Introducing Amazon Go and the world’s most advanced shopping technology

amazon

5 Dec 201601:49

Summary

TLDRAmazon Go offers a revolutionary shopping experience with no lines or checkouts. Utilizing advanced machine learning, computer vision, and AI, the store's Just Walk Out Technology tracks items as you shop. Customers use the Amazon Go app to enter, and their virtual cart updates automatically as they pick up or return items. Upon exiting, purchases are charged to their Amazon account, and a receipt is sent to the app, streamlining the shopping process.

Takeaways

🛒 Amazon Go is a store that eliminates the need for checkout lines and registers.
📱 Customers use the Amazon Go app to enter the store and can put away their phone after scanning in.
🛍 Shopping at Amazon Go is as simple as grabbing items and going; items are automatically added to a virtual cart.
🍰 If a customer changes their mind about an item, they can put it back and the virtual cart will update automatically.
🔍 The technology behind Amazon Go includes computer vision, deep learning algorithms, and sensor fusion, similar to those used in self-driving cars.
🚶‍♂️ The store operates on 'Just Walk Out Technology,' allowing customers to leave the store without stopping at a checkout.
💳 Once a customer exits, their virtual cart is automatically tallied and the Amazon account is charged.
📧 A receipt is sent directly to the customer's app after they leave the store.
🏪 Amazon Go aims to revolutionize the shopping experience by making it more convenient and time-saving.

Q & A

What is Amazon Go?
-Amazon Go is a type of store that allows customers to walk in, grab what they want, and just go without waiting in line or going through a checkout process.
How does Amazon Go eliminate the need for checkout lines?
-Amazon Go uses advanced machine learning, computer vision, and AI technologies to automatically track what customers pick up and add it to their virtual cart.
What is the role of the Amazon Go app in the shopping process?
-The Amazon Go app is used by customers to enter the store. Once inside, they can put away their phone and shop, as the app and store's technology handle the rest of the shopping process.
How does the technology in Amazon Go respond if a customer changes their mind about an item?
-If a customer decides not to purchase an item, they can simply put it back, and the technology will automatically update their virtual cart to remove the item.
What is the Just Walk Out Technology mentioned in the script?
-Just Walk Out Technology is a system used in Amazon Go stores that combines computer vision, deep learning algorithms, and sensor fusion to enable customers to leave the store without stopping at a checkout.
How does Amazon Go ensure that customers are charged correctly for their purchases?
-Amazon Go's Just Walk Out Technology tallies the items in the customer's virtual cart as they leave the store and charges the customer's Amazon account accordingly.
What happens to the customer's receipt after they leave the store?
-The customer's receipt is sent directly to the Amazon Go app, allowing them to review their purchases and continue with their day.
How does the technology in Amazon Go compare to that used in self-driving cars?
-Amazon Go utilizes computer vision, deep learning algorithms, and sensor fusion, which are similar technologies found in self-driving cars, to track and process customer purchases.
Is there any need for customers to interact with the Amazon Go app after they start shopping?
-No, once customers have entered the store using the app, they can put away their phone and shop without further interaction with the app.
How does Amazon Go handle situations where multiple people are shopping together?
-The script does not specify how Amazon Go handles group shopping scenarios, but it implies that each person would need to use their own Amazon Go app to manage their individual purchases.
What are the benefits of shopping at Amazon Go according to the script?
-The benefits highlighted in the script include no lines, no checkouts, and no registers, making the shopping experience faster and more convenient.

Outlines

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🛒 Introduction to Amazon Go

Amazon Go is a revolutionary shopping concept that eliminates the need for traditional checkout lines and registers. Shoppers use the Amazon Go app to enter the store, and any items they pick up are automatically added to a virtual cart using advanced machine learning, computer vision, and AI. If a customer decides against an item, simply putting it back updates the cart accordingly. The store operates on Just Walk Out Technology, which is akin to sensor fusion found in self-driving cars, allowing customers to leave the store without stopping, with their purchases automatically charged to their Amazon account and a receipt sent to the app.

Mindmap

Keywords

💡Amazon Go

Amazon Go is a concept store by Amazon that utilizes advanced technology to create a seamless shopping experience. The store is designed to eliminate the need for traditional checkout lines by employing AI and machine learning. In the script, Amazon Go is introduced as a store where customers can 'just walk in, grab what you want, and just go,' highlighting its innovative shopping experience.

💡Machine Learning

Machine learning is a subset of artificial intelligence that enables systems to learn and improve from experience without being explicitly programmed. In the context of Amazon Go, machine learning is crucial for the store's ability to recognize items and track customer selections. The script mentions that machine learning is 'woven into the very fabric of a store' to facilitate a checkout-free experience.

💡Computer Vision

Computer vision is a field of AI that trains computers to interpret and understand the visual world. In Amazon Go, computer vision is used to track what items customers pick up and add them to their virtual carts. The script describes this technology as part of the 'Just Walk Out Technology,' which allows for item recognition and automatic cart updates.

💡AI

AI, or artificial intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video script, AI is integral to Amazon Go's operations, powering the systems that allow for a frictionless shopping experience without queues or checkouts.

💡Virtual Cart

A virtual cart is a digital representation of a shopping cart that customers use to add items they wish to purchase. In the Amazon Go store, the virtual cart is automatically updated as customers pick up or return items. The script explains that 'anything you pick up is automatically added to your virtual cart,' showcasing the convenience of this feature.

💡Just Walk Out Technology

Just Walk Out Technology is a proprietary system developed by Amazon that combines computer vision, sensor fusion, and deep learning algorithms to enable a checkout-free shopping experience. The script describes this technology as being akin to what you'd find in self-driving cars, emphasizing its sophistication and the ease it brings to the shopping process.

💡Sensor Fusion

Sensor fusion is the process of combining data from multiple sensors to produce more consistent, accurate, and useful information than that provided by any individual sensor. In the context of Amazon Go, sensor fusion is part of the technology that tracks customer movements and item selections to update the virtual cart in real-time.

💡Deep Learning Algorithms

Deep learning algorithms are a set of machine learning algorithms that model high-level abstractions in data through multiple processing layers. In the script, these algorithms are used to enhance the computer vision system, allowing it to accurately identify items and actions within the store, which is essential for the Just Walk Out Technology.

💡Self-Driving Cars

Self-driving cars, also known as autonomous vehicles, are vehicles that are capable of sensing their environment and navigating without human input. The script compares the technology used in Amazon Go to that found in self-driving cars, highlighting the advanced nature of the systems involved in tracking and processing data within the store.

💡Amazon Go App

The Amazon Go app is a mobile application that customers use to enter the store and manage their shopping experience. As mentioned in the script, customers 'use the Amazon Go app to enter,' and it also serves to receive the receipt and manage the virtual cart, making it a central component of the shopping process at Amazon Go.

💡No Lines, No Checkout, No Registers

This phrase from the script emphasizes the main selling point of Amazon Go: a shopping experience without the need to wait in lines, go through a checkout process, or interact with registers. It underscores the efficiency and convenience that the store's technology aims to provide to customers.

Highlights

Imagine a shopping experience where you can just grab what you want and go without waiting in line.

Amazon Go is a store that integrates advanced machine learning, computer vision, and AI.

No lines, no checkouts, and no registers at Amazon Go.

Use the Amazon Go app to enter the store.

Put away your phone after entering with the app.

Items you pick up are automatically added to your virtual cart.

If you return an item, the technology updates your virtual cart automatically.

Amazon Go uses computer vision, deep learning algorithms, and sensor fusion.

The technology is similar to what you'd find in self-driving cars.

It's called Just Walk Out Technology.

You can leave the store with your items once you've got everything you want.

Just Walk Out Technology charges your Amazon account when you exit the store.

Your receipt is sent directly to the Amazon Go app.

Amazon Go offers a seamless shopping experience without the need for traditional checkouts.

The technology ensures a hassle-free shopping experience.

Amazon Go represents a significant innovation in the retail industry.

The store's technology is designed to make shopping more convenient and efficient.

The Amazon Go app is central to the shopping experience.

The store's technology is a practical application of advanced AI and machine learning.