[UFMS Digital] Campanha de Vendas - Módulo 3 - Unidade 1

Summary

The video presents a detailed guide on planning an extension project focused on sales strategies for small businesses. It covers essential components such as identifying necessary resources, outlining expected results through SWOT analysis, and effectively communicating findings to management. The importance of crafting a comprehensive summary and selecting relevant keywords for indexing is highlighted, alongside proper referencing in accordance with ABNT standards. The presenter encourages participants to tailor their plans to the specific needs of the companies involved, aiming for actionable outcomes that enhance competitiveness and market share.

Takeaways

• 😀 Clearly outline all necessary materials and tools required for the project, such as notebooks, projectors, and conferencing tools.
• 📊 List expected results from the extension action, detailing how they will benefit the analyzed companies.
• 🔍 Use SWOT analysis to assess the business environment and identify strengths, weaknesses, opportunities, and threats.
• 👥 Identify the target audience of the company, collaborating with managers to determine consumer needs.
• 📈 Analyze data to propose effective sales campaign strategies aligned with the company's objectives.
• 📝 The summary should be crafted last, reflecting the overall project and serving as an introduction to your work.
• 🔑 Select 3 to 5 keywords to enhance searchability and indexing of your project.
• 📚 Include proper references following ABNT standards, ensuring they are in alphabetical order.
• 🛠️ Adapt the methodology and cronogram to suit the specific realities of the chosen company.
• 🎯 Focus on providing practical and strategic insights that can aid the companies in improving their competitiveness.

Q & A

What are the main components to include in the planning of an extension action?

The main components to include are necessary resources, expected results, a summary, keywords, and references.

How should resources needed for the project be listed?

Resources should be listed in bullet points or in a single line format for better organization, without detailed explanations or justifications for each item.

What is the significance of expected results in the extension action planning?

Expected results outline what the team hopes to achieve, such as identifying the company environment through SWOT analysis and determining the target audience, which can ultimately improve the company's competitiveness.

Why is the summary described as the 'business card' of the project?

The summary is crucial because it encapsulates the entire project and provides a concise overview, making it essential for communicating the purpose and findings effectively.

What should the summary include?

The summary should include a brief description of the theme, objectives, methodology, and expected results, generally using one to one and a half sentences for each section.

How many keywords should be included in the project, and what is their purpose?

Typically, three to five keywords should be included, serving as tools for indexing and helping search engines locate the article relevant to the theme.

What guidelines should be followed for referencing in the project?

References should be formatted according to ABNT NBR 6023:2018 guidelines, listed in alphabetical order, and include all cited sources from the methodology and planning sections.

What is the role of the SWOT analysis in this context?

The SWOT analysis helps identify the strengths, weaknesses, opportunities, and threats related to the company, providing a foundation for developing appropriate sales campaign strategies.

How should the methodology section be approached?

The methodology should outline the research process, including consultations with company managers to analyze the market and identify suitable sales strategies for the targeted audience.

What final thoughts were provided by the instructor regarding the planning process?

The instructor encouraged the students to adapt the guidelines to the specific company they choose to work with, emphasizing the importance of thorough and detailed planning for the extension action.