The Engineering Story Behind the Dyson Airwrap i.d.™ multi-styler and dryer

Summary

The Dyson Airwrap has evolved to offer personalized styling with advanced features, making it easier for users to achieve a range of hair styles while maintaining hair health. The app integration provides customized timers based on individual hair profiles, and new attachments, such as the conical barrel and Wave and Curl diffuser, offer additional styling options. The innovative Dome mode enhances natural curls, while the blade concentrator helps achieve sleeker, smoother styles. Extensive testing ensures the product caters to all hair types and lengths, embodying Dyson's commitment to pushing engineering boundaries and delivering innovative solutions.

Takeaways

• 😀 The Dyson Airwrap features a personalized curling sequence, offering users customized styling options based on their hair profile.
• 😀 With the Airwrap app, users can set a timer that adjusts based on their hair type, enhancing convenience and customization.
• 😀 The Airwrap allows users to wrap, style, and apply a cold shot to their hair with the press of a button, simplifying the styling process.
• 😀 The product's design minimizes the need for users to focus intensely on their hair, freeing them to engage in other activities during use.
• 😀 New attachments enhance the Airwrap's functionality without compromising ease of use, offering additional styling options.
• 😀 The conical barrel was developed to help create new, diverse styles, improving versatility in hair styling.
• 😀 The Wave and Curl diffuser combines a traditional diffuser with new functionality to improve accessibility to the hair root.
• 😀 The Dome mode reverses the airflow, allowing curls to dry naturally and quickly without disruption, enhancing natural curls.
• 😀 The Blade concentrator attachment is designed for users seeking sleeker, smoother, and straighter styles with precision airflow.
• 😀 Dyson's Airwrap now offers more styling options than ever before, with an app to inspire users, regardless of hair type or length.
• 😀 Extensive testing, based on both hair science and user feedback, has been integral in developing these personalized styling recommendations.

Q & A

What is the main challenge users face when using the Dyson Airwrap for the first time?

The main challenge is the learning curve, as the Airwrap is a new tool that users are not accustomed to, requiring some time to master its unique functionality.

How does the personalized curling sequence of the Airwrap work?

The personalized curling sequence, known as the i.d.curl, is based on a user’s hair profile, and the Dyson Airwrap™ connector, which is controlled via the app, adjusts the timer to suit individual hair needs.

What does the Dyson Airwrap app enable users to do?

The app offers personalized timers based on the user's hair profile, and with a single push of a button, it helps users wrap, style, and apply a cold shot to their hair, all without needing to turn off the device.

How does the Airwrap help free up mental space for users?

The Airwrap simplifies the styling process, reducing the need for intense focus on the tool, allowing users to engage in conversations and consider their surroundings while styling their hair.

What is the significance of the new attachments introduced for the Dyson Airwrap?

The new attachments are designed to unlock additional styling functions without sacrificing ease of use. These innovations enhance the overall versatility of the Airwrap.

Why was the conical barrel developed for the Dyson Airwrap?

The conical barrel was developed to offer users the ability to create new and diverse styles, enhancing the Airwrap's styling options.

What problem does the Wave and Curl diffuser address, and what is its innovative feature?

The Wave and Curl diffuser combines the traditional diffuser with a new feature called Dome mode, which reverses the airflow to dry curls naturally and quickly without disrupting them.

How does Dome mode improve the curling process?

Dome mode allows users to contain their curls in a controlled space, ensuring they dry naturally while maintaining their shape and minimizing disruption to the curls.

What new styles can the Dyson Airwrap now create with the blade concentrator?

The blade concentrator is designed to unlock sleeker, smoother, and straighter styles thanks to its thin and precise jet, making it easier than ever for users to achieve these looks.

How does the Dyson Airwrap cater to different hair types and lengths?

The Airwrap offers multiple styling options suitable for any hair type or length, while also maintaining hair health, allowing users to experiment with various styles without damaging their hair.

What is the significance of the testing that went into the development of the Dyson Airwrap?

Extensive testing was conducted based on hair science and real user experiences to ensure the product works effectively for a wide range of users and hair types. This testing process was crucial in designing the Airwrap's functionality.

What does the collaboration between engineers from various countries symbolize for Dyson?

The collaboration between engineers from the Philippines, Singapore, and the UK reflects Dyson’s commitment to pushing boundaries and innovation. It marks a significant milestone, from prototypes to final production.