I Know Why Your Etsy Sales Are Down… Do You?

Summary

The video discusses recent changes to Etsy's algorithm that have impacted seller visibility and sales. Key updates include the necessity for shipping costs under $6, high-quality images without text overlays, and the importance of specific attributes and categories. Sellers are encouraged to write clear, concise titles and descriptions, focusing on consumer preferences over personal design choices. Additionally, Etsy now tailors search results based on user interests, making it crucial for sellers to adapt their listings accordingly. Following these guidelines can help improve visibility and drive sales on the platform.

Takeaways

• 😀 Etsy's algorithm changes have led to a noticeable drop in views and sales for many sellers.
• 📦 Shipping costs over $6 for US deliveries will hurt visibility; consider using calculated shipping or setting prices just below this threshold.
• 🖼️ Photos must be at least 2000x2000 pixels and should focus on the product itself, avoiding dark or overly stylized images.
• 🎨 Using vibrant and clear images will enhance visibility; mockups can help with displaying art products effectively.
• 🔖 Attributes like color, size, and occasion are now crucial for boosting search visibility; always fill these out accurately.
• 📋 Choosing specific categories and subcategories for your listings increases chances of appearing in relevant searches.
• 📝 Titles should be clear and concise, focusing on important keywords without stuffing; only the first 30 characters are displayed prominently.
• 🔍 Descriptions should be humanlike, written in your brand's voice, and include relevant keywords in the first few sentences.
• 🔑 Tagging should be simplified; focus on one language and avoid unnecessary plural forms to enhance search effectiveness.
• ⚖️ Clearly stating shop policies can improve ranking and customer trust; FAQs can further enhance buyer experience.

Q & A

What recent changes has Etsy made that affect seller visibility?

Etsy has updated its requirements regarding shipping, photo quality, attributes, categories, titles, descriptions, and shop policies, all of which significantly impact how items are displayed in search results.

How does shipping cost influence visibility on Etsy?

Items that ship within the US and cost more than $6 are deprioritized in visibility. Sellers can mitigate this by using calculated shipping or setting the cost just under $6.

What are the new requirements for product photos on Etsy?

Photos must be at least 2000 by 2000 pixels, bright and inviting, and should reflect the actual item being sold rather than include text or dark backgrounds.

Why are attributes important in Etsy listings?

Attributes such as color, size, and occasion act like tags and can improve a listing's search ranking. The more specific the details, the better the visibility.

What changes have been made to how titles should be formatted?

Titles should be clear, concise, and descriptive, avoiding keyword stuffing. Leading with the most important keywords is essential, as only 30 characters are displayed.

How has Etsy changed its approach to descriptions?

Etsy now prioritizes descriptions that are written in a natural, human-like voice, using relevant keywords in the first few sentences instead of keyword stuffing.

What should sellers do regarding shop policies?

While not mandatory, having clear shop policies can improve a seller's ranking and quality score, leading to better visibility in search results.

How does Etsy's algorithm now react to user behavior?

Etsy tracks user interests based on interactions like favorites and searches, displaying more items related to those interests to keep users engaged.

What should sellers do if they are experiencing a drop in sales?

Sellers should review and update their listings according to Etsy's new requirements, focusing on shipping, photo quality, and ensuring their designs meet consumer preferences.

What is the importance of listening to consumer feedback?

Understanding consumer preferences is crucial; selling items that match what buyers want, rather than personal tastes, can lead to improved sales.