【①ー２】ビジネスのミクロ視点

Summary

The script discusses the importance of understanding the macro and micro perspectives in business, starting from customer attraction concepts. It emphasizes the necessity of identifying and addressing customer needs, such as cooking class ideas for those struggling with meal preparation. The speaker highlights the importance of building trust with potential customers through platforms like Google and social media to make their services stand out. The script also touches on the significance of after-sales follow-up to ensure customer satisfaction and repeat business, outlining a step-by-step approach to achieve business goals effectively.

Takeaways

• 🍽️ The seminar focuses on understanding the concept of 'inverse calculation' for goal setting from a micro perspective after discussing it from a macro viewpoint previously.
• 🔍 It emphasizes the importance of starting a business by identifying customer needs rather than focusing solely on one's own strengths or interests.
• 👨‍🍳 The example of starting a cooking business is used to illustrate the point that one should consider what people are struggling with in the cooking domain, not just what one is good at.
• 📈 The script discusses the necessity of being discoverable online for potential customers who are searching for solutions to their cooking-related problems.
• 🌐 It highlights the importance of having a presence on various platforms to attract customers who are looking for help with cooking and meal preparation.
• 🤝 The seminar stresses the significance of building trust with customers, especially when dealing with high-value items or services.
• 💰 It explains that trust plays a crucial role in sales, particularly when customers are considering expensive purchases and need assurance from the seller.
• 🛍️ The script outlines the process of moving from attracting customers to building trust, educating them about the value of the products or services, and finally closing the sale.
• 🔄 The importance of after-sales follow-up is emphasized to ensure customer satisfaction and to encourage repeat business.
• 📝 The seminar provides a step-by-step approach, from preparation to attracting customers, building trust, educating, selling, and following up, to ensure business sustainability.
• 📈 The script concludes by stressing the importance of following the steps in order, as skipping any part could lead to a lack of clarity in the business's purpose and offerings.

Q & A

What is the concept of 'Gakkyu Kakaku' or 'Reverse Calculation Goal Setting' mentioned in the script?

The 'Gakkyu Kakaku' concept refers to a strategic approach where one starts with the desired outcome or goal and works backward to determine the necessary steps to achieve it. It's a method to understand the overall picture of a business strategy from a micro perspective after understanding it from a macro perspective.

Why is it important to start a business with a customer acquisition concept in mind?

Starting with a customer acquisition concept is crucial because it helps to identify the target audience and their needs, which in turn guides the creation of products or services that can address those needs effectively.

What is the common mistake people make when thinking about starting a business?

A common mistake is to start from a personal perspective, focusing on what one is good at or likes, rather than considering what the market needs or what problems one can solve for potential customers.

How does the script suggest one should approach creating a business concept based on their skills, such as cooking?

The script suggests identifying the problems or needs that people have related to the skill, such as cooking. For example, if one is good at cooking, they should think about the issues people face with cooking, like not being able to cook or having the same dinner menu every night, and then create a solution for those problems.

What is the role of online platforms in attracting potential customers for a business?

Online platforms are essential for making the business visible to potential customers who are searching for solutions to their problems. By being present on these platforms, businesses can be discovered by people who are looking for the services or products they offer.

Why is building trust with customers important, especially when selling high-value items?

Building trust is important because high-value items require a higher level of confidence from the customer. Trust in the product, the business, and the salesperson plays a significant role in the customer's decision to make a purchase.

What is the significance of after-sales follow-up in ensuring customer satisfaction and repeat business?

After-sales follow-up is significant because it helps to ensure that the customer is satisfied with their purchase, address any issues they may have, and build a relationship that can lead to repeat business and referrals.

How does the script relate the concept of 'Gakkyu Kakaku' to the steps of a successful business strategy?

The script relates 'Gakkyu Kakaku' to a step-by-step business strategy that includes preparation, customer acquisition, trust building, sales, and after-sales follow-up. Each step is crucial and should be followed in order to build a successful business.

What is the importance of having a clear goal before starting to attract customers?

Having a clear goal is important because it guides the business in what to offer and to whom, ensuring that the efforts to attract customers are targeted and effective, rather than a waste of resources.

How does the script suggest one should approach the design of their products or services?

The script suggests designing products or services by first understanding the needs and problems of the target customers and then creating offerings that solve those problems effectively.

What is the role of a 'presentation' or 'explanation meeting' in the sales process according to the script?

A 'presentation' or 'explanation meeting' is a crucial part of the sales process where the value of the products or services is communicated to the potential customers. It helps in aligning the supply with the demand and is essential for successful sales.