¿Qué es la demanda?

Jorge Seg
27 Jul 202011:09

Summary

TLDRThis engaging video script delves into the fundamental concepts of supply and demand, focusing on the demand side. It begins by highlighting the scarcity of economic goods and the desire to fulfill human wants, which often remain unsatisfied due to limited resources. The script outlines three prerequisites for demand: desire for a good, the ability to pay for it, and a plan to purchase it. Using the example of Juana and Felipe's desire for a party dress and hamburgers, respectively, it illustrates individual demand and aggregates it to market demand. The video emphasizes the importance of 'ceteris paribus' (all else being equal) in analyzing the relationship between price and quantity demanded. It distinguishes between 'quantity demanded', which is the response to a specific price, and 'demand', which represents the complete relationship between various prices and quantities. The script concludes with a graphical representation of the demand curve, explaining its negative slope and the inverse relationship between price and quantity demanded. It also touches upon the Law of Demand and its underlying reasons, including the income and substitution effects.

Takeaways

  • 📈 The concept of demand reflects people's desires to acquire goods and services, limited by the scarcity of economic resources.
  • 💰 To constitute demand, three conditions must be met: desire for the good, ability to pay for it, and a plan or intention to purchase it.
  • 🚫 Desire alone is not sufficient for demand; one must also have the means to pay and the intention to buy.
  • 🛍️ Factors influencing demand decisions include income, fashion, color preferences, and the price of other goods.
  • 🔑 The price of a good is the most significant factor influencing whether a purchase is made, despite other variables also playing a role.
  • ⚖️ Ceteris paribus is the economic assumption that all other factors remain constant when analyzing the relationship between price and quantity demanded.
  • 📊 Market demand is the sum of all individual demands for a specific good, reflecting the collective purchasing intentions at various prices.
  • 📉 The demand curve graphically represents the relationship between the price of a good and the quantity demanded, with a negative slope indicating that lower prices result in higher quantities demanded.
  • 🔍 The quantity demanded is the response to a specific price, whereas demand represents the complete relationship between all possible prices and quantities.
  • 📉 According to the law of demand, if all other factors are constant, an increase in price leads to a decrease in quantity demanded, and vice versa.
  • 🔄 The law of demand is influenced by the income effect, where higher prices with constant income lead to purchasing less of a good, and the substitution effect, where consumers switch to substitutes when the price of a good increases.

Q & A

  • What is the fundamental principle of demand?

    -The fundamental principle of demand states that, all other factors remaining constant, the higher the price of a good, the lower the quantity demanded, and the lower the price, the higher the quantity demanded.

  • What are the three requirements to demand something?

    -To demand something, three requirements must be met: desire for the item, the ability to pay for it, and an intention or plan to purchase it.

  • What is the difference between 'quantity demanded' and 'demand'?

    -The 'quantity demanded' is the amount of a good that consumers plan to buy or acquire at a specific price during a given period, while 'demand' refers to the complete relationship between prices and quantities of a good, which is represented by the demand curve.

  • What is the ceteris paribus assumption?

    -Ceteris paribus is the assumption that all other factors remain constant when analyzing the relationship between two variables, such as the quantity demanded of a good and its price.

  • How does the demand curve illustrate the relationship between price and quantity?

    -The demand curve is a graphical representation that shows the quantity of a good that will be demanded at various price points, assuming all other factors are held constant.

  • Why does the demand curve have a negative slope?

    -The demand curve has a negative slope because as the price of a good increases, the quantity demanded decreases, and vice versa, assuming all other factors remain constant.

  • What are the two main effects that cause the demand curve to shift?

    -The two main effects are the income effect, where changes in the price of goods and constant income lead to a change in the quantity of goods demanded, and the substitution effect, where consumers switch to substitutes when the price of a good increases.

  • Why is it important to distinguish between 'demand' and 'quantity demanded'?

    -It is important to distinguish between 'demand' and 'quantity demanded' because 'demand' refers to the overall relationship between price and quantity, represented by the demand curve, while 'quantity demanded' refers to the amount of a good that consumers plan to buy at a specific price.

  • What is scarcity and how does it relate to the concept of demand?

    -Scarcity refers to the limited availability of economic goods to satisfy everyone's needs. It relates to the concept of demand because scarcity means that not all desires can be satisfied, leading to the necessity of making choices and having a demand for goods and services.

  • How does the price of a good impact the decision to purchase it?

    -The price of a good is a significant factor in the decision to purchase it. Generally, the higher the price, the less likely consumers are to buy the good, and when the price is lower, consumers are more likely to increase their purchases.

  • What is the law of demand and how does it explain the relationship between price and quantity demanded?

    -The law of demand explains that, all other factors being equal, when the price of a good increases, the quantity demanded decreases, and when the price decreases, the quantity demanded increases. It accounts for the inverse relationship between price and quantity demanded.

  • How does the concept of opportunity cost relate to the substitution effect in the context of demand?

    -The concept of opportunity cost is closely related to the substitution effect. When the price of a good increases, the opportunity cost of consuming that good also increases, which may lead consumers to substitute it with a less expensive alternative, thus affecting the overall demand for the original good.

Outlines

00:00

😀 Introduction to Demand and Supply

The video begins by introducing the topic of demand and supply. It explains the concept of demand, which is the desire to acquire goods and services, and the relationship between the quantity demanded of a good and its price, as stated by the fundamental law of demand. The video also discusses the determinants of demand and the difference between quantity demanded and demand. It uses examples to illustrate the three requirements for demand: desire, ability to pay, and a plan to purchase. The principle of scarcity is highlighted, emphasizing that not all desires can be satisfied due to limited economic resources. The video also introduces the concept of 'ceteris paribus', which means all other factors remain constant when analyzing the relationship between the quantity demanded and the price of a good.

05:01

📈 Individual and Market Demand

This paragraph delves into the specifics of individual demand and market demand. It uses hypothetical examples of Juana and Felipe to illustrate how individual demand is determined by the quantity of a good that a person plans to buy at a specific price, given their desire, ability to pay, and purchasing plan. The concept of market demand is introduced as the sum of all individual demands for a particular good at various prices. The difference between 'quantity demanded', which is the response to a specific price, and 'demand', which represents the complete relationship between prices and quantities, is clarified. The video also explains how to graphically represent demand and quantity demanded on a graph, emphasizing the negative slope of the demand curve and its implications.

10:03

📉 The Law of Demand and Its Effects

The final paragraph focuses on the law of demand, which states that, all else being equal, the higher the price of a good, the less of it will be demanded, and vice versa. The video clarifies that the law refers to the quantity demanded, not the demand as a whole. It explains the two reasons behind the law of demand: the income effect and the substitution effect. The income effect occurs when higher prices for goods lead to a reduced ability to purchase, causing consumers to buy less of the good that has increased in price. The substitution effect happens when consumers switch to substitutes when the price of a good increases. The video concludes with a teaser for the next class, which will cover movements and shifts in the demand curve and practical exercises for graphing demand functions.

Mindmap

Keywords

💡Demand

Demand refers to the quantity of a product or service that consumers are willing and able to buy at various prices during a given period of time. In the video, demand is a central theme, as it illustrates the relationship between the quantity of goods desired and their price, which is a fundamental concept in economics.

💡Law of Demand

The Law of Demand states that, all else being equal, as the price of a good increases, the quantity demanded decreases, and conversely, as the price decreases, the quantity demanded increases. This principle is crucial in the video as it explains the inverse relationship between price and quantity demanded, which is depicted graphically through the demand curve.

💡Price

Price is the amount of money that needs to be paid for a product or service. It is a key determinant in the video, as it is the primary factor influencing the quantity demanded of a good. The video emphasizes that while there are many factors that can affect demand, price is typically the most significant.

💡Quantity Demanded

Quantity demanded is the specific amount of a product that consumers plan to buy at a given price during a certain time period. The video clarifies the distinction between 'quantity demanded' and 'demand', with the former being a point on the demand curve, representing the response to a specific price, as illustrated by the example of Juana and Felipe's decisions to buy hamburgers at different prices.

💡Demand Curve

The demand curve is a graphical representation that shows the relationship between the price of a good and the quantity demanded at each price point. In the video, the demand curve is used to visually demonstrate how as price decreases, the quantity demanded increases, and vice versa, reflecting the Law of Demand.

💡Ceteris Paribus

Ceteris paribus, a Latin term meaning 'all other things being equal', is used in the video to establish the condition that other variables remain constant when analyzing the relationship between price and quantity demanded. This assumption is necessary to isolate the effect of price changes on demand.

💡Substitution Effect

The substitution effect is a concept in the video that explains how consumers switch to cheaper substitutes when the price of a good increases. It is one of the reasons behind the Law of Demand, as consumers tend to buy less of a more expensive good and more of its alternatives.

💡Income Effect

The income effect, as discussed in the video, occurs when the prices of goods rise while income remains constant, leading consumers to buy less of the goods in question. This effect contributes to the overall Law of Demand, as consumers' purchasing power is reduced when prices increase.

💡Scarcity

Scarcity is the economic concept that resources are limited and cannot satisfy all human wants. In the video, scarcity is mentioned to introduce the idea that not all desires for goods and services can be fulfilled, which is why the study of demand and supply is essential for understanding economic behavior.

💡Market Demand

Market demand is the total quantity of a good or service that all consumers in a market are willing and able to buy at a given price. The video explains that market demand is the sum of all individual demands for a particular good, which collectively determines the overall demand in the market.

💡Consumer Preferences

Consumer preferences are the likes and dislikes that guide a consumer's choices between different goods and services. In the video, preferences are mentioned as one of the determinants of demand, as they influence which goods consumers decide to purchase, as seen in the example of Juana choosing a party dress based on her preferences.

Highlights

Introduction to the concept of supply and demand and its importance in economics.

Explanation of the basic principles of demand and its relationship with the price of goods.

Discussion on the three requirements for demand: desire, ability to pay, and a purchase plan.

Use of examples to illustrate the concept of demand, such as the desire for a high-megapixel cell phone.

Introduction of the ceteris paribus assumption, meaning all other factors remain constant when analyzing demand.

Differentiation between the concepts of 'quantity demanded' and 'demand', with examples provided.

Graphical representation of the demand curve and how it illustrates the relationship between price and quantity demanded.

Analysis of individual demand and market demand, using the example of Juana and Felipe's desire for hamburgers.

Explanation of how the law of demand operates, with a focus on the effects of price changes on quantity demanded.

Clarification that the law of demand refers to changes in quantity demanded, not the overall demand curve.

Discussion on the income effect and substitution effect as reasons behind the law of demand.

Use of a table to demonstrate how individual demands aggregate to form market demand.

Emphasis on the importance of distinguishing between demand and quantity demanded to understand economic principles accurately.

Practical application of economic theory through the creation of a demand curve graph.

Illustration of how the demand curve's negative slope represents the inverse relationship between price and quantity demanded.

Upcoming class discussion on movements and shifts of the demand curve and practical exercises for graphing demand functions.

Closing remarks encouraging engagement with the material and anticipation for the next class.

Transcripts

play00:01

hola a todos espero que se encuentren

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bien vamos a arrancar con la nueva

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unidad que es la unidad de oferta y

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demanda en este vídeo vamos a ver los

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siguientes contenidos que es la demanda

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qué relación existe entre la cantidad

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demandada de un bien y su precio que

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dice la ley fundamental de la demanda

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cuáles son sus determinantes qué

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diferencia hay entre cantidad demandada

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y demanda y por último vamos a realizar

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el gráfico de la curva de demanda

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arranquemos todos nosotros desde que

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nacemos deseamos y anhelamos adquirir

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una determinada cantidad de bienes y

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servicios lamentablemente como ustedes

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sabrán por el principio de escasez no

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hay bienes económicos y limitados para

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satisfacer la necesidad de todo el mundo

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esto quiere decir que muchos de nuestros

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deseos están condenados a la

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insatisfacción quizás más de una vez

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pensaron como gustaría tener ese celular

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de 48.000 megapíxeles pero no puedo

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pagarlo ni en tres vidas como decía

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anteriormente no podemos adquirir todos

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los bienes que deseamos pero si algunos

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quizás no podamos comprar ese celular

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pero si otro celular la demanda refleja

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de estos deseos pueden llegar a ser

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satisfechos y hay una pregunta entonces

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cuando demandamos algo hagamos lo simple

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para demandar algo se tienen que cumplir

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tres requisitos en primer lugar para

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demandar algo tengo que desearlo si así

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es simple

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tengo que desearlo en segundo lugar

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tengo que poder pagarlo pongamos un

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ejemplo yo deseo una ferrari cumple la

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primera característica deseo una ferrari

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pero mis ingresos no me permitirían

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comprarla nunca por lo tanto aunque la

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desee como no puedo pagarla no formo

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parte de la demanda de ferrari y en

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tercer lugar para demandar algo tiene

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que existir un plan de compra que quiere

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decir que tenga que existir un plan de

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compra que tiene que haber una intención

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cierta de adquisición pongamos un

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ejemplo para aclarar esto les presento

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juana ella tiene 20 años y está invitada

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al casamiento de su primo para asistir

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desea comprarse un vestido de fiesta y

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para ello lleva ahorrando tres meses en

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este caso como verán juana planea

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adquirir el vestido desea el vestido y

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puede pagarlo

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por lo tanto diremos que juana forma

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parte de la demanda

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y 2 ahora les presento a felipe tiene la

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misma de de juana pero no desea ni

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planea adquirir el vestido aunque pueda

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pagarlo felipe no forma parte de la

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demanda de vestidos que fue lo que

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motivó a juana a comprar ese vestido y

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no otro todos nosotros cuando hacemos

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planes de compra decidimos comprar o no

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determinado bien por una serie de

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variables por una serie de factores en

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este caso podríamos decir que juana

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eligió ese vestido en otro por ejemplo

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por su ingreso por lo que su ingreso

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pues le permite pagar también pudo

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haberlo elegido por la moda por el color

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etcétera también pudo haberlo elegido

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por sus gustos y sus preferencias

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también pudo haberlo elegido por el

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precio de otros bienes por ejemplo si

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tiene que comprar el vestido y un par de

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zapatos y tiene un ingreso específico

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decide tal o cual vestido en función del

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precio de los zapatos entre otros

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factores que van a determinar un nos lo

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ha comprado un bien si me vienen

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siguiendo hasta el momento seguramente

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pensaron que me estoy olvidando de uno

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de estos factores si es verdad hay una

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variable que destaca sobre las demás

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qué es la gran estrella esta variable

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mis queridos mortales es el precio el

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precio de un bien aunque estemos

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influenciados por todas las demás

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variables generalmente es el de mayor

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peso y es el que determina la compra o

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no por ello verán que siempre en

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economía se analiza la relación entre la

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cantidad demandada de un bien y su

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precio

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más adelante voy a aclararles que es la

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cantidad demandada pero me falta un

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concepto más para poder entrar al

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análisis específico de la relación entre

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la cantidad demandada y el precio de un

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bien ese concepto es el concepto de

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citrix paribus tetris paribus significa

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todo lo demás permanece constante si lo

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que yo deseo analizar es la relación

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entre cantidad demandada y el precio de

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un bien debemos suponer que las otras

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variables que nombramos anteriormente

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como los gustos las preferencias el

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ingreso y todas las demás

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no varían no se modifican es decir

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permanecen constantes por qué pasa esto

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porque si yo quiero analizar la relación

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entre la cantidad demandada de un bien y

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el precio pero al mismo tiempo permito

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que la variable ingreso se modifique que

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los gustos y la moda se modifiquen el

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análisis sería imposible aclarado esto

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ahora sí centrémonos en el análisis de

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la cantidad demandada y el precio usamos

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de nuevo a juana ya felipe supongamos

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que ambos desean consumir hamburguesas

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lo desean pueden pagarlo y planean

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adquirirlo a un precio de 8 supongamos

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es un ejemplo está inventando los

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números y juana desea adquirir una

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hamburguesa a un precio de 52

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hamburguesas a un precio de 33 a un

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precio de 2

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ahora analicemos a felipe felipe a un

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precio de 8 desea consumir una

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hamburguesa a un precio de 52 a un

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precio de 34 y a un precio de 26 como

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verán en la tabla podemos ver la demanda

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individual de juana y la demanda

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individual de felipe si suponemos que

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sólo existe juan y felipe y sumamos las

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cantidades demandadas a cada precio

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obtendríamos lo que denominamos demanda

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de mercado definimos a la demanda de

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mercado como la suma de todas las

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demandas individuales de un determinado

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bien aclarado esto recordemos que cuando

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hablamos de demanda generalmente estamos

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refiriéndonos a la demanda de mercado

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por lo tanto a partir de ahora cuando

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hablemos de demanda estamos hablando de

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la demanda de mercado hagamos ahora otra

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diferencia importantísima para ello

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usemos la demanda de mercado que

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acabamos de hacer devuelta ponemos los

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precios y las cantidades ya la suma

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total tenemos que diferenciar ahora la

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demanda de la cantidad de

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la cantidad demandada de un bien es la

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respuesta de una cantidad a un precio

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específico repito es la respuesta de una

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cantidad a un precio específico o

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podríamos decir que la cantidad

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demandada de un bien es la cantidad que

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los consumidores planean comprar o

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adquirir durante un periodo de tiempo

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dado a un precio específico la demanda

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por otro lado expresa la relación

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completa entre precios y cantidades de

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determinado bien si mira la tabla la

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demanda es todas las respuestas de las

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cantidades demandadas a los distintos

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precios mientras que la cantidad

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demandada repito es solo la respuesta de

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una cantidad a un precio específico

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recuerden tener esto muy presente porque

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es uno de los errores más comunes

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ahora realicemos el gráfico de la tabla

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que vimos recién dijimos que la demanda

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expresa la relación completa entre

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precios y cantidades por lo tanto

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nuestros ejes en gráficos serán cantidad

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que en economía la representamos con una

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q y precio que la representamos con una

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p colocamos estos

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hombres en el eje x y en el eje y en x y

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penny y luego marcamos cada cantidad

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demandada a cada uno de los precios con

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un punto y al finalizar trazamos la

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curva les presento la curva de demanda

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como definimos a la curva de demanda la

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definimos como la expresión gráfica de

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la demanda y nos muestra la cantidad de

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dicho bien que serán demandadas durante

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un periodo determinado en una población

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específica a cada uno de los precios

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posibles ahora que observa en el gráfico

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podemos ver exactamente la diferencia

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entre la cantidad demandada y la demanda

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la cantidad demandada es un punto sobre

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la curva porque habíamos dicho que es la

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respuesta de una cantidad un precio

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específico y la demanda es toda la curva

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toda la curva porque es la relación

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completa entre precios y cantidades

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seguramente ya se habrán dado cuenta que

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el precio varía en forma inversa a la

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cantidad la curva de demanda siempre

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tiene pendiente negativa lo que quiere

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decir que a medida que baja el precio

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las cantidades van aumentando en todo

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como varia o se modifica la cantidad

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demandada un bien cuando cambia su

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precio para responder a esta pregunta

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deberíamos recurrir a nuestra querida y

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siempre tan bien ponderada ley

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fundamental de la demanda que dice la

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ley si todos los demás factores

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permanecen constantes cuanto más alto

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sea el precio de un bien menor será su

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cantidad demandada y cuanto más bajo sea

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el precio de un bien mayor será su

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cantidad demandada y tiene sentido al

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aumentar el precio de un bien es

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probable que las personas decidan

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consumir menos de ese bien y por el

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contrario cuando el precio baja las

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personas se estimulan adquirir más de

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dicho bien aumentando la cantidad

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demandada aclaremos algo ojo que la ley

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dice que a medida que aumenta o

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disminuye el precio lo que aumenta o

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disminuye es la cantidad demandada y no

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la demanda miren el gráfico al bajar el

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precio de 8 a 5 la cantidad demandada

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aumenta de 2 a 4 es decir pasa de este

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punto o cantidad demandada a este si lo

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que aumenta es la demanda

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estaríamos diciendo que toda la curva se

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desplaza hacia derecha y eso no es así

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por eso es tan importante diferenciar la

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demanda de la cantidad demandada porque

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ocurre la ley de demanda la ley de

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demanda ocurre por dos razones el efecto

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ingreso y el efecto sustitución que es

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el efecto sustitución la mayoría de los

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bienes que consumimos poseen algún tipo

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de sustituto por lo tanto al aumentar el

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precio de un bien el consumidor se

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incentiva a cambiar el consumo de ese

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producto por algún sustituto ejemplos y

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juana consume determinada cantidad de

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carne vacuna por mes y el precio de la

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carne vacuna aumenta

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seguramente decida consumir menos de ese

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bien y más de su sustituto por ejemplo

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carne de pollo carne de cerdo o

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cualquier otro tipo de carne esto ocurre

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porque el precio relativo de la carne

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vacuna aumenta haciendo aumentar mi

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costo de oportunidad lo que produce que

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resigne consumo de otros bienes el

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segundo efecto es el efecto ingreso

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cuando los precios de los bienes

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aumentan y nuestros ingresos permanecen

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constantes

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la gente puede adquirir menos cantidad

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de bienes lo que impulsa a que compre

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menos del bien que acaba de aumentar el

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precio eso se denomina efecto ingreso

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bueno creo que con esto es suficiente la

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próxima clase veremos movimientos y

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desplazamientos de la curva de demanda y

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algunos ejercicios prácticos para

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graficar las funciones de demanda espero

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que les haya gustado saludos nos vemos

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