AWS re:Invent 2021 – Adobe Uses Amazon S3 Glacier Instant Retrieval to Provide New Capabilities

Summary

In this presentation, Adobe shares its collaboration with AWS to address the challenges of managing the growing volume of digital content. With the increasing demand for digital storage, Adobe and AWS developed the **AWS S3 Glacier Instant Retrieval**, offering a cost-effective and fast solution for storing and retrieving large amounts of data. The integration of **Adobe Sensei** AI further enhances this experience, enabling users to quickly find specific content across vast libraries. This partnership empowers users to easily organize, search, and retrieve content, unlocking new creative possibilities and simplifying digital asset management in an increasingly content-driven world.

Takeaways

• 😀 Adobe's mission is to transform the world through digital experiences, helping people collaborate, communicate, and learn virtually.
• 😀 As digital content creation accelerates, Adobe faces the challenge of storing and managing vast amounts of data for customers worldwide.
• 😀 Traditional storage solutions are either slow with high latency (archival) or fast but expensive. Adobe needed a solution in between: fast, cost-effective, and reliable.
• 😀 AWS collaborated with Adobe to develop a new storage class—Amazon S3 Glacier Instant Retrieval—that solves this problem by combining low-cost pricing with fast retrieval speeds.
• 😀 The solution empowers Adobe customers to store massive amounts of content in the cloud and retrieve it quickly, improving efficiency for creative professionals.
• 😀 Adobe's partnership with AWS focuses on customer experience, with a shared commitment to solving real-world challenges faced by users.
• 😀 In 2022, it’s projected that 1.5 trillion photos will be created worldwide. The exponential growth in digital content storage is becoming a significant issue.
• 😀 Using the S3 Glacier Instant Retrieval solution, customers can upload, store, and access content seamlessly, providing a competitive advantage in creative industries.
• 😀 Adobe Sensei, integrated with Glacier Instant Retrieval, offers AI-driven content intelligence to help users find specific photos, videos, or content within massive libraries.
• 😀 A personal example of searching for old wedding photos illustrates the time-consuming challenge of finding specific content across multiple devices and storage locations.
• 😀 By combining Adobe Sensei, Creative Cloud, and AWS Glacier Instant Retrieval, Adobe eliminates the 'filled attic' problem, enabling easy access to long-term stored content for users worldwide.

Q & A

What is Adobe's mission and how is it relevant today?

Adobe's mission is to change the world through digital experiences. This mission is more relevant than ever as digital has become the primary way we communicate, collaborate, work, learn, and entertain ourselves. Adobe helps drive this transformation in creativity, digital documents, and customer experience management.

How does Adobe's collaboration with AWS address the challenge of storage?

Adobe collaborated with AWS to find a storage solution that can handle the increasing volume of content created by users, while ensuring fast retrieval and low latency. The solution, Amazon S3 Glacier Instant Retrieval, combines cost-effective storage with fast performance, allowing users to store and retrieve data quickly and safely.

What problem does AWS and Adobe aim to solve in digital content storage?

The main problem Adobe and AWS aim to solve is the growing volume of digital content being created, making it increasingly difficult to store, organize, and retrieve files efficiently. Traditional cloud storage options didn't offer a balance between cost and speed, so they developed a solution for fast, reliable storage with lower latency.

How did Adobe approach AWS with their storage needs?

Adobe brought their storage problem to AWS because of their shared obsession with customer experience. They needed a storage solution that would allow creative professionals to store massive amounts of content, retrieve it quickly, and share it easily, even years after it was created.

What is the role of AWS S3 Glacier Instant Retrieval in Adobe's solution?

AWS S3 Glacier Instant Retrieval provides a storage solution that meets Adobe's need for cost-effective, long-term storage with fast retrieval speeds. This new product allows users to upload content and access it quickly, ensuring that even archived content is readily available when needed.

How does the solution benefit creative professionals?

The solution enables creative professionals to store and retrieve vast amounts of content quickly, without worrying about the limitations of traditional cloud storage. This gives them more time to focus on their creative work and enhances their productivity by ensuring their content is accessible whenever needed.

What impact has this collaboration had on Adobe's customers?

This collaboration has allowed Adobe to provide customers with an enhanced storage solution that balances cost and speed. It also unlocks new capabilities, such as AI and machine learning tools like Adobe Sensei, which helps users efficiently find and organize their content, saving time and improving workflow.

How does Adobe Sensei contribute to the storage solution?

Adobe Sensei, Adobe's AI and machine learning platform, can scan through vast amounts of digital content, such as photos and videos, and help users find specific content quickly. This is especially helpful for users with large libraries of files, as it makes searching and organizing content much more efficient.

What example does the speaker use to illustrate the problem of content storage?

The speaker uses the example of a wedding to illustrate the storage problem. A small wedding, despite its size, generated hundreds of gigabytes of photos and hours of video. This highlights how even personal events generate massive amounts of content that need to be stored, organized, and retrieved easily.

Why is the ability to quickly find specific photos or videos important?

The ability to quickly find specific photos or videos is important because, as digital content grows exponentially, it becomes harder to locate and organize files. With tools like Adobe Sensei, users can search for content using simple commands, making it easier to find specific memories or assets within vast libraries.