SUA IMAGEM é uma MARCA! Aprenda como criar o seu BRANDING PESSOAL

Summary

Isabela Mat, a digital marketing expert with over 13 years of experience, discusses the importance of personal branding and rebranding. She shares her journey of evolving her brand from a young clothing store owner to a respected educator, emphasizing the need for authenticity and strategic alignment with personal values. Through personal stories, Isabela illustrates the process of rebranding, from diagnosing current positioning to rediscovering one's essence and adapting it to meet goals, ultimately advising on maintaining genuine personal branding to build a loyal audience and achieve desired outcomes.

Takeaways

• 😀 Personal branding is crucial for building a consistent image and message in the market, and it involves various aspects like visual identity, communication, and values.
• 📚 The speaker, Isabela Mat, emphasizes the importance of personal branding in marketing, which is a part of the broader field of marketing.
• 🔄 Rebranding is a process that may be necessary when there is a need to change one's positioning or communication to align with personal growth or business objectives.
• 👤 Isabela shares her personal journey of rebranding, highlighting the challenges she faced in transitioning from being known as a 'girl with a clothing store' to a more mature and authoritative figure in the digital space.
• 👗 She discusses the initial, unintentional rebranding that occurred as she matured and began to identify with different styles and communication methods.
• 💇 A significant rebranding moment for Isabela was when she cut her hair and started wearing blazers to project a more authoritative image, although she later realized this was not a true reflection of her personality.
• 🎨 The importance of creativity and authenticity in personal branding is underscored by Isabela's realization that she needed to embrace her creative side and not conform to a standard or stereotype.
• 🛠️ Isabela explains that rebranding should be a strategic process that involves analyzing one's current situation, understanding one's essence, and planning how to adapt that essence to meet business goals.
• 📈 The process of rebranding should reflect one's true self while also considering how to convey authority and credibility to the audience, which can be achieved through various means such as communication style or sharing personal experiences.
• 🚫 She warns against the danger of losing one's identity in the pursuit of fitting into a mold or stereotype, which can lead to a disconnect with the audience and a lack of authenticity.
• 💡 The final takeaway is the importance of embracing one's unique qualities and using them to create a personal brand that is both authentic and strategically aligned with one's objectives.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is personal branding and the process of rebranding oneself to better align with personal growth and professional objectives.

What does the term 'branding' refer to in the context of the video?

In the context of the video, 'branding' refers to the process of building and reinforcing a personal or corporate image, including visual identity, communication, and values, to create a consistent perception in the minds of the audience.

Why might someone need to rebrand themselves according to the script?

Someone might need to rebrand themselves when they feel a disconnect between their current image and their desired perception, or when they have evolved and want to reflect that growth in their personal or professional identity.

What is the role of personal branding in business or monetization?

Personal branding plays a crucial role in business or monetization as it helps to establish authority, trust, and recognition, which can lead to more effective selling, business opportunities, and even sponsorships or partnerships.

What was the speaker's initial perception of herself before her rebranding journey?

The speaker initially perceived herself as a 'girl with a clothing store' and was known for being the young entrepreneur who created one of the first online clothing stores in Brazil.

What personal event influenced the speaker's decision to rebrand herself in 2020?

The speaker's decision to rebrand herself in 2020 was influenced by her entry into the education market, which required a new positioning to be seen as a credible teacher and mentor.

What mistake did the speaker acknowledge making during her first attempt at rebranding?

The speaker acknowledged that her first attempt at rebranding was not strategic and was more of a feeling of needing to change rather than a well-planned process, which resulted in an inconsistent image.

How did the speaker's approach to rebranding change after her initial experience?

After her initial experience, the speaker's approach to rebranding became more strategic and intentional. She focused on analyzing her current situation, rediscovering her essence, and aligning her personal brand with her objectives while staying true to herself.

What are some of the elements the speaker suggests to consider when analyzing one's current branding situation?

The speaker suggests considering elements such as visual identity, communication style, content format, the products being sold, the audience being targeted, and the places where the brand is being represented.

What advice does the speaker give for maintaining authenticity while building authority in personal branding?

The speaker advises that while building authority, one should not sacrifice their essence or authenticity. Authority can be conveyed through various means such as communication style, personal story, results, and even the way one dresses, as long as it aligns with the brand's objectives and reflects the individual's true self.

What is the significance of the phrase 'I no longer accept to kill part of myself to fit into a box that I didn't build' in the context of the video?

The phrase signifies the speaker's realization and decision to embrace her true self and not conform to societal or self-imposed expectations that do not represent her authentically. It encapsulates the essence of her rebranding journey.