PODCAST 162 – SON LAS 8:30 DE UN LUNES POR LA MAÑANA Y HAY 50 PERSONAS EN MI PUERTA…

Somos BNI Podcast

18 Jan 202407:01

Summary

TLDRThis podcast episode, hosted by Tiago Enriquez da Acuña, offers practical advice on maximizing participation in BNI (Business Network International). Tiago uses a vivid metaphor to illustrate the importance of weekly presentations, comparing them to having 50 people at your door, ready to help your business. He emphasizes the need to deliver a clear, concise 30-second message that directs colleagues to find clients for you. The episode highlights how proper preparation for these weekly meetings can significantly boost networking opportunities and business growth.

Takeaways

😀 The podcast is hosted by Tiago Enriquez da Acuña, the national director of BNI Spain, providing networking tips and tricks.
🔔 The focus of this episode is on effective weekly presentations in BNI meetings.
🕒 Each member has 30 seconds to present their business and share what they are looking for in terms of new clients or connections.
👥 These presentations are like opening a door to 50 people ready to help find clients for free, without competition.
📝 It’s essential to clearly and concisely explain what you need during those 30 seconds, avoiding too much detail.
🗣️ A common mistake is using the presentation to sell to the room, when it should be used to guide others in finding referrals.
📋 Repeating a simple, clear message multiple times, like the name of a target client or business, helps it stick in people's minds.
🚪 Imagine your BNI group members as people outside your office ready to help; you have 30 seconds to tell them what to do.
🔑 The key to success is focusing on what you're looking for, not explaining your entire business or services in detail.
🎯 Prepare well in advance to make the most of your 30-second presentation during the BNI meetings.

Q & A

What is the purpose of this podcast?
-The podcast aims to provide listeners with tips and tricks to maximize their participation in BNI, helping them become experts in networking.
Why does Tiago use the metaphor of 50 people waiting at the door?
-Tiago uses this metaphor to illustrate the value of BNI weekly presentations, where participants have 30 seconds to communicate what they need to a group of 50 people who can help them find clients.
What is the key message about the 30-second weekly presentation?
-The key message is to be very clear and concise about what you're asking for during the 30-second weekly presentation to ensure that members can help you effectively.
Why is it important not to focus on selling during the weekly presentation?
-Focusing on selling during the weekly presentation is a missed opportunity. Instead, the goal should be to inform others about what specific client or opportunity you are seeking.
What is the recommended approach when presenting in the weekly BNI meeting?
-The recommended approach is to clearly state what you are looking for, without providing too many details, and focus on ensuring that the group can remember your request.
Why does Tiago emphasize repeating the target client or business during the 30 seconds?
-Repeating the target client or business ensures that it stays in the minds of the listeners, increasing the likelihood that they will remember and help find those opportunities.
What should members avoid during their 30-second presentation?
-Members should avoid over-explaining their services or products, as this can confuse or overwhelm the audience. The focus should be on who they are seeking as a client.
What is the significance of one-on-one meetings in BNI?
-One-on-one meetings provide an opportunity to explain your work and services in detail, allowing members to fully understand how they can help you beyond the 30-second presentation.
How does Tiago suggest preparing for the next BNI meeting?
-Tiago suggests preparing in advance for the next BNI meeting by clearly deciding whom you want to meet or what type of client you are looking for, so you can use your 30 seconds effectively.
What additional resources does the podcast offer for improving presentations?
-The podcast references episodes 14, 133, and 154, where Tiago discusses weekly presentations and provides further insights on how to improve them.

Outlines

00:00

🎙️ Starting the Podcast: 50 People at My Door

The host, Tiago Enriquez da Acuña, introduces the podcast, highlighting that it is 8:30 AM on a Monday with 50 people gathered at his door. He thanks the audience, especially those who attended the BNI Global Convention in Madrid. The podcast will discuss the importance of weekly presentations in networking, starting with an imaginative scenario: 50 people at the door of your office, willing to help find clients for your business. The focus is on making the most of the brief time (30 seconds) you have to give them clear instructions on what you're looking for, ensuring they can help effectively.

05:00

📝 The Power of Weekly Presentations

Tiago delves into the core message of the podcast—weekly presentations in BNI groups. He emphasizes that members have only 30 seconds to provide key information to their 'sellers'—the other members—who will seek clients for them. He advises that instead of trying to sell directly to the group, members should use this time to inform others clearly about what they are looking for. By being concise and specific, members increase their chances of others remembering and helping them effectively.

Mindmap

Keywords

💡Podcast

A podcast is a digital audio file made available for downloading to a computer or mobile device, so you can listen to it at your convenience. In the context of the video, the podcast serves as a platform for Tiago Enriquez Acuña, the national director of BNI Spain, to share advice and tips on networking and maximizing the benefits of BNI participation. The podcast is mentioned as a weekly source of guidance, with this particular episode being number 162.

💡BNI (Business Network International)

BNI is a business referral organization that facilitates business referrals and growth through word-of-mouth marketing. In the script, BNI is central to the theme as it is the organization for which Tiago is the director and where the podcast is aimed at helping members improve their networking skills and business outcomes.

💡Networking

Networking refers to the process of building and maintaining relationships with others, especially to further one's career or business interests. The podcast's theme revolves around networking, as it provides insights and strategies for BNI members to better utilize the platform for business growth, as highlighted by the advice given by Tiago to make the most of the weekly meetings.

💡Weekly Presentations

Weekly presentations are a key component of BNI meetings where members have the opportunity to present their business to the group. The script emphasizes the importance of these presentations, suggesting that they are akin to having 50 people at one's door, ready to help find new clients. The effectiveness of these presentations is crucial for gaining referrals within the BNI community.

💡30 Seconds

The '30 seconds' concept in the script refers to the limited time each member has to make a strong impression during their weekly presentation. It is a metaphor for the brevity and impact of these presentations, where members must concisely communicate their business needs to the group to secure referrals, as illustrated by the scenario of having 50 people waiting outside one's office.

💡Referrals

Referrals are recommendations from one business to another, which are a primary method of growing one's client base in BNI. The script uses the metaphor of '50 people at your door' to represent the potential for referrals, emphasizing the importance of effectively communicating one's business needs during the weekly presentations to secure these valuable leads.

💡Sales

Sales in this context refer to the act of selling products or services, which is a goal that members of BNI aim to achieve through effective networking and referrals. The script advises against using the weekly presentations for direct sales within the BNI meeting, instead focusing on securing referrals that can lead to sales opportunities.

💡One-to-One Meetings

One-to-one meetings are individual sessions between BNI members outside of the group meetings, used for deeper discussions about business opportunities. The script suggests that after the brief 30-second presentation, members should use one-to-one meetings to explain their business in more detail to potential referrers.

💡Business Growth

Business growth is a central theme of the podcast, as it discusses strategies for members to expand their client base and increase sales through BNI. The script provides practical advice on how to use the BNI platform effectively to achieve this growth, such as making impactful 30-second presentations to secure referrals.

💡Competitors

In the BNI context, competitors are not present within the group, which allows for a supportive environment where members can freely share referrals without the fear of direct competition. The script uses this to emphasize the collaborative nature of BNI, where members are encouraged to help each other grow their businesses.

💡Complementary and Synergy

Complementary and synergy refer to the relationships between businesses that offer products or services that go well together, without direct competition. The script mentions that some members may be complementary or synergistic, which can lead to mutually beneficial partnerships and increased referrals within the BNI community.

Highlights

Introduction to the BNI podcast and the importance of weekly presentations.

Tiago shares a parable to emphasize the value of 30-second presentations.

50 people at the door of your office on Monday, ready to help you find more clients for your business.

These 50 people are not competitors but potential synergies and will do it for free.

You only have 30 seconds to communicate what you want them to do.

The key message: Should you sell to them directly, or send them to find clients for you?

The focus should be on directing them to find clients, not to sell to them.

Weekly presentations are like opening the door for these people to act as your reference partners.

The importance of being clear in those 30 seconds—what do you need them to do?

A common mistake is to use the time to sell directly to the room, missing out on an opportunity.

You need to tell these 'salespeople' exactly what type of clients you are looking for.

Use your 30 seconds to give a clear and memorable message, like 'Pharmacy Salud, Valencia' repeated multiple times.

In 30 seconds, avoid too many details—be concise about what you need.

Explaining how you work can come later in one-on-one meetings, but the 30 seconds should focus on your needs.

Weekly preparations for BNI meetings should include planning for the next 30-second pitch.