How the World’s Wealthiest People Travel

Summary

This script explores the extravagant lifestyles of the ultra-high net worth individuals, who constitute 0.0037% of the global population yet hold a third of the world's wealth. It delves into the 'Billionaire's Social Calendar,' detailing their exclusive events and travel habits. The rise of ultra-luxury travel, private aviation, and superyachts is discussed, highlighting the industry's challenges in meeting the growing demand for privacy and exclusivity. The narrative also touches on the trend toward bespoke travel and expedition yachts, reflecting the billionaires' quest for unique experiences and the constant evolution of their social and travel landscape.

Takeaways

• 💰 There are approximately 295,450 ultra-high net worth individuals with at least $30 million, holding about a third of global wealth.
• 🌐 These individuals have a global social network due to the scarcity of peers at the top of the income scale.
• 📅 The 'Billionaire’s Social Calendar' includes exclusive events like St Barts on New Year’s Eve, the Superbowl, and Art Basel Miami Beach.
• 🏖️ Ultra-wealthy individuals often feel obligated to participate in this social circuit to maintain their social standing.
• ✈️ Jeff Bezos' travel in January 2022 exemplifies the ultra-luxury travel lifestyle, with extensive use of private jets.
• 🛫 The ultra-luxury travel industry is growing, with more people traveling less frequently but spending more on premium experiences.
• 🏨 High-end hotels in New York City are experiencing record-high prices and occupancy rates, reflecting the booming market.
• 🚁 The number of private jet flights reached an all-time high in 2021, driven by on-demand charter business models.
• 🛳 The superyacht industry is growing, with owners seeking more exclusive and adventurous experiences, leading to the rise of expedition yachts.
• 🏰 Bespoke travel for the billionaire class is booming, with a focus on unique and unforgettable experiences.
• 🏡 The ultra-wealthy are increasingly seeking privacy, as reflected in the record sales of secluded luxury vacation homes.

Q & A

How many people globally are considered ultra-high net worth individuals?

There are roughly 295,450 people with at least $30 million in net worth.

What percentage of the world's wealth do ultra-high net worth individuals hold?

Ultra-high net worth individuals hold about a third, approximately $35 trillion, of the world’s wealth.

What is the significance of St Barts for ultra-high net worth individuals?

St Barts is a traditional New Year’s Eve spot for the wealthiest few and often marks the start of the year on the so-called 'Billionaire’s Social Calendar.'

What are some of the major events on the 'Billionaire’s Social Calendar'?

Some major events include the Superbowl, skiing in Aspen or St Moritz, the Masters Golf Tournament, Cannes Film Festival, Monaco Grand Prix, Henley Royal Rowing Regatta, Wimbledon, Venice Film Festival, Frieze London Art Fair, Melbourne Cup, and Art Basel Miami Beach.

Why do ultra-wealthy individuals feel obligated to join the circuit of events on the 'Billionaire’s Social Calendar'?

Ultra-wealthy individuals often express a feeling of obligation to join the circuit in order to maintain their social standing.

How did Jeff Bezos start his 2022 according to the script?

Jeff Bezos started his 2022 on a yacht off St Barts with his partner, Lauren Sanchez.

What is the total distance Bezos’ G650s jets flew across January as mentioned in the script?

Bezos’ G650s jets flew a total of 29,000 miles or 46,000 kilometers in January.

What are the two phenomena that are causing turmoil in the ultra-luxury travel industry?

The two phenomena are the increasing consolidation of wealth at the top and the trend of wealthy people traveling less frequently but spending more than ever.

How has the ultra-luxury hotel market in New York City been described in the script?

The ultra-luxury hotel market in New York City is described as booming, with all-time high prices and occupancy rates and new super-premium properties opening faster than ever.

What is the trend in private jet flights as per the script?

The trend shows an all-time record-high number of private jet flights—3.3 million globally in 2021, largely enabled by the on-demand charter business model.

What is the 'capacity crunch' in the ultra-luxury travel segment?

The 'capacity crunch' refers to the industry growth being outmatched by the growth in demand for the segment, leading to a situation where more people are willing to pay top dollar for exclusive experiences, but there aren't enough available.

Why are billionaires turning to private yachts?

Billionaires are turning to private yachts as they allow the ultra-rich to travel on their own terms, bringing the quality of accommodations they expect wherever they want to go, largely regardless of outside demand.

What is the significance of the yacht-carrying ships mentioned in the script?

Yacht-carrying ships connect the world’s yachting hotspots, especially important during the transatlantic migration in fall and spring, allowing yacht owners to transport their vessels to different locations for convenience.

What is the trend in superyacht refitting over the past five years?

The number of superyachts over 40 meters being refitted has nearly doubled, reflecting a growing trend towards the rise of the expedition yacht, capable of taking on more adventurous trips.

What are 'luxpeditions' and how do they cater to the ultra-wealthy?

'Luxpeditions' are individually curated experiences by companies like Brown and Hudson, offering one-of-a-kind adventures such as up-close gorilla safaris in Rwanda or luxurious overland treks to the South Pole, aiming to provide unforgettable experiences.

What is the appeal of secluded vacation homes for the ultra-wealthy?

Secluded vacation homes appeal to the ultra-wealthy as they offer privacy and the ability to disappear from the public eye, reflecting a trend towards traveling to be unseen, especially in response to the increasing visibility of the merely wealthy on social media.

Outlines

00:00

💰 The Ultra-Wealthy's Social Circuit and Travel Trends

This paragraph introduces the ultra-high net worth individuals, who despite being a minuscule percentage of the global population, control a significant portion of the world's wealth. It discusses their social tendencies, the 'Billionaire's Social Calendar', and how these individuals, like Jeff Bezos, engage in high-end travel and social events. The paragraph also touches on the impact of wealth consolidation and the changing dynamics of luxury travel, indicating a shift towards more exclusive and personalized experiences.

05:02

🚁 The Boom in Ultra-Luxury Travel and Its Challenges

The second paragraph delves into the booming ultra-luxury travel market, characterized by record-high private jet flights and the rise of on-demand charter businesses. It discusses the challenges faced by the industry due to capacity crunches and the increasing demand for exclusive experiences. The paragraph also explores the superyacht industry, highlighting the difficulties in securing prime docking spots and the high costs associated with yacht ownership, while emphasizing the value placed on unique experiences and social prestige.

10:06

⛵️ Escaping the Crowd: The Rise of Expedition Yachts and Bespoke Travel

The final paragraph discusses the ultra-wealthy's quest for more exclusive and adventurous travel experiences, leading to the rise of expedition yachts and bespoke travel services. It describes how the superyacht industry is adapting to these demands by refitting existing yachts and building new ones capable of more remote and adventurous trips. The paragraph also touches on the trend of 'luxpeditions', offering unique and unforgettable experiences, and the growing preference for secluded and private travel destinations among the ultra-wealthy.

Keywords

💡Ultra-High Net Worth Individuals (UHNWIs)

Ultra-High Net Worth Individuals, or UHNWIs, are people with a net worth of at least $30 million. They represent a minuscule percentage of the global population but hold a significant portion of the world's wealth. In the video's context, these individuals are the focus of a global industry that caters to their luxurious lifestyles and social needs, exemplifying the concentration of wealth among a very small group.

💡Social Calendar

The term 'Social Calendar' in the script refers to the collection of high-profile events that ultra-wealthy individuals are likely to attend. These events, such as the Superbowl, Cannes Film Festival, and Art Basel Miami Beach, are not just for their entertainment value but serve as exclusive spaces for the wealthy to socialize with their peers, highlighting the social dynamics among the elite.

💡Private Jet

Private Jets are a symbol of luxury and convenience for the ultra-wealthy, allowing them to travel according to their own schedules without the constraints of commercial aviation. In the script, Jeff Bezos' use of his G650 jets exemplifies the extent of travel and the associated costs that come with maintaining a high social standing, showcasing the opulent lifestyle of UHNWIs.

💡Luxury Travel

Luxury Travel is a segment of the travel industry that caters to the affluent, offering high-end accommodations, services, and experiences. The script discusses the growing demand for luxury travel and the industry's response, such as the rise in prices for premium travel experiences and the trend towards more exclusive and personalized services.

💡Capacity Crunch

A 'Capacity Crunch' in the context of the video refers to the inability of the luxury travel industry to meet the growing demand for its services. This is evident in the increased difficulty and cost of accessing private jets and the scarcity of spots in exclusive events, illustrating the challenges faced by the industry as it tries to accommodate a rising number of wealthy clients.

💡Superyacht

Superyachts are large, luxurious yachts that are often considered a status symbol among the ultra-wealthy. The script discusses how superyachts provide a private and exclusive means of travel, allowing the owners to dictate their own terms of travel and enjoy the quality of accommodations they desire, regardless of the destination's availability.

💡Yacht-Carrying Ships

Yacht-Carrying Ships, as mentioned in the script, are specialized vessels designed to transport superyachts to different locations. They solve the problem of superyachts being unable to undertake long ocean crossings on their own, allowing the ultra-rich to access their yachts in various parts of the world for exclusive events and experiences.

💡Expedition Yacht

An 'Expedition Yacht' is a type of superyacht that is built or refitted to undertake more adventurous and remote trips, such as journeys to the Arctic or across the Pacific. The script highlights the trend towards expedition yachts as a response to the increasing demand for unique and exclusive experiences among billionaires.

💡Luxpeditions

Luxpeditions, a term coined in the script, refers to luxurious, one-of-a-kind adventures curated for the ultra-wealthy. These experiences are designed to be memorable and exclusive, offering the opportunity to participate in unique activities and visit remote locations, such as gorilla safaris in Rwanda or treks to the South Pole.

💡Bespoke Travel

Bespoke Travel in the script denotes personalized and customized travel experiences tailored to the specific desires and needs of the ultra-wealthy. This type of travel often involves unique itineraries and access to exclusive locations, with the goal of providing a narrative or bragging rights that set the traveler apart from their peers.

💡Secluded Vacation Homes

Secluded Vacation Homes are private residences located in remote or hard-to-reach locations, offering privacy and exclusivity. The script mentions the record sales of such homes as a response to the increasing desire among the ultra-wealthy to escape the visibility associated with luxury travel and to enjoy solitude in extravagant settings.

Highlights

There are around 295,450 ultra-high net worth individuals with at least $30 million, representing just 0.0037% of the global population but holding about a third of the world's wealth.

A global industry exists to support the nomadic lifestyles of the wealthiest 295,000 people.

Ultra-high net worth individuals tend to socialize with others in their socioeconomic class, leading to a 'Billionaire's Social Calendar' of exclusive events.

The Billionaire's Social Calendar includes events like the Superbowl, Masters Golf Tournament, Cannes Film Festival, Monaco Grand Prix, Henley Royal Regatta, Wimbledon, Venice Film Festival, and Art Basel Miami Beach.

These events serve as exclusive spaces for wealthy individuals to socialize with their peers, often feeling obligated to attend to maintain social standing.

Jeff Bezos' travel in January 2022, including a yacht trip to St. Barts and flights to Los Angeles, Seattle, and Maui, exemplifies the ultra-wealthy's lifestyle.

More people are getting wealthy, with money increasingly concentrated at the top, while wealthy individuals travel less frequently but spend more.

The ultra-luxury travel segment is experiencing a capacity crunch, with demand outpacing industry growth, leading to higher prices and more frustration in accessing private jets.

The superyacht industry is growing rapidly, with record sales and refits, as billionaires seek more exclusive and adventurous travel experiences.

Expedition yachts, rebuilt from vessels like Soviet icebreakers, offer luxurious travel for the ultra-wealthy to remote destinations.

Luxury travel companies like Brown and Hudson curate one-of-a-kind experiences, from gorilla safaris in Rwanda to treks to the South Pole, for the ultra-wealthy.

The ultra-wealthy are increasingly seeking secluded vacation homes in places like Hawaii, Colorado, and the Caribbean to maintain privacy.

Wealthy individuals are traveling to be seen, while the ultra-wealthy are seeking to disappear, reflecting a shift in luxury travel trends.

Bespoke travel experiences for the billionaire class are booming, with clients willing to pay hundreds of thousands for unique adventures.

The top of the wealth pyramid is constantly evolving, with the ultra-wealthy always staying one step ahead of the merely wealthy in their travel choices.

Transcripts

There are roughly 295,450 people with at least $30 million.

Such individuals, referred to as ultra-high net worth, represent about 0.0037% of the

human population, yet they hold about a third, $35 trillion, of the world’s wealth.

Therefore, it’s no wonder why a massive, global industry exists, fully centered on

supporting the nomadic lifestyles of the world’s wealthiest 295 thousand.

As with any socioeconomic class, ultra high net worth individuals are more likely to socialize

with other ultra high net worth individuals, yet intriguingly, the number of people earning

and spending similarly to you goes down as your income goes up.

Therefore, once you get to the top of the income scale, the scarcity of people like

you stretches your social networks out to a global scale.

Through the years, this led to the creation of the informal but remarkably systematized

so-called “Billionaire’s Social Calendar.”

The year often starts on St Barts—the traditional New Year’s Eve spot for the wealthiest few—then

February might include the Superbowl, and March skiing in Aspen or St Moritz.

Spring starts with the Masters Golf Tournament in Augusta, Georgia, while May includes the

Cannes Film Festival and the conveniently close Monaco Grand Prix.

June’s highlight is the Henley Royal Rowing Regatta in England, July’s is Wimbledon,

August’s is the Venice Film Festival, while September often includes a return to Monaco

for its yacht show.

October’s the Frieze London Art Fair, November might include a trip down under for the Melbourne

Cup, and finally, the last major event of the year, before St Barts, of course, is Art

Basel Miami Beach.

These events are hardly about the events themselves—most wealthy attendees to Monaco’s grand prix

hardly care about the racing and its yacht show is far more than a sales event for the

vessels—but rather they serve as an exclusive space made available only to wealthy people

who want to socialize with other wealthy people.

While few go to all, and each adapts the calendar to their preferences, ultra-wealthy individuals

have often expressed a feeling of obligation to join the circuit in order to maintain their

social standing.

Such pressure may have motivated Jeff Bezos, for example, to start his 2022 as he did—

on a yacht off St Barts with his partner, Lauren Sanchez.

Thanks to publicly-available aircraft transponder data, however, we’re able to see what he

did with the rest of his January.

Bezos’ pair of G650 jets are too large for St Barts’ short runway, so they waited on

neighboring Saint Martin while the billionaire rang in the New Year.

Then, on the 1st, N271DV took off for the seven-hour flight to Los Angeles to drop Sanchez

off, while the other, N758PB, flew the next day to take Bezos directly home to Seattle.

Over the next two weeks, both jets regularly shuttled up and down the west coast between

Seattle and Burbank, presumably to take Bezos and Sanchez to visit each other.

On January 13th, however, one of the jets flew from Burbank to Maui while the other

flew from Seattle and stopped briefly at LAX before continuing on to Maui, presumably carrying

Sanchez and Bezos respectively to the billionaire’s new $78 million vacation home on the island,

then each jet returned to the mainland four days later.

Bezos appeared to visit Sanchez again on the 23rd, then four days later flew directly to

Washington DC—Bezos owns the biggest home in the District; the largest newspaper in

the city; and his company, Amazon, is constructing its second headquarters across the river in

Crystal City, Virginia—so he was likely there for business.

But finally, Bezos finished out the month by flying back to Burbank, once again—and

he did all of this while threading the needle between highlights on the Billionaire’s

social calendar, as just 11 days later he flew down to LA for the Superbowl.  

Across January, Bezos’ lifestyle called for his G650s to fly 29,000 miles or 46,000

kilometers in total, which is roughly equivalent to flying between Seattle and Sydney four

times.

To fuel this extent of travel, his jets used about 24,838 gallons or 94,022 liters of fuel,

which could otherwise be used to propel the largest passenger aircraft in the world, an

A380, across the Atlantic from DC to London with 500 passengers aboard. 

But Bezos’ travel is indicative of the way that market analysts think ultra-luxury travel

is heading.

You see, two phenomena are crashing head on into each other to throw the industry into

turmoil.

First, more people are getting wealthy than ever, as money is becoming increasingly consolidated

at the top, and second, merely wealthy people are traveling less frequently than in years

past, but spending more than ever.

Data indicate that prior to COVID, Americans spent an average of $4,871 on a trip to Greece,

but now, it’s all the way up to $6,561.

Airline executives have also jubilantly noted that first and business class revenue is remarkably

strong, despite the continued weakness of the traditionally lucrative business-travel

segment, mostly thanks to leisure travelers opting to pay the premium for more luxurious

travel at a greater rate than ever.

In New York City, the ultra-luxury hotel market is said to be booming, with all-time high

prices and occupancy rates and new super-premium properties opening faster than ever.

Summer 2022 saw the opening of the highly-anticipated Aman New York, with the cheapest room starting

at $2,600 a night, but more regularly pricing in the three or four thousands.

Five years ago, the Aman’s sister property—the Utah desert resort known as Amangiri—started

at $1,400 a night, but these days, that’s doubled to $2,800 a night, and even with dynamic

pricing charging a hefty premium for the most attractive dates, plenty of nights are regularly

sold out, even many months in advance.

And of course, for those lucky enough to get a booking at resorts like the Amangiri, they

need a way to get there so it’s no wonder that 2021 saw an all-time record-high number

of private jet flights—3.3 million globally.

This tremendous growth was in large part enabled by the propagation of the on-demand charter

business model.

Companies like Wheels Up, NetJets, and XO have revolutionized the industry by simplifying

one-off charters of private jets, which makes the means of travel far more achievable for

the twice-a-year wealthy leisure traveler.

These private jets are serviced by fixed-based-operators, which essentially act as private terminals-for-hire,

and these are also observing record traffic, leading to more FBOs being developed, which

is pushing up prices for airport real-estate and hangars to an all-time-high as well.

So, as the industry has grown as large as ever, it’s simultaneously more expensive

than ever and more frustrating than ever to get access to a private jet.

Essentially, across the ultra-luxury travel segment, there’s a capacity crunch.

More people than ever are willing to pay more for a night in a top hotel than most do for

a month of rent; or more for a two-hour private flight than most pay for their cars.

The pace of industry growth is outmatched by the growth in demand for the segment.

The incredible consequence is that the super wealthy have pushed the ultra-wealthy out

from their traditional stomping grounds.

There simply are not publicly-available travel experiences expensive and exclusive enough

for the wealthiest of the wealthiest anymore, so they’re essentially turning to private

everything.

Yachts fulfill this need well—they allow the ultra-rich to travel on their own terms,

bringing the quality of accommodations they expect to wherever they want to go, largely

regardless of outside demand.

But where they want to go is still largely dictated by that Billionaire’s calendar,

so each fall, as the temperatures in the Med drop and the final summer events finish up,

a maritime migration begins.

Some of the superyachts push off the dock with pared-down crews to begin the lengthy

transatlantic passage under their own power, and while most yachts are capable of taking

on most ocean crossings, it’s an expensive, impractical, and dangerous endeavor.

That’s why these exist—yacht-carrying ships.

These ships work year-round connecting the world’s yachting hotspots, but in the fall

and spring, it’s all about the transatlantic migration.

So, at the end of the Med season, a deluge of vessels descend on yachting hubs like Genoa,

Italy and Palma de Mallorca, Spain to load up on one of these vessels—their owners

paying up to $100 thousand for the convenience.

Upon arrival in the Caribbean, their owners can once again access their yachts, providing

convenient access to winter events like Art Basel Miami and New Year’s on St Barts. 

As with every other segment of the industry, however, the superyacht industry is growing

faster than ever, meaning what was previously a refuge from the constraints of land is finding

itself increasingly stuck out at sea.

Take, for instance, a berth at the Yacht Club de Monaco.

First and foremost, it’ll cost you.

During the summer season, a night will cost the shortest vessels $275; but if you’d

like to dock the same boat during the Monaco Grand Prix, the price skyrockets to over $16,500

a night.

To get one of the few spots that can fit the largest 60 or 70 meter vessels, it’ll cost

$73,000 a night, but even then, the clubhouse building blocks the view of the track, so

to actually see the race, this fee includes access for two to the building itself. 

But cost is hardly the issue here.

Rather, it’s club membership, which requires that you were first sponsored by a member

then approved by the admissions committee.

Once in, to secure a spot during the Med Season, berth reservations have to be booked months

in advance.

But for the only event that parallels the Grand Prix in exclusivity, the yacht show,

just getting a berth is only half the battle.

When showing your superyacht off to other attendees, the best spot to dock is here,

across the way, so onlookers can take in the full profile of the vessel rather than just

its rear.

But getting these spots requires first that the yacht is too long to fit in a traditional

spot, and that you, or your captain, has a strong relationship with the event directors—relationships

that take years to form.   

Navigating these busy waters is an expensive pain.

Superyacht ownership in general is an expensive pain.

Yachts don't actually get someone from one place to the next efficiently at all—on

the open ocean they’re generally unpleasantly bumpy rides—and yearly costs generally average

around 10% of the boat’s value.

Yet, across the board, no matter the length, sales only continue to rise.

Anecdotally, the deals cut on the decks of these behemoth boats, and the valuable relationships

curated at yacht club bars are said to make the investment worth it.

As one new yacht owner told the New Yorker “one deal secured on board will pay it all

back many times over.”So, increasingly, the yacht is now perceived as a necessary

component of the Billionaire’s social calendar, meaning the same way the wealthiest few are

feeling about private aviation and ultra-luxury hotels now extends to the yachting world as

well.

In response, the ultrawealthy are getting more creative.

Over the past five years, just as overall sales and superyacht builds have risen, the

number of superyachts over 40 meters being refitted has nearly doubled.

More often than not, refitting means a visit to a boat yard for minor alterations.

Sometimes, though, these refits are major, which reflects a growing trend: the rise of

the expedition yacht.

With traditional waters busier than ever and the experiential economy as big as ever, billionaires

are rebuilding and buying superyachts capable of taking on more adventurous trips, be it

sojourns into the Arctic or lengthy, remote prowls across the Pacific.

At the extreme end of this trend is a former Soviet icebreaker now rebuilt as an equally

tough and luxurious expedition yacht called Legend.

On the other, experiential yachting firms have popped up that create World War II battle

simulations in the Pacific for bored kids or set up temporary restaurants on sandbars

in the middle of the Maldives. 

The trend toward exploration and expedition isn’t just a superyacht thing either.

At the same time that increasingly numerous millionaires are pushing the ultra wealthy

away from their old stops, the interest in and social value of unique experiences is

pulling billionaires to services offering one-of-a-kind adventures—from up-close gorilla

safaris in Rwanda, to luxurious overland treks to the south pole.

These luxpeditions, as they’re called, are individually curated by companies like Brown

and Hudson to push their guests through Bear Grylls-like experiences in frigid winter conditions

before they escape to tents with heated floors and Michelin star-worthy food waiting on them.

Their goal is that the trip, in their words, is seared into the participant’s memory.

And if the extreme outdoors isn’t of interest, Brown and Hudson offer the opportunity to

travel like James Bond, to live a few days like someone else entirely, or go off on a

globe-trotting Grand Tour.

For the ultra-wealthy, the options are really endless.

As long as it’s legal, said one representative of a referral-only travel service, they’ll

do anything for a client.

Bespoke traveling for the billionaire class is booming, and as long as the traveler gets

a good story out of the experience or the ability to brag about visiting the Salar Uyani

salt desert in Bolivia or the most rural reaches of Sudan before any of their friends, they’ll

keep paying well into the hundreds of thousands for it.

But of course, the true top of the market is what we don’t know about yet.

Increasingly, wealthy people are traveling to be seen—either in person or on social

media.

In response, ultra wealthy people are increasingly traveling to disappear—as reflected in the

record sales of secluded $30, $40, and $50 million vacation homes in places like Hawaii,

Colorado, and the Caribbean.

We don’t have a great sense of the ins and outs of the most expensive travel experiences,

because the secrecy is part of the premium itself.

By the time we do, the top of the wealth pyramid will have moved onto something else—always

staying one step ahead of the merely wealthy. 

If you want to learn more about the yachting world, and specifically how builders are managing

to design ever larger and more luxurious yachts, I’d recommend checking out this episode

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