Best way to promote a video landing page

Summary

In this episode of 'Practical Digital Strategies,' Guy Cook shares effective tips for promoting a video landing page. Key strategies include avoiding autoplay, having a single call to action, creating a custom thumbnail, and selecting the right landing page builder. He emphasizes the importance of optimizing video content with keywords and ensuring the video is positioned above the fold. The episode offers actionable advice for enhancing video landing pages in 2024, helping users improve engagement and conversion rates.

Takeaways

• 😀 Keep video landing pages focused with one clear call-to-action (CTA). Avoid giving viewers too many choices.
• 😀 Avoid autoplay for videos on landing pages to ensure a user-friendly experience.
• 😀 Create a custom video thumbnail to make your landing page stand out. Don't use others' work.
• 😀 Choose the right landing page builder and templates that match your needs and brand style.
• 😀 Keep the video content above the fold to make sure it's immediately visible to visitors.
• 😀 Optimize your video content with relevant keywords to improve discoverability.
• 😀 When promoting a video landing page, keep the page design simple and concise.
• 😀 Ensure your landing page is easy to navigate and aligns with your promotional goals.
• 😀 Only ask for a single action on your landing page to avoid confusion (e.g., subscribe to the newsletter).
• 😀 Make sure your video is high quality and engaging, as it plays a key role in conversion rates.
• 😀 Share your video content and encourage others to share it for greater reach and visibility.

Q & A

What is the main topic of the video discussed by Guy Cook?

The main topic of the video is the best ways to promote a video landing page in 2024.

Why does Guy Cook emphasize the importance of having a video landing page?

He emphasizes it because video landing pages are crucial in 2024, reflecting current digital marketing trends.

What is the first tip Guy Cook gives for promoting a video landing page?

The first tip is to avoid autoplay on the video, which he personally believes should be avoided.

What is the recommended approach to calls to action (CTAs) on a video landing page?

The CTA should be a single, clear action without multiple options. This keeps the user focused on one task, like signing up for a newsletter.

Why is it important to create a custom thumbnail for the video landing page?

A custom thumbnail is important because it adds originality and professionalism, rather than relying on someone else's content.

What advice does Guy Cook offer about choosing a landing page builder?

He suggests selecting a landing page builder that fits your needs and provides the right templates and style guides for your project.

How should the video be positioned on the landing page?

The video should be placed above the fold, meaning it should be immediately visible when the page loads without the need for scrolling.

What does Guy Cook mean by 'optimizing' video content?

Optimizing video content involves using relevant keywords and other SEO techniques to improve visibility and searchability.

What does Guy Cook recommend if viewers want to contact him?

He recommends using the secure contact form on his website, guyrcook.com, to get in touch.

What call to action does Guy Cook make to his audience at the end of the video?

He asks viewers to give the video a thumbs up, share it with their friends, and subscribe to the channel for more valuable content on digital marketing.