Make $500/Day Editing “Bad” Videos

Summary

In this video, the creator debunks the myth that being an expert editor guarantees higher earnings. Instead, they advocate for a simpler, more efficient approach: productizing your editing. By creating a customizable 'vault' of assets, editors can streamline their workflow and deliver clean, professional videos with minimal effort. The key to success lies in finding the right clients—coaches, creators, and course sellers—who value simple edits. With a strategic email outreach and a retainer-based pricing model, editors can earn over $10K per month by working smarter, not harder.

Takeaways

• 😀 Don't believe everything you've been told about video editing. The path to $10K per month is easier than ever, but traditional advice leads to burnout and tedious work.
• 😀 Stop focusing on being a 'better' editor. The key to earning more is not by doing flashy edits, but by simplifying your process and focusing on a clean, professional style.
• 😀 Productize your editing: Create a vault of reusable assets (text styles, transitions, etc.) that you can use for different clients to speed up your workflow.
• 😀 Invest in building your vault: Set aside an entire workday to create your vault. It's unpaid work now but will save you countless hours later.
• 😀 Use AI tools (like Fire Cut or Gling AI) to help with the initial video cuts. This reduces editing time and lets you focus on more important tasks.
• 😀 Customize your vault for each client. By adjusting fonts and colors to match their branding, you can quickly produce videos that look unique but are still easy to edit.
• 😀 Focus on creating simple videos without heavy animations or sound effects. Clients prefer clean, straightforward content that communicates value over flashy visuals.
• 😀 To scale your business, start targeting coaches, course creators, and educators who value a simple, professional editing style over flashy edits.
• 😀 Look for potential clients by searching for educational content on platforms like YouTube. Reach out directly via email to offer your services.
• 😀 Don’t charge per video; instead, set up monthly retainers. This provides consistent income and ensures you're compensated for your time and expertise.
• 😀 Sales calls are essential. Instead of going back and forth with emails, get prospects on a call to finalize deals and pitch your services effectively.

Q & A

What is the main concept being presented in the video?

The main concept is that to achieve success as a video editor and make over $10K per month, editors should shift away from complex editing techniques and focus on simple, professional edits. The key idea is to 'productize' your editing style, making it more efficient and scalable.

What is the role of becoming a 'bad editor' in this system?

Becoming a 'bad editor' doesn't mean being unskilled, but rather toning down overly complicated editing styles. The idea is to focus on creating clean and simple edits that are faster to produce and more in demand by clients who want straightforward, easy-to-understand videos.

How does the concept of 'productizing' editing work?

Productizing editing means creating a standardized, repeatable editing process with preset assets (like text styles, animations, and transitions) that can be reused across different client projects. This system allows for faster edits, greater efficiency, and the ability to charge higher prices.

What is the purpose of creating a 'vault' in your editing software?

The 'vault' is a project where you store all reusable assets, templates, and editing styles. It's a one-time setup that allows you to streamline future video edits by simply swapping in client-specific details like text and colors, saving time and increasing productivity.

What role do AI tools like Fire Cut and Gling AI play in this system?

AI tools like Fire Cut and Gling AI help automate the initial stages of video editing by automatically cutting out pauses and bad takes. This saves significant time and allows the editor to focus on refining the video rather than performing time-consuming manual cuts.

How should editors price their services to maximize income?

Editors should avoid charging per video and instead adopt a retainer model. By charging a monthly fee (e.g., $1,000/month) rather than per video, editors ensure steady income, put pressure on clients to send content regularly, and create long-term business relationships.

What type of clients are targeted with this editing style?

The ideal clients are coaches, creators, and course sellers who value simple, clear video content. This target audience appreciates a more straightforward editing style that focuses on delivering value rather than flashy effects and animation.

How can an editor find clients who are willing to pay for simple edits?

Editors can find clients by searching for educational content on platforms like YouTube, targeting channels that align with the simple editing style. By reaching out to these creators directly through email, editors can establish relationships with clients who need consistent, professional video editing.

Why is it important to get clients on sales calls instead of communicating through emails?

Sales calls are crucial because they allow editors to directly engage with potential clients and close deals. Email exchanges often lead to clients ghosting, whereas a call provides an opportunity to answer questions, pitch services, and finalize pricing in real-time.

How can an editor increase their chances of converting clients during a sales call?

To increase conversion chances, editors should ask thoughtful questions about the client's YouTube channel and business, establish rapport, and present their editing services in a way that highlights how it can solve the client's specific needs. Offering a free trial can also increase the likelihood of conversion.