Lịch Sử ASUS - Từ “Kẻ Chuyên Gia Công" Đến Ông Trùm Công Nghệ Đài Loan

Summary

The video script details the remarkable rise of Asus, from its humble beginnings in 1989 as a small startup founded by former Acer engineers to becoming a global technology powerhouse. The company, known for its motherboards, laptops, and smartphones, navigated challenges in the competitive tech industry, including strategic decisions and groundbreaking innovations such as the creation of the Eee PC. Asus's success stems from its focus on quality, affordability, and consumer needs, cementing its position as a key player in the tech world, with ventures into robotics and high-tech industries, while consistently meeting diverse consumer demands.

Takeaways

• 😀 Asus started as a small company in 1989, founded by four former Acer engineers with the goal of advancing Taiwan's IT industry.
• 😀 The company's name, originally derived from the mythological Greek horse Pegasus, was later shortened to 'Asus' to reflect its goal of becoming a top company.
• 😀 Asus gained significant attention in the early 1990s after creating top-tier motherboard designs that helped them outpace competitors like AMD and Combat.
• 😀 By the mid-1990s, Asus became the leading manufacturer of motherboards, surpassing other companies like ics and Foxconn in sales volume.
• 😀 Asus' strategic 'giant lion' approach emphasized continuous improvement and innovation to maintain its market leader status in the motherboard industry.
• 😀 In the early 2000s, Asus pivoted from motherboard production to laptops, aiming to create a more affordable and accessible computing experience for consumers.
• 😀 In 2007, Asus introduced its netbook, the EeePC, which revolutionized the market with its compact size and affordability, becoming a top-seller globally.
• 😀 Asus' laptop lines, including Vivobook, Zenbook, and ROG (Republic of Gamers), cater to different market segments, from students to business professionals and gamers.
• 😀 Asus' entry into the smartphone market with the Zenfone series in 2014 marked a significant expansion, becoming particularly popular in markets like Japan and the U.S.
• 😀 The company's investment in emerging technologies, including AI, robotics, and smart home devices like the Zalo robot, illustrates Asus' forward-thinking approach to the tech industry.

Q & A

What is the origin story of Asus?

Asus was founded in 1989 by four engineers who previously worked for Acer. They decided to start their own company to boost Taiwan's information technology industry. The company's name, 'Asus', was derived from the Greek mythology character 'Pegasus' symbolizing power, friendship, and adventure.

How did Asus initially establish itself in the technology industry?

Asus initially focused on designing and manufacturing computer motherboards, the central circuit boards inside computers that connect essential components like memory, hard drives, and processors. This was the foundation that allowed Asus to thrive in the industry.

What strategy did Asus implement to regain its market leadership in motherboard production in 2002?

In 2002, after facing increased competition, Asus adopted a strategy called the 'Giant Lion' approach. This strategy focused on continuous improvements to motherboard quality, performance, and technology, while also expanding their market share by creating a subsidiary company, Asrock, to target more budget-conscious consumers.

How did Asus revolutionize the laptop market?

Asus revolutionized the laptop market by producing high-performance laptops with a focus on quality, durability, and affordability. In 2007, they introduced the EeePC, a compact and affordable netbook that was highly successful, helping Asus break into the global laptop market.

What led to the creation of the Zenfone series?

The creation of the Zenfone series came as part of Asus’s efforts to expand into the smartphone market. In 2014, they introduced the Zenfone, a series of smartphones running on the Android operating system, offering high performance at a competitive price, which quickly gained popularity.

What notable achievements did Asus have with the Zenfone series?

Asus's Zenfone series gained significant success in markets like Japan, where the Zenfone 2 became the third most popular smartphone in 2015. In the U.S., Zenfone 2 was a top seller on Amazon. In 2019, the Zenfone 6 created a buzz in the premium smartphone market by offering high-end features at a much lower price than competitors.

How did Asus approach the market for low-cost computing devices?

Asus targeted the low-cost computing market by introducing the EeePC, a netbook that offered essential computing functions at a very affordable price. This was a strategic move that enabled Asus to gain significant market share and become a major player in the global personal computer market.

What role did Asus’s motherboards play in their success?

Asus's motherboards were crucial to the company's success, as they became known for their quality and innovation. In the 1990s, Asus was the leading producer of motherboards, outpacing competitors and establishing the company as a technology leader.

What kind of products did Asus expand into after the success of their motherboards?

After establishing itself in the motherboard market, Asus expanded into other consumer electronics, such as laptops, smartphones, and even household robots. Notably, they ventured into the smartphone market with the Zenfone series and into the smart home sector with the Zalo robot.

How does Asus's approach to innovation affect its product offerings?

Asus's approach to innovation is centered around creating high-performance products with cutting-edge technology. They continuously push boundaries in areas like motherboard performance, laptop design, smartphone affordability, and even in smart home devices like robots, aiming to meet diverse consumer needs.