UB€R TESTA NOVO MODELO DE INCENTIVO A MOTORISTAS | Veja o que muda

Summary

Uber is testing two new incentive models for its drivers in Brazil: earnings-based rewards and daily missions. The earnings-based model allows drivers to be rewarded based on their total earnings, offering more flexibility compared to the traditional trip-based model. The daily mission model, similar to a system used by competitor 99, is also being trialed but with lower rewards. While some drivers appreciate the flexibility of the earnings model, others criticize Uber's high commission fees, viewing the incentives as partial reimbursement. The changes are being tested in multiple cities, including Curitiba and João Pessoa.

Takeaways

• 😀 Uber is changing the way it offers incentives to drivers, with new methods currently being tested in select cities in Brazil.
• 😀 The traditional incentive model, based on completing a set number of rides, is now being complemented by two new approaches.
• 😀 One new incentive method is mission-based, where drivers need to complete a certain number of trips in a day or week to receive a bonus.
• 😀 The second new method rewards drivers based on their earnings rather than the number of rides completed.
• 😀 Rafael, a driver from Curitiba, shared his experience with the earnings-based incentive, which allows drivers to focus on total earnings rather than a set number of trips.
• 😀 For example, Rafael’s mission was to earn R$ 1,100 in two days to receive a bonus of R$ 225, which he found achievable and flexible.
• 😀 The earnings-based model is seen as a more flexible and realistic incentive for drivers compared to the trip-count model.
• 😀 The daily mission system is being tested in cities like Florianópolis and Porto Alegre, and it’s similar to the system already used by 99, although Uber’s offers are more modest.
• 😀 Uber also offers a Turbo Bonus, which is available to top-tier drivers (Diamond and Platinum) but not to drivers in lower tiers like Gold and Blue.
• 😀 Claudial expresses his personal opinion, viewing these incentives more as a 'refund' for overcharged amounts rather than true rewards, criticizing Uber for its previous high charges.
• 😀 While Claudial appreciates the earnings-based incentive model for its flexibility, he critiques Uber’s overall approach, considering it an attempt to compensate drivers for what he believes was unfairly withheld from them.

Q & A

What are the new incentive models Uber is testing for its drivers?

Uber is testing two new incentive models for its drivers. One model is based on daily missions, and the other is based on earnings, where drivers can earn rewards by reaching certain revenue goals instead of completing a set number of trips.

How does the earnings-based incentive model work?

In the earnings-based model, drivers are rewarded based on their total earnings. For example, a driver could earn an additional R$ 225 if they reach R$ 1,100 in earnings, and even more as they increase their revenue beyond that threshold.

How does the traditional incentive model differ from the new models?

The traditional model is based on completing a set number of trips, such as 60 rides for R$ 100. In contrast, the new models reward drivers based on their earnings or through daily missions, offering more flexibility and less pressure to complete a specific number of rides.

Which cities are testing the earnings-based incentive model?

The earnings-based incentive model is being tested in several cities in Brazil, including Curitiba, João Pessoa, São Luís, Juiz de Fora, Caxias do Sul, Maceió, Salvador, and Teresina.

Which cities are testing the daily mission incentive model?

The daily mission incentive model is being tested in cities such as Florianópolis, Porto Alegre, Campinas, and Aracaju.

What does the 'Turbo Mais' offer, and who qualifies for it?

'Turbo Mais' is a special offer given to drivers, usually those with Diamond and Platinum status. It is randomly offered to those drivers, with the goal of incentivizing more work, though drivers with Gold and Blue status do not receive it.

Why does the speaker believe Uber's incentives are not real 'incentives'?

The speaker believes that Uber's incentives are more of a return of funds that were unfairly withheld from the drivers in the first place. They argue that Uber charges high fees without providing a significant operational cost, which makes these incentives feel like a mere repayment rather than a true incentive.

What is the speaker's opinion on the earnings-based model compared to the trip-based model?

The speaker prefers the earnings-based model because it gives drivers the flexibility to choose the type of trips they want to take, including both short and long ones, to reach their earnings goals. In contrast, the trip-based model forces drivers to complete a high volume of short rides to reach the incentive, which can feel less efficient.

How does the daily mission incentive model compare to the one used by 99?

The daily mission model is similar to one used by 99, but 99 is more generous in its offerings. For example, 99 might offer more substantial rewards for completing missions, whereas Uber's offerings, like R$ 10 for five trips, are more modest.

What are the benefits of the earnings-based incentive model for drivers?

The earnings-based model offers drivers the opportunity to earn more based on their actual income, rather than the number of trips completed. This allows for more strategic decision-making, such as combining shorter and longer trips, to reach earnings targets without feeling pressured to take every available ride.