✅FACTORES que INFLUYEN 📣en el COMPORTAMIENTO del CONSUMIDOR 👨‍👩‍👧‍👦🛍💰/ EJEMPLOS👌

Summary

This video explores the various factors influencing consumer behavior during the buying process. It highlights both internal factors such as lifestyle, culture, and motivation, as well as external factors like product quality, price, and online reviews. The video also covers the importance of website navigation in the online shopping experience. Finally, it walks through the stages of the buying decision process: discovery, consideration, and purchase. Understanding these elements helps businesses develop effective strategies to attract and satisfy customers, ultimately improving their purchasing experience.

Takeaways

• 😀 Understanding consumer behavior is essential for businesses to attract new customers and meet their needs and desires.
• 😀 Consumer behavior is influenced by both internal and external factors, which change constantly over time.
• 😀 Internal factors such as lifestyle, culture, motivation, age, personality, and perception play a significant role in consumer decisions.
• 😀 External factors like product quality, price, reviews, and website navigation also impact consumer choices during the buying process.
• 😀 A consumer's lifestyle, including their daily habits, attitudes, and consumption patterns, influences their purchasing behavior.
• 😀 Culture plays a significant role in shaping consumerism, especially among younger generations who associate happiness with consumption.
• 😀 Motivation is driven by physiological, biological, or social needs, pushing consumers to seek products or services that improve their well-being.
• 😀 A consumer's age influences their preferences and needs, as children, teenagers, and adults have distinct desires and consumption habits.
• 😀 A consumer's personality and emotional state can impact their buying decisions, as factors like mood, environment, and experiences shape preferences.
• 😀 Perception is critical—consumers are loyal to brands that make them feel valued, but negative experiences can easily lead to switching to a competitor.
• 😀 The quality of a product is often more important to consumers than price, and businesses must meet customer expectations for quality to retain loyalty.

Q & A

What is the importance of understanding consumer behavior for a business?

Understanding consumer behavior is crucial for businesses to attract new customers and meet their needs or desires. By recognizing the different consumer profiles, companies can create effective strategies to reach them.

What are the internal factors that influence consumer behavior?

The internal factors that influence consumer behavior include lifestyle, culture, motivation, age, personality, and perception. Each of these factors plays a role in shaping how consumers make purchasing decisions.

How does a consumer's lifestyle affect their purchasing decisions?

A consumer's lifestyle impacts their daily routines, consumption habits, attitudes, and behaviors, all of which influence how they satisfy their needs and pursue personal development.

How does culture impact consumer behavior?

Culture affects consumer behavior by creating a consumption-driven society. It can shape consumers' perceptions, especially for younger generations, making them associate happiness with consumption, often in the form of buying products.

How does motivation play a role in consumer purchasing behavior?

Motivation, driven by physiological, biological, or social needs, influences consumer decisions. It can also be driven by the desire to feel better about oneself or fulfill a specific need.

Why does age influence consumer behavior?

Age affects consumer behavior because needs and preferences change over time. For example, children have different tastes than adults, and adolescents going through life changes will have different requirements from older individuals.

What impact does personality have on consumer behavior?

Personality influences consumer decisions based on various factors, including mood, environment, and personal experiences. It can affect what consumers want to buy, such as clothing, food, or entertainment, depending on their emotional state or circumstances.

How does perception shape consumer behavior?

Perception refers to how consumers view a product or service. If a product does not meet expectations or makes a consumer feel undervalued, they are likely to switch to a competitor brand that meets their emotional needs.

What are some external factors that influence consumer decisions?

External factors include product quality, price, consumer reviews, ease of website navigation, and overall accessibility. These factors can motivate or demotivate a consumer's decision to purchase a product or service.

How do consumer reviews and ratings impact purchasing decisions?

Consumer reviews and ratings are crucial in influencing purchasing decisions. Positive reviews and testimonials help build trust in a product, while negative feedback can discourage potential buyers. Social media and online platforms play a major role in this.