【衝撃の新事実】クリック率を高くしたいなら「サムネイルにこだわるな」

Summary

This video script emphasizes the importance of focusing on content and planning to increase click-through rates on YouTube, rather than solely relying on thumbnail design. The speaker shares their experience of growing a channel to 15.4 million views by prioritizing research and selecting engaging topics. They argue that while thumbnails are important, the real key to boosting click-through rates lies in creating content that resonates with viewers' interests and optimizing for search. The script also suggests leveraging analytics to identify successful topics and adapting them for the main channel to achieve higher viewership. The speaker offers practical advice for YouTubers looking to expand their audience and improve their content strategy.

Takeaways

• 🔍 The script emphasizes that focusing solely on thumbnail design to increase click-through rates (CTR) is a common misconception. It suggests that the essence of the video content itself is crucial for attracting viewers.
• 📈 The presenter shares their personal experience, stating that after adopting the methods discussed, they were able to grow their channel to 15.4 million subscribers and achieve high average views within their genre.
• 🎯 The importance of researching and choosing the right 'angle' or 'hook' for a video is highlighted as more critical than just having an attractive thumbnail.
• 📊 The script outlines four key factors to increase CTR: not just thumbnail design, understanding genre-specific designs that attract clicks, creating content that interests subscribers, and leveraging search traffic which tends to yield higher CTRs.
• 👀 It's suggested that understanding viewer interests and creating content that resonates with them is more effective than just focusing on thumbnail aesthetics.
• 🎨 The presenter argues against the idea that thumbnail design is the most important factor, stating that even with a beautifully designed thumbnail, if the video's angle or content is not compelling, it won't attract clicks.
• 🔑 The script mentions that conducting research to find the right video concept and angle is worth investing time in, as it can naturally lead to a better thumbnail and higher interest from viewers.
• 📹 Examples are given to illustrate that even simple thumbnails can lead to high views if the video content is interesting and meets viewer expectations.
• 📈 The idea of using a 'sub-channel' to test video concepts and angles before investing in higher-quality productions for the main channel is introduced as a strategic approach to content creation.
• 🌐 The presenter discusses the importance of search engine optimization (SEO) in attracting viewers through search, which can significantly boost CTR and video visibility.
• 💬 The script concludes with a call to action for viewers to subscribe to the channel for more valuable information on growing a YouTube presence and hints at offering additional resources for those interested in YouTube marketing strategies.

Q & A

What is the main focus of the video script discussing?

The main focus of the video script is to discuss the strategies for increasing click-through rates on YouTube videos, emphasizing that thumbnail design is not the only factor to consider.

What is the speaker's personal experience with using the discussed methods?

The speaker has successfully grown their channel to 15.4 million subscribers by March 2024 using the methods discussed, and is currently among the top in their genre in terms of average views.

How many videos on the speaker's channel have over 1 million views?

The speaker has produced more than 10 videos that have surpassed 1 million views.

What is the significance of the thumbnail in relation to click-through rates according to the script?

While thumbnails are important, the script suggests that focusing solely on thumbnail design without considering other factors can lead to a misunderstanding of what truly drives click-through rates.

What are the four key points summarized for increasing click-through rates?

The four key points are: 1) Click-through rates are not solely dependent on thumbnails; 2) There are genre-specific designs that tend to get more clicks; 3) Creating videos that interest subscribers can increase click-through rates; 4) Videos that come up in search results tend to have higher click-through rates.

How does the script suggest using research to improve click-through rates?

The script suggests that investing time in research and selecting the right angle or project ('cut') for the video is crucial for increasing click-through rates, and that this should be done before focusing on the thumbnail.

What is an example given in the script where a well-designed thumbnail did not guarantee high click-through rates?

An example given is a 'complete guide' video with an attractive thumbnail that only received 10 to 20 views, indicating that a good thumbnail does not guarantee success if the project or angle is not interesting.

What is the speaker's advice on the order of operations when planning a YouTube video?

The speaker advises to first conduct research and decide on the project and angle before creating the video content, and then design the thumbnail afterward.

What does the script suggest about the importance of subscriber interest in a video's success?

The script suggests that creating videos that interest subscribers is key to increasing click-through rates, as subscribers are more likely to click on videos that appeal to them.

How does the script relate the concept of 'fishing' to the effectiveness of thumbnails and video content?

The script uses the fishing analogy to illustrate that having an attractive thumbnail is like having an expensive fishing rod; if there are no fish (interest from viewers), it won't matter how good the rod is, implying that both thumbnail and content are important.

What is the speaker's recommendation for testing video ideas?

The speaker recommends using a 'sub' or test channel to upload lower-quality videos with strong angles or projects to see which ones gain traction, and then re-upload the successful ones with higher quality on the main channel.

What is the significance of the 'negative appeal' mentioned in the script?

The 'negative appeal' refers to a technique used in some of the successful thumbnails, where phrases like 'Don't go to the mobile shop' or 'Don't buy it' are used to pique interest and make viewers want to click to find out why.

How does the script discuss the importance of understanding one's audience?

The script discusses the importance of understanding one's audience by analyzing what types of videos, thumbnails, and angles are successful within one's genre and adjusting strategies accordingly.

What is the speaker's personal success story mentioned in the script?

The speaker shares a personal success story where they used YouTube as a platform to grow their audience and eventually start a fitness-related business, which reached nearly 100 million in sales.

What additional resources does the speaker offer to help with YouTube growth?

The speaker offers a free guide with a script similar to the one that helped them gain 72,000 channel subscribers in just one minute of video, and they also offer consultations and editing services.