Aveva Interview with Rosa Urdaneta and Patxi Sarasola at CGHE in Madrid 2024
Summary
TLDRIn this interview at Connecting Green Hydrogen Europe, Aveva representatives discuss the company's focus on the green hydrogen market. They highlight the importance of digital continuity and collaboration across the value chain, from design to operations. Aveva's software solutions aim to optimize the levelized cost of hydrogen (LCOH), a key metric in the industry. The discussion covers the company's experience in established markets like oil and gas and power generation, and how they apply lessons learned to the emerging hydrogen sector. The interview also touches on the technical aspects of their software, which supports design, simulation, and operational efficiency, crucial for managing the intermittency of renewable energy sources in hydrogen production.
Takeaways
- 🌿 Aveva is an industrial software company focused on the green hydrogen market, viewing it as a holistic sector from the entire value chain.
- 🔄 The company emphasizes the importance of data sharing and collaboration across the hydrogen industry's value chain, from conceptual design to operations and maintenance.
- 📈 Aveva's solutions aim to facilitate the digital transmission of information throughout the value chain, enhancing the efficiency of plant operations.
- 🏗️ With a legacy spanning over five decades, Aveva brings the concept of digital continuity to the hydrogen market, ensuring information is usable throughout an asset's lifecycle.
- 🛠️ Aveva's software solutions support various stages of hydrogen plant development, from engineering and design to operations optimization.
- 🔋 The company offers tools to help manage the intermittency of renewable energy sources, which is crucial for the cost-effective production of green hydrogen.
- 🌐 Aveva's next-generation simulation platform allows for steady-state, hydraulics, and dynamic simulations, crucial for designing and optimizing hydrogen production processes.
- 🔬 The software provides transparency into mathematical correlations, enabling customization and the integration of emerging technologies into hydrogen production.
- 💡 Aveva's tools can connect with other engineering and operations data, facilitating the development of a digital twin from the earliest stages of a project.
- 💼 Being wholly owned by Schneider Electric, Aveva can provide a single-vendor experience, potentially speeding up project development and execution.
Q & A
What is the main focus of Aveva's industrial software?
-Aveva's industrial software is very focused on the green hydrogen market, which is strategic for the company's future.
Why does Aveva consider the green hydrogen market holistically?
-Aveva views the green hydrogen market holistically because historically, many actors in the value chain have worked in silos with separated information and data. There is a demand for data sharing and collaboration across the entire value chain, from conceptual design to operations and maintenance.
What is the concept of 'digital continuity' that Aveva emphasizes?
-Digital continuity refers to ensuring that information generated can be exploited later in the life cycle of an asset. Aveva strives to provide solutions that allow value extraction throughout the entire life cycle, from engineering to operations and maintenance.
How does Aveva's software contribute to the hydrogen industry?
-Aveva's software enables actors in the hydrogen value chain to better design and build plants, optimize the levelized cost of hydrogen (LCOH), and manage the intermittency of power supply from renewables.
What types of customers does Aveva serve in the hydrogen market?
-Aveva serves a varied set of customers including EPC firms, engineering firms, OEMs, manufacturers of electrolysers, and owner-operators.
How does Aveva's software help in managing the intermittency of renewable power supply?
-Aveva's software provides calculation and simulation tools that can represent the intermittency of power supply and help determine the best installed capacity for electrolysers, storage needs, and other factors to minimize the levelized cost of hydrogen.
What is the significance of the next-generation simulation platform offered by Aveva?
-Aveva's next-generation simulation platform allows for steady-state, hydraulics, and dynamic simulations, which are crucial for representing power intermittency and validating control strategies for hydrogen production.
How does Aveva's software provide transparency and flexibility for users?
-Aveva's software is transparent, allowing users to see the mathematical correlations involved in calculations, and it offers flexibility for scenario analysis and customization to incorporate emerging technologies.
What is the benefit of Aveva's software in terms of project execution?
-Aveva's software helps make projects more agile by allowing information to be transferred along different engineering phases, facilitating a more efficient execution of engineering projects.
How does Aveva's ownership by Schneider Electric benefit its customers?
-Being wholly owned by Schneider Electric allows Aveva to provide a single vendor experience, which helps projects develop faster by having a single point of contact for all discussions and needs.
Outlines
🌿 Introduction to Aveva's Green Hydrogen Market Focus
The video script begins with an introduction to the 'Connecting Green Hydrogen Europe' event in Madrid, featuring Johann Wiebe from Hydrogen Standard. He is joined by Rosa Urdaneta and Patxi Sarasola from Aveva, an industrial software company with a strategic focus on the green hydrogen market. Aveva views the market holistically, emphasizing the importance of data sharing and collaboration across the entire value chain, from conceptual design to operations and maintenance. The conversation aims to cover both market trends and technical aspects of Aveva's involvement in the hydrogen sector.
🔧 Aveva's Legacy and Contribution to Hydrogen Industry
Patxi Sarasola discusses Aveva's legacy, spanning over five decades in the software industry, with a strong emphasis on digital continuity. This concept ensures that information generated can be utilized throughout the asset's lifecycle. Aveva has historically operated in established markets like oil and gas and power generation, and now aims to apply these learnings to the emerging hydrogen market. The company's software solutions are designed to enable better design and construction of hydrogen plants, focusing on optimizing the levelized cost of hydrogen (LCOH), a key parameter for the industry's growth.
🔋 Addressing Power Intermittency in Hydrogen Production
The conversation delves into the challenges of power intermittency from renewable sources like wind, solar, and hydro, which can impact the cost of hydrogen production. Patxi explains the need for decoupling this intermittency from the hydrogen supply and identifying the best design alternatives. Aveva offers a next-generation simulation platform that allows for steady-state, hydraulics, and dynamic simulations. This tool is crucial for representing power intermittency and aiding in the design of electrolysis plants. It also provides transparency, allowing users to customize calculations and integrate emerging technologies, thus supporting the development of a digital twin from the conceptual phase through the project's lifecycle.
🛠️ Enhancing Project Viability and Efficiency with Aveva's Tools
The final paragraph discusses the benefits of Aveva's software in making hydrogen projects more visible and transparent, which is crucial for assessing project viability and addressing key challenges. The tool's ability to perform scenario analysis and provide transparency in calculations allows clients to make informed adjustments based on specific project requirements. This leads to more agile work and the potential to achieve more with less, streamlining the engineering and operational phases of hydrogen projects.
Mindmap
Keywords
💡Green Hydrogen
💡Value Chain
💡Digital Continuity
💡EPC
💡Levelised Cost of Hydrogen (LCOH)
💡Intermittent Power Supply
💡Simulation
💡Digital Twin
💡Customization
💡Single Vendor Experience
💡Agile Work
Highlights
Aveva is an industrial software company focused on the green hydrogen market.
The green hydrogen market is strategic for Aveva's future, considering it holistically from the entire value chain.
Historically, actors in the value chain have worked in silos with separated information and data.
Aveva's software solutions aim to facilitate data sharing and collaboration across the value chain.
Digital continuity is a core concept for Aveva, ensuring information is exploitable throughout the asset's lifecycle.
Aveva has a legacy of over five decades in software, with a focus on digital continuity.
Aveva's solutions are designed to optimize the entire lifecycle, from engineering to operations and maintenance.
Aveva's portfolio serves over 10 verticals, including oil and gas, and power generation.
Software solutions from Aveva enable better design and construction of hydrogen plants.
Aveva's tools help optimize the levelized cost of hydrogen (LCOH), a key parameter in the industry.
Aveva's customer base includes EPC firms, engineering firms, OEMs, and owner-operators in the hydrogen market.
Aveva's software allows for customization to incorporate intellectual property and develop new electrolysers efficiently.
Being wholly owned by Schneider Electric, Aveva can provide a single vendor experience for projects.
The intermittence of power supply from renewables affects the cost and design of hydrogen facilities.
Aveva's simulation tools can represent the intermittence of power supply to determine the best design for electrolysers.
Aveva's next-generation simulation platform allows for steady-state, hydraulics, and dynamic simulations.
The platform's transparency allows users to customize calculations and incorporate emerging technologies.
Aveva's tools connect with other data sources to develop a digital twin from the conceptual design phase.
The software enables scenario analysis and provides transparency in calculations for project viability.
Aveva's solutions aim to make projects more visible, transparent, and agile, leading to more efficient work.
Transcripts
[Music]
Hello everyone, we're standing here today at
Connecting Green Hydrogen Europe in Madrid.
My name is Johann Wiebe from Hydrogen Standard
and this event is organised by Leaders Associates.
And with me here today two lovely folk from
Aveva, they are called Rosa Urdaneta and Patxi...
I didn't get the last part, what is the last part of
your name? Sarasola. Patxi Sarasola, welcome guys.
Thank you very much. Thank you, thank you.
Great to have you, AVEVA. We're going to split
this up a little, first we'll talk to you
Patxi, talk a little bit about the general
tendencies of the market, some projects involved and
then we'll move a a little more technical with
you Rosa, right? So maybe you can start Patxi
telling us a little bit about Aveva and what the
business does as an introduction?
Okay. Aveva is an industrial software
company, we are very focused on the
green hydrogen market which is strategic for us
and for the upcoming future and we see this
market as a holistic one and we look at it
from the entire value chain, okay? And why?
Why is that? Because historically we've seen that
these many actors that intervene in the
value chain, have been working in silos and
they've had all the information and data
separated and we see really that
the demand in this industry, this value chain, is
really for data sharing and collaboration and that
involves starting from conceptual design
all the way to operations and maintenance
That is what we foster with our software
solutions that all this digital
information is transmitted downwards in the value
chain so everyone starting from the EPC
sort of handover and the operations and
maintenance phase, everyone can exploit that information and
operate the plant better. Excellent, well
thank you for that introduction. Maybe we can talk a
bit first, before we delve into hydrogen, on
the legacy of the business.
Obviously you guys have been doing this
for a long time and not so much in the
hydrogen market maybe just yet but more in
other established markets. What are
the key things that you learned there and
that you're now trying to bring over to the
hydrogen industry? Yes, indeed it's been over
five decades now which seems a long time for
software and that's what it is, it's a long
history and legacy and really when you look at the
evolution of Aveva throughout the decades you see
that what underlies is really the concept of
digital continuity. Being able
to ensure that information that is generated
can be exploited later in the life cycle
of the asset. We strive to provide
solutions that can allow that value extraction in
the entire life cycle and as I said that
translates into a portfolio in the engineering
phase or capex phase of the projects during the
handover and also in the Opex phase. We've done
this historically in very strong markets,
such as oil and gas obviously and power
generations and eventually that has diversified to over 10
verticals as of today. Plenty happening in
the business then I hear great to know. Let's
delve a little bit into hydrogen and
your view on the market and
the contribution of Aveva in terms of the
developments. Okay what we do offer is
software solutions that really enables these actors
in the value chain to better design and build the
plants. This is essential because
many of the investment decisions that are being taken
on the actual initial capex can turn
the project down, so that is a very important point
and then for those projects that are jumping
into the operations phase and into the optimisation
of the operation phase, we provide solutions
that can really help optimise the LCOH, the levelised
cost of hydrogen which is the key
parameter that everyone is looking at these days.
Excellent so you talk about projects can you tell
a little bit about the projects that you have in
your portfolio? Yes, indeed and actually as
I mentioned we have a varied set of
customers and that covers anywhere from
EPC firms and engineering firms with which
we are very focused on the simulation both in the
power and the process simulation in order
to define the best design of the plant and
Rosa will elaborate more on that when we look at
OEM and the manufacturers of the electrolysers. We do
provide them also with a solution that they can
customise so they can incorporate their own
intellectual property and develop faster and more
efficiently their own new electrolysers which is
a very challenging market. Everyone has
to develop with a given set of
electricity more hydrogen output at less cost and it's a race
that is an interesting market in
itself. Then of course the owner operators and
what they are asking us for is to be
able to provide an entire solution that involves
going all the way from process
automation, energy management systems intelligence software
on top of that. The good thing at Aveva
being also wholly owned by Schneider Electric is that
due to the combination of both, we can really provide
that single vendor experience which
also helps the projects to
develop faster. Having a single interlocution
being able to discuss everything
with a single entity in front of you helps a lot
to speed up projects. Fantastic okay
so, the technical side, power obviously is incredibly important for
servicing any sort of application and
that is not any different with power from electrolysers.
It comes from renewables quite often at least that's
what we want to if we're looking at the
green hydrogen route and the renewables tend to
be intermittent or variable having an implication
on cost, if we're talking about wind, solar and hydro
that sort of stuff. Can you tell us a little bit about that?
Yes there is definitely a direct
relationship between intermitence of the power supply
and the cost and the hydrogen facilities and if
you would be the responsible for the conceptual
design, the first task you have to do is to
decouple such intermittence from the
final hydrogen supply. And a
second important task is to identify the best design
alternative. To be able to do that, you need a
calculation tool or a simulation tool capable to
represent that intermittence and to put that
into your calculations to
determine what should be the best installed
capacity for the electrolysers. How much storage do you need
for this energy? Could we involve areas to store
electricity in batteries or as compressed hydrogen?
With all these factors these are three key
factors to looking for minimising the levelised
cost of hydrogen. It's the holy grail of how
minimising the levelised cost of hydrogen, widely
discussed. You can do this in various ways I guess
those calculations you refer to, on back of the fag
pack or excel but these days we live in
2024 and there are much more modernised ways in
doing so such as like developing a sophisticated
software system as you have. Tell us a little bit
about the the unique selling points
of that solution? At Aveva, we offer what
we call the next generation simulation platform
and as a process engineer you usually need to
carry out three types of calculations: the first
one is steady state to develop the heat and material
balances of your facility. The second one is
hydraulics to validate distribution networks
and the third one is the dynamic simulation
that will allow you to validate control strategies
and for hydrogen to be able to represent this
intermittence in the power availability.
Those are important because this way you
should be able to represent from time zero, what would
happen with your process and be able to identify
an attractive design alternative. This tool is
also very transparent. It will allow you to look
at the mathematical correlations involved in the
calculations so that you have also an easy way to
do customisation and this is basically unique in
the market so that you can very quickly, as a user,
introduce emerging technologies. You don't need
to wait for the development from our side to implement
your new developments on new technologies
in this sector. The third one is also
the capability the tool has to connect with other
data with all the engineering information and
also operations information so that you can develop
your digital twin that we mentioned earlier from
time zero using as a basis, as a platform
the simulation that you start to develop at the
beginning and through the complete lifecycle of
projects. Okay there's a lot of
technical information and detail in there I think I
understand the majority of it but I have a
follow-up question and that will test if I actually
did. If I understand it correctly, two
of the key features are the flexibility to do
scenario analysis to tweak with the
variables and see what the outcome is. And the
second one is you also provide complete
transparency in terms of how you derive
these calculations, what sort of assumptions
because I assume there are quite some assumptions
used, and allow also for the client
to make adjustments to those assumptions if that
is required for the specific project?
Right, we are now playing in a new area.
There is a lot of development in terms of electrolysers
for example but also on the electrical
side on the process Side. So you need as a
emerging technology as an engineering company
or as an owner-operator to implement that new
information inside your calculation tools
to predict what would happen to your design
or even later on to the operations and ensure
all the time that your produced
hydrogen has the cost expected in the market.
The software particularly obviously has
a lot of benefits but it helps towards
making projects more visible and more transparent and
to what degree a project is viable or what
the key challenges are in terms of eventually
also getting to that final investment decision
in those states correct? Right because you later,
once you have available and identify the
best design alternative in the simulation
tool you are capable to transfer this information
along the different engineering phases to
further develop your projects and to
do a more agile execution of your
engineering projects. If I can summarise it up.
Finally then with your tool
you'll be able to do more for less or achieve more for
less? The more agile Work. More for less and
more agile work. I couldn't have said it better
Rosa fantastic Patxi thank you so much
for being here. Thank you, thank you very much
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