化和个性化功能。
Kajabi是全功能平台的首选,提供扩展的30天免费试用。
Beehiive是为增长而设计的简单无复杂性的电子邮件平台,专注于列表构建和网络效应。
MailerLite是一个预算友好的电子邮件营销平台,提供强大的免费计划和高达1,000名订阅者。
ConvertKit是为数字创作者设计的流行电子邮件营销平台,提供事件功能和网络连接。
ActiveCampaign是中级和高级电子邮件营销需求的顶级平台,提供广泛的功能和详细报告。
Bento是具有强大自动化功能的新型电子邮件营销平台,专注于传递能力。
Substack不是真正的电子邮件营销平台,因为它不能进行受众细分和自动化构建。
MailChimp因其曾经流行的免费计划而知名,但其付费计划价格更高且功能较少。
Flowes以其实惠的价格和女性化的电子邮件模板而知名,但其自动化构建器缺乏目标功能。
Clavio适合主要销售实物产品的电子商务企业,但对于数字产品、课程或服务可能不太适合。
Breo(前Sendinblue)界面现代且价格合理,但自动化构建器存在限制,难以添加现有联系人到自动化中。
GetResponse提供完整的营销套件,包括网络研讨会、落地页等,但作者尚未充分测试。
没有所谓的最佳电子邮件营销平台,不同的选项适合不同的业务。
创建自己的需求评估,列出对您重要的功能,并尝试一到两个免费试用以确定最佳选择。
不要因为害怕选择错误而阻止您采取行动,信任您的直觉并做出选择。
订阅Wit and Wire每周通讯,获取在线业务的小贴士或策略。
Transcripts
no matter your area of expertise email
marketing is one of the most powerful
channels you can use to build an
audience sell digital products and
generate consistent Revenue online but
if you're trying to choose an email
marketing platform it can often feel
overwhelming especially since there are
so many options and they all have
distinct crucial differences that's why
today after nearly 6 months of testing
and research I'm excited to share my
updated reviews of the best email
marketing platforms for online business
owners so you can make an decision about
which one is right for you hey I'm
Melissa and welcome back to wit and wire
where we help everyday experts build
profitable online businesses for context
I currently have over 25,000 email
subscribers and I actually used to work
in email marketing full-time as the
senior launch manager for RIT sa and
then the director of marketing
engagement at teachable so I've worked
with email lists of all sizes from one
subscriber up to 1 million and I've
probably used a dozen email marketing
Platforms in my career and with clients
based on that experience I start by
looking for platforms that meet these
three core criteria first we need the
ability to send broadcast emails which
go out at a set date and time compon
examples include newsletters or sales
promotions second we need the ability to
segment our audience which means that we
can use subscriber data to include or
exclude subscribers from certain emails
so one example might be excluding buyers
from a promotion for a course they
already own and third we need to be able
to create automated workflows which are
triggered by an action like submitting
an email address or making a purchase a
few examples include delivering a lead
Magnet or creating an OnDemand webinar
sales series but the opportunities are
endless we also need a platform that
stays up to- dat with modern compliance
regulations which is usually a given but
worth mentioning since data protection
is so important from there you'll need
to decide if you're looking for an
all-in-one platform or a specialist I
classify an all-in-one as a platform
that includes the three primary
functions needed to run an online
business which include website creation
email marketing and product sales and
fulfillment which often includes
one-on-one Services an all-in-one could
be for you if you want to simplify and
keep everything in one place and
although you might miss out on some
customizations or features for the right
business owner I think the trade-off
would be worth it on the other hand a
specialist platform focuses solely on
one function and a true email marketing
platform will be a better fit for
business owners who want more
customizations a true email automation
Builder and a personalized set of
features to suit your needs if curious
our number one pick for all-in-one
platforms is currently kajabi and you
can visit wit and wire.com kajabi if
you'd like to claim an extended 30-day
free trial through my partner link
you'll also find my full kajabi tutorial
Linked In the description but for this
comparison I'm going to focus on email
marketing Specialists so with that in
mind here are my top five email
marketing platforms for online business
owners Loosely arranged in order from
simplest to most complex let's start
with platform number one beehive beehive
markets themselves as the best
newsletter platform built for growth
without complexity and their focus on
Simplicity is one of their biggest
advantages for example their email
Builder is both intuitive and highly
customizable so you can create text
based or highly designed emails to suit
your brand that preview shows how sleek
and userfriendly their platform is so
I'd feel comfortable recommending it to
users of any technical level including
beginners but bey's real competitive
Advantage is its focus on list building
and monetization through Network effects
for example you can build your list with
a referral program to incentivize your
subscribers or you can cross-promote
your newsletter with other beehive
creators you can also monetize your
following through their native ad
Network or by offering premium paid
newsletter subscriptions to your
audience it's noteworthy that beehive
doesn't take a cut of your paid
newsletter which makes them a great
alternative to substack that said
beehive has only the Bare Essentials
when it comes to segmentation and
Automation and they don't have a true
CRM which will be optional for most
business owners so for example you can
build a basic welcome sequence but other
automations or triggers might be
impossible as of the time of this
recording and that might be a deal
breaker if you need intermediate or
Advanced options they also lack a few
Basics like landing page creation and
the option to collect user data Beyond
just just email addresses so for example
without using a workaround you couldn't
collect first names to personalize the
start of your emails to say you know hey
Melissa in terms of price point they
have a free plan which includes up to
200 subscribers and limited features but
my hunch is that most business owners
will want to use their scale plan which
includes automations and most of their
superpower features you can visit Whit
and wire.com beehive to create a free
account and you'll also automatically
unlock all scale features for 30 days so
you can test beehives full functionality
up next is platform number two mailer
light mailer light is a great budget
email marketing platform and they have
one of the strongest free plans with up
to 1,000 subscribers and all essential
features when you log in mailer lights
admin dashboard is streamlined and easy
to navigate and although some
competitors might have more features
those add-ons are just noise and clutter
unless you actually use them if I head
over to campaigns I find their email
Designer easy to use and highly
customizable you can choose from either
the simple Rich Text Editor or the full
featured drag and drop editor and I
appreciate that you can use the same
block style Editor to create landing
pages popups and embeddable forms under
automations mailer light offers all of
the basic features you'd expect from an
email marketing platform including
different trigger types emails delays
conditional splits and actions they also
allow AB automation testing on paid
plans which is surprisingly rare but the
main feature missing from mailer lights
automation Builder is the concept of
goals for example imagine a sales
sequence of three emails pitching the
same online course if someone buys the
course after email number one you
probably don't want to continue pitching
them emails 2 and three and in other
email marketing platforms you can create
something called a goal or event which
would remove buyers from the rest of the
Automation and they also give you more
data in reports you can create
workarounds in mailer light but I think
it's a noteworthy feature that separates
not only mailer light but most budget
email marketing platforms from the next
year which we'll talk about shortly
they've also historically had some of
the strongest deliverability in the
industry and deliverability measures the
percentage of your sent emails that
actually make it to your subscribers
inboxes as you can see in this great
visual from email tool tester mailer
light not only ranks in the green today
but they're consistently ranked among
the top platforms overall I think mailer
light is probably the most well-rounded
budget email marketing platform and you
can visit Whit and wire.com / millerite
to create your own free account and
start testing the third email marketing
platform is convertkit convertkit is one
of the most popular email marketing
platforms for online business owners and
since their product is built
specifically for digital creators I
think they have the best overall
usability for many coaches course
creators and solopreneurs let's start
with a preview of their email Builder
which has been updated to include a
block based designer for more
customization they also have a basic
landing page editor embeddable forms B
banners and popups and a full featured
automation builder in addition to the
essential actions like sending an email
and conditional splits convertkit also
has something called an event which
would allow a subscriber to Jump Ahead
or exit the automation if a key event
happens like a purchase they've also
started differentiating themselves by
offering more ways to build your list
through network connections for example
if you join their creator Network you
become eligible to cross-promote
newsletters with other convertkit
creators so you'd help Drive subscribers
to each other's audiences you can also
get paid to promote relevant newsletters
to your audience or you can enable a
referral system to incentivize your own
subscribers to share your newsletter
with their friends a lot of wit nwire
community members are happy convert kit
customers but the two areas for
improvement they often talk about are
the landing pages and the analytics when
you choose a landing page template
you're locked into the block layout set
by convertkit but if that feels limiting
you can choose to create landing pages
on your primary website like Squarespace
or WordPress and use convertkit to
create embeddable forms instead it's
also noteworthy that their analytics are
very minimal and you can't see any
insights about your automations that
said they recently announced a new
insights dashboard available on their
creator Pro Plan so that might be worth
exploring you can visit wit and wire.com
convertkit to get started and they do
have a free plan with limited features
and a set number of subscribers by the
way if you're finding this video helpful
so far I hope you'll give it a thumb
Thumbs Up And subscribe to wit and wire
so you don't miss any of our upcoming
online business tutorials those signals
also tell YouTube that you're enjoying
our content which helps me reach more
online business owners like you so thank
you the fourth email marketing platform
on our list is active campaign active
campaign has long been considered a top
email marketing platform for
intermediate and advanced email
marketing needs although you don't need
to be too technical to be a user they
have a great range of features
customizations Integrations and detailed
reports so let's take a quick look
here's a preview of the active campaign
email Builder where you can use a drag
and drop tool to customize your
campaigns I also find their segmentation
tool easy to use and I like that I can
segment my audience based on their
actions like clicks or page views not
just taxs I also want to showcase the
automation Builder which has an
extensive list of possible triggers and
actions for your workflows this gives
you the freedom and flexibility to build
nearly any possible Automation and since
it's a drag and drop tool I don't think
you need to be especially technical to
use active campaigns automation Builder
on top of that they also have CRM
features which allow you to manage deals
through a pipeline so if client workor
or sales conversations are a major part
of your business strategy then that
could be a deciding difference that said
active campaign is on the upper end of
our price range and although their extra
functionality does match the price
unless you plan to use those features
then it might be overkill for business
owners who want to keep things simple
I'd also say that some users including
me have experienced a bit of lag time on
the platform and I'd also say that
there's a small learning curve compared
to our previous picks but both are
symptoms of a big very capable platform
with a lot of happy customers and if
you're curious to check it out you can
visit Whit and wire.com activecampaign
to test it out with a free trial up next
is platform number five Bento Bento is a
newer email marketing platform with
powerful automation features that rival
if not surpass active campaigns and
aside from their straightforward
competitive pricing there are two
reasons why you might be interested the
first is their focus on deliverability
which measures your ability to reach
subscribers inboxes unlike other
platforms Bento includes features like
email validation spam validation
Blacklist monitoring and batched email
sending for bigger lists and since Gmail
and Yahoo are enforcing stricter
guidelines bento's features and best
practices can offer a huge advantage to
help you reach the inbox but the second
reason you might choose Bento is for
their powerful automation Builder here's
a preview of a flow in Bento where you
can choose from a comprehensive list of
triggers actions and other options on
the left then within the main area you
can easily drag drop and connect your
pieces or click a specific action to
make edits let's also take a look at
their email Builder and whether you're
creating a broadcast email or an
automated email you can choose between
the text editor or the drag and drop
editor the text editor is great for
simple emails that are mostly text based
while the drag and drop editor offers
full design customization although the
email Builder itself is very
userfriendly
overall I think Bento is best suited for
a techsavvy business owner who is
comfortable with a bit of coding and
databased logic and even if you are
techsavvy I would expect a learning
curve when you're first getting started
since Bento is fundamentally different
than any other platform on this list but
that's also why it's so customizable and
flexible and once you learn how it works
your options will be truly unlimited so
if you're comfortable with Tech that I
think Bento is a great allaround email
marketing platform and you can visit
Whit and wire.com Bento to test it out
with a free 30-day trial by the way if
you're curious to see a side-by-side
comparison of these five platforms
including their price points at
different subscriber counts you can
visit Whit and wire.com toolkit to
download our free email marketing
toolkit and you'll find other resources
Linked In the description also since
there are a few popular email marketing
platforms that didn't make the cut I
thought I would do a lightning round to
talk talk about a few additional
platforms substack is a popular
newsletter platform but they aren't a
true email marketing platform because
you can't segment your audience nor can
you build automations if you are
currently using substack especially for
a paid newsletter I might recommend
beehive instead since they don't take a
cut of your payments and they do offer
additional email marketing functionality
or you could consider another option on
our list if you're ready to expand
MailChimp is one of the most well-known
email marketing platforms and it's
largely because they used to have a
popular free plan with up to 2,000
contacts but that said their pricing has
changed significantly and their free
plan is severely limited their paid
plans are also both more expensive and
less capable than my other picks so
that's why they don't make the cut
flowes is known for two things their
affordable $35 per month price point
with unlimited subscribers and their
feminine email templates but their
automation Builder lacks a goals feature
and I think it's too simplistic for most
online business owners longterm and I
personally think other email Builders
are more intuitive and customizable
clavio is a popular option for
e-commerce businesses who primarily sell
physical products I don't have any
experience with them personally but my
impression is that they're better suited
for those physical e-commerce businesses
than they are for digital products
courses or Services brao formerly sendin
blue looked promising in early testing
since they have a clean modern interface
and comparable price points but after
working with a client in brevo we
realized that the automation Builder has
a massive limitation that makes it
challenging to add existing contacts to
automations and this happens regularly
where contacts might download a freebie
sign up for a webinar or even purchase a
course or digital product and then you
wouldn't be able to enroll them in an
automation to deliver follow-up emails
so I don't currently recommend them but
that could always change in the future
get response is unique because they
offer a full marketing Suite Beyond just
just email marketing including things
like webinars landing pages and a slew
of other features so for transparency I
haven't tested them enough personally to
graduate them into my top ranks but I
think they're worth checking out at wit
and wire.com getresponse and if you have
any personal experience I would love to
hear what you think in the comments
there are also other great platforms
that for various reasons don't make my
top picks for example aweber Constant
Contact drip and several others are all
perfectly good but based on my test and
the criteria that I believe most online
business owners are looking for I had to
be decisive about my ranks and that's
the only reason why they haven't made
the cut but if you currently use any
platform that I haven't mentioned and
you're happy with it I would strongly
recommend that you stick with it I would
only switch if you can identify specific
limitations that your current email
marketing platform can't do and in that
case you can make a short list of
requirements and use those requirements
to choose another platform from our list
I know we've covered a lot today but I
do want to share this key takeaway there
is truly no such thing as a best email
marketing platform there are just
different options that suit different
businesses so to help you make your
decision I would start by creating your
own needs assessment where you list any
mus have features that are important to
you and from there you can create maybe
one to two free trials in your top
platforms to see which one feels best
and after that I truly believe that the
only detrimental choice you could make
is letting the fear of choosing
incorrectly prevent you from from taking
action at all many of these platforms
could work for many of us there's not
only one right answer so trust your gut
and see if you can make a choice that
will work for you for the next 6 to 12
months if not longer if you're
interested in more email marketing tips
and online business best practices you
can subscribe to our free Wht nwire
Weekly Newsletter by visiting Whit and
wire.com newsletter every Thursday I
share a bit-sized tip or strategy to
help you build a profitable online
business you love so again that's Whit
nwi.com / newletter or you'll find all
of today's links in the description if
you enjoyed today's video I hope you'll
give it a thumbs up before you go and
while you're here here's another video I
think you might enjoy
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