PSICANÁLISE NA EMPRESA | "Tem gente"

Summary

This video delves into the role of psychoanalysis in organizational management, challenging traditional behavioral models often seen in corporate settings. The speaker critiques the mechanistic approach of managing people, arguing for a more human-centered perspective that acknowledges individual and collective needs. They emphasize the importance of integrating psychoanalysis into company culture, not just for compliance or superficial training, but for fostering genuine inclusivity, equity, and personal development. The goal is to transform organizational dynamics through deeper human connection, cultural understanding, and addressing systemic issues like gender inequality and workplace misconduct.

Takeaways

• 😀 Psychoanalysis offers an alternative to traditional, mechanistic approaches in organizational psychology, focusing on the individuality of employees rather than viewing them as mere tools to meet goals.
• 😀 Many companies in Brazil and beyond tend to rely on behavioral theories that treat employees like machines, emphasizing productivity and results over human well-being.
• 😀 The speaker critiques organizational psychology for adopting a rigid, technocratic model and stresses the need for a more holistic, human-centered approach.
• 😀 Psychoanalysis in the workplace encourages a deeper understanding of individuals, focusing on their true needs and emotional well-being within the organization.
• 😀 Organizational culture plays a critical role in long-term business success, and psychoanalysis can help cultivate a more inclusive and transparent environment.
• 😀 Many companies fail to value employees as intellectual assets, especially during times of crisis when the focus shifts to cutting costs rather than investing in human resources.
• 😀 The traditional HR approach often uses superficial training programs that don’t address the deeper cultural and emotional dynamics within the organization.
• 😀 Psychoanalysis offers a way to address organizational issues that go beyond behavioral management, helping companies create lasting and meaningful cultural change.
• 😀 Inclusion and diversity are essential aspects of a healthy company culture. Psychoanalysis can guide companies to address issues like sexism, power imbalances, and harassment.
• 😀 Psychoanalysis does not just serve short-term goals but provides a foundation for long-term organizational health by focusing on the people who drive the company’s success.
• 😀 The speaker encourages companies to rethink their HR strategies, advocating for a more integrated approach that focuses on human interactions, diversity, and empathy across all levels of the organization.

Q & A

What is the main topic of the video?

The main topic of the video is the application of psychoanalysis in the corporate environment, particularly within human resources and organizational psychology.

Why is the concept of psychoanalysis in business unusual to many managers?

Psychoanalysis in business is unusual to many managers because it differs from the more commonly used behaviorist approaches, which focus on systematizing people to meet goals, often treating employees as machines rather than human beings.

What is the speaker's background and how does it inform their approach to psychoanalysis in business?

The speaker has a background in psychology, specifically in psychoanalysis, with 33 years of experience. They developed a critical view of organizational psychology, which they believe often reduces people to behavioral systems, and instead, they emphasize a more human-centered approach using psychoanalysis.

How does the speaker view traditional corporate training programs?

The speaker views many traditional corporate training programs as superficial and mechanistic, designed to conform employees to the company's culture rather than addressing the deeper human dynamics at play within the organization.

What criticism does the speaker offer regarding the way companies handle their human resources during a crisis?

The speaker criticizes companies for neglecting their human resources during times of crisis, often reducing their employees to mere numbers and disregarding the importance of understanding the people behind the roles. Instead, companies sometimes resort to hiring external motivational speakers or behaviorists, which fails to address the deeper organizational issues.

What does the speaker believe is missing from many companies' human resources departments?

The speaker believes that many companies lack trained professionals, such as psychologists, who are equipped to engage with employees on a deeper level, conducting diagnostic assessments, and fostering transparent communication within the company.

What does the speaker suggest about the way companies should view their employees?

The speaker suggests that companies should view their employees as intellectual assets and integral parts of the organization, not just as workers to be exploited for achieving goals.

How can psychoanalysis contribute to organizational culture?

Psychoanalysis can contribute to organizational culture by providing a deeper understanding of human behavior, enabling a company to create a more inclusive, diverse, and humanized work environment, where employees are seen as active participants rather than tools for achieving business goals.

What role does diversity and inclusion play in the speaker's vision for organizational change?

Diversity and inclusion are central to the speaker's vision, as they argue that companies need to move beyond traditional norms and ensure equal opportunities, particularly for women, and tackle issues like sexism, misogyny, and harassment within the workplace.

What does the speaker mean by saying that psychoanalysis in business is not just about 'motivational training'?

The speaker emphasizes that psychoanalysis in business goes beyond motivational speeches and surface-level training. Instead, it focuses on understanding the underlying dynamics of the company’s culture, addressing human interactions, and promoting a healthy, transparent work environment.