Alaeddin Asna'dan iletişim mesleğinde başarılı olmanın sırları
Summary
TLDRThe speaker emphasizes the importance of long-term planning and continuous measurement in advertising, akin to a never-ending process. They highlight the need for constant strategizing and evaluation, drawing parallels to teaching at university where foundational principles are repeatedly emphasized. The speaker also mentions that with the right planning and strategies, success can be achieved, and examples can make complex concepts easier to understand.
Takeaways
- 🔄 **Continuous Process**: The speaker emphasizes that marketing is a long-term and ongoing process that never stops.
- 📈 **Measurement Importance**: There is a desire to measure how the brand is perceived on platforms like YouTube.
- 📝 **Planning and Execution**: The importance of continuous planning and execution within the marketing process is highlighted.
- 📊 **Constant Measurement**: The need for constant measurement and assessment is stressed to ensure the success of marketing strategies.
- 🏫 **Educational Aspect**: The speaker is teaching students at a university, indicating that these principles are fundamental and should be understood.
- 🔄 **The 4-Step Rule**: The marketing process is described as a cycle of four steps: gathering information, planning, applying, and evaluating.
- 🌐 **Diverse Examples**: Examples are given to illustrate that marketing can be applied to various entities, not just commercial institutions.
- 📚 **Learning from History**: The speaker reflects on how not having examples in the past made it difficult to explain marketing concepts to managers.
- 📈 **Success through Strategy**: Success in marketing is achieved by developing the right strategies and planning.
- 📖 **Simplified Explanation**: The speaker notes that with examples, it is now easier to explain and understand marketing concepts.
Q & A
What is the main focus of the discussion in the transcript?
-The main focus of the discussion is the long-term process of building a reputation, specifically on YouTube, and the importance of continuous planning and measurement in advertising.
What does the speaker emphasize about the nature of advertising?
-The speaker emphasizes that advertising is a long-term endeavor that requires continuous planning, measurement, and adaptation without interruption.
Why does the speaker mention the need for continuous measurement?
-The speaker mentions the need for continuous measurement to assess how the audience perceives them, which is crucial for the success of advertising campaigns.
What is the significance of the '4-step rule' mentioned in the transcript?
-The '4-step rule' refers to a continuous cycle of information gathering, planning, implementation, and evaluation, which is essential for effective advertising strategies.
How does the speaker describe the evolution of advertising strategies over time?
-The speaker describes the evolution of advertising strategies as a shift from not having clear examples to being able to provide better understanding through examples, making it easier for newer generations to grasp the concepts.
What is the role of examples in the speaker's explanation of advertising?
-Examples play a crucial role in the speaker's explanation as they help illustrate the concepts and make the advertising strategies more relatable and understandable.
Why does the speaker mention different institutions like a Sports Authority or a Civil Society Organization?
-The speaker mentions different institutions to highlight that advertising is not limited to commercial entities but can be applied across various types of organizations.
What is the importance of planning in the context of the transcript?
-Planning is highlighted as a critical component of advertising, necessary for developing successful strategies and ensuring the longevity of a campaign.
How does the speaker suggest measuring success in advertising?
-The speaker suggests that success in advertising should be measured through continuous assessment of audience perception and the effectiveness of the implemented strategies.
What does the speaker imply about the role of education in advertising?
-The speaker implies that education plays a vital role in advertising by teaching the fundamental principles and strategies to students, preparing them for the dynamic field of advertising.
What is the speaker's view on the difficulty of explaining advertising concepts in the past?
-The speaker views the past as more challenging for explaining advertising concepts due to the lack of clear examples, which made it difficult for managers and superiors to understand the work.
Outlines
🎓 Importance of Continuous Measurement in Long-Term Projects
The speaker emphasizes the importance of continuous measurement in long-term projects, particularly in the context of advertising. They mention that after conducting various studies and reaching a certain point, it is crucial to assess how the project is perceived on platforms like YouTube. The speaker highlights that this is an ongoing process that requires constant planning and measurement. They also stress that advertising is a profession that requires uninterrupted effort and continuous planning and evaluation. The speaker is teaching students at a university, explaining the fundamental principles of this process, which will continue indefinitely. They mention that if one follows the correct strategies and plans, success can be achieved more easily, and they illustrate this with examples, such as how different institutions can benefit from these strategies.
Mindmap
Keywords
💡Measurement
💡Long-term process
💡Planning
💡Advertising
💡Strategies
💡Information Gathering
💡Implementation
💡Evaluation
💡Professionalism
💡Examples
💡Continuous Improvement
Highlights
Emphasizing the importance of long-term planning in advertising.
Highlighting the necessity of continuous measurement in advertising processes.
Stressing that advertising is a profession that requires constant planning and measurement.
Mentioning the concept of a never-ending process of planning and measurement in advertising.
Introducing the idea that advertising is not just about immediate results but long-term impact.
Discussing the role of measurement in understanding how an ad is perceived on platforms like YouTube.
Suggesting that advertising is a continuous process that does not stop.
Explaining that advertising involves a cycle of data collection, planning, application, and evaluation.
Stating that advertising is a profession that requires ongoing learning and adaptation.
Teaching students the fundamental principles of advertising at university level.
Discussing the four-step rule that will continuously be applied in advertising.
Mentioning that the four-step process in advertising never stops and is always evolving.
Exploring the idea that advertising can be done by various entities, not just trade institutions.
Suggesting that sports institutions or civil society organizations can also engage in advertising.
Stating that if you do the right planning and develop the right strategies, you will be successful in advertising.
Pointing out that with examples and showing the process, advertising becomes easier to understand.
Reflecting on how not having examples in the past made it difficult for managers to understand the advertising process.
Transcripts
bu peki bütün bu çalışmaları yaptıktan
sonra uzun süreçte geldiğimiz nokta it
var mı olacak itibar olacak ama
YouTube'a rol itibar olacak nasıl
algılandığı mızı ölçmek isteyeceğiz
Dolayısıyla sürekli bir ölçümleme içinde
olacağız Çünkü ben hep onu anlatırım
reklamcılıktan farkında söylerken hem
uzun vadeli bir çalışmadır uzun bir
süreçtir Hiç kesilmeyen bir süreçtir hem
de o süreç içinde devamlı planlama
yapmaya ve ölçümleme yapmaya ihtiyaç
duyan bir meslektir Onun için biz bu
işte Siz öğrenciler Ken üniversitede Ne
anlatıyorsun birtakım şeyler değilse
bile bu temel şeyleri anlatıyoruz o 4
adım kuralı devamlı
dönecektir o 4 adım hiçbir zaman
durmadan yeni bilgi toplama aşamalarına
gelip sonra da işte planlama uygulama
değerlendirmeleri gidecektir bu onun
için
uzun ve hiç bitmeyen bir süreç içinde
doğru bir planlama yapıyorsanız ve doğru
stratejiler geliştiriyor sanız başarılı
oluyorsunuz bunu artık daha kolay anlata
biliyoruz Çünkü örnekleri var
gösteriyoruz hemen Diyoruz ki baxx kurum
ile bu Ticaret Kurumu olmak zorunda
değil yani spor Kurumu da olabilir Bir
Sivil Toplum Örgütü de olabilir vesaire
işte Bak bunun yaptığı şeyi sen yap
dediğimiz zaman şimdi daha iyi
anlaşılıyor benim başladığım yıllarda
böyle bir örnek göstermediğimiz için
büyüklerimize yöneticilerimize çok zor
oluyordu işimizi daha kolay
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