3 Simple Steps to Beat TikTok’s Algorithm and Go Viral

Summary

This video reveals a three-step system for growing on TikTok, created by an experienced viral content creator. The steps include: 1) **Packaging** – Crafting attention-grabbing hooks within the first 3 seconds; 2) **Retention Hacking** – Keeping viewers engaged by delivering what was promised in the hook; and 3) **Engagement Farming** – Evoking emotions to inspire likes, comments, and shares. The speaker emphasizes that these strategies, when combined, increase the likelihood of content going viral by focusing on the algorithm’s key factors: attention, engagement, and emotion.

Takeaways

• 😀 Focus on packaging your TikTok videos well, especially the first 3 seconds, to grab attention and prevent viewers from scrolling past.
• 😀 Avoid using boring intros like 'hey guys' or 'this is my first TikTok video'. Start with something captivating and relevant.
• 😀 The first 3 seconds are crucial in determining whether your video will get views or not, so make them count.
• 😀 Use a clear and engaging hook in the opening of your video to directly speak to your target audience.
• 😀 Posting consistently and using trending hashtags are good practices, but they don’t guarantee success—packaging your video is key.
• 😀 Retention is crucial for success on TikTok. The algorithm analyzes how long people engage with your video.
• 😀 Create content that matches the promise made in your video’s hook to keep viewers engaged until the end.
• 😀 Understand what your audience wants, and structure your content to deliver that in an engaging way.
• 😀 Emotional engagement is a powerful tool. If you can make your audience feel something (curiosity, happiness, etc.), they’re more likely to interact with your video.
• 😀 Engagement farming means encouraging viewers to like, comment, share, and watch more content by tapping into their emotions.
• 😀 TikTok’s algorithm prioritizes content that evokes strong emotional responses, leading to increased engagement and visibility.

Q & A

What is the three-step system mentioned in the video for growing on TikTok?

The three-step system includes packaging your videos correctly, retention hacking to keep your audience engaged, and engagement farming to evoke emotions from the viewers.

Why is packaging your videos important for TikTok success?

Packaging is crucial because it determines whether the TikTok algorithm will push your video to more people. The opening hook in the first 3 seconds is especially important for capturing attention.

How does the TikTok algorithm decide whether to promote a video?

The algorithm pushes a video to a small group of 200-1,000 people initially, then analyzes how well the video retains the audience's attention. The better the retention, the more likely it is to be shown to a larger audience.

What role does the first 3 seconds of a TikTok video play?

The first 3 seconds of the video serve as the hook, which is critical for grabbing the viewer’s attention. A strong hook keeps people from scrolling past the video, increasing its chances of going viral.

What is retention hacking, and why is it important for TikTok videos?

Retention hacking refers to creating videos that keep the viewer's attention for a longer duration. It's essential because the TikTok algorithm values how long people stay engaged with the content, which influences whether the video is shown to a wider audience.

How can creators keep their audience engaged throughout a TikTok video?

To keep the audience engaged, creators must structure their videos so that the content aligns with the hook. The video should deliver exactly what the hook promises, ensuring the audience remains interested until the end.

What is the difference between a video that performs well and one that doesn't on TikTok?

The main difference is how well the video captures and retains the viewer's attention. Videos that do this effectively are more likely to be promoted by the algorithm, while those that lose the audience's attention early will perform poorly.

How does engagement farming help a TikTok video go viral?

Engagement farming involves creating content that makes viewers feel something, whether it's happiness, curiosity, or even sadness. This emotional response encourages viewers to like, comment, share, or watch more videos, all of which signal to the algorithm that the video is engaging.

What are some examples of emotions that can be evoked in TikTok videos to boost engagement?

Examples of emotions that can boost engagement include happiness, sadness, anger, curiosity, or any strong emotional response that compels viewers to interact with the content, such as liking, commenting, or sharing.

Why is it important to understand the wants and needs of your TikTok audience?

Understanding your audience's desires is essential because it helps you create content that directly addresses those needs. When you deliver content that resonates with them, viewers are more likely to stay engaged, leading to better retention and higher chances of going viral.