BONINHO: ESCÂNDALO CAUSOU A DEMISSÃO #ricardofeltrin

Summary

Journalist Ricardo Feltrin discusses recent news in Brazilian media, focusing on the dismissal of TV executive Boninho from Globo after 40 years. Feltrin explains various reasons for Boninho’s firing, such as declining viewership of Big Brother Brazil and his failed attempt to trademark 'Big Boss,' a name owned by Globo. Feltrin touches on Globo’s legal struggles with trademarks and suggests Boninho's actions were seen as disloyal. Feltrin also praises journalist Valmir Moratelli for uncovering details about the situation. The video blends journalism, humor, and exclusive updates from the entertainment industry.

Takeaways

• 📺 Ricardo Feltrin is a journalist with 33 years of experience, 28 of which have been spent covering TV.
• 😸 Feltrin has a cat named Isabelita who often reacts during his video recordings.
• 💼 Boninho, a former Globo executive, was recently dismissed after 40 years with the network.
• 📉 Boninho's exit was linked to the failure of 'Estrela da Casa,' a reality show with the worst ratings in Globo's history.
• 💰 Boninho had an exorbitant salary, reportedly over 13 million per year, and owned a Ferrari.
• 📛 The dismissal may also be due to Boninho registering the 'Big Boss' trademark, which belonged to Globo, without the company's permission.
• ⚖️ This action could be seen as disloyalty under labor laws, as intellectual property created while working for a company usually belongs to the employer.
• 🎬 Boninho has since started a production company and plans to launch new reality shows.
• 📜 Globo has been losing rights to various trademarks, such as 'Show da Xuxa,' due to internal and legal missteps.
• 📰 Feltrin promises to continue following the case, providing more details as they emerge in his upcoming reports.

Q & A

Who is the host of the video, and how does he introduce himself?

The host of the video is Ricardo Feltrin, a journalist with 33 years of experience, 28 of which have been dedicated to covering television. He humorously introduces himself as the 'uncle' figure in the video.

What is one of the key reasons for Boninho's dismissal from Globo, according to the video?

One key reason for Boninho's dismissal was his registration of the 'Big Boss' brand under his own name, a brand that belonged to Globo. This act was considered a breach of loyalty to the company.

What is the significance of the brand 'Big Boss' in relation to Boninho?

The 'Big Boss' brand is significant because Boninho referred to himself as the 'Big Boss' during his time managing the reality show 'Big Brother Brazil.' He secretly attempted to register the brand for personal use, which contributed to his eventual dismissal.

How did Boninho's salary factor into his dismissal from Globo?

Boninho earned an exorbitant salary, reportedly over 13 million reais per year. His high salary, coupled with the declining audience of shows he managed, including 'Big Brother Brazil' and 'Estrela da Casa,' contributed to his dismissal.

What legal issues have impacted Globo in recent years, as mentioned in the video?

Globo has faced legal issues involving the loss of trademarks, such as the 'Show da Xuxa' and 'Elas por Elas.' The video suggests that these issues may be due to a weakened legal department, which has seen significant layoffs.

How does the host relate his personal experience to Boninho's situation?

The host, Ricardo Feltrin, relates his experience by mentioning how he created the 'F5' website while working at Folha de São Paulo, but the rights to the site belong to the company, not him. He compares this to Boninho’s attempt to register 'Big Boss' as a personal brand.

What other shows were managed by Boninho, and how did they perform?

Boninho managed several shows, including 'The Voice' and 'Estrela da Casa.' However, some of these shows, particularly 'Estrela da Casa,' performed poorly in terms of audience ratings, which contributed to his dismissal.

What was unusual about the letter Boninho received upon his departure from Globo?

The farewell letter Boninho received was noticeably cold and lacked the warmth or appreciation seen in the letters given to other long-serving Globo executives, such as Mauricio Kubrusly and Ali Kamel.

What future plans does Boninho have after leaving Globo?

After leaving Globo, Boninho has started a production company that will likely focus on reality shows. It's unclear whether he will create new shows or act as a broker between content creators and broadcasters.

What role does Boninho's wife, Ana Furtado, play in his future projects?

Ana Furtado, Boninho’s wife, is reportedly being considered for roles in reality shows, and there is speculation that SBT might be interested in her, especially after Regina Volpato's departure.