Recomendaciones para iniciar la planificación y la gestión de destinos turísticos

Summary

The speaker discusses the evolution of tourism in a post-pandemic world, particularly in Peru. Highlighting the significant role of vaccination in shaping new behaviors, the speaker emphasizes a shift from local to more distant travel. The conversation touches on human psychology, fear, and the gradual return to normalcy in tourism. The speaker urges a reflection on Peru's tourism strategy, noting that the country has not yet fully leveraged its tourism potential. A call for a deeper analysis and strategic planning for the future of tourism is made, focusing on improvement and long-term goals.

Takeaways

• 😀 The pandemic has significantly changed the tourism landscape, both globally and locally in Peru.
• 😀 Vaccination has played a critical role in reducing fear, but it hasn't entirely eliminated the risk of infection.
• 😀 Consumer behavior has shifted from international to more local and regional travel, influenced by ongoing fears and vaccination efforts.
• 😀 People are gradually regaining confidence to travel longer distances, but it will take time for full normalization of tourism.
• 😀 Fear of the pandemic is similar to other traumatic experiences, and people will need time to feel fully secure again in their actions.
• 😀 Peru's tourism sector must focus on local tourism opportunities while people are still hesitant about distant travel.
• 😀 A reflective analysis of Peru’s tourism model is essential to understand what has worked and what needs improvement.
• 😀 Despite 20 years of tourism experience, there has been little reflection or diagnosis of the sector’s current state and future needs.
• 😀 Peru should engage in a comprehensive re-engineering of its tourism sector to address challenges and plan for long-term growth.
• 😀 There is an urgent need for clear methodologies and defined goals for Peru’s tourism sector over the next 20 years to ensure sustainable development.

Q & A

What significant change in tourism behavior is mentioned post-pandemic?

The key change mentioned is the shift from fear and uncertainty to curiosity and the desire for exploration. As the fear of the pandemic gradually decreases, there is a growing interest in traveling and discovering new places.

How does the speaker describe the psychological state of people affected by the pandemic?

The speaker compares the psychological state of people to a fear that slowly fades over time. It’s compared to the experience of a traumatic event, where it takes time for people to regain confidence and comfort, especially when it comes to traveling.

What role does vaccination play in the tourism industry, according to the speaker?

Vaccination is seen as a turning point in the post-pandemic era. The speaker notes that with nearly 50% of the population vaccinated, the fear of severe illness has decreased, allowing for a gradual return to tourism and the resumption of travel activities.

What does the speaker suggest about the evolution of tourism destinations?

The speaker suggests that tourism is moving from local experiences to international travel as people gain more confidence in their safety. This shift represents the desire to explore farther from home as the pandemic's fear recedes.

How does the speaker view the tourism strategy of Peru?

The speaker feels that Peru has not fully utilized the opportunity to reengineer its tourism sector. Despite having 20 years of experience in tourism, there has not been a comprehensive reflection or a structured plan for improvement and future growth.

What is the call to action for Peru’s tourism sector?

The call to action is for a thorough reflection on Peru’s tourism strategies, taking stock of what has worked in the past, what needs improvement, and developing a clear methodology and objectives for the next 20 years to strengthen the tourism industry.

What is the significance of local tourism in the current situation?

Local tourism plays a crucial role in the post-pandemic period as people are more comfortable traveling within their own country. The speaker advocates for focusing on local, regional, and national tourism as a foundation for gradual growth in the tourism sector.

What metaphor does the speaker use to explain the gradual process of overcoming fear?

The speaker uses the metaphor of slowly regaining confidence after a traumatic experience, such as being robbed at gunpoint. Just as it takes time to feel safe again in the street, it takes time for people to feel comfortable with the idea of traveling again after the pandemic.

Why does the speaker emphasize the need for a ‘true reengineering’ of Peru’s tourism sector?

The speaker believes that a true reengineering is needed because, despite having decades of experience, there has been no deep analysis or restructuring of the tourism sector in Peru. A fresh approach is required to identify areas of improvement and create a sustainable path forward.

What kind of planning does the speaker suggest for the future of Peru's tourism?

The speaker suggests long-term planning that includes a clear diagnosis of the current state of tourism in Peru, the implementation of effective methodologies, and the setting of concrete objectives for the next 20 years to ensure a successful and sustainable tourism industry.