How To Make BIG Money With Live Events

Summary

In this video, a seasoned expert shares insights on how coaches, thought leaders, speakers, and authors can create powerful and profitable events. The key to success lies in focusing on quality over quantity, understanding the audience, and addressing objections during the event. The speaker emphasizes the importance of engaging attendees before, during, and after the event—using strategies like anticipation-building, tailored content, and continuous follow-up. By carefully managing these phases, event organizers can not only generate significant revenue but also create transformative experiences for their participants.

Takeaways

• 😀 Focus on quality over quantity in your event audience—small, highly qualified groups can lead to big profits.
• 😀 Engagement before the event is key—use exclusive groups (Facebook, Telegram, WhatsApp) to build anticipation and connect with attendees early.
• 😀 Don’t over-teach during your event. Every segment should serve a purpose, such as handling objections and guiding attendees toward taking the next step.
• 😀 Repurpose event content—record the event, turn it into products, highlight reels, or offer replays to attendees as a bonus.
• 😀 Use testimonials and success stories during the event to build social proof and increase trust.
• 😀 Focus on post-event follow-up to maximize conversions. Personalized outreach can help close additional sales after the event.
• 😀 Anticipate and address objections during the event to guide attendees towards your high-ticket offers.
• 😀 Create excitement before the event by sharing teaser videos, exclusive content, and behind-the-scenes footage to build anticipation.
• 😀 Offer ongoing education or coaching programs after the event to maintain momentum and keep attendees engaged.
• 😀 Think of events as a long-term strategy—use them not just for immediate sales, but for building relationships and expanding your audience.
• 😀 Your event strategy should be planned with three phases in mind: before, during, and after. Each phase plays a crucial role in maximizing success.

Q & A

Why is conducting your own events more powerful than speaking on someone else's stage?

Conducting your own events allows you to directly engage with your best clients and prospects, providing a transformative experience while also having the opportunity to offer your products and services. This helps you build trust faster and scale your business more effectively.

What is the key to generating substantial income from events, even with a small audience?

The key is **quality over quantity**. Even with a small audience, if the attendees are highly qualified and you have the right offers, you can generate significant revenue. For example, a small audience of 20 dentists could lead to $300k in revenue with a $100k offer.

What are some common mistakes event hosts make when conducting their events?

One of the most common mistakes is **teaching too much**. Event hosts often believe that cramming too much information will impress the audience, but this approach can overwhelm them and prevent sales. The focus should be on addressing objections and guiding attendees toward making an investment.

What should event hosts focus on besides content during their events?

Event hosts should focus on the **before, during, and after** phases of the event. This includes creating engagement before the event, addressing objections and creating offers during the event, and following up to convert leads after the event.

How can event hosts build engagement before the event?

Event hosts can create engagement by setting up exclusive groups (such as on Facebook, WhatsApp, or Telegram) for registered attendees to interact, share excitement, and build anticipation. Posting teasers, such as videos from keynote speakers or previews of content, can increase engagement.

Why is anticipation important before an event?

Building anticipation increases emotional investment in the event. When attendees are excited before the event, they are more likely to show up, engage during the event, and be open to making a purchase. It’s similar to how a movie trailer gets you excited to watch the full film.

How can event hosts handle objections during the event?

Event hosts should focus on **identifying potential objections** attendees might have about making an investment and create content that addresses and overcomes those objections. Each session should have a purpose to move attendees closer to making the decision to invest in your offerings.

How can event hosts maximize the value of the content shared during the event?

By recording the event, hosts can repurpose the content into future products, marketing material, or bonus content. Additionally, capturing testimonials, success stories, and photos for social media can further enhance the event’s impact.

What should event hosts do after the event to maintain momentum?

After the event, it’s important to **follow up** with attendees who didn’t convert during the event. Sales teams should engage these leads, offering continued education or additional offers. The goal is to keep the energy and excitement alive while guiding people toward further investment.

How can event hosts use testimonials to enhance future events?

By collecting testimonials during or after the event, hosts can create powerful social proof to promote future events. Success stories and testimonials from attendees who had transformative experiences can be used in marketing materials and for building trust with future prospects.