Top 8 MISTAKES on LinkedIn you need to Avoid!

Summary

In this video, top LinkedIn marketers share their insights on common mistakes to avoid on the platform. They emphasize the importance of not viewing LinkedIn as a single-use job-seeking site, having a strategic approach, optimizing your profile, engaging with the community, creating quality content, balancing business and personal posts, and maintaining consistency in posting to build your brand and visibility.

Takeaways

• 😀 LinkedIn is not just a job-seeking platform; it can be used for various purposes like job searching, hiring, content creation, personal branding, and company branding.
• 🤔 Having a clear, intentional strategy on LinkedIn is crucial for connecting with potential clients and generating inbound leads.
• 📚 Your LinkedIn profile should be more than just a CV; it should market itself to your target market and connect with them in a meaningful way.
• 🗣️ Engaging with others on LinkedIn is essential. Commenting on other people's posts and building relationships can lead to new opportunities and clients.
• 📈 Consistent posting on LinkedIn is key to increasing visibility and being seen as an expert in your field.
• 📝 Posting quality content on LinkedIn is important. Focus on creating original content that adds value and engages your audience, rather than just sharing press releases or external links.
• 💬 Authenticity and vulnerability in your content can help you connect with your audience on a deeper level, making your brand more relatable and trustworthy.
• 🏆 Incorporating personal stories into your business posts can enhance connection and engagement, showing that you are a person behind the brand.
• 🕒 Patience is necessary when expecting results on LinkedIn. Consistent effort and time spent on the platform will eventually yield results.
• 🔄 Consistency in posting frequency is vital. Starting with a weekly post and gradually increasing can help establish a presence and build trust with your audience.
• 🔗 Building a network on LinkedIn is like participating in a 24/7 networking event. Engaging both online and offline can lead to powerful connections and business opportunities.

Q & A

What is the primary mistake people make when they first start using LinkedIn, according to Rich Cardona?

The primary mistake is viewing LinkedIn solely as a job-seeking platform and not recognizing its potential for various purposes such as job searching, job hiring, content creation, personal branding, and company branding.

What does Rob Gilbert emphasize as a crucial mistake in LinkedIn strategy?

Rob Gilbert emphasizes that having no intentional strategy in one's LinkedIn approach is a big mistake. He suggests that without a strategy, people miss out on the opportunity to consistently get inbound leads.

Why is it important to have a well-crafted LinkedIn profile, as mentioned by Danita Patney?

A well-crafted LinkedIn profile is crucial because it should market itself to the target market and connect with them, not just list qualifications like a CV. It should reflect the way the target market thinks and resonate with them.

What was one of the biggest mistakes Joel Louji made on LinkedIn, and what did he learn from it?

Joel Louji's biggest mistake was not engaging enough with people on LinkedIn. He didn't comment enough on others' posts and treated LinkedIn more like a sales tool rather than a platform for building relationships.

What advice does Rob Gilbert give about engagement on LinkedIn?

Rob Gilbert advises treating LinkedIn as a social media platform, not just a broadcast medium. He suggests engaging with the community, especially those who post regularly, as this can lead to supportive interactions and even clients.

What is the key to effective LinkedIn content, according to Niraj Kippur?

Niraj Kippur advises creating high-quality, original content that engages in the conversation in the client's head. He emphasizes the importance of posting content within LinkedIn rather than just sharing external links.

Why is it beneficial to include personal stories in your LinkedIn posts, as suggested by the speaker?

Including personal stories in LinkedIn posts helps people connect with you on a deeper level. It shows authenticity and vulnerability, making you more relatable and potentially increasing business opportunities.

What is the common expectation that can lead to disappointment on LinkedIn, as mentioned in the script?

The common expectation that can lead to disappointment is the desire for instantaneous results. People often expect immediate leads or engagement without understanding the need for patience and consistent effort.

What is the most important mistake to avoid on LinkedIn, according to the speaker?

The most important mistake to avoid on LinkedIn, as per the speaker, is inconsistency in posting content. Being consistent helps increase visibility and establishes you as an expert in your niche.

How often should one post on LinkedIn to be considered consistent, and why is this important?

Posting four to five times a week is considered ideal for consistency on LinkedIn. This frequency helps increase visibility, build relationships, and establish expertise in your niche.