Creating Great Games that are Played for Years & Remembered Forever
Summary
TLDRMobile games dominate the market due to their widespread accessibility. Supercell, founded in 2010, aims to create memorable games for mass appeal, emphasizing team autonomy and diverse backgrounds for innovation. The company believes in involving game teams in crucial decisions, recognizing players' importance in the development process. With the European tech scene flourishing, Supercell is inspired by the potential to rival Silicon Valley, focusing on social gaming to enhance player interaction and create lasting experiences.
Takeaways
- 🎮 Mobile games dominate the market due to the widespread use of smartphones as gaming devices.
- 🚀 Creativity and innovation are central to game development, aiming to create fun and memorable experiences.
- 🌟 Supercell was founded in 2010 with a vision to make games that would be played and remembered for years.
- 💡 The company's culture emphasizes empowering teams with the best people to create games, fostering a sense of ownership and independence.
- 🌍 Diversity in team composition is valued for its contribution to the creative process and the goal of making games for everyone.
- 🗣️ Encouraging open communication within teams is vital for the development of innovative ideas.
- 🛠️ Teams are involved in critical decisions, such as launching or discontinuing a game, based on their belief and commitment to the project.
- 🎭 Initially, game development focuses on developers' insights, but as the game evolves, player feedback becomes increasingly important.
- 📈 The European tech scene has significantly grown, with companies like Spotify and Supercell emerging as global successes.
- 🤝 Collaboration within the industry is highlighted as a key factor for success, with a supportive community spirit among Finnish gaming companies.
- 🔮 The mobile gaming industry is still in its early stages with vast opportunities for growth and improvement.
- 🤝 Social aspects of gaming are seen as an area of great potential, with the mobile platform's networking capabilities offering new forms of gameplay.
Q & A
What is the significance of mobile games in the current gaming market?
-Mobile games represent more than half of the entire games market due to the widespread accessibility of mobile phones as gaming devices, which are carried by almost everyone.
What is the core principle behind creating games according to the script?
-The core principle is creativity and innovation, focusing on creating something from scratch that is inherently fun for people to play.
When was Supercell founded and what was its initial vision?
-Supercell was founded in 2010 with the vision to create games that would be played by as many people as possible for years and be remembered forever.
What is the key to achieving Supercell's ambitious dream as mentioned in the script?
-The key is to have the best people forming the best teams to create the games, and to be the best place for those teams to work.
Why is the culture at Supercell considered important for the company's success?
-The culture at Supercell is important because it empowers teams with the independence to make decisions for their games, fostering an environment that encourages creativity and innovation.
How does Supercell ensure diversity in its creative process?
-Supercell ensures diversity by having people from around the world with different backgrounds, which is crucial for bringing a wide range of ideas to the creative process.
What role do game teams play in the decision-making process regarding the launch or termination of a game?
-Game teams are heavily involved in the decision to go live or kill a game, as their belief in the game is crucial for its success and they are the ones working on it.
How does the importance of players evolve throughout the game development cycle?
-At the start of the game creation process, developers focus on what they think players might want. As the game gets released, the focus shifts to the players' feedback and preferences, making them central to the development as a service.
What has been the impact of the European Tech Community's growth on the tech industry?
-The European Tech Community has developed massively, leading to more successes from Europe, such as Spotify, and positioning Europe and Finland as potential rivals to Silicon Valley in producing valuable tech companies.
How does collaboration within the Finnish gaming industry contribute to its success?
-The Finnish gaming industry works well together, with companies cheering for each other's success and supporting one another, especially in unexpected situations.
What opportunities does the mobile gaming industry still hold, and what areas excite the speaker personally?
-The mobile gaming industry is still young with much opportunity left, especially in creating more social games that leverage the network capabilities of mobile phones to enable new forms of gameplay.
What is Supercell's inspiration and long-term goal in creating games?
-Supercell is inspired by companies like Nintendo and aims to create games that would be remembered forever, focusing on creating amazing games with their talented group of people.
Outlines
🎮 Mobile Gaming's Dominance and Creativity
The script opens with a discussion on the significance of mobile games in the gaming market, highlighting their widespread reach due to the ubiquity of mobile phones. It emphasizes the importance of creativity and innovation in game development, with the ultimate goal of creating fun and memorable games. The narrative then introduces Supercell, a company founded in 2010 with a vision to develop games that would be enjoyed by many for years to come.
🌟 Supercell's Founding Principles and Culture
This paragraph delves into Supercell's founding principles, focusing on assembling the best teams to create impactful games. The company's culture is underscored as pivotal, with a unique approach to green-lighting teams rather than just ideas, empowering them with independence and decision-making power. The diversity of team members from various backgrounds is highlighted as crucial for the creative process, and the importance of team involvement in the game's life cycle decisions is stressed.
🤝 The Evolution of the European Tech Community
The script shifts focus to the growth of the European tech community over the past decade, noting the change from a lack of significant tech successes to the emergence of influential companies like Spotify. The speaker expresses excitement for upcoming European, particularly Finnish, tech companies and believes that Europe and Finland have the potential to rival Silicon Valley as a hub for valuable tech companies.
🤔 The Role of Developers and Players in Game Development
The paragraph discusses the dynamic between developers and players in the game creation process. Initially, developers rely on their understanding of what players might want, but as the game evolves and reaches the audience, the focus shifts to player feedback and preferences. The concept of developing a game as a service is introduced, emphasizing the need for developers to listen and adapt to the players' needs.
🤝 Collaboration in the Gaming Industry
The script highlights the importance of collaboration within the gaming industry, particularly in Finland, where success is celebrated collectively, and support is given to those who face challenges. This collaborative spirit is presented as a key factor in the industry's growth and success.
🚀 The Future of Mobile Gaming and Social Interaction
The final paragraph of the script is forward-looking, exploring the potential for mobile gaming to become even more social, given the network capabilities of mobile devices. The speaker expresses excitement about the untapped opportunities in mobile gaming and the prospect of discovering new forms of gameplay that leverage social connections.
🌈 Supercell's Aspirations and Inspirations
The script concludes with Supercell's aspirations to create games that will be remembered forever, drawing inspiration from companies like Nintendo. The speaker reflects on the early days of Supercell and the excitement of the potential to create legendary games with the current talented team.
Mindmap
Keywords
💡Mobile games
💡Platform
💡Creativity
💡Innovation
💡Supercell
💡Green light
💡Diversity
💡Decision-making
💡Player-centric
💡European Tech Community
💡Collaboration
💡Social gaming
💡Nintendo
Highlights
Mobile games represent more than half of the entire games market due to the widespread use of mobile phones as gaming devices.
Games are all about creativity and innovation, aiming to create something fun from scratch.
Supercell was founded in 2010 with the goal of creating games that would be played by many and remembered forever.
Supercell's culture emphasizes empowering teams with the best people to make independent decisions for their games.
Diversity in team backgrounds is important for the creative process in game development.
Game teams should be involved in the decision to launch or kill a game, as they are the ones working on it and need to believe in it.
At the start of game creation, developers focus on what they think players might want, but later it becomes all about the players' feedback.
The European tech community has grown significantly over the past decade, with companies like Spotify leading the way.
There is a strong sense of collaboration in the Finnish gaming industry, with companies supporting each other's successes and struggles.
The mobile gaming industry is still young with much opportunity for growth and improvement.
Games have the potential to become even more social, leveraging the network capabilities of mobile devices.
Supercell aspires to create games that will be remembered, inspired by companies like Nintendo.
Supercell believes it is still early days for the company and is excited about the potential to create amazing games with its talented team.
The importance of listening to and watching players as the game development progresses to adapt and improve the gaming experience.
The potential for the European tech scene, including Finland, to rival Silicon Valley as a hub for valuable tech companies.
The excitement around upcoming companies from Finland and the belief in the region's ability to produce innovative tech solutions.
Transcripts
[Music]
mobile games represent more than half of
the entire games market and that is
because mobile phones as a platform they
have the widest possible reach I mean
basically everybody carries a gaming
device these days in their pockets games
obviously are all about creativity
Innovation you're trying to create
something from scratch which is
inheritant fun for people to play and
you know that's the most important thing
of course and to get there you need the
best possible like creative people and
the teams once you've created something
that is fun then the business outcomes
will
[Music]
follow supercell was founded back in uh
2010 we founded the company first of all
we wanted to create games that as many
people as possible would play for years
and games that would be remembered
forever and how we would then get there
and and get to that kind of a ambitious
dream of ours was that they simply
wanted to have the best people forming
the best teams who would create those
those games and we wanted to be the best
place for those those
teams the culture here at supercell is
really important we don't green light
games or ideas we green light teams
which gives all the power and
Independence to those teams to make
decisions for their
games because we have people from around
the world that come from different
backgrounds I think it's very important
because we want to make games for
everyone having people with different
ideas is is just super important for the
creative process making sure that people
feel comfortable expressing if they have
an idea or something that's what makes
what we do
important
it's really important that the game
teams are involved in the decision to go
live or kill the game because it's these
people who are going to be working on
the game it's absolutely crucial that
these people believe in the game so
that's why it's important that they are
part of the decision to decide whether
this game goes live or
not the player becomes more important
later in the cycle of making the game at
the start you don't have players and
players may not even know what they want
when you're when you're making a new
game so I think at the start of the game
creation process it's a lot about the
developers and what they think a player
might want but then as time goes on and
and the game gets out there it's all
about the players and that's where you
really have to be listening and watching
and uh developing uh the game as a
service
European Tech Community has developed
massively over the past decade back you
know when they were starting with super
cell there weren't that many successes
coming from Europe but these days of
course it's completely different the
companies like Spotify for example
coming from this place of the world and
of course I'm also very very excited
about all the upand cominging companies
that are coming from Finland and I
personally believe that Europe and also
Finland can actually rival Silicon
Valley as this place where the most
valuable tech companies will come
from collaboration in the industry is
very important I feel like the Finnish
industry works very well together and if
there's one gaming company that does
well I think everyone's cheering for
them if something you know unexpected
happens I think everyone's always you
know listening in and and giving support
and and supporting those who who
struggle Maybe
Mobile gaming industry is still very
young as an industry and there's like so
much more opportunity left and most of
all of course the games can be so much
better and area that I'm personally very
excited about is that how can games
become even more social because
obviously mobile phone is a network
device and and they're all connected to
each other so what type of new forms of
gameplay does f enable and I believe
that on the social side we're still like
scratching the
surface we founded supercell to create
games that would be remembered forever
and they are inspired by companies like
Nintendo so from that perspective you
know it's there it's still very early
days for for supercell and what I'm
excited about that they have a shot at
creating these amazing games together in
this amazing group of people that they
have at Super
so
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