I Oversimplified Popular Packaging Designs

Summary

This script explores the concept of simplifying famous brand packaging designs while retaining their personality. It walks through the redesign process of Lay's potato chips, Bombas socks, Energizer batteries, Skittles, Tic Tacs, and Red Bull, focusing on streamlining elements and enhancing visual appeal. The video also highlights Bombas' charitable initiative, donating products to those in need with each purchase, and encourages viewers to consider the impact of minimalism on brand recognition and consumer attraction.

Takeaways

• 🔍 The video discusses the trend of simplifying designs in famous packaging and challenges the viewer to judge the effectiveness of the redesigns.
• 🍟 The redesign of Lay's potato chips packaging involves simplifying the logo and incorporating the chip itself into the design, emphasizing the product's flavor.
• 🌞 The yellow circle in the original Lay's design is replaced with a chip in the redesign, aiming to make the packaging more representative of the product.
• 🍯 The 'sweet and spicy honey' flavor is showcased by drizzling honey around the chip and adding a fire ring to represent the spicy aspect.
• 🧦 Bombas, the sponsor of the video, is highlighted for their minimal packaging and their charitable initiative of donating products to those in need with every purchase.
• 🐰 The Energizer battery packaging is simplified by removing the 3D bunny mascot and replacing it with a stylized pink copper bunny and a lightning bolt.
• 🔋 The redesign of Energizer batteries focuses on a clean, minimalist look that emphasizes the product's functionality and brand identity.
• 🌈 Skittles' packaging is reimagined with a simpler logo and a rainbow effect emanating from the 'S' in Skittles, symbolizing the variety of flavors.
• 🍬 The Tic Tacs redesign removes the complex background and focuses on a clean, green design with a simple mint leaf and a more friendly logo.
• 🐂 Red Bull's packaging is simplified by featuring a single, detailed bull with blue shading, maintaining the brand's iconic colors and energy drink identity.
• 💡 The video suggests that minimal design can be effective in packaging, especially for small products like Tic Tacs, by reducing visual clutter and focusing on key elements.

Q & A

What is the main focus of the video script?

The main focus of the video script is to explore the process of simplifying the designs of famous product packaging while maintaining their personality and appeal.

Which product's packaging is the first to be redesigned in the script?

The first product to be redesigned in the script is Lay's potato chips, specifically the 'sweet and spicy honey' flavor.

What is the purpose of the yellow circle in the original Lay's packaging design?

The purpose of the yellow circle in the original Lay's packaging design is not explicitly stated, but it is suggested that it could represent a sun, a balloon, or a pill casing.

How is the redesigned Lay's chip logo different from the original?

In the redesigned Lay's chip logo, the chip itself becomes part of the logo, with the ribbon wrapping around it, and the chip is adjusted to resemble a traditional chip shape with added shading for dimension.

What is the new approach to showcasing the 'sweet and spicy honey' flavor in the redesigned Lay's packaging?

The new approach involves combining the flavor elements with the chip, using honey drizzle and a fire ring to represent the sweet and spicy aspects, respectively, instead of the old package's honey bowl and multiple elements.

What is the role of Bombas in the video script?

Bombas is the sponsor of the video, and they are mentioned for their high-quality socks with minimal packaging and their philanthropic initiative of donating a product to those in need with every purchase.

What is the main challenge in redesigning the Energizer battery packaging according to the script?

The main challenge in redesigning the Energizer battery packaging is simplifying the design while still maintaining the brand's identity and removing excessive marketing text.

How does the script suggest simplifying the Skittles packaging design?

The script suggests simplifying the Skittles packaging by incorporating the rainbow and candies into the logo, using a clean background, and focusing on the Skittles brand color.

What is the proposed change to the Tic Tacs packaging design in the script?

The proposed change to the Tic Tacs packaging design includes removing the leaf from the logo, adding a simple mint leaf coming out of the flavor box, and using a more friendly and pleasing logo.

How is the Red Bull packaging redesigned in the script?

The Red Bull packaging is redesigned by focusing on a single bull, adding more details to the bull's design, using blue shadows instead of dark red, and incorporating the energy bolt for the bull's eye.