Materi 4 Etika Bisnis
Summary
TLDRThe video script discusses the integral role of ethics in business, emphasizing that business activities are intertwined with societal values, morals, and ethics. It highlights the mutual dependency between businesses and society, where businesses require a social context to thrive and society, in turn, depends on businesses for prosperity. The material stresses the importance of professional business management that aligns with ethical standards, ensuring harmonious relationships among stakeholders. It also touches on the objectives of business to enhance the welfare of stakeholders and the long-term sustainability of the company. The script advocates for a sense of belonging within the community towards the business and suggests that businesses should respect and contribute to societal, cultural, and environmental preservation. It concludes by encouraging students to engage in discussions for a deeper understanding and to create their own summaries to consolidate their learning.
Takeaways
- 📘 Business ethics is crucial for the success and long-term existence of a company, emphasizing the importance of social, moral, and ethical values in business operations.
- 🤝 Businesses are interdependent with society, highlighting the need for businesses to operate ethically to maintain a harmonious relationship with the community.
- 💹 The primary goal of business is to enhance the prosperity and well-being of stakeholders, which can be achieved by consistently focusing on their welfare.
- 🛒 In marketing, success is tied to customer satisfaction, which is key for retaining existing customers and attracting new ones.
- 💼 Proper management of human resources involves providing fair rewards to employees, which can lead to increased productivity and loyalty towards the company.
- 🌱 Businesses should operate without harming the environment, acknowledging their role in preserving nature and the living conditions for society.
- 💼 Transparency in policy-making, such as in rewarding high-performing employees, is a sign of professional business management.
- 📈 Efficient management of resources, supported by experts and advanced technology, is essential for optimal utilization and cost control.
- 🤔 Businesses must align their activities with the needs and desires of the society, recognizing that they are part of a larger social system.
- 🌟 A good business should foster a sense of belonging within the community, contributing positively to the society's culture, religion, and environmental sustainability.
- 📝 Students are encouraged to discuss any unclear points in class and to create summaries or resumes of the material in their own words to better understand the concepts.
Q & A
What is the main topic of discussion in the video material?
-The main topic of the video material is the importance of ethics in business, emphasizing that business cannot be separated from social values, moral values, and ethical values.
Why is it important for businesses to consider ethics in their operations?
-Ethics in business is important because it helps to establish a harmonious relationship between the company and the community, ensuring long-term existence and success by focusing on the prosperity and welfare of stakeholders.
How does the success of a business relate to customer satisfaction?
-The success of a business is tied to customer satisfaction as it is mentioned in the field of marketing that providing long-term customer satisfaction is key to gaining commercial profits and acceptance.
What role does fair reward play in the management of human resources?
-Fair rewards play a crucial role in human resource management as they ensure increased productivity and loyalty of employees towards the company by acknowledging their contributions.
What is the relationship between a business and the society in which it operates?
-The business and the society are interdependent; businesses need society for their operations, and society needs businesses for various services and opportunities, thus requiring an ethical approach in operational activities.
How does a business ensure a harmonious relationship with its stakeholders?
-A business ensures a harmonious relationship with stakeholders by applying ethical business practices, managing resources optimally, supporting with skilled professionals and advanced technology, and maintaining transparency in policy decisions.
What are the implications of a business not considering the needs and desires of the society?
-If a business does not consider the needs and desires of the society, it may fail to establish a harmonious relationship with the community, which could lead to a lack of social acceptance and potentially harm the business's long-term success.
Why should a business consider the preservation of the environment and natural resources?
-A business should consider the preservation of the environment and natural resources as part of its ethical responsibility towards society, ensuring that its operations do not lead to environmental degradation.
What is the significance of a business recognizing the cultural and religious rights of the community?
-Recognizing the cultural and religious rights of the community is significant as it fosters a sense of belonging and ownership from the community towards the company, which is essential for the company's social acceptance and success.
How can businesses contribute to the social system?
-Businesses can contribute to the social system by operating as a part of it, meeting societal needs, and functioning as an institution that society requires, thus ensuring mutual benefit and support.
What is the purpose of discussing the interdependence of business and social systems in the video material?
-The purpose is to highlight that businesses and social systems are interdependent and mutually influential, and that ethical business practices are essential for the coexistence and mutual enhancement of both entities.
What is the final message to the students regarding the material discussed in the video?
-The final message is to encourage students to gain knowledge from the material discussed, and to actively participate in discussions to clarify any points of confusion, emphasizing the importance of summarizing the material in their own words to enhance understanding.
Outlines
📘 Introduction to Business Ethics
The first paragraph introduces the topic of business ethics within the context of a business and computer science curriculum at a university. It emphasizes the intrinsic connection between business operations and societal values, morals, and ethics. The paragraph discusses the importance of applying ethics in business management professionally and how businesses are part of the social system, interdependent with society. It also touches on the general objective of businesses to enhance the prosperity and well-being of stakeholders. The success of a business is tied to customer satisfaction and the fair treatment of employees, which can lead to increased productivity and loyalty. The paragraph concludes by stressing the need for ethical conduct in business activities to ensure a harmonious relationship between the business and its environment.
🌱 Business and Society: A Mutually Beneficial Relationship
The second paragraph delves into the relationship between businesses and society, highlighting that businesses cannot exist in isolation from societal needs and expectations. It suggests that businesses should operate in a manner that respects and contributes to the community, including by providing employment opportunities and preserving the environment. The paragraph also mentions the importance of businesses recognizing their role within society and fostering a sense of belonging among the community. It proposes strategies for achieving this, such as offering fair wages, respecting cultural and religious values, and ensuring environmental sustainability. The paragraph concludes by encouraging students to discuss any unclear points in class and to create their own summaries of the material to deepen their understanding.
Mindmap
Keywords
💡Business Ethics
💡Stakeholders
💡Social Responsibility
💡Professional Management
💡Transparency
💡Harmonious Relationship
💡Sustainability
💡Customer Satisfaction
💡Employee Loyalty
💡Social System
💡Sense of Belonging
Highlights
Business requires ethics, which includes social values, moral values, and ethical values.
Applying business ethics is integral to managing business professionally.
Business is part of the social system and has a reciprocal relationship with society.
The general purpose of business is to enhance the prosperity and well-being of stakeholders.
If business activities are always oriented towards the prosperity and well-being of stakeholders, the company can exist in the long term.
In marketing, success in obtaining commercial profits is achieved by satisfying customers.
In human resource management, providing fair rewards based on contributions can increase company productivity and employee loyalty.
Business cannot be separated from social values as they are needed to regulate operational activities and create harmonious relationships.
Business has a reciprocal relationship with the environment, requiring order and regulation supported by ethics or norms.
The scope of business ethics includes harmonious interdependence between stakeholders and the business.
Optimal utilization of resources is supported by experts and advanced technology for efficient cost management.
Transparency is needed in every policy determination within the company, such as policies on rewarding outstanding employees.
A business institution needs society, and business activities should align with societal needs and desires.
Society should be seen as a source of potential to sustain the company, and in return, the company should be seen as an institution needed by society.
Good business actors should be aware of their existence as part of society and continuously foster a sense of belonging from society towards the company.
To achieve this, one approach is to provide respect for culture and religion, and ensure environmental sustainability by not polluting.
It turns out that business and society are closely interlinked, mutually dependent, and determine each other's existence.
This discussion aims to provide students with knowledge benefits from the material that has been discussed.
If there are unclear points, students are encouraged to discuss them further in class.
Transcripts
[Musik]
asalamualaikum warahmatullahi
wabarakatuh salam sejahtera untuk kita
semua selamat berjumpa di video materi
mata kuliah Etika Bisnis program studi
ilmu komputer fakultas bisnis dan
Informatika Universitas palang kaya di
materi kuliah yang keempat ini kita akan
mencoba untuk berdiskusi tentang bisnis
memerlukan etika Lebih Detail kita akan
membahas tentang bisnis tidak bebas dari
nilai sosial nilai moral atau nilai
etika aplikasi etika bisnis identik
pengelolaan bisnis secara profesional
serta bisnis merupakan bagian dari
sistem sosial Baiklah tanpa
berpanjang-panjang kata dalam pengantar
ini Mari kawan-kawan fokuskan
penglihatan pendengaran dan perasaan
pada video yang akan kawan-kawan
saksikan ini dan jangan lupa buat resume
atau ringkasan materi ini dengan bahasa
dan kalimat kawan-kawan sendiri sesuai
pemahaman
masing-masing bisnis tidak bebas dari
nilai sosial nilai moral atau nilai
etika dalam pengembangan bisnis yang
tidak terlepas dengan eksistensi
masyarakat secara luas di mana bisnis
membutuhkan masyarakat dan masyarakat
membutuhkan bisnis maka harus
menggunakan etika dalam kegiatan
operasional Atas dasar itulah kebutuhan
bisnis dalam aspek kehidupannya tidak
terlepas dengan eksistensi masyarakat
dengan segala atribut dan simbol yang
melekat pada
masyarakat tetapi jika kita lihat lebih
jauh terutama jika kita tinjau dari
teori dan perkembangan ilmu bisnis
ternyata bisnis tidak bebas dari nilai
moral maupun nilai etika tujuan bisnis
secara umum adalah meningkatkan
kemakmuran dan kesejahteraan
stakeholders jika pelaku bisnis
melakukan kegiatan bisnisnya senantiasa
berorientasi pada kemakmuran dan
kesejahteraan stakeholders maka dapat
dipastikan bahwa perusahaan akan hidup
atau eksis dalam jangka panjang dalam
ilmu pemasaran disebutkan bahwa
keberhasilan untuk memperoleh keuntungan
komersial atau penerimaan dengan cara
memberikan kepuasan terhadap pelanggan
lama dan pelanggan baru demikian juga di
dalam ilmu pengelolaan sumber daya
manusia atau personalia mengantarkan
pemahaman bahwa reward yang layak dan il
sesuai dengan kontribusi yang diberikan
oleher atau pemilik akan menjamin usaha
peningkatan produktivitas perusahaan dan
loyalitas karyawan terhadap
perusahaan menjalankan kegiatan bisnis
tidak dapat lepas sama sekali dari nilai
sosial memberikan bantuan tanpa pamri
nilai moral dan nilai etika yang
dibutuhkan untuk mengatur kegiatan
operasional perusahaan supaya tercipta
hubungan yang harmonis antara perusahaan
dengan lingkungan ditinau dari
sistyarakat di man bisnis merupakan
subsistem atau substansi mekanisme
interaksi antara bisnis dan lingkungan
bisnis ada hubungan timbal balik yang
mengharuskan penertiban dan pengaturan
yang didukung dengan etika atau norma
kehidupan untuk mendukung terciptanya
hubungan harmonis antara subsistem dan
sistem
sosialnya aplikasi etika bisnis identik
pengelolaan bisnis secara
profesional ruang lingkup etika bisnis
meliputi keterkaitan yang harmonis
saling menguntungkan antar pihak
stakeholders dan pihak
uh
bilusah
[Musik]
jangises ikahitalususnyaak
[Musik]
sumber daya secara optimal l didukung
oleh tenaga ahli dan teknologi canggih
en efisien dalam pengelolaan biaya tu
adanya transparansi dalam setiap
penentuan kebijakan
perusahaan misal kebijakan dalam hal
pemberian apresiasi terhadap hak dan
kewajiban karyawan yang
berprestasi bisnis merupakan bagian dari
sistem sosial dalam kenyataan memang
tidak dapat disangkal bahwa sebuah
lembaga bisnis membutuhkan masyarakat
dan dibutuhkan
masyarakat kegiatan bisnis pertama-tama
harus sesuai dengan kebutuhan dan
keinginan dari masyarakat kalau
masyarakat dijadikan sebagai sumber dan
sasaran yang ingin dituju oleh
bisnis sehingga dapatlah terjalin
keharmonisan hubungan dengan pihak-pihak
terkait di dalam masyarakat perusahaan
melihat masyarakat sebagai sumber
potensi yang dapat menghidupi
perusahaan sebaliknya perusahaan harus
juga menempatkan diri sebagai lembaga
yang eksistensinya memang dibutuhkan
oleh masyarakat
Oleh karena itu pelaku bisnis harus
menyadari bahwa keberadaannya di
masyarakat merupakan bagian dari
masyarakat pelaku bisnis yang baik harus
dan tetap berusaha terus membangkitkan
sense of belonging rasa ikut memiliki
dari masyarakat terhadap perusahaan yang
diwah
kenanganun cara yang dapat dipakai untuk
mencapai tujuan tersebut antara
lain memberikan hak ates Berk
kepadaar
h S budaya dan religius
tiga memberikan hak atas pelestarian
alam dan lingkungan hidup kepada
masyarakat tidak mencemari
lingkungan ternyata bisnis dan sosial
saling terikat hidup berdampingan saling
tergantung dan saling menentukan
eksistensi
masing-masing demikianlah pembahasan
materi kita kali ini kami berharap
kawan-kawan mahasiswa bisa mendapatkan
manfaat pengetahuan dari materi yang
telah kita bahas Pada kesempatan kali
ini Apabila ada hal-hal yang dirasa
kurang jelas dan perlu pembahasan lebih
lanjut kawan-kawan dipersilakan untuk
mendiskusikannya di kelas selalu
semangat untuk membuat ringkasan atau
resume materi yang telah
disampaikan sampai jumpa di materi
pembahasan berikutnya terima kasih salam
sejahtera untuk kita semua
wasalamualaikum warahmatullahi
wabarakatuh
[Musik]
استعرض المزيد من الفيديوهات ذات الصلة
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