8 erros para você não cometer em 2023

Summary

This video provides essential guidance for people in the aesthetics industry, focusing on the importance of sound financial management and strategic business growth. It emphasizes saving and investing wisely, with a particular focus on the significance of developing skills in marketing, pricing, and customer service, beyond just technical treatments. The speaker advises against unnecessary spending on courses without clear business benefits and highlights the need for conscious investment in the right areas. The goal is to achieve both revenue growth and profitability while committing to long-term success and self-improvement.

Takeaways

• 😀 Build a financial reserve: Save a portion of your income (50%, 30%, etc.) to prepare for future investments or crises.
• 😀 Financial management is crucial for healthy growth: Proper financial planning is essential for expanding your aesthetic business sustainably.
• 😀 Don’t just focus on new courses or treatments: It's important to also prioritize learning about business management, including marketing and pricing strategies.
• 😀 Investing in knowledge is only valuable when you can afford it: Ensure that your courses and investments align with your current financial situation.
• 😀 Marketing and client service are just as important as technical skills: A strong business foundation requires attention to marketing, customer service, and service pricing.
• 😀 Invest in your business strategy: Knowledge in areas like marketing, customer service, and financial management is key to growing your aesthetic business.
• 😀 Understand the difference between investment and expense: Prioritize investments that offer a clear return, especially if you're working within a tight budget.
• 😀 Focus on both revenue and profit: Aim not only to increase income but also to ensure that your business is profitable in the long term.
• 😀 Commit to continual improvement: Constantly evolve your business practices to meet market demands and ensure sustained growth.
• 😀 Seek help when needed: If you can't afford to hire a team or agency, educate yourself or find resources to assist with business management.
• 😀 Don't just learn new methods, but focus on building a comprehensive business strategy that ensures your growth and success.

Q & A

Why is it important to manage finances effectively in a business?

Effective financial management is crucial for sustainable growth, as it helps ensure that income is appropriately saved, invested, or reserved for emergencies. This enables a business to remain stable during crises and allows for healthy expansion.

What is the recommended way to save money for future investments in the script?

The script suggests saving a portion of income—specifically 30% to 50%—for future investments or to create a financial cushion to handle unforeseen circumstances, thus building a secure financial foundation.

What is the main reason new treatment courses may not lead to increased revenue?

New treatment courses alone may not generate revenue unless they are complemented by strong business operations, such as effective marketing, customer service, and proper pricing strategies.

How can business owners ensure that their investment in courses and new methods yields a return?

Business owners should focus on applying the knowledge from courses to improve customer service, marketing, and business management. By ensuring these areas are handled well, they can generate returns that make their investments worthwhile.

What does the speaker suggest when business owners are unable to hire external help?

If a business owner can't hire external help, the speaker advises focusing on learning about marketing and customer service themselves. Gaining an understanding of these areas is crucial for business success.

Why should business owners not solely focus on learning new treatment methods?

Focusing solely on new treatment methods without improving the business's marketing, management, and customer interaction skills will not yield the desired financial results. It's essential to balance technical skills with business acumen.

What is the relationship between knowledge and money in the context of this script?

While acquiring knowledge is valuable, the script emphasizes that having sufficient funds to invest in that knowledge is key. Without the financial capacity to invest, acquiring new knowledge may become a financial burden rather than an investment.

How does good marketing contribute to business success, according to the speaker?

Good marketing is essential for visibility and attracting customers. By investing in effective marketing strategies, a business can ensure it reaches a wider audience and increases its chances of success.

What is the key takeaway regarding balancing revenue and profit for a business owner?

The key takeaway is that revenue and profit should always go hand in hand. A business should focus not only on increasing revenue but also on ensuring profitability by managing expenses effectively.

What role does customer service play in the growth of a business?

Customer service plays a vital role in retaining clients, building loyalty, and enhancing the overall customer experience. Providing excellent service is directly tied to business growth and the ability to generate repeat business.