Sell Me This Cigar | Sales Master Class by Tristan

Summary

In this engaging conversation, the speaker is asked to demonstrate their selling skills by selling a high-end cigar. The speaker responds by emphasizing the cigar's quality, highlighting how its smoothness comes from a meticulous aging process, akin to fine whiskey or cognac. They argue that smoking fewer, higher-quality cigars is more enjoyable than multiple cheaper ones. Despite the buyer's hesitation due to price, the seller maintains confidence, suggesting that top-tier products like this will always find customers. The conversation ends on a persuasive note, with the buyer showing interest.

Takeaways

• 😀 The speaker expresses confidence in their ability to make money, even if they went broke, due to their fame and brand value.
• 💼 They believe that their brand is so strong that they could start selling products like cigars or ties to recover financially.
• 🚬 When asked to sell a cigar on the spot, the speaker engages in a sales pitch based on the customer's previous experiences with cigars.
• 🤔 The customer mentions that cigars sometimes irritate their throat and cause coughing.
• 💡 The speaker attributes the customer's issue to purchasing lower-quality cigars, suggesting that better quality cigars would provide a smoother experience.
• 💸 The speaker highlights that the cigar in question costs $350, emphasizing that its premium price is due to the tobacco's aging and flavoring process.
• 🕰️ The speaker compares the cigar to fine whiskey or cognac, emphasizing the importance of aging for smoothness.
• 🎯 The pitch advises the customer to smoke fewer cigars, opting for higher-quality ones that offer a more enjoyable experience.
• 🙅‍♂️ When the customer mentions the price is out of their budget, the speaker uses scarcity tactics, implying that the cigar will sell out quickly.
• 🔥 The customer is intrigued by the pitch and seems persuaded to try the cigar despite initial reservations.

Q & A

What does the speaker mean when they say they couldn't go broke even if they tried?

The speaker implies that their brand and fame are so valuable that, even if they lost all their money, they could quickly recover financially through business ventures due to their established reputation.

How does the speaker demonstrate confidence in their sales skills?

The speaker confidently claims they could still make money by selling products like cigars or ties if they went broke, suggesting they trust their ability to market and sell even under challenging circumstances.

Why does the speaker believe lower quality cigars cause coughing?

The speaker suggests that lower quality cigars lack the proper aging, flavoring, and spicing process, leading to a harsher smoking experience, which can irritate the throat and cause coughing.

What is the significance of the $350 price tag on the cigar?

The $350 price emphasizes the cigar's premium quality, with the speaker claiming that the aging and production process justifies the higher cost, leading to a smoother and more enjoyable experience.

How does the speaker compare cigars to fine whiskey or cognac?

The speaker likens the aging process of cigars to that of fine whiskey or cognac, suggesting that the time and care invested in aging the tobacco results in a more refined and smoother product.

What does the speaker recommend for improving the cigar-smoking experience?

The speaker recommends smoking fewer cigars and choosing higher-quality ones, like the $350 cigar they offer, which they claim will reduce coughing and provide a more enjoyable experience.

Why does the speaker pressure the listener by saying the cigar won’t stay on the market for long?

This is a sales tactic meant to create urgency. By suggesting the cigar will sell quickly, the speaker pushes the listener to make a purchase decision quickly before it's no longer available.

How does the speaker respond when the listener says the cigar is out of their budget?

The speaker responds by implying that if the listener can't afford it, others will buy it, subtly implying the exclusivity of the product and the listener's inability to partake in that luxury.

What does the speaker imply when they mention customers who care about such products?

The speaker implies that high-quality cigars are valued by discerning customers, creating a sense of exclusivity and sophistication around the product.

What is the ultimate goal of the speaker’s approach in this conversation?

The speaker's goal is to persuade the listener to buy the premium cigar by emphasizing its quality, exclusivity, and the superior experience it provides, while also creating a sense of urgency and exclusivity.