Big Data (Büyük Veri) Nedir?

Bebar Bilim

22 Feb 201910:12

Summary

TLDRThe video script discusses the impact of technologies like big data, machine learning, and artificial intelligence on the future of humanity, as described by author Harari in his book '21 Lessons for the 21st Century'. It emphasizes the rapid pace of human progress and the lack of control mechanisms to manage it, suggesting that traditional ideologies like capitalism, liberalism, and socialism are inadequate. The script highlights the potential for companies controlling these technologies to take over global management from nations. It calls for individuals to understand and adapt to these new technologies by acquiring necessary skills to avoid becoming obsolete. The video series aims to guide young people in preparing for this new world order by exploring transformative technologies in depth, starting with big data.

Takeaways

🌐 Big data, machine learning, and artificial intelligence are technologies that will significantly reduce the need for human labor in the future.
📈 Over the past 30 years, we have been witnessing a rapid advancement in human history without a control mechanism or approach.
🔄 Established systems like capitalism, liberalism, and socialism are unable to produce solutions for the changes brought by new technologies.
🏢 According to Harari, instead of states, companies controlling these technologies will take over the management of the world.
🤔 To prepare for this new world order, we must first understand what to expect from new technologies and acquire the necessary skills to not become obsolete.
🚀 The speaker plans to create a video series on technologies that they believe will fundamentally change human life, starting with big data.
💡 Big data refers to the aggregation of all data in the world at a single point, making information digitally accessible.
📊 The three main aspects of big data are Volume (the massive amount of data), Velocity (the speed at which data is produced), and Variety (the diversity of data types).
🔍 Big data is already being used in various fields, such as insurance and banking, to gather extensive information about individuals in real-time.
🛒 Companies use big data to optimize pricing, track sales, and adjust strategies based on customer behavior and market trends.
🎥 Netflix and Hepsiburada are examples of how big data is used to recommend products and content based on user preferences and habits.
💼 Job fields related to big data include Big Data Engineering, Big Data Architecture, Big Data Analytics, Database Engineering, and Data Warehouse Engineering.

Q & A

What does Harari predict about the future impact of technologies like big data, machine learning, and artificial intelligence on human labor?
-Harari predicts that due to technologies like big data, machine learning, and artificial intelligence, humans will become so dispensable in the future that they will start to become unnecessary in masses.
How has the digitalization of information evolved over the past 30 years?
-In the year 2000, only 20% of the world's information was digital. By 2015, this percentage had increased to 98%, indicating a rapid shift towards digital accessibility of information.
What are the three main characteristics of big data?
-The three main characteristics of big data are Volume (the massive accumulation of data), Velocity (the speed at which data is produced), and Variety (the diversity of data types, including text, images, videos, audio, presentations, and database files).
How does big data enable real-time analysis and decision-making?
-Big data allows for the instantaneous extraction of needed information from a 'cloud' of data through algorithms, enabling real-time analysis and decision-making in various fields such as finance, marketing, and social media monitoring.
What are some practical applications of big data in the banking and insurance sectors?
-Big data is used in banking and insurance to gather extensive information about customers, detect fraudulent activities, and personalize services. It can analyze credit card transactions, loan repayments, and customer interactions to provide tailored services and prevent risks.
How does big data contribute to price optimization for companies?
-Companies use big data to analyze sales data from various stores and online platforms to determine which products are selling well and at what price points. This analysis helps them adjust pricing strategies and optimize profits.
What are some of the potential future job roles in the field of big data?
-Potential future job roles in big data include Big Data Engineering, Big Data Architecture, Big Data Analytics, Database Engineering, Data Warehouse Engineering, Big Data Research, and more.
How does big data influence personalized recommendations on platforms like Netflix and Hepsiburada?
-Big data is used to analyze user behavior and preferences on platforms like Netflix and Hepsiburada. It then provides personalized recommendations for movies, series, or products based on the user's viewing or shopping history.
What was the role of big data in Barack Obama's 2012 election campaign?
-Big data analysts played a significant role in Barack Obama's 2012 election campaign by analyzing voter data and preferences, which helped in targeted messaging and ultimately contributed to his victory.
What advice does the speaker give to individuals in preparing for the future job market?
-The speaker advises individuals to learn new skills and start working towards them today to avoid becoming dispensable in the future job market. This includes understanding the new technologies that will shape the world and acquiring the necessary skills to stay relevant.

Outlines

00:00

🤖 The Future Impact of Big Data, AI, and Machine Learning

In this paragraph, Harari discusses the significant changes that technologies like big data, machine learning, and artificial intelligence will bring to humanity in the 21st century. He suggests that the power of these technologies will diminish the need for human labor, potentially rendering people obsolete in the masses. Harari highlights that we have been receiving signals of this shift over the past 30 years and emphasizes that the rapid progress of humankind is uncontrolled. He argues that neither capitalism, liberalism, nor socialism can produce solutions for these changes. Instead, he predicts that companies controlling these technologies will take over the world's management from states. Harari advises that to prepare for this new world order, we must understand the technologies that are changing our lives and acquire the necessary skills to remain relevant and indispensable.

05:00

🔍 Big Data: The Foundation of Modern Technology

This paragraph delves into the concept and applications of big data. It explains that big data refers to the massive accumulation of information that can be accessed digitally, with a staggering 98% of the world's information being digital as of 2015. The paragraph discusses the three main aspects of big data: volume, velocity, and variety. It also explores the practical applications of big data in various industries, such as insurance and banking, where companies can access extensive personal information about customers to tailor their services. The paragraph further discusses the positive aspects of big data, including its role in preventing fraud and optimizing pricing and inventory management. It also touches on the personal implications of big data, with examples like Netflix and Hepsiburada using customer data to make personalized recommendations. The paragraph concludes by encouraging viewers to research and develop skills in big data-related fields to prepare for the future job market.

Mindmap

Keywords

💡Big Data

Big Data refers to the collection and analysis of vast amounts of data that cannot be easily processed using traditional data processing methods. In the context of the video, it is a key technology that is transforming the way we live by enabling real-time analysis and decision-making based on huge volumes of information from various sources. The video provides examples of how big data is used in everyday life, such as personalized recommendations on Netflix and targeted advertisements on Hepsiburada, as well as its role in detecting fraudulent activities and optimizing business operations.

💡Machine Learning

Machine learning is a subset of artificial intelligence that involves the development of algorithms and models that allow computers to learn from and make predictions or decisions based on data. In the video, it is implied that machine learning, along with big data, is one of the technologies that will significantly reduce the need for human labor in the future, as these systems can automate complex tasks and improve efficiency.

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think, learn, and act like humans. In the video, AI is mentioned as a transformative technology that will lead to a future where humans may become obsolete in large numbers due to the capabilities of machines to perform tasks more efficiently.

💡Digital Transformation

Digital transformation refers to the profound change that is brought about by the introduction of digital technologies into all aspects of society. The video highlights that we are experiencing an unprecedented pace of progress, with technologies like big data, machine learning, and AI leading to a rapid digital transformation that is reshaping the way we live and work.

💡Velocity

In the context of big data, velocity refers to the speed at which data is generated and processed. It is one of the three Vs of big data, along with volume and variety. The video emphasizes the incredible pace at which data is being created, especially on social media platforms, and how this velocity allows for real-time analysis and decision-making.

💡Volume

Volume in the context of big data refers to the sheer amount of data that is accumulated and stored. It is one of the three Vs of big data, and it highlights the challenge of managing and processing petabytes or terabytes of information. The video points out that the volume of data has grown exponentially, with most of the world's information now being digital.

💡Variety

Variety in big data refers to the range of data types and sources that are included in the data sets. It is one of the three Vs of big data and highlights the complexity of dealing with different formats such as text, images, video, and audio. The video explains that big data encompasses a diverse array of information from various origins, which can be analyzed to extract valuable insights.

💡Data Cloud

A data cloud is a metaphorical concept that describes the vast, dynamic, and ever-growing collection of data that is stored and processed in digital form. It represents the idea that data is now so pervasive and accessible that it is akin to a cloud, with the ability to draw from it on-demand through sophisticated algorithms.

💡Data Analyst

A data analyst is a professional who specializes in analyzing and interpreting complex data sets to help organizations make informed decisions. In the video, data analysts are highlighted as key figures in the new world order, where their skills in understanding and utilizing big data will be crucial for navigating the information-rich environment.

💡Data Security

Data security involves the protection of digital data from unauthorized access, corruption, or theft. As the video discusses the pervasiveness of big data and the detailed information that companies can gather about individuals, data security becomes a paramount concern to safeguard personal privacy and prevent misuse of information.

💡Personalization

Personalization refers to the customization of products, services, or content based on individual user preferences and behavior. In the video, personalization is exemplified by the way streaming services like Netflix and e-commerce platforms like Hepsiburada use big data to offer personalized recommendations and advertisements, enhancing user experience and driving business growth.

💡Fraud Detection

Fraud detection involves the use of analytical techniques and technologies to identify and prevent fraudulent activities. In the context of the video, big data plays a crucial role in fraud detection by analyzing patterns and anomalies in large data sets to flag suspicious transactions and protect against financial crimes.

Highlights

Harari predicts that due to technologies like big data, machine learning, and artificial intelligence, humans will become so powerless that they will start to become unnecessary in masses.

We have been receiving signals of this change for the last 30 years, with humanity advancing at an unprecedented pace without a controlling force, approach, or management system.

Neither capitalism, liberalism, nor socialism can produce solutions to this change, and we are just observing and following the course predicted by Harari, where companies controlling these technologies will take over the world's management instead of states.

To prepare for this new world order, we must first understand what to expect from these new technologies and acquire the necessary skills to not become redundant, starting to work hard from today.

The technologies Harari thinks will fundamentally change human life are the focus of a planned video series, as making a single video covering all these technologies would be too broad and time-consuming.

Big Data, or large volume data, refers to the aggregation of all data in the world at a single point, with 98% of all information currently being digitally accessible.

The inefficiency of traditional SQL-type data control is being replaced by big data, which operates like a cloud of information where algorithms can instantly extract required data.

Big Data is defined by three main aspects: Volume (the massive accumulation of data), Velocity (the speed at which data is produced), and Variety (the diversity of data sources and forms).

Examples of big data usage include insurance companies and banks having extensive information about individuals due to data aggregation.

Big data allows companies to analyze purchasing behavior, stock levels, and adjust prices in real-time based on customer buying patterns.

Netflix and Hepsiburada are popular examples of big data usage in recommending content and products based on user habits and preferences.

The potential applications and impacts of big data are limitless, and the field offers various job opportunities such as Big Data Engineering, Big Data Architecture, Big Data Analytics, Database Engineering, and more.

The importance of big data in preventing fraud, such as detecting unusual credit card transactions, and its role in instant action against suspicious activities.

The use of big data in political campaigns, as seen in Barack Obama's 2012 election victory, where big data analysts played a significant role.

The necessity for individuals to learn new skills and adapt to the changing job market, as some professions will become obsolete in the future.

The launch of the 'Technologies That Will Change the World' series to guide young people who are still deciding on their future careers.

The call for self-improvement and adaptation to the new era of technology to avoid becoming redundant in the workforce.