Motivation Monday - Is It Time to Refresh Your Brand? Here's How to Know and What to Do!

Summary

In this engaging discussion, the topic of brand refreshment is highlighted, especially relevant in today's rapidly changing world. The transcript mentions Shaya Becker's book 'Your Brand Unleashed', emphasizing the importance of personal and professional branding. It uses McDonald's as an example of a brand experimenting with its identity. The conversation touches on the challenges and strategies for established organizations like Walsh College to update their branding in a digital, AI-driven future, while also encouraging individuals to adapt and evolve their personal brands for growth.

Takeaways

• 📚 The importance of refreshing and elevating one's brand is emphasized, especially in light of significant changes in the world over the past few years.
• 🎓 Shaya Becker, a student from Walsh College's DBA program, has published a book titled 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future', which is recommended for those looking to enhance their brand.
• 🛍 The script mentions McDonald's as an example of a brand experimenting with its visual identity, such as changing the color of its golden arches, to stay relevant to its audience.
• 🏫 Walsh College, with over a century of history, is considering refreshing its branding, including logos and fonts, to maintain its legacy while adapting to the future.
• 🌐 The discussion highlights the need for organizations to consider how they present themselves in a digital, AI-driven, and interactive world.
• 💡 The idea that brand refreshment is not only for new startups but also for established organizations that need to re-energize their image is presented.
• 🔄 It's suggested that brands should be open to change and adaptation, similar to how consumers adapt to new iPhone models with updated features.
• 🚀 The script encourages individuals and organizations to consider how they can refresh their brand to reach more people with their mission and vision.
• 🎨 The process of brand refreshment is likened to the evolution of technology, where gradual changes can lead to significant advancements.
• 🤔 The transcript prompts reflection on personal branding, encouraging individuals to think about how they present themselves and how they might need to adapt.
• 🌟 The overarching message is that it's crucial to consider the evolution of one's brand to stay current and impactful in a rapidly changing world.

Q & A

What is the primary topic discussed in the transcript?

The primary topic is the importance of refreshing and elevating one's brand, both professionally and personally, in response to the significant changes in the world over the past few years.

Who is Shaya Becker and what is her contribution to the topic?

Shaya Becker is a student in the DBA program at Walsh College and has recently published a book on Amazon called 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future,' which is highly recommended for those interested in brand development.

Why is it important to consider the brand's evolution in the context of organizational change?

It is important because the brand needs to reflect the organization's mission and vision as it adapts to the changing world, ensuring that it continues to resonate with the audience and serve its intended purpose.

What example is given of a well-known brand experimenting with its branding?

McDonald's is given as an example, where they are experimenting with different colors for their golden arches, such as blue or teal, to see how their brand speaks to the audience today.

What does the transcript suggest about the challenge of brand evolution for established organizations like Walsh College?

The challenge lies in refreshing and re-energizing the branding while maintaining the organization's legacy, history, and DNA, and adapting it to the future in a way that is relevant in a digital, AI, and interactive world.

How does the transcript relate the concept of brand evolution to the idea of experiential and immersive learning?

The transcript suggests that as higher education is moving towards immersive learning experiences, brands should also consider how they can evolve to be part of this immersive and interactive world.

What is the significance of the iPhone example in the context of brand evolution?

The iPhone example illustrates that it is normal and expected for brands to evolve and change over time, just as people adapt to new iPhone models with updated features and interfaces.

What is the Walsh College's DBA program ranked by Forbes?

The DBA program at Walsh College is ranked number one by Forbes.

What is the suggestion for startups regarding brand creation?

The suggestion for startups is that they have the advantage of being able to invent and shape their brand as they progress, which can be easier than rebranding for established organizations.

How often should a brand consider changing or refreshing its image according to the transcript?

The transcript suggests that while it's not necessary to change the brand every other year, it is sometimes absolutely okay to shift the way the brand presents itself to adapt and move forward.

What is the final advice given in the transcript regarding personal and business brand evolution?

The final advice is to be open to refreshing one's brand and to think about how to fuel it into the future to reach more people with the mission and vision, without necessarily making drastic changes.