OVER 40? START A YOUTUBE CHANNEL NOW
Summary
TLDRAttention Gen Xers! YouTube isn't just for the young—it's for everyone, especially those over 40 with valuable life experience. Now is the best time to start an educational channel. With 30 years in marketing, I've seen the power of sharing knowledge. Despite the challenges, consistency pays off, and YouTube is promoting new, smaller channels. Whether for business or personal passion, YouTube offers a unique community and the chance to make a real impact. Don't let doubts hold you back—start today and build your channel brick by brick. Share your barriers in the comments so I can help!
Takeaways
- 😀 YouTube is not just for the young; it's a platform for everyone, including those over 40 who have valuable life experiences to share.
- 📚 The over-40 crowd has the opportunity to create educational YouTube channels, leveraging their life experiences to inform and inspire others.
- 🚀 With 30 years in marketing, the speaker emphasizes the value of proven experience and the potential for personal knowledge to stand out in a world of AI and automation.
- 🔍 Social media and society currently face a trust deficit, where those with experience can stand out and build trust with their audience.
- 💡 Personal knowledge and experiences are what differentiate humans from machines, and sharing these can set individuals apart on platforms like YouTube.
- 🏆 The speaker encourages the audience to share their life lessons and overcome challenges, as these stories can be powerful content for a YouTube channel.
- 🏠 The example of Kelly Zito's YouTube channel illustrates how one can use the platform to promote an existing business and educate others about complex processes.
- 📈 YouTube is making efforts to promote smaller channels, offering opportunities for new creators to grow their audience.
- 🌱 Patience and perseverance are key for those starting a YouTube channel, especially for the over-40 crowd who understand the value of long-term commitment.
- 🤝 The sense of community on YouTube, including the ability to interact with subscribers and build personal brands, is a fulfilling aspect of creating content.
- 🎨 Passion for a subject can drive the creation of a YouTube channel, allowing individuals to share their love for a topic and connect with like-minded audiences.
Q & A
What is the main message of the video script to the audience over 40 years old?
-The main message is that YouTube is not just for young people, and people over 40 have valuable life experiences that can be shared through an educational YouTube channel, offering a unique perspective that younger creators may not have.
Why does the speaker believe that now is a great time for the over 40 crowd to start a YouTube channel?
-The speaker believes that the current social media landscape has a trust deficit, and the experienced individuals who have proven life experiences can stand out and build trust with their audience, making it an opportune time to start a channel.
What is the speaker's background in marketing, and how does it relate to the video script's message?
-The speaker has been in marketing for 30 years, which gives them a wealth of knowledge and experience that they can share on YouTube, reinforcing the idea that life experience is valuable content for an educational channel.
How does the speaker address the concern about AI and the uniqueness of personal experiences?
-The speaker suggests that personal knowledge and experiences, including failures and successes, are what will set humans apart from AI, emphasizing the importance of sharing these unique insights on YouTube.
What is an example of a successful YouTube channel mentioned in the script, and what does it focus on?
-The script mentions Kelly Zito's YouTube channel, which focuses on educating people about mortgage processes and loan programs, demonstrating how a YouTube channel can be used to promote an existing business.
What advice does the speaker give regarding the YouTube algorithm and consistency?
-The speaker advises that the YouTube algorithm initially favors consistency, meaning creators should not expect immediate success with just one video. They should be prepared to show up regularly and build their channel over time.
How does the speaker describe the benefits of having a YouTube channel for personal fulfillment?
-The speaker finds personal fulfillment in teaching and helping others, and having a YouTube channel allows them to make a difference in people's lives, offering tips and suggestions that viewers find valuable.
What is the speaker's perspective on the sense of community on YouTube compared to traditional television?
-The speaker appreciates the interactive nature of YouTube, where creators can read comments and interact with their subscribers, creating a sense of community that is not present in traditional television.
How does the speaker encourage the audience to overcome potential barriers to starting a YouTube channel?
-The speaker encourages the audience to start by doing something rather than waiting to do everything perfectly, suggesting that they can build their channel brick by brick and perfect it over time.
What quote does the speaker use to inspire action, and what does it signify?
-The speaker uses a quote by Winston Churchill: 'It is better to do something than to do nothing while waiting to do everything.' It signifies the importance of taking action and starting the process of creating a YouTube channel, even if it's not perfect from the beginning.
How does the speaker address concerns about appearance when considering starting a YouTube channel?
-The speaker reassures the audience that appearance does not matter as much as the content and information they can offer. They emphasize that there is an audience for everyone, regardless of how they look on camera.
Outlines
📺 YouTube for Gen X: Life Experience Matters!
This paragraph emphasizes that YouTube is not just for young people but for everyone, including those over 40. It highlights the unique value that life experience brings to creating content. The author encourages people over 40 to leverage their knowledge and experiences to create educational YouTube channels. They share their own 30 years of marketing experience, stressing that this wealth of knowledge can be beneficial to others. The paragraph touches on the trust deficit in society and how personal knowledge and experience can help build trust and differentiate from AI. It concludes by inspiring the audience to share their hard-earned wisdom and overcome challenges, just as they have in life.
🎓 The Joy of Teaching and Community on YouTube
This paragraph delves into the fulfillment of teaching and sharing knowledge on YouTube. The author expresses the joy of helping others and seeing them succeed based on their advice. They compare YouTube to television, highlighting the interactive community aspect of YouTube where creators can engage with their audience through comments. The author shares their personal experience of restarting their channel after a break and the warm reception they received from their community. They encourage viewers to find joy in sharing their passions, whether it's a hobby or professional expertise, and to build connections with like-minded individuals.
🚀 Overcoming Barriers to Starting a YouTube Channel
In this paragraph, the author addresses common barriers that might prevent people from starting a YouTube channel. They ask viewers to share their reasons for hesitation in the comments, such as not knowing where to start or disliking their appearance on camera. The author offers solutions like hiring editors or managers to save time and emphasizes that it doesn't have to be perfect at the beginning. They quote Winston Churchill to inspire action, encouraging viewers to start now and improve over time. The paragraph ends with a motivational message to take the first step and subscribe to the channel.
Mindmap
Keywords
💡Gen Xers
💡Life Experience
💡Educational Channel
💡Marketing
💡Trust Deficit
💡AI (Artificial Intelligence)
💡YouTube Algorithm
💡Consistency
💡Personal Brand
💡Community
💡Passion
💡Winston Churchill Quote
Highlights
YouTube is not just for young people; it's a platform for everyone, including those over 40.
People over 40 have valuable life experiences that can be shared on educational YouTube channels.
There's no better time than now for the over 40 crowd to start a YouTube channel.
With 30 years in marketing, the speaker has a wealth of knowledge to share on YouTube.
Social media and society have a trust deficit, which experienced individuals can help fill.
AI is coming, and personal knowledge and experiences will be what sets humans apart from machines.
The speaker encourages sharing personal failures and successes to inspire and educate others.
Kelly Zito, a successful loan officer, uses her YouTube channel to educate about mortgage processes.
YouTube can be used to promote existing businesses and build trust with an audience.
YouTube is making efforts to promote small channels, giving new creators a chance to be seen.
Gen Xers and those over 40 have the patience and understanding needed for the long-term growth of a YouTube channel.
Teaching and helping others through a YouTube channel can be a fulfilling experience.
YouTube is different from television; it's accessible to everyone and fosters a sense of community.
The speaker emphasizes the joy of making a difference in someone's life through YouTube.
Starting a YouTube channel can be about sharing a passion, not just business.
YouTube allows creators to connect with an audience actively searching for their content.
Appearance on camera is not as important as the content and information provided to the audience.
YouTube can impact lives, and creators can make a difference by sharing their experiences.
The speaker invites viewers to share what's holding them back from starting a YouTube channel.
Time and financial resources can be managed to start a YouTube channel, even with a busy schedule.
Winston Churchill's quote is shared to encourage action over inaction in starting a YouTube channel.
Transcripts
attention fellow gen xers if you think
that YouTube is just a Young Person's
game I've got news for you it's an
everyone's game and if you're over 40
you've got something that those young
whipper snappers don't have and that is
life
experience and if you want to create an
educational Channel on YouTube there is
no better opportunity then right now you
can use your life experience to create a
channel to give back to people to grow
business to be creative whatever it is
that you're trying to accomplish there's
never been a better time for the over 40
crowd to have a YouTube channel you see
I've been in marketing for 30 years yes
30 years I know I look super young thank
you so much but the truth is I've made a
few mistakes and I've had a lot of
successes along the way and don't you
think after all this time that I have
information that could be valuable to
people on this channel I do I do and
you've probably got something that
you've mastered that you have a deep
understanding life experience knowledge
in that you could be sharing with an
audience on YouTube right now what I see
in social media today and just kind of
in general in society is there's a trust
deficit people are finding it hard to
trust people and the people that have
experience
proven experience are going to be the
people that really stand out and think
about it with AI now coming you know the
only thing that's going to separate you
from the machines is your personal
knowledge your personal experiences that
you've lived your failures your
successes that you can now share with
other people you might have watched my
last video when I was talking about it
being hard it is it is hard but you know
what how many hard things have you
experienced in your life and you've
overcome probably a lot and you could
probably share those things on your
channel too so this is just you know one
thing that you have to learn how to do
that I am very confident given your over
40 life experience status the things
that you've accomplished that you can
learn how to do this I know you can I I
know for sure you can because I learned
how to do it and uh you know I've been
managing Kelly Zito's YouTube channel
for many many years I helped her start
it she has two channels she's a top 1%
originating loan officer in the country
she's out there she's creating content
and she's a gen xer just like me and
just like you if you're watching this
video and she's doing it so I know you
can do it too especially if you're like
Kelly and you want to use a YouTube
channel to promote your existing
business maybe you don't want to be a
full fulltime content creator but you
want to help educate people on a process
for example mortgage is a complicated
process and so she uses her channel to
help educate her audience whether it's a
consumer trying to buy a home for a very
first time or if it's a real estate
agent who needs to understand what
different types of loan programs are
available to their clients she has two
channels one focused on Realtors and
lenders and another one focused on
consumers so if you're trying to use
YouTube to promote their business that's
a great opportunity for you to drive
leads and build trust with your audience
you're educating them for free you're
helping them get to know you what you
have to offer what your expertise is so
you can build trust with your audience
and your personal brand by having a
YouTube channel you might also be saying
oh well Shay in your last video you said
the algorithm hates everyone I did say
that they it hates them at first because
you got to show up you got to be
consistent you can't just post one video
and then be gone but the good news is is
that there's information out from
YouTube that they are trying harder than
ever to promote small channels what you
can do is you can go to YouTube and look
at the homepage and you can you know
look at the different uh videos that are
posted there and you'll probably find
that there are several videos on your
homepage whose channels have low amount
of views and low amount of subscribers
so YouTube is getting better better
about promoting new channels or Channels
with a small following and believe me
you can have success with a small
following plus us gen xers us over 40
crowd we're not impatient like the young
kids we know things take time to grow
and to build and we know what it's like
to be committed to something to put in
the Reps to stick with something to see
it through to persevere we've been there
before so we're going to have the
patience and and understanding that it's
a long game it doesn't happen overnight
but there's tremendous value there's
tremendous value in teaching somebody
something at least for me when I teach
someone when I offer a suggestion and
then a person does it and then they go
oh my gosh yeah I I did you know I
followed your suggestion I did the tip
that you asked me to do and it worked
great like there is no greater
fulfillment for me than that moment and
that is just like one of the fringe
benefits of having a YouTube channel is
that knowing you made a difference you
offered a tip a suggestion education
that helped somebody there's there's
just there's great joy in that for me
and you might find joy in that for you
as well and on that note that's what I
love about YouTube that is something
that makes it so different
than television I mean first of all not
everybody can do television but
everybody can do YouTube Right anybody
and everybody can do YouTube but you
know when you do YouTube you have the
sense of community people can make
comments you can interact with your
subscribers and your followers and that
makes it to me more fulfilling I love
having these connections with uh
subscribers and reading the comments
literally like I read every comment
every comment means so much to me and I
love the sense of community I started my
channel 2 years ago and I had to put a
pause in it life got in the way I had a
lot of things going on and I had to put
a pause on it but you know there's this
this Burning Desire that I really wanted
to get back to it so June I started
doing it again it's just been a short
amount of time I don't have that many
new videos out but just the outpouring
of people who are cheering me on the
sense of community that I'm uh
rebuilding this channel that I'm back on
YouTube that I'm doing this like it just
warms my heart and and I want to be that
for other people too I want to be
cheering you on I want to help guide you
to have that same opportunity that sense
of community that YouTube brings and
it's not just about things that you have
experience and from a business
standpoint uh maybe that's where where
you were thinking because I've talked
about some business business items but
it could also just be something that you
love maybe you had a hobby or a side
hustle and you know you've been working
a 9 to-5 or a corporate job but now
you've got this passion and you want to
share it with people maybe that's art or
uh maybe that's makeup or uh what maybe
you're passionate about cooking or
exercise health and fitness and and you
have you know educated yourself and now
you have information about something
that you truly love when you do
something that you truly love your
passion then you're not going to be like
oh my gosh my video only got five views
you're going to love it for the creative
outlet that you get to share this
passion whether like I said could be
cooking or whatever it is you get to
share that with other people by creating
a channel you get to share that passion
with other people and not only that
you're going to create a sense of
community around other people who share
the same love of that subject that you
do and that's pretty cool you know as we
get older to be able to have those
connections to make new friends around
the things that we are super passionate
about remember YouTube is different it's
not scrolling feed so you're going to be
able to find your audience so if you
were making a Channel about art then
people would be going on to YouTube and
they would be searching channels and
perhaps they would come across your
channel and be able to connect with you
because they share a passion for art so
you're not relying solely on the
algorithm you're not you know relying on
people scrolling and then seeing
something interesting you have people
who are actively searching for you as
I've mentioned before I know there's a
few of you out there who are saying well
I don't like what I look like listen
that doesn't matter that doesn't matter
we like you there's there's an audience
for everybody no matter what you look
like again we all wish we looked younger
but the truth is if you're in the over
40 category you know being older I think
helps you it helps you because people
understand you have life experience it's
not about what you look like it's about
the content the information that you
have that you can offer the audience so
that they can learn something they can
grow you can impact a life imagine that
YouTube can do that I know because I
follow other YouTubers who have changed
my life they've had a impact on my life
some of them I've got to meet some of
them I haven't got to meet yet but it
doesn't matter they've made an impact on
my life and you could do that for
somebody too so I'm
curious have you thought about starting
a YouTube channel but you have haven't
done it
yet I want to know why can you do that
for me can you put in the comments below
can you let me know why what's holding
you back is it because you don't know
where to start is it because you don't
like the way you look on camera is it I
I don't know whatever it is I want to
know you tell me I'm taking a poll and I
need you to put in the comments below
what is holding you back this will help
me maybe I can make a video about it and
help you through that I truly want to
help you through that so put in the
comments below if you thought about
starting a channel but you haven't done
it you're over
40 put in the comments below why you
haven't started it and lastly I just
want to leave you with this quote that I
came acrossed the other day because one
of the barriers I think is people who
say that they don't have time well you
know there are ways to make it take up
less time I don't I don't know how much
time you think it takes up I mean I
guess I would just have to have a
conversation with you about what it is
that you're trying to do some things are
easier to do than others some things
take longer than others but there's
editors you can hire there's you know
managers that you can hire to facilitate
things there's ways to accomplish this
and if you're over 40 you probably have
the financial means to do things like
hire editors or hire a YouTube manager
or get into a coaching program you you
have the means to do this I mean it's
going to cost you one of two things it's
going to cost you money or time but I'm
guessing if you're over 40 you probably
have the money and so you know when you
have the money there's all kinds of ways
you can save time it doesn't have to
take up that much time so again if the
time thing is one of your barriers put
it in the comments below I need to know
that so that I can make a video
addressing some of these concerns about
starting a YouTube channel I'm going to
leave you with this quote back to that
that I saw the other day from Winston
Churchill
it is better to do something than to do
nothing while waiting to do
everything just take it one day at a
time better to do something just get
started it doesn't have to be fancy it
doesn't have to be edited it does not
like let's just get started let's just
get started today on making that dream
you will perfect over time okay Brick by
Brick by Brick you'll build it you've
done harder things in your life before
trust me you can do this so don't forget
put your comment below it would mean so
much to me if you would subscribe and
join me on this YouTube Journey
[Music]
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