東京を拠点に、世界の音楽市場へ。【2024 BMSG CEO PRESENTATION】

Summary

Mitsuhiro Hidaka、SKY-HIとしても知られるBMSGのCEOは、日本のエンターテインメントと音楽産業での進捗と将来のロードマップを共有します。彼はBMSGが直面した課題に立ち向かい、「才能を決して消さない」というスローガンを掲げています。また、新しい文化「TYOISM（東京イズム）」を紹介し、東京の魅力を世界に伝えることを目指します。組織は健全で正直な運営を重視し、アーティストの成長と社会への貢献に投資しています。さらに、新しいプロジェクトやオーディションを通じて才能の発掘にも力を入れています。

Takeaways

• 🎉 BMSGは2024年に設立4周年を迎え、これからの世界に東京の文化を紹介していく予定です。
• 🌟 SKY-HIが提唱するBMSGのスローガン「才能は絶やさない」は、アーティストの成長と社会への貢献を重視する哲学を表しています。
• 🏢 BMSGは2024年に自社の本社ビルを持ち、アーティストが自由に練習できるスタジオやレクreationスペースを完備しています。
• 📈 BMSGは組織的に成長しており、2024年3月からCSOとCOOを配置して、金字塔型の組織構造を形成しています。
• 👥 管理部門はアーティストの成長に貢献しており、若手のマネージャーにもプロフェッショナルな成長機会を提供しています。
• 💪 BMSGの経営ポリシーは「HEALTHY & HONESTY」に基づいており、倫理的な高さと健全さ、社会的貢献を重視しています。
• 🎵 BE:FIRSTはオーディション番組「THE FIRST」を通じて結成され、ライブハウスから東京ドームでの公演まで成長しました。
• 🌐 BMSGはクリエイティブな活動への投資を通じて、ポジティブなサイクルを作り上げ、アーティストの個々の成長に投資しています。
• 📊 BMSGはYouTubeの総再生回数を1億回突破し、SNSプラットフォームでのプロモーションにも積極的です。
• 🌱 BMSGは持続可能性にコミットし、環境への影響を軽減する取り組みを行っています。また、日本の音楽業界のビジネスモデルの課題にも向き合いながら、持続的な発展を目指しています。
• 👩‍👧‍👦 新たなプロジェクト「No No Girls」は、才能ある女性アーティストを発掘し、東京の文化を世界に伝えるためのゲームチェンジャーとなるグループを目指しています。

Q & A

SKY-HIはどのような経歴を持っていますか？

SKY-HIは約20年間ミュージシャンとしてステージで活動し、そのうち15年間はBMSGを設立する前です。多くの問題と課題に直面しましたが、ファンと共事者のサポートのおかげで生き残ることができました。

BMSGの設立趣旨は何ですか？

BMSGは芸術家やアイドルが才能を発揮できずに消えていってしまう問題に立ち向かうために設立されました。設立以来のスローガンは「才能は絶やさない」です。

BMSGが2024年に進出する新しい文化とは何ですか？

BMSGは「TYOISM (Tokyo-ism)」という新しい文化を創造し、東京の魅力を世界に伝えることを目指しています。これは東京の文化を尊重し、継承し、表現することで、グローバル主義に至る道を示すものです。

BMSGが2024年に所有する予定の新ビルはどのような機能を有しますか？

BMSGの新ビルには、スタジオ、録音スタジオ、レクリエーションスペース、高性能サウナが含まれており、アーティストが自由に練習できるスペースを提供する予定です。

BMSGの組織.Chartの変遷を教えてください。

BMSGは当初、1人の社員でスタートしましたが、2024年3月からは約50人の社員がいます。CSOとCOOも配置され、金字塔型の組織構造に成長しています。

BMSGはどのようにして芸術家の成長を促進していますか？

BMSGは芸術家だけでなく、アーティストマネージャーにもプロフェッショナルなトレーニングを提供し、彼らの周囲のシステムを再構築しています。これにより、BE:FIRSTのチーフマネージャーはデビューから2年4ヶ月で東京ドームでの公演を実現しました。

BMSGはどのようにして社会的センスを重視していますか？

BMSGは「エンターテインメントながら社会的なセンスを持ち続ける」モットーを掲げています。芸術家マネージャーは、芸術家よりもさらに社会的センスを重視することが求められます。

BMSGの「HEALTHY & HONESTY」ポリシーとは何ですか？

「HEALTHY & HONESTY」とは、道徳的な感覚を高く保ちながら、健全で健康的な状態で利益関係者を尊重するというBMSGのポリシーです。これは、芸術家を管理する企業として健全な経営方針とされています。

BMSGはどのようにして資金調達を行っていますか？

BMSGは、クラウドファンディングを通じて資金を調達しています。これにより、BE:FIRSTのクリエイティブ活動への投資ができ、ノベルコアの日本武道館でのワンマンライブも実現しました。

BMSGはどのようにしてマネージャーの若さと才能を活かしていますか？

BMSGは、若いマネージャーにも多くの責任とチャンスを与えています。彼らは短期間で大きな成果を上げており、その若さと才能がBMSGの成長に貢献しています。

BMSGはどのようにして芸術家に対する責任を全社員に共有していますか？

BMSGは「BE CONSCIOUS」というフレーズを掲げ、芸術家だけでなく、周囲の人々や社会全体に注目し続ける必要性を全社員に伝えています。これにより、明日が今日よりも良い世界になることを願うことができます。

Outlines

00:00

🎤 创立BMSG的初衷与使命

Mitsuhiro Hidaka（SKY-HI）介绍了自己作为BMSG的CEO，并分享了公司在日本娱乐和音乐产业中的进展以及未来的发展路线。他回顾了自己20年的音乐生涯，以及在这一过程中遇到的挑战和问题。BMSG成立于2020年，旨在解决这些问题，其口号是'永不熄灭才华'。

05:04

🌟 BMSG的四周年与'TYOISM（东京主义）'

BMSG即将迎来四周岁，其口号“永不熄灭才华”自始至终未曾改变。公司以'TYOISM（东京主义）'为宣言，希望通过代表东京的独特文化，传播并影响全球。BMSG强调了其基地（BASE）的重要性，包括公司成立的基础和员工的成长。此外，BMSG宣布将在2024年拥有自己的总部大楼，以作为公司文化的聚集地和传播中心。

10:08

🎖️ 管理团队的成就与社会责任

BMSG的管理团队由年轻人组成，他们在短短时间内取得了显著的成绩，例如BE:FIRST的首席经理仅26岁就带领团队在东京巨蛋演出。公司秉承'娱乐但具有社会敏感性'的理念，强调即使是在娱乐产业中，也要与社会保持紧密联系。BMSG的管理政策强调'健康与诚实'，旨在以高尚的道德标准工作，同时尊重所有利益相关者。

15:09

💰 通过众筹实现健康和诚实的资金筹集

BMSG通过众筹活动筹集资金，以支持其艺人的创造性成长。例如，BE:FIRST的选秀节目'THE FIRST'和Novel Core在日本武道馆的个人演唱会都是通过这种方式获得资金支持的。公司避免了追求短期利润，而是选择投资于艺人的长期发展和个人成长。

20:13

🚀 MAZZEL的成长与BMSG的健康项目

MAZZEL是BMSG旗下的艺人，他们的首张专辑'Parade'取得了成功。公司没有选择大量投资制造炒作，而是决定专注于展示他们的个人魅力和故事。此外，BMSG还为员工提供了健康舞蹈课程等福利，强调了健康和社会责任的重要性。

25:15

🌐 艺术家的社会意识与BMSG的唱片部门

BMSG强调艺术家需要具备社会意识，并对其潜在的影响力和责任有深刻认识。公司通过各种活动和倡议，如#GoVote投票运动，鼓励艺术家积极参与社会事务。此外，BMSG宣布成立了Bullmoose Records唱片部门，旨在扩大音乐作品的推广和影响力。

30:17

🎉 D.U.N.K.项目的成功与BMSG的国际展望

BMSG通过Dance Universe Never Killed（D.U.N.K.）项目，打破了舞蹈和声乐团体之间的隐形壁垒，实现了跨机构合作。该项目在2023年取得了巨大成功，并在Clio Music广告奖中获得了三个类别的奖项。BMSG还表达了将日本艺人带到海外演出的愿望，并正在积极筹划相关活动。

35:20

🌱 音乐产业的可持续性与BMSG的成长

BMSG提出了对音乐产业可持续性的关注，包括环境问题和日本音乐市场的商业结构问题。公司采取了减少塑料使用的措施，并寻求改变依赖CD销售的商业模式。BMSG还宣布了新的女声团体选秀项目“No No Girls”，旨在发掘和培养未被充分利用的人才。

40:22

📚 BMSG的训练系统与未来展望

BMSG强调了其训练系统的重要性，包括对话式（DIALOGIC）而非系统式（SYSTEMATIC）的方法，以及准备就绪（PREPARED）而非业余（AMATEUR）的态度。公司还注重人性化（HUMANENESS）而非机械化的训练。此外，BMSG成立了新的组织B-RAVE，以支持“No No Girls”项目中诞生的团体。

Keywords

💡BMSG

BMSGは、ビデオの主人公であるMitsuhiro Hidaka（SKY-HI）が設立した企業であり、日本のエンターテイメント業界と音楽業界で活動しています。この企業は、才能を絶やさないという理念で行動しており、才能あるアーティストをサポートし、音楽産業の持続可能性にも取り組んでいます。

💡TYOISM (Tokyo-ism)

TYOISMは、BMSGが提唱する新しい文化であり、東京の魅力を世界に伝えることを目指しています。これは、アメリカ化やK-POPなどの影響を受けずに、東京独自の文化を重視し、それを引き継いで表現しようとするBMSGの姿勢を表しています。

💡BASE

ベースは、BMSGの組織の根幹を意味し、2024年に独自の本社ビルを持つことがアナウンスされました。これは、リモートワークが進む現代においても、アーティストやスタッフが集まって創造的な活動を行うためのスペースを提供するものです。

💡MASS APPEAL

マスアピールは、BMSGが追求するポピュラリティや影響力を指します。YouTubeの総再生回数やチャートでの成績、TikTokのウィークリーチャートでのトップなど、アーティストの普及度を示す指標として用いられます。

💡SUSTAINABLE

持続可能性は、BMSGが音楽産業の持続可能なビジネスモデルを目指すことを意味します。環境への配慮も含まれており、例えばBE:FIRSTのシングル「Masterplan」では、プラスチック使用量を減らすための紙製CDケースを使用しています。

💡GROWING

成長は、BMSGが才能を発掘し、育成することで組織を強化し、音楽業界に貢献することを意味します。これには、新たに始動する「No No Girls」オーディションや、トレーニングシステムの強化が含まれます。

💡HEALTHY & HONESTY

ヘルシー＆オネスティは、BMSGが追求する経営哲学であり、アーティストの個人的な成長や社会への貢献を重視する姿勢を表しています。たとえば、BE:FIRSTの成長プロセスや、Novel Coreのニッポン武道館でのワンマンライブなどがその考え方を体現しています。

💡BE CONSCIOUS

ビー・コンシャスは、BMSGがアーティストに求める社会への意識を意味します。アーティストは、自分の影響力と責任を認識し、社会全体に注目して改善に努めることが求められます。たとえば、#GoVoteキャンペーンへの参加がその一例です。

💡BULLMOOSE RECORDS

ブルムース・レコードは、BMSGが音楽制作機能を強化し、音楽のリーチを広げるために設立した新しい部門です。Aile The Shotaやedhiii boiなどのアーティストが所属し、カスタムメイドの契約を通じて独立したアーティストをサポートしています。

💡BMSG POSSE

BMSG POSSEは、BMSGが所属する5人のソロアーティストを結集したプロジェクトです。国内外のアーティストと共演し、新しい楽曲を作成し、音楽業界に新しい風を吹かせることを目指しています。

💡No No Girls

ノーノーガールズは、BMSGとCHANMINAが共同で開催するガールグループオーディションです。才能を発掘し、東京発の新しい文化を世界に紹介する意気込みが込められており、オーディションに参加する多くの才能ある女性アーティストが歴史を変える可能性を持っています。

Highlights

Mitsuhiro Hidaka，即SKY-HI，作为BMSG的CEO，分享了公司在日本娱乐和音乐产业的进展以及未来的路线图。

BMSG的口号是'Never extinguish talent'，自2020年成立以来一直未变。

BMSG将推出'TYOISM (Tokyo-ism)'，旨在从东京传播独特的文化到全球。

BMSG将在2024年拥有自己的总部大楼，为艺术家提供练习室、录音棚和休闲空间。

BMSG的员工从1人增长到约50人，公司结构向金字塔型发展。

BMSG重视艺人管理者的专业发展，并重新建立了围绕他们的系统。

BMSG采纳的座右铭是'Entertain but with Social Sensitivity'，强调艺人的社会敏感性。

BMSG的管理政策'HEALTHY & HONESTY'强调道德、健康，并尊重利益相关者。

通过众筹活动，BE:FIRST和Novel Core分别在财务上得到了支持，并成功实现了他们的创意项目。

MAZZEL通过展示成员的个性和挑战来吸引观众，而不是仅仅展示他们光鲜的一面。

BMSG为员工提供专属舞蹈课程作为福利，强调健康和社交的重要性。

BMSG提出了'BE CONSCIOUS'的概念，鼓励艺人提高社会意识并对周围世界负责。

BMSG通过#GoVote活动鼓励人们参与投票，展现了对社会参与的重视。

BMSG在YouTube上的总观看次数在三年半内达到了10亿，显示了其艺人的流行度和影响力。

BE:FIRST的歌曲'Mainstream'在2023年登顶116个音乐排行榜。

BMSG POSSE是一个将BMSG旗下五位独唱艺人SKY-HI、Novel Core、Aile The Shota、edhiii boi和REIKO联合起来的项目。

BMSG成立了Bullmoose Records，以增强音乐制作功能并扩大音乐影响力。

BMSG计划支持独立艺术家，为他们提供定制合同，包括创建粉丝俱乐部、商品销售、演出组织和宣传等。

BMSG宣布了与CHANMINA合作的“Non Non Girls”女子团体选拔活动，旨在发现并培养新的人才。

BMSG强调训练系统的三个关键方面：DIALOGIC、PREPARED和HUMANENESS，以培养有深度和准备的艺术家。

BMSG成立了一个新的组织B-RAVE，将管理通过“No No Girls”选拔诞生的团体。

BMSG承诺致力于音乐产业的可持续性，包括减少塑料使用和改进商业模式。

Transcripts

(SKY-HI) Those of you who don't know me, nice to meet you

Those of you who know me, thank you as always

I'm Mitsuhiro Hidaka, also known as SKY-HI CEO of BMSG

Thanks for tuning in

Today, I'm here to share how BMSG has progressed in Japan's show-biz and music industry

as well as our future roadmap

Before we start, we have made a clip that showcases our progress

Please have a look

Thank you, thank you

Back to the question, what is BMSG about?

I established BMSG in 2020

I have been performing on stage as a musician for about 20 years, including those 15 years prior to BMSG

During this journey, I faced many problematic issues and challenges

I was lucky enough to survive thanks to my fans and those who work with me

Even with that support, there were times when the slightest mistake could have led to serious consequences

In fact, I've witnessed numerous artists and idols with incredible talent who could not flourish and disappeared from the limelight

BMSG stood up to tackle these issues and here is our slogan since BMSG was established

"Never extinguish talent"

As BMSG is to mark our 4th anniversary this year

this slogan has remained the same since the very beginning

We emphasize this slogan, not only when we first started but throughout every BMSG project

With this as our premise, let's get started

From this point on, I'd like to share our 'G&G 2024' Let's start with the Key Theme

When I established BMSG, I was on my own

Upon celebrating our fourth anniversary, we're finally ready to introduce ourselves to the world

"The time has come to introduce BMSG's culture from 'Tokyo' to the 'World'"

Drumroll...

Let me introduce our declaring word Ta-da!

'TYOISM (Tokyo-ism)'

With our passion and desire to represent Tokyo we would like to present 'TYOISM (Tokyo-ism)'

Upon creating and spreading a new culture... Let's say...

Something overly Americanized

or heavily K-POP leaning, which is the trend currently dominating Asia

or something Koreanized... That's not the point

By embracing the charm of Tokyo, respecting the culture Tokyo has cultivated,

inheriting it, and representing that aspect of Tokyo...

Emphasizing that we'll be spreading that message from Tokyo will ultimately lead us to globalism

We'd like to express this as 'TYOISM (Tokyo-ism)' something unique to BMSG

Let me describe TYOISM by using the initials B, M, S and G which represent our company

Here we go

B! BAM!

B stands for 'BASE'

It means basis, bedrock and how the company is formed

This is our base of who we are

Since BASE is the umbrella over M, S and G

It'll take about 10 to 20 minutes to explain this part so please bear with me

Since we're talking about our organization, "Team building" or "Building" was one of the options

During our internal discussions we were like "Speaking of 'Building', people may think..."

"Did you buy a building, SKY-HI?”

Yes, we actually did!

This is the first announcement regarding 'BASE'

Surprise! BMSG will have its very own headquarters building in 2024

We know many people work remotely nowadays thanks to great technology

So, owning a building could become controversial considering the massive investment...

We're fully aware of that

Even so, we wanted a place where we can gather in one place

We manage a wide range of confidential information

Artists need a spacious studio to practice with no restraints

We also need a recording studio and a recreational space where we can all enjoy

Responding to the strong demand from artists...

we've included a high-performance sauna as well!

Folks, that's the biggest news out of all the G&G 2024 announcements!

(Chuckling)

We are installing a lava stone sauna (lol)

But seriously...

it’s a place where you always bump into someone and where something exciting is always happening

Let’s not forget the office space

Office workers, artists, and producers...

We're all in the same boat

It’s crucial to have a home base where these players can gather

This will become the base in Tokyo where BMSG's culture is introduced to the world

Next, I’d like to highlight the progress of our beloved employees, the very bedrock of the company

The company started off with only one name listed as an employee, me

We started as a tiny company but now we have about 50 employees

Please take a look at our organizational chart

Starting from March 2024...

we’ve managed to assign CSO and COO

This means we are now growing into a pyramid organizational structure

These are the nine departments... Oh, this side

These are the nine departments which carry out our business

I would like to share more information about the Management department that's not well captured in this chart

As you can imagine

Management teams are integral to artist's growth

At BMSG, training is not only provided for artists

We also provide professional development opportunities for artist managers

as well as re-establishing the systems surrounding them

We want to devote a lot of our energy to that area

As a result, BE:FIRST's chief manager, who have led them to perform at Tokyo dome just after 2 years and 4 months since their debut, is only 26 years old

Actually, he is a very young member of working society

The management team for MAZZEL is full of young members, too

As for the managers of solo artists, one staff member even transitioned careers to join us

These are some examples of our management team There's a certain value BMSG has adopted since establishment

We value a motto 'Entertain but with Social Sensitivity'

Some people may say “Face it, that's how show-biz works”

“C’mon, it’s the show-biz...” We don't accept that approach

Being closely connected to our society is entertainment and that's part of an artist's job

So "That's just how show-biz works" doesn't apply here

In particular, we ask artist managers to commit to social sensitivity even more so than their artists

Various reforms are ongoing inside our organization

I may have already started talking a bit about our management policy

We take pride in our management policy 'HEALTHY & HONESTY'

To work with a high sense of morality, being wholesome and healthy whilst always being respectful to our stakeholders

How beautiful

This seems so obvious, but sadly... when it comes to show-biz and the music industry,

it is received as an innovative vision as opposed to the norm

That's the fact

We don’t believe this idea is particularly conservative in nature

So what exactly do we cherish and what do we regard as innovative?

Well, one example would be figures; it's not in our line of pursuing figures only

Of course, figures, sales and profits are critical to our business

At the same time we think it’s equally important to invest in creativity which is intangible

We will make necessary investments in our artists’ growth as individuals and as members of society

BMSG believes that this is sound management as a company that manages artists

Please let me share some specific examples

First, let’s start with BE:FIRST

They were formed through the audition program 'THE FIRST'

After the audition, they started performing at live houses, then at concert halls, arenas...

While all that was happening, and after some negotiations, they performed at summer music festivals as well

They took nothing for granted, cherishing each opportunity

Why does this embody 'HEALTHY & HONESTY'?

Thankfully, our audition 'THE FIRST' was...

a huge success and the boys gained popularity

So we could have held concerts at bigger venues from the beginning

We could have immediately earned high returns by holding multiple low-cost fan meetings at bigger sites

we could have maximized the hype from the audition converting it into immediate returns

But we chose not to

That's because we were skeptical whether that approach would lead to an artist's growth

or that would contribute to their happiness in the future

Please imagine... Being asked to perform at Tokyo Dome all of a sudden

tomorrow, the day after, next month, or 3 months from now

As you can easily imagine the audience is far away from the stage

and the size of the crowd is enormous

It's beyond your wildest dreams You've never had that kind of communication in daily life

It's too early to understand and imagine those who are right in front of you

It’s hard to fully grasp that each person in the audience is a human being

It doesn't matter if it’s 100, 50,000, or even 100,000 people

They're all spending their precious time and money on you

"What!? You're going to a gig AGAIN?"

"Yeah, I've been dying to go" "I've blocked my calendar six months ago"

"Take your umbrella. It's gonna rain" "No way! It's snowing!" These are some stories of those who come to see our shows

When 50,000 or 100,000 people gather with their own stories Yeah, it's tough.

I wanted the boys to be able to sense and appreciate those stories before standing on the stage of Tokyo Dome

That’s why we let them start out with live houses so you can see the audience closely

Letting them use wedge monitors before in-ear monitors allowed them to experience the live atmosphere and communicate better

Fire up the live houses

Gigs at halls require high-level performance and physical strength because people's gazes come from all angles

Then, they moved on to larger venues where they were able to transition their performances

and finally, they nailed it at Tokyo Dome only in two years and four months

That's the Legend

...Sorry, I got carried away

That's how BE:FIRST have grown in an amazing way following the path I had imagined

Now, you may wonder...

"What about the source of money?" "How did you manage such a large amount?"

And that's where 'HEALTHY & HONESTY' ties back in

We raised funds through crowdfunding

Please take a look

On your left you are looking at the crowdfunding campaign for “THE FIRST”

"THE FIRST" was completely self-financed as I wanted to keep the integrity of purpose

You might have heard in the media that I invested 100 million yen out of my pocket

I actually ended up spending 140 million after all...

That put a dent in my finances

Since the audition was generating a lot of enthusiasm by then

and BMSG was receiving high expectations from the viewers

we had the option to bring in capital from external sources...

I didn't think it was a good idea to acquire stakeholders

I put my heart and soul into executing this project

The only path to success was to stick to my original plan

It seemed to be rather risky to welcome external capital

So, I openly announced that we had run out of money

and proceeded with raising funds by crowdfunding resulting in receiving 460 million yen from supporters

After all, I realized that being honest was the best approach

Thanks to the 460 million yen, we were able to invest in BE:FIRST's creativity...

Well, how would I put it...

Of course, we couldn't spend money like water

But we were able to use a generous amount of money to invest in creative activities

Creating something amazing would result in high returns

Then it allowed another round of investment to create higher quality of production

We succeeded in creating such a positive cycle

We have another great example to share

On your right

The crowdfunding campaign for Novel Core's one-man show at Nippon Budokan

A one-day Budokan concert is extremely difficult in terms of profitability

Funding issues were bound to happen...

But for Novel Core and also for me and BMSG it was critical to conduct a live show at Budokan

It was a culmination and a starting point for his next chapter

Novel Core as an artist is full of ideas

We wanted to fully support his ideas on how to design his stage

That's why we took a route to run a crowdfunding to convert all the trust and expectations into resources

enabling him to go all in and create his "dream stage"

He ended up raising more than 800% from the original goal

What a wonderful result Novel Core achieved!

He succeeded in his Nippon Budokan concert

which will shine bright for the remainder of his career

Moving on

I’d like to share a HEALTHY & HONESTY related episode regarding MAZZEL

It's been almost a year since their debut They've recently released their long-awaited first album 'Parade'

Since business at BMSG is booming, we could have poured in a larger budget

to generate hype, but again, we chose not to

Because we didn't believe that an artificial illumination would lead to success

Chances seemed slim

So we thought of a better way

Interestingly, they all have wonderful backbones and amazing personalities

We decided on focusing on showing their charms "What brought them here?"

"What are some of their passions and challenges?" and "How do they commit themselves to creativity?"

We thought projecting those aspects would lead them to the best success

It’s easy to say

“Let’s just show the nice and sweet sides of them" showing people a taste of fantasy

But discarding the bulk of something just to show the good-looking parts?

That's not our style... We're skeptical about that

If we spotlight each member how and who they are people will get to see the funny, exciting, cheerful and happy sides of them

naturally leading to more outreach

This is why we produced “Maze to Parade” an 80 minute documentary

I've seen YouTube comments like “Is this a movie or what!?”

It received over 260,000 views in three weeks

Folks, 260,000 views for an 80-minute clip...

It would easily be beyond my entire lifetime if we add up the hours people had watched...

I'd have to watch it non-stop for 39 years

That's incredible!

As a matter of fact, this generated hype and their first album was a success in terms of figures

Tickets for their first concert tour are quite difficult to grab That's how far they've come already

Will MAZZEL thrive in the future? Definitely!

Without a doubt

Their personalities generated the initial hype

I'm proud of them By the way...

I mentioned 'HEALTHY' earlier...

Let me share another important project at BMSG

Literally for our health, BMSG offers our employees exclusive dance lessons as part of our benefits

Both the company and its employees care about being healthy

On some occasions...

the dance lessons involve 20 or 30 people

Afterwards, they may hold a small get together having drinks or nibbling on some snacks...

I also enjoy stopping by to join the gathering in our office

Usually, I can't make it to the dance lessons so I just grab a drink or two

which doesn't sound HEALTHY anymore (lol)

But it feels like it’s working at least for my mental health (lol)

Thanks. OK, let's move on...

Let me explain the artist management policies

The phrase for this part is 'BE CONSCIOUS'

BMSG does not believe at all that artists are fine as long as they’re profitable and popular

Being artists require to reach out to young children barely able to talk

or to the elderly

We have the potential to affect their lives and mindset

We need to be able to understand two aspects

The importance of huge potential and endless possibilities of artists

and the responsibilities we take

That doesn't mean we expect them to be a role model or behave with good manners all the time

That's not the case

We're saying "You should keep paying attention to yourselves, the people around you, and society as a whole"

"So you can improve it, even if just slightly"

We hope that tomorrow is better than today, for ourselves and for the people we love

We hope Japan is a better place in ten years

We hope the world will be a better place in 100 years

It's my hope that artists can expand their awareness

and I believe it's the artists' responsibility to view that way

There are many cases in which artists who were inspired by hip-hop culture...

tried to make the world a better place and they actually made a difference

There are tens of thousands of such cases

I won't go as far as to say 'countless', but many, many cases

As dreamers work to become artists and continue on with our musical pursuits...

we need to be aware of our responsibility and to pay attention to society as the first step

That’s why we brought up the phrase BE CONSCIOUS'

Let me share an example of this principle in practice

It's about these boys

This is a scene during the “THE FIRST” audition

Some of them were just 13 years old, 7th grade at that time

They were even chosen to attend the Training Camp

but didn't make it all the way to debut

They are unmistakably what we'd call “prodigies”

As the CEO as well as the judge for the audition...

They already had enough musical experience, potential and skill at the age of 13

But at the same time, they lacked social experience

How dare I said that to a 13-year-old, right?

“You lack social experience” Well of course they do! They're 7th graders!

That's obvious to anyone

The thing is, once you debut as an artist that stops being an excuse

"Relax, they're middle schoolers"

"They're only 15, 16" or "He's still 17"

In so many contexts, that's no longer an excuse

It’s because artists have the power to change society

That's why they also have great responsibility

Once artists make their debut they have an immense power to influence society

But at the same time...

they live within an extremely closed community meeting only a limited number of people

Thus, it becomes challenging to learn about how society works

Before allowing such boys to debut at the very young age of 13

I thought I'd need to consider their career and life in the long term

Going to school and hanging out with friends...

At times, it's important to quarrel over things

You can date people as well something that gets complicated once you debut

In other words, try living your life first

That's what I told them You should never ignore compulsory education and textbooks

Japan’s compulsory education is quite amazing

I believe in the importance of such education or textbooks

It's a great way to prepare to go out into society

I told them how I felt when I rejected them from the audition How are they doing now?

They belong to BMSG as trainees, already demonstrating immense talents

BMSG helps to provide study and entrance exam counseling

We've arranged some staff to support them

As a result, the trainees are getting better grades

Wow, BMSG trainees are getting better at dancing, rapping, singing, creative activities AND grades!

Wonderful, I’m so proud of them They are my pride and joy

There’s another good example of 'BE CONSCIOUS'

There was an online campaign called #GoVote

It’s a campaign to encourage people to go out and vote and various people participated in this initiative

Given that we're all living in this society as a member

I told all the artists what it means to exercise the right to vote and asked them how they felt

Also I asked them, “If influencers such as yourselves understand the importance of casting a vote,"

"and if you understand the value of taking that first step to vote..."

"please send out the message with me"

"But if you don't feel comfortable about it let's think it over until you do"

In the end, all the artists agreed to send out their message...

Of course the enthusiasm differs from one another within the group

That can’t be helped

Still, all artists posted #GoVote from their respective social media accounts calling for people to go out and vote

We value paying attention and being actively involved in society

Thank you for listening to the longest segment of the speech

Good news folks, the longest part is over Now, let’s move on to “M”

M stands for 'MASS APPEAL'

Let me share our achievements and the crossover projects among other management agencies

Ta-da!

Let's start from the total number of views on YouTube

It’s a significant indicator of the popularity and influence of an artist

The number of "Likes" and comments are also important

The same goes for streaming

We need to check this platform and that platform

We need to check out how the latest single is going, etc. from various indicators

Still, if you take a look at the total number of views from all BMSG related channels...

we hit 1 billion in only three and a half years That’s something we can be proud of

There’s more to share when it comes to achievement

The single BE:FIRST released in 2023, 'Mainstream,' topped 116 charts

First of all, we never even knew there were 116 charts which made us laugh, to be honest

Anyway, this means they’ve topped all the charts they could take

I’m so thankful and proud that BE:FIRST topped 116 music charts

Speaking of platforms, we can't ignore TikTok

It’s a crucial platform to promote our artists

On TikTok, edhiii boi’s 'Otomodachi' achieved a great accomplishment

It topped the TikTok weekly chart for five consecutive weeks

It earned No.3 in TikTok history as of that time, which was an unbelievable figure

How crazy is that?

Ask any teen in town and they will recognize that song

It’s no joke, edhiii boi went viral as a teenager himself

He was able to reach out to fellow youngsters Isn't this the most beautiful scenario ever?

Next, let me talk about the promotion for the BMSG FES

These are billboards that took over Shibuya It says "Entering a New Chapter"

It's not just about putting out huge ads but if you connect the billboards together you discover something new

It was just after the pandemic, so the timing was perfect

We were eager to try something to entertain the town and have some fun there

So this whole "New Chapter" project.. what was the name again? Sky…(SKY CYPHER)

Please look it up online

You can discover the true meaning of this ad when you look it from an aerial view

Then this project won 3 categories in Clio Music, an award from Clio Awards, a world famous advertising award showcase

We’re so grateful!

We've also worked on another huge project called Dance Universe Never Killed aka D.U.N.K.

You may not believe it

but in 2022, dance and vocal groups were regarded as competitors

We all used to read between lines

We felt there was an invisible wall between us, which never existed

It was so difficult to work on cross-agency collaborations

Artists couldn't reveal they were friends with artists from another agency

It really was like that

And so we said

"Folks, it's well past 2020.."

"It's high time we stop this once and for all Instead, let's work on something together and have fun"

We invited various artists and filmed all the interactions behind the scenes too

We showcased fresh and surprising collaborations which was a great success

We started the venue from Ariake Arena and Makuhari Messe in 2023

But by the end of the year D.U.N.K. was held at Kyocera Dome for 2 days

Also, what made me most proud of was...

that so many artists, including those overseas, told us they had an amazing time at D.U.N.K.

They shared their experience through media I wasn't aware of

When asked for the most memorable events from 2023, many of them answered "D.U.N.K."

How amazing is that!? Thank you so much! I love you all!

Let’s do it again!

Hmm, what’s happening?

A question mark interfered with my emotional speech

TA DA

Yes, there’s another announcement to make

It’s written here like it's nothing new

What on earth is this department? Right here

The Records Department

What is this about?

BMSG established Bullmoose Records

We already had a music production function within BMSG

But we decided to enhance the function including promotion to further expand the reach of our music

That’s why we established Bullmoose Records

This is rather a big news

The artists of Bullmoose Records are Aile The Shota and edhiii boi

As before, BMSG is continuously responsible for the musical production and releases of these artists

There's more

There will also be new artists who will release under Bullmoose

It’s THEM

BMSG POSSE

BMSG has five solo artists SKY-HI, Novel Core, Aile The Shota, edhiii boi and REIKO

BMSG POSSE is a project that assembles the five solo artists to unite

We will be inviting various artists in and out of Japan to feature in our songs

This is going to be an exciting project

Since I said new artists...

you may have assumed you'll be hearing the name of an artist unrelated to BMSG...

We’re actually working on that

Nowadays, there might be artists who have become independent from their agencies

but have no clue where to start

There may be artists out there who’ve done everything on their own but are looking for someone who can assist them

We're planning to support those artists through the creation of fan clubs, merch, putting on gigs, original recordings

and in some cases, promotion

We can sign a custom-made contract by providing the best plan for the artist

It could be a contract that supports the artist to become independent

It could be about enhancing promotion

or securing monetization through fan clubs and merch

Bullmoose Records is already working on the custom-made contracts

If you're interested, please contact us

We'll be waiting for you

I have a feeling this is going to be a huge project

One thing to spoil! We're in talks with a certain artist

That’s the only bit of information we can reveal

Here's some news about REIKO

In January 2024, he participated in a gig in the Philippines

I just said we're inviting overseas artists for the BMSG POSSE project

We hope to do more of that in the coming days

Here’s our declaration to reach out overseas

Let me directly speak with my own words to our fellow fans outside Japan

We now have exciting plans to perform overseas

While we still have important commitments in Japan...

there will be opportunities for some BMSG artists to perform abroad

In the beginning, it may consist of a small group of artists

but we are optimistic about expanding our outreach in the near future

I believe hot sounds and videos with clear objectives will take us to the world

And we never feel this is a challenge

I believe hot sounds and videos with clear objectives will take us to the world

So we will only try suitable actions with enjoyment

It's important

I spoke like I'm full of confidence, and we are confident in our vision for BMSG

But I'm also nervous because we aim for unprecedented success for the Japanese music industry

It will require an extreme amount of time and effort for us to successfully bring our artists abroad

As always, we appreciate and we need your continuous support

We also realize that our international fans have been excitedly waiting for us

We deeply appreciate your patience and understanding

However, I am unable to reveal at this time when we will go abroad

But the moment will come

Please stay tuned for our global plans Thank you

stop with the clapping

Gosh, that made me nervous, let's move on to "S" Let's speed up

S stands for 'SUSTAINABLE'

Let me give you the details

Recently, we made an announcement about our commitment not to make the music industry unsustainable

There are two major issues behind this

The first issue is about the environment

which is fairly easy to imagine

Our first approach is to use paper CD covers for BE:FIRST's single 'Masterplan'

which will be released on April 24

We're trying to reduce the use of plastic during the manufacturing stage of CDs

It’s really a baby step We could do more...

but at the very least we need to try

By the way, we're not saying CDs are bad because they create plastic waste... It's not that simple

Japan's current music industry carries a serious deficiency in its business structure

We’re facing the deficiency right at this moment

Here’s a chart that's easy to understand

Here it is

You’ll see the global music market on your left and the Japanese music market on your right

Japan's market is the second largest in the world in terms of sales

in terms of sales

so you may feel that there’s nothing to worry about

but that line of thinking is fraught with risk

Since the rise of the Internet the global music market was forced to change its business model

Because of that, the market grew even bigger than those days of depending on CD sales

It led the industry to economic growth

The influence and presence of artists and those involved in music are increasing

That's what's happening in the global music industry

On the other hand, the Japanese music market...

Could you please show us the whole chart?

As you can see, the ratio hasn't changed at all for decades...

We're finally starting to see a slight increase in streaming but it's still nothing compared to the global trend

It's a complicated issue It would take me two hours to explain everything

For instance

What happened as a result of Japan heavily depending on the CD business?

For those who followed the business model copying from idol groups

their record labels are at a loss how to sell their products

We don't have CD drives in our Macs anymore...

people don't listen to CDs as much as they used to

So it's important to create something cool as merchandize to please people

and we are fully committed to produce a high-quality CD

We feel grateful when our fans purchase our CDs

We really are But at the same time, we may be misleading our fans

to think 'buying CDs is a way to support artist' and by taking advantage of their genuine supportive passions...

Well, this may be a harsh way of putting it...

The business model is built on the system of exploiting the passions of fans who genuinely want to support artists

and we cannot change the system

it's like we are on the Titanic heading straight for the iceberg crash

We can't suddenly steer the boat in a different direction...

But if we don't, we'll absolutely die That’s what’s happening in our music industry

This is what I wanted to talk about

But for now, let's leave that for another time

To be honest, it's really nobody's fault

especially not the fans

They just want to support the artists

Have you heard that urban myth about hitting a certain figure of CD sales to appear on TV?

Or hitting certain numbers of CD sales will lead an artist to a Dome concert?

That's all just gossip

Nothing is true

AAA did Dome tours for five or six years

Yet we only sold 50,000 or so CDs That's the reality

Even so...

These kinds of urban myths exist

I just want to stress that we gotta stop taking advantage of those fans who are simply trying to support artists

I started BMSG because I hated watching artists being consumed or exploited

The same idea applies to all the idols, artists, and their fans

And that's our committment to stop the music industry from being unsustainable

Lastly, “G”

We're speeding up Are you ready?

G stands for 'GROWING'

We hope you get the perception that BMSG is making a strong effort with training

In relation to this we’re announcing a new project

We're hosting a girl group audition with CHANMINA as the producer

called “No No Girls”

Of course, our goal is not to extinguish talent

Under Japan’s current show-biz system, so many talented girls can't find a place to shine

Huge talents have applied

They may change history

Truly incredible I really can't believe my eyes and ears

Just looking at their CVs made me tremble with excitement

We're auditioning the girls as I speak and they’re scheduled to debut by the end of 2024

This group will be a game-changer They will make history

Next, I’d like to explain the training system for the trainees

There are three key aspects

Firstly, DIALOGIC over SYSTEMATIC

Rather than searching for an answer we want the artists to create their own answer

We don't want general or uniform answers

Not looking for something beautiful as artists or biased for artists

Everyone has their own uniqueness

BMSG is here to help them find uniqueness and polish it

These pictures show the trainees, RUI and KANON recording for a song

I'm in the photo, too but my presence is non-intrusive as you can see

I was just there with them asking what they wanted to convey as their message

I also gave a little advice over this and that

and I just made minor adjustments, pointing out some musical errors

Other than that, I can proudly say they've done it all by themselves

don’t you think it’s marvelous that they've created a wonderful song and actually released it?

Yes, that's the 2nd point

PREPARED over AMATEUR

We want the trainees to be prepared

They haven't debuted yet, but they have created songs and that's not all...

They've performed at gigs

They’ve performed with BMSG artists who'd already debuted

Not as back-up dancers, but as performers

and they nailed it

I want another two hours to talk about them

But we need to wrap it up There's more going on

I'm proud to share this, too

One of the best artists now, SOTA from BE:FIRST, is providing dance lessons

Obviously, BE:FIRST is at a crucial moment now, so the lessons are held once a month or once every other month

It’s a great opportunity for the trainees

They can directly take lessons from one of their role models

On top of that, they're fellow colleagues

They can enjoy their great personalities as well as their strengths It's a great environment for them

It increases motivation and enables them to imagine their future

More than anything, it’s simply enjoyable

BMSG is extremely passionate about creating an environment where artists can fully immerse themselves in music

Last but not least

HUMANENESS over AI

Trainees are all human, not machines that generate music nor devices that pursue dreams

They're human beings

We're all human beings

That’s why we're eager to invest our time and money into the artist’s growth

The lower left picture shows them taking an English lesson

The lower right shows the BMSG summer course for 9th graders who were preparing for entrance exams for high school

A wonderful tutor came in to teach the trainees

Ah, it was so much fun

They sent me reports every day after the lessons which really melted my heart

They were really desperate, though Since it was the entrance exam that may change their lives

We also provide many other in-house trainings such as business manners training

We had a global awareness lecture by JICA where we learned about the mindset of going global

Reminding them of awareness like what kind of words are considered appropriate or not

or risky comments considering current events in the world

They learned actual incidents from the past

Also, artists take financial literacy lectures

We do this because BMSG cares about signing a fair contract with each artist

As a result, artists may gain an enormous amount of money at a young age

Money is important, but it can be scary, too How do you protect your money?

What is saving? What about investing? What does it mean to have money?

Money is important, but it can be scary, too How do you protect your money?

We recently had a financial literacy lesson like that

We've also had anti-drug abuse seminars and regular English lessons

Korean lessons for those who are interested Gender studies and many more...

Various trainings are provided

Oh!

Our final question mark

What is it?

For BMSG × CHANMINA’s girl group audition “No No Girls”which we shared earlier...

For BMSG × CHANMINA’s girl group audition “No No Girls” which we shared earlier...

We founded a new organization under BMSG

B-RAVE

The group that’ll be born from “No No Girls” will be debut

and work with B-RAVE, a management organization

So this is the logo You can see both BMSG and B-RAVE logos right now

We're hoping to work on different branding here

Of course, our priority is the group born from "No No Girls" as the first artists under B-RAVE

But we may announce something new in the future So don't miss out

That's all

BASE, MASS APPEAL, SUSTAINABLE and GROWING

derived from the four letters of 'BMSG'

Let me remind you all 'TYOISM (Tokyo-ism)'

In the year 2024, we're finally ready to introduce a culture from Tokyo to the world

We sincerely hope we can start by creating a culture together

This marks the end of my speech for BMSG G&G 2024 Thank you very much for listening