iPhone için değişim vakti | Android gibi mi oluyor ?

Erdi Özüağ

27 Jan 202410:43

Summary

TLDRThis video explores a monumental shift in the iPhone ecosystem, triggered not by Apple's choice but by the European Union's new regulations aimed at increasing competition and protecting personal data. The Digital Markets Act (DMA) imposes new responsibilities on major digital platforms, including Apple, forcing them to open up their ecosystem to third-party app stores and payment systems, reduce data monopolization, and enhance user choice and privacy. Starting with iOS 17.4, European users will experience unprecedented changes, such as the ability to install apps from outside the App Store, a move that brings the iPhone closer to Android's openness. This shift, primarily legal-driven, could gradually extend worldwide, impacting Apple's control over its ecosystem and possibly influencing device pricing strategies in response to reduced commission revenues.

Takeaways

😲 The EU's Digital Markets Act is bringing major changes to Apple's App Store policies in Europe
📱 Alternative third-party app stores will be allowed on iPhones in Europe
💸 Developers can use alternate payment systems, reducing Apple's commissions
🔓 NFC payments on iPhone will be opened to third-party wallets
🌐 Alternative web browsers can use their own web engines on iPhones
🎮 Cloud gaming services like Nvidia GeForce Now can launch on iPhones
🛒 The EU classified companies like Apple, Google and Facebook as 'gatekeepers'
👮‍♂️ New rules restrict how gatekeepers can use customer data collected on their platforms
📊 Apple introduced a new 'Core Technology Fee' commission for high-grossing apps
⏳ These changes will roll out gradually, starting in March 2024 in Europe initially

Q & A

What major change is happening with the iPhone in Europe?
-The EU's Digital Markets Act is forcing Apple to open up the iPhone ecosystem in Europe. This includes allowing third-party app stores, payment systems, and loosening other restrictions.
How will the EU's Digital Markets Act impact the iPhone App Store?
-Apple will be required to allow third-party app stores on iPhones in Europe. Developers will also be able to use alternate payment systems instead of Apple's system.
How is Apple responding to the new regulations in Europe?
-Apple is reducing its App Store commission rate for developers using third-party payment systems. It is also introducing a new "core technology fee" for popular apps.
Will iPhones in Europe allow sideloading apps like Android?
-Yes, users will be able to install apps from third-party app stores, which is similar to sideloading on Android. However, Apple will still review new app stores for security.
Can third
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Outlines

00:00

📱 Major changes coming to the iPhone app ecosystem

Paragraph 1 discusses upcoming major changes to the iPhone's closed app ecosystem due to new EU digital regulations. It explains how iPhone will allow installation of third-party app stores and alternative payment systems, reducing Apple's control. This will enable more competition but may impact security.

05:00

💰 Apple's reaction: Reduced App Store commissions

Paragraph 2 covers Apple's reaction to the regulations - reducing App Store commission fees to 15% for some developers using alternate payment systems. It notes this will only impact 1% of developers currently. Apple also introduced a new 'core technology fee' for apps with over 1 million downloads.

10:02

🔓 Other iPhone ecosystem openings

Paragraph 3 mentions other openings in the iPhone ecosystem - support for third-party web browsers, cloud gaming services, and NFC payments. It notes Apple will have to balance openness with maintaining its closed ecosystem.

Mindmap

Keywords

💡Digital Markets Act (DMA)

The Digital Markets Act (DMA) is a legislative framework introduced by the European Union aimed at promoting fair competition and protecting personal data within digital markets. It targets large digital platforms, designating them as 'gatekeepers' and imposing new obligations to ensure they operate fairly and transparently. The video highlights how the DMA is prompting significant changes to the iPhone ecosystem, such as allowing alternative app stores and restricting the way Apple can use data collected from users. This act represents a major shift in how tech giants operate, particularly affecting Apple's App Store monopoly by enabling third-party app installations and payments.

💡Gatekeeper

In the context of the DMA, 'gatekeeper' refers to large digital platforms that control access to market opportunities for other businesses and services online. Companies like Apple, Amazon, and Google are classified as gatekeepers because of their significant impact on digital markets. The video discusses how these gatekeepers are subject to stringent regulations under the DMA, aimed at preventing anti-competitive practices and ensuring a fair digital market. For instance, Apple is required to allow third-party app stores and payment systems on its devices.

💡Third-Party App Stores

Third-party app stores are digital storefronts for applications that are operated by parties other than the device's manufacturer or operating system provider. The video explains that, under the new EU regulations, Apple will have to allow these alternative app stores on its devices, breaking the App Store's exclusivity. This means iOS users in Europe can download apps from sources other than Apple's App Store, potentially leading to a more open ecosystem similar to Android's.

💡Data Privacy

Data privacy concerns the proper handling, processing, and protection of personal information. The DMA includes provisions to enhance users' data privacy, such as prohibiting the collection and combining of user data without consent. The video touches on this aspect by noting that gatekeepers can no longer merge personal data collected from their services with other data for competitive advantages, aiming to protect users' privacy and reduce monopolistic practices.

💡Interoperability

Interoperability refers to the ability of different systems, devices, or applications to work together seamlessly. The DMA encourages interoperability among digital services, allowing for greater competition and innovation. For example, it mandates that messaging services should be capable of communicating across platforms. Although not fully implemented yet, this aspect of the DMA aims to break down barriers between competing services, enhancing user choice and service quality.

💡Pre-installed Software

Pre-installed software is the applications that come pre-loaded on a device at the time of purchase. The DMA challenges this practice by requiring gatekeepers like Apple to allow users the option to remove pre-installed apps. This change aims to level the playing field for app developers and give consumers more control over their devices, as discussed in the video.

💡Payment Systems

Payment systems within the context of the DMA refer to the mechanisms through which transactions are processed in apps. The video outlines how Apple must now permit developers to use alternative payment systems for in-app purchases, breaking Apple's monopoly on in-app payments. This could potentially lower costs for developers and offer users more payment options, fostering a more competitive market environment.

💡Commission Fees

Commission fees are the percentages taken by a platform (like the App Store) from transactions made within apps. The video discusses how the DMA's regulations are leading Apple to adjust its commission structure, including reducing fees for developers using third-party payment systems. This adjustment aims to make the digital market more equitable for developers and reduce the financial burden on them.

💡Core Technology Fee

The Core Technology Fee is a new charge introduced by Apple in response to the DMA, as mentioned in the video. It applies to apps with high download volumes, exemplifying how Apple is seeking new ways to compensate for potential revenue losses due to the DMA's enforcement. This fee represents a strategic shift in how Apple monetizes its ecosystem in light of regulatory changes.

💡iOS 17.4 Update

The iOS 17.4 update is highlighted in the video as a pivotal software release for iPhone users in Europe, marking the implementation of the DMA's requirements. It signifies a considerable transformation in the iPhone ecosystem, allowing for alternative app stores and changes in data handling practices. This update is a direct response to the regulatory pressures from the DMA, showcasing how legal frameworks can drive technological innovation and market adjustments.

Highlights

First significant research finding

Introduction of new theoretical framework

Notable contribution to field