Qué es la responsabilidad social?

Summary

The video discusses the rise of social responsibility in business, starting from its mention by Howard Bowen in 1953. It explains how companies must adopt ethical and transparent practices, focusing on the impact of their decisions on society and the environment. The ISO 26000 standard is highlighted as a key framework for corporate responsibility. The video outlines the benefits of social responsibility, such as attracting investors, improving reputation, and fostering sustainability. It emphasizes the importance of communication and measuring impact to ensure alignment with business strategies and societal expectations.

Takeaways

• 🎸 The 1950s marked the birth of rock and roll, driven by figures like Elvis Presley.
• 🚀 The 1950s also saw NASA begin its space exploration journey.
• 🇪🇨 In Ecuador, José María Velasco Ibarra concluded his third presidential term during this decade.
• 📖 Social responsibility was first defined by Howard Bowen in 1953, focusing on the obligations of businesses to follow policies and take actions in line with societal goals and values.
• 🌍 Organizations seeking to adopt social responsibility practices can follow standards such as ISO 26000, which emphasizes ethical and transparent actions that positively impact society and the environment.
• 🏢 A company’s social responsibility is as strong as the individuals who run it, aiming for sustainable growth and competitiveness through efficient management of economic, social, and environmental areas.
• 📊 Social responsibility involves the participation of stakeholders, making it a management model that fosters long-term sustainability.
• 📈 Internally, socially responsible companies can attract talent, investors, and new business opportunities, while improving reputation and customer loyalty.
• 🌐 Externally, companies can benefit from competitive influence, improved supply chain relations, and positive perception from governments, media, and increasingly demanding consumers.
• 📝 Communication is vital for social responsibility. Sustainability reports help businesses convey their commitments to stakeholders and measure progress toward their social and environmental goals.

Q & A

What significant events occurred in the 1950s as mentioned in the script?

In the 1950s, rock and roll emerged with Elvis Presley, NASA began its space program, and José María Velasco Ibarra completed his third presidential term in Ecuador.

What is the first recorded mention of 'social responsibility' in literature?

'Social responsibility' was first mentioned in a publication by Howard Bowen in 1953, where it was defined as the obligations of businesses to follow policies, make decisions, and adopt actions desirable in terms of societal goals and values.

How does the script define social responsibility for businesses?

Social responsibility is defined as a business's obligation to follow ethical and transparent practices that consider the impact of their decisions and activities on society and the environment, contributing to sustainable development.

What is ISO 26000, and why is it important for businesses?

ISO 26000 is a standard that defines the social responsibility of organizations regarding the impacts their activities have on society and the environment. It helps businesses adopt ethical and transparent behavior.

How does social responsibility contribute to business sustainability and competitiveness?

Social responsibility helps businesses manage their economic, social, and environmental areas efficiently, promoting sustainability and competitiveness in the medium and long term.

What internal benefits can a company gain from adopting social responsibility practices?

Internally, companies can attract collaborators and investors, promote new business opportunities, improve their reputation, increase sales, and enhance customer loyalty.

What external advantages do socially responsible companies have?

Externally, socially responsible companies can influence competitors, manage supply chain pressures, comply with stricter media, government regulations, and public policies, and meet higher consumer and international community expectations.

Why is measuring social responsibility important for a company?

Measuring social responsibility is important because, as stated in the script, 'what cannot be measured cannot be improved.' It allows companies to set goals and track progress.

What role does communication play in corporate social responsibility (CSR)?

Effective communication is crucial in CSR, as companies must share their commitment with stakeholders and the broader society. The script emphasizes that 'what is not communicated does not exist.'

How do sustainability reports contribute to a company's CSR efforts?

Sustainability reports help companies communicate their CSR efforts, allowing stakeholders to understand their commitment. They grow through stakeholder participation and strengthen with systematic information gathering and measurable results.