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Summary

This video highlights Electrolux's commitment to sustainability, focusing on three core values: Better Company, Better Solution, and Better Living. Electrolux strives to reduce its carbon footprint, use recycled materials, and design energy-efficient products. The company aims to improve consumer life quality through innovations like longer-lasting appliances and solutions to global challenges like food and textile waste. With a vision for the future, Electrolux is shaping a more sustainable world by creating products that are environmentally responsible and enhance the everyday lives of consumers.

Takeaways

• 😀 Electrolux has a clear vision for 2030, aiming to create a better future through sustainability and innovation.
• 🌍 The company focuses on three key principles: Better Company, Better Solutions, and Better Living.
• 🔋 Electrolux aims to reduce its carbon emissions by 70% by using clean energy sources and optimizing resources.
• ♻️ In 2020, Electrolux used 40% recycled plastic in dishwashers, showcasing its commitment to sustainable production.
• 🌱 Electrolux promotes the use of eco-friendly materials in products such as vacuum cleaners and refrigerators.
• 🥶 The company designs refrigerators to extend the shelf life of food, helping to reduce food waste.
• 👚 Electrolux's washing machines are designed to make clothes last twice as long, reducing waste in the fashion industry.
• 💨 Electrolux develops vacuum cleaners that help improve indoor air quality by filtering harmful particles like PM 2.5.
• 🌟 Electrolux's focus on sustainable solutions aims to improve the quality of life for consumers while protecting the environment.
• 👩‍🔬 Electrolux engages young people from around the world to help design innovative solutions for a more sustainable future.
• 🎯 Electrolux believes that combining consumer needs with sustainability will create long-term value for both society and the environment.

Q & A

What is the main vision behind Electrolux's 'Better 2030' initiative?

The 'Better 2030' initiative aims to position Electrolux as a leader in sustainability, with a focus on improving consumer life quality and driving positive environmental change. This vision includes becoming a better company, offering better solutions, and enhancing better living for consumers.

How does Electrolux plan to reduce its carbon footprint?

Electrolux has set a goal to reduce its carbon emissions by 70% from 2015 levels. They are also using renewable energy, with 53% of their energy consumption in 2020 coming from renewable sources. Additionally, they require suppliers to disclose their carbon emissions.

What is Electrolux's approach to using recycled materials in their products?

Electrolux is actively integrating recycled materials into their products. For example, in 2020, they used 6,800 metric tons of recycled plastic in product manufacturing. 40% of their dishwashers contain recycled plastic, and they also use recycled and reused materials in vacuum cleaner components.

What are Electrolux’s commitments regarding improving consumer life quality?

Electrolux’s commitment to better living focuses on three areas: reducing food waste through innovations like refrigerators that keep food fresh longer, enhancing the longevity of clothing with washing machines that preserve fabric, and improving indoor air quality through advanced vacuum cleaners that filter out harmful particles like PM 2.5.

How does Electrolux contribute to reducing food waste?

Electrolux has developed refrigerators that extend the freshness of food, reducing food waste. Their innovation allows food to stay fresh for up to 7 days, helping to reduce waste from consumers and improve resource management.

What role does Electrolux’s washing machine play in sustainability?

Electrolux's washing machines are designed to preserve clothing for a longer period. The company aims for garments to last at least twice as long, reducing the need for frequent replacements and minimizing the environmental impact of the fashion industry.

What is Electrolux’s initiative related to air quality and vacuum cleaners?

Electrolux has developed vacuum cleaners that filter out harmful fine dust particles like PM 2.5, improving indoor air quality. This helps address air pollution concerns and ensures a healthier living environment for consumers.

How is Electrolux involving younger generations in their sustainability goals?

Recognizing that Gen Z will be a significant part of the global population, Electrolux engages with youth from diverse countries. They collaborate with young people to design and innovate solutions that address the world’s future sustainability challenges.

What is the connection between Electrolux's products and sustainability?

Electrolux’s products, such as refrigerators, washing machines, and vacuum cleaners, are designed to support sustainability by reducing waste, conserving resources, and improving efficiency. These products address both consumer needs and environmental challenges.

What are the specific goals Electrolux has for 2030 regarding sustainability?

Electrolux’s 2030 goals focus on reducing carbon emissions by 70%, increasing the use of renewable energy, improving product sustainability by using recycled materials, and innovating solutions that contribute to better living by enhancing health and reducing waste.