Cómo BUSCAR y ENCONTRAR PALABRAS CLAVE para los artículos de tu web - Curso SEO #10

Summary

This video focuses on using Google Keyword Planner for effective SEO, specifically targeting transactional keywords. The speaker walks through the process of finding high-value keywords like 'irrigador dental' and excluding non-relevant, informational terms. Emphasizing the importance of transactional keywords in driving traffic, the speaker shows how combining various keywords can lead to increased visibility. The video also highlights the significance of in-depth keyword research and organizing keywords into a structured plan for website optimization. By the end, the viewer learns how proper keyword strategy can enhance SEO and generate business success.

Takeaways

• 😀 SEO is essential for driving business growth and generating profits by attracting targeted traffic.
• 😀 Transactional keywords are the most important for SEO as they reflect the search intent of people looking to make a purchase.
• 😀 The Google Ads Keyword Planner is a useful tool for discovering relevant keywords in your niche.
• 😀 By filtering out non-transactional or irrelevant keywords, you can focus on those that drive sales and conversions.
• 😀 Keyword research should be an ongoing process, always refining and adjusting to stay ahead of competitors and market trends.
• 😀 Informational keywords, like ‘contraindicaciones’ (contraindications), are valuable but should be excluded when aiming for transactional intent.
• 😀 Even low-volume transactional keywords can accumulate to generate substantial traffic and sales opportunities.
• 😀 The process of selecting keywords should include narrowing results based on specific filters, such as search volume and relevance.
• 😀 Mastering keyword research is crucial for building a successful website and SEO strategy that leads to higher search engine rankings.
• 😀 Competitor research is a helpful strategy to identify additional keywords and refine your SEO approach.

Q & A

What are transactional keywords and why are they important for SEO?

Transactional keywords are terms that indicate a user is ready to make a purchase or take a specific action. They are essential for SEO because they represent high-intent searches, meaning users are likely looking to convert into customers. Targeting transactional keywords can lead to higher conversion rates for businesses.

How does Google Keyword Planner help in keyword research?

Google Keyword Planner is a free tool that helps users discover new keywords by showing related search terms, their search volume, and competition level. It allows you to filter and refine keyword suggestions to identify the most relevant and effective keywords for SEO strategies.

What is the difference between informational and transactional keywords?

Informational keywords are searches where the user is looking for information, such as 'how to use a dental irrigator.' Transactional keywords, on the other hand, are used when a user intends to make a purchase or perform an action, such as 'buy Xiaomi irrigator dental.' The focus for businesses is on transactional keywords to drive conversions.

Why is it important to filter out irrelevant keywords when using Google Keyword Planner?

Filtering out irrelevant keywords is crucial because it allows you to focus on terms that are directly aligned with your business goals, particularly transactional keywords that can drive sales. Irrelevant informational keywords can waste time and resources, leading to ineffective SEO efforts.

How do you filter transactional keywords using Google Keyword Planner?

You can filter transactional keywords by excluding informational terms. In Google Keyword Planner, you can increase the number of suggestions shown, exclude irrelevant terms manually, and look for keywords with specific product or brand names that indicate purchase intent.

What is the benefit of identifying brand-specific keywords?

Brand-specific keywords often indicate high purchase intent because users are searching for particular products or brands. By targeting these keywords, you can attract users who are already considering specific products, increasing the chances of conversion.

How can low-volume keywords still be valuable for SEO?

Even low-volume keywords can be valuable if they represent niche or highly-targeted searches. When combined with other similar keywords, these terms can contribute to a larger pool of relevant traffic. Focusing on niche keywords can help attract users with high purchase intent.

What role does competition play in keyword research?

Competition is an important factor in keyword research because it shows how difficult it will be to rank for certain terms. By analyzing competitors, you can identify gaps in their strategies and find opportunities where you can target less competitive but still valuable keywords.

Why is SEO considered a long-term investment for businesses?

SEO is a long-term investment because it builds sustainable, organic traffic to your website over time. By consistently optimizing your content for the right keywords and improving your SEO strategy, you can ensure continuous growth and visibility without relying on paid ads.

What additional strategies can enhance keyword research beyond Google Keyword Planner?

In addition to Google Keyword Planner, strategies like competitor analysis, keyword concatenation (combining keywords into variations), and checking product listings on platforms like Amazon can help you find profitable keywords and identify potential gaps in your SEO strategy.